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All Journal JURNAL ILMU SOSIAL JAS (Journal of ASEAN Studies) Jurnal Pendidikan Islam Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat IJoLE: International Journal of Language Education MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sains Sosio Humaniora Jurnal Profetik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Ilmu Komunikasi Communique Indonesian Journal of Social Research (IJSR) EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat Kelola: Jurnal Manajemen Pendidikan Karimah Tauhid Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia Society ASEAN Journal of Educational Research and Technology
Agustina Multi Purnomo
Universitas Djuanda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : JURNAL KOMUNIKATIO

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KOMUNIKASI PEMASARAN PERUSAHAAN PASCA PANDEMI : STUDI RESPON PELANGGAN TERHADAP PESAN DI INSTAGRAM Purnomo, Agustina Multi; Pratidina, Ginung; Setiawan, Muhamad Fajar
JURNAL KOMUNIKATIO Vol. 8 No. 2 (2022): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.953 KB) | DOI: 10.30997/jk.v8i2.6731

Abstract

Companies were starting to fix the impact of the pandemic by carrying out various marketing communication strategies. Instagram was still the choice of marketing communication media after the Covid-19 pandemic. This study examined the marketing communication strategy by IPC Residence on Instagram to strengthen the company's post-pandemic promotions. The study examined respondents' responses to four factors of marketing communication in social media: communication, context, connectedness, and collaboration. The research used quantitative methods with questionnaire data collection tools. Collecting data on 100 respondents and measuring the Weight Mean Score found an average value of 4.49 on the four marketing communication factors in social media. The characteristics of the respondents represented the diversity and representativeness of the characteristics of customers and prospective customers of IPC Residence. The results indicated that IPC Residence has successfully carried out marketing communications through Instagram. These results denoted the company's hope for an excellent recovery after the Covid-19 pandemic.
Co-Authors Abraham Yazdi Martin Adirianto, Bayu Afrianni, Venni Agustini Agustini Agustini Agustini, Agustini Ahmad Faizal Alfadila, Mutia Alfiani, Muhammad Raudan Ali Alamsyah Kusumadinata Ali Alamysyah Kusumadinata Amirusna, Rialna Andani, Herli Andreansyah, Rafli Apriliani, Afmi Ardiyanto, Daffa Arizka Dewi Utami Asep Bayu Dani Nanyanto Assyfa, Nurul Ayu Widya Ningsih Bilqis, Tri Dewi Cannafaro, Francisco Chaerawan, Yurizal Tri Dani Nanyanto, Asep Bayu Denny Hernawan Denny Hernawan Denny Hernawan Denny Hernawan, Denny Dian Wijaya Fadilah, Jawi Fahma Jatipermata Fajar , Muhamad Chikal Fanny Aulia Rachmah Ferdiansyah, Muhamad Yusuf Suferi Firdaus, Muhammad Reza Ginung Pratidina Gumilar Rusliwa Somantri Haryadi, Rudy Hasbiyah, Desi Helmia Tasti Adri Heri Hermawan Husain, Saddam Irma Purnamasari Irma Purnamasari Jannah, Noni Sabrina Raudhatul K, Nur Ramadhini Kesumadewiningrum, Aulia Susiani Kesumawardani, Sekar Tri Kharisma Kharis Laila, Helwa nur Alfa Luthfie, Muhammad Mamat Syamsudin Maria Fitriah Muhamad Syaeful Adzmi muhammad luthfie Muhammad Rasyid Anwar Muhammad Riza Setiawan Murni, Endang Sri Musyafi, Reza Ahmad Nita, Kamala Sia Rio Novinnadias, Hanes Nugroho, Dimas Bayu Nurani, Sifa Nursita, Siti Fitriah Nursita Oktiani, Mufidatul Pangestu, Bayu Sang Aji Purboningtyas, Titis Pury Purnamasari, Irma R. Siti Pupu Fauziah Rachmah, Fanny Aulia Rachman, Nur Fitriani Raden Mohamad Herdian Bhakti Rahmadhany, Riri Raisya Nurrachmah Ramadhan, Muhamad Ramdani, Faisal Tri Ramli Ratu, Syukur Pulu Hamu Ricardi S. Adnan Rio Nova Arianto Robby Firliandoko Roestamy, Martin Ruhimat Sabarudin, Audra Putra Saddam Husein Setiawan, Koesworo Setiawan, Muhamad Fajar Sigalingging, Luthfiah Hayati Sukarelawati Sukarelawati Suryani, Danu Suryaningsih, Putri Suyanto, Alfian Permana Tirta, Maura Najwa Noor Raina Utami, Arizka Dewi Uus Firdaus Wahyudin, Cecep Wardani, Zahara Eka Warizal Wiji Nasrudin Yasim, Fadhilah Akbar Yumarni, Ani