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All Journal Jurnal Sosial Ekonomi Pertanian Suluh Pembangunan: Journal of Extension and Development AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian jurnal niara Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pertanian Agros JURNAL AGROHITA Jerami Menara Ilmu Jurnal Pengembangan Penyuluhan Pertanian Rawa Sains: Jurnal Sains STIPER Amuntai Jurnal Mandala Pengabdian Masyarakat International Journal of Social Service and Research El-Jughrafiyah : Jurnal Geografi dan Terapannya Jurnal Locus Penelitian dan Pengabdian Jurnal Terapan Pemerintahan Minangkabau Jurnal Ilmiah Membangun Desa dan Pertanian Eduvest - Journal of Universal Studies Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA) Jurnal Ekonomi Pertanian dan Agribisnis Jurnal Research Ilmu Pertanian
Tanjung, Hery Bachrizal
Andalas University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Veterinary Other

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Komunikasi Kelompok Sadar Pariwisata Dalam Pembangunan Berkelanjutan Zis, Sirajul Fuad; Yonariza, Yonariza; Tanjung, Hery Bachrizal; Arief, Ernita
JURNAL TERAPAN PEMERINTAHAN MINANGKABAU Vol 4 No 1 (2024): Januari - Juni 2024
Publisher : Institut Pemerintahan Dalam Negeri (IPDN) Kampus Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jtpm.v4i1.3943

Abstract

The LPPL Tourism Awareness Group is a group that manages Ecotourism based on Disaster Risk Reduction. This research examines the dynamics of group communication in Sustainable Development in Nagari Ampian Parak, Pesisir Selatan Regency. This research uses qualitative research methods with in-depth interview techniques and observation. The results of this study found that group communication that occurs in the LPPL Tourism Awareness Group is led by the group leader openly with group members so that group members believe and want to work together to manage Ecotourism sustainably. The group leader has the power of communication to influence members to want to work together to plant sea pine and mangrove vegetation in cooperation. The study of Group Communication needs to be explored as an increase in the science of communication studies that develops according to the conditions of the times.
Faktor-Faktor yang Mempengaruhi Niat Mengadopsi Pertanian Organik di Kabupaten Lima Puluh Kota Azani, Novia; Tanjung, Hery Bachrizal; Syarfi, Ira Wahyuni
Jurnal Sosial Ekonomi Pertanian Vol 21 No 3 (2025): Oktober, 2025
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Organic farming is one approach to achieving sustainable agricultural development and solving environmental problems. This study aims to analyze the factors that influence farmers intentions to adopt organic farming in Lima Puluh Kota Regency. This study uses a quantitative approach with a survey method. The location was selected using purposive sampling with the criteria of farmer group members who have obtained organic certification from the West Sumatra Organic Certification Agency (LSO). The sampling technique was conducted using a census, where the entire population became the research sample, consisting of 60 farmers. The research data was sourced from structured interviews using questionnaires, data from the Central Statistics Agency (BPS), and from previous relevant research. Data analysis was performed using multiple linear regression analysis using SPPS 27 software. The results of the study show that of the three variables studied, there are two variables that influence the intention to adopt organic farming in Lima Puluh Kota Regency, namely attitude (0.670) and behavioral control (0.261), while subjective norms (0.096) do not influence the intention to adopt organic farming. Strategies to increase farmers intention to adopt organic farming should focus on improving positive attitudes and perceptions of behavioral control among farmers through education, training, and technical empowerment rather than relying solely on social influence or pressure from surrounding norms
Toward Sustainable Food Crop Agriculture In Rural Area By Employing Social Entrepreneur And Penta Helix Approaches: Systematic Literature Review Sukarli, Sukarli; Syahni, Rahmat; Elfindri, Elfindri; Tanjung, Hery Bachrizal
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.4950

Abstract

Ideally, tropical countries have great potential in agricultural resources, but the fact is that the agricultural world in most tropical countries, especially in rural areas, is often hampered in development due to many factors, including an understanding of various problems and governance systems that still do not work optimally. Basically, sustainable agriculture (SA) can be realized optimally if the dimensions, especially socio-economic-environment, are able to run synergistically. Socio-economic functions supported by a conducive environment are key in efforts to realize SA. In this study, we have conducted a Systematic Literature Review which aims to analyze various problems in an effort to improve SA performance based on the synergy of these dimensions, especially for the case of food crop agriculture. We emphasize attention to the phenomenon of social entrepreneurship (SE) which of course demands the synergy of existing key dimensions. In addition, we also conducted a literature review that discusses the phenomenon of multi-helix implementation to improve the performance of a managerial system involving multi-stakeholders. We find that the literature describing multi-helix models (e.g. penta-helix) to support the performance of SA systems is still very rare. Even throughout the search that we have done, there have been no reports that specifically discuss the penta-helix (PH) model, especially in the case of food crop agriculture. The results of this study are expected to be a guide for academics and all interested parties in understanding the SE phenomenon more deeply and the potential for PH implementation, especially for the case of food crop agriculture.
Pelatihan Pertanian dengan Pendekatan Perencanaan Partisipatif: Literatur Review Hermawan, Retno; Noer, Melinda; Tanjung, Hery Bachrizal; Zulvera
Jurnal Research Ilmu Pertanian Vol. 6 No. 1 (2026): Jurnal Research Ilmu Pertanian (Februari 2026)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/hf95pm53

Abstract

Pelatihan pertanian merupakan salah satu instrumen strategis dalam meningkatkan kapasitas petani dan penyuluh pertanian dalam mendukung pembangunan pertanian. Namun, berbagai studi menunjukkan bahwa efektivitas pelatihan masih belum optimal. Efektivitas mengacu pada transfer pelatihan yang dilakukan oleh peserta setelah mengikuti pelatihan. Salah satu faktor kunci yang memengaruhi kondisi tersebut adalah lemahnya perencanaan program pelatihan yang umumnya masih didominasi oleh pendekatan top-down dan minim pelibatan peserta dan stakeholder. Artikel ini mengkaji pelatihan pertanian dengan pendekatan perencanaan partisipatif. Penelitian menggunakan metode Literature Review dengan Narrative Review. Hasil kajian menunjukkan bahwa perencanaan partisipatif berperan penting dalam meningkatkan relevansi materi pelatihan sesuai konteks lokal, memperkuat partisipasi dan motivasi peserta, memperbaiki proses pembelajaran, mendorong transfer hasil pelatihan ke praktik kerja, serta mendukung keberlanjutan dampak sosial dan lingkungan. Meski demikian, perencanaan partisipatif masih dipengaruhi oleh keterbatasan sumber daya, hambatan sosial-budaya, dan tantangan replikasi pada skala yang lebih luas.
PERGESERAN TEORI ADOPSI INOVASI MENURUT PANDANGAN CEES LEEUWIS: SEBUAH TINJAUAN hidayati, filya; Syahni, Rahmat; Suliansyah, Irfan; Tanjung, Hery Bachrizal
Jurnal AGROHITA: Jurnal Agroteknologi Fakultas Pertanian Universitas Muhammadiyah Tapanuli Selatan Vol 11, No 1 (2026): Jurnal Agrohita
Publisher : Fakultas Pertanian Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jap.v11i1.24183

Abstract

Teori adopsi inovasi telah mengalami perkembangan signifikan dari pendekatan linear berbasis transfer teknologi menuju pendekatan sistemik yang menempatkan komunikasi, pembelajaran sosial, dan negosiasi antaraktor sebagai inti dari proses perubahan. Artikel ini bertujuan untuk meninjau pergeseran teori adopsi inovasi berdasarkan pemikiran Cees Leeuwis melalui studi literatur konseptual. Analisis menunjukkan bahwa Leeuwis mengkritisi paradigma difusi inovasi klasik yang bersifat top-down dan memperkenalkan konsep communication for innovation yang memandang inovasi sebagai proses sosial kolektif. Pergeseran ini mengubah posisi petani dari sekadar penerima teknologi (adopter) menjadi pencipta inovasi (co-innovator) yang aktif dalam jejaring sosial. Melalui sintesis antara teori difusi Everett M. Rogers dan perspektif Leeuwis, ditemukan bahwa inovasi pertanian tidak dapat dipahami hanya sebagai keputusan individual maupun semata-mata konstruksi sosial, melainkan sebagai interaksi dinamis antara dimensi mikro (proses kognitif individu) dan dimensi makro (dinamika sistem sosial dan kelembagaan). Leeuwis menekankan tiga mekanisme utama dalam proses inovasi: networking, social learning, dan negotiation, yang selaras dengan pendekatan Agricultural Innovation Systems (AIS). Implikasi teoretis dari pergeseran ini meliputi transformasi dari transfer teknologi menuju kreasi inovasi bersama, dari adopsi individual menuju aksi kolektif, dan dari peran penyuluh sebagai penyampai teknologi menuju fasilitator pembelajaran dan broker pengetahuan. Artikel ini berkontribusi dalam memperkaya kajian komunikasi pembangunan pertanian kontemporer dengan menawarkan sintesis konseptual yang lebih komprehensif dalam memahami inovasi sebagai fenomena sosial multidimensional.
Percepatan Proses Adopsi Inovasi Melalui Komunikasi Inovasi Bawang Merah: Tinjauan Perspektif Cess Leeuwis Hidayati, Filya; Syahni, Rahmat; Suliansyah, Irfan; Tanjung, Hery Bachrizal
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4602

Abstract

This paper aims to conceptually and empirically examine the role of two-way communication between extension workers and farmers in accelerating the adoption of shallot innovations. Adoption of agricultural innovations is a strategic element in increasing the productivity and competitiveness of horticultural commodities, but its implementation in various production centers remains suboptimal. This situation indicates that the success of innovation is determined not only by technical excellence but also by the effectiveness of the accompanying communication process. Theoretically, Rogers explains that innovation adoption proceeds through five stages: knowledge, persuasion, decision, implementation, and confirmation. At the persuasion and decision-making stages, two-way communication is crucial because farmers need a dialogue space to understand the benefits, risks, and suitability of the innovation for their farming conditions. This perspective is reinforced by Leeuwis, who asserts that agricultural innovation is the result of social construction through interaction, collective learning, and negotiation of meaning between actors. Thus, a dialogic and participatory extension approach is a prerequisite for effective innovation diffusion. This research uses a qualitative descriptive approach through a case study in a shallot production center. The results indicate that innovation communication is relatively effective, particularly through face-to-face interactions such as field demonstrations and group discussions. Farmers who engage in intensive dialogue with extension workers have a more comprehensive understanding of the characteristics of innovations, make faster adoption decisions, and are more consistent in their implementation. Conversely, one-way extension services tend to lead to hesitation and delayed adoption. Communication effectiveness is influenced by the competence of extension workers, farmer characteristics, and the availability of adequate communication channels. Therefore, strengthening participatory communication capacity and developing a dialogic extension system are important strategies for accelerating the sustainable adoption of agricultural innovations.
Co-Authors Agang, Mohammad Wahyu Agang, MW Almegi, Almegi Anna Ummi Khaira Arbain, Muhammad Arief, Ernita Aulia, Wella Azani, Novia Banyuriatiga Banyuriatiga Basyar, Basril Dedi Kusmiadi Defitriani, Defitriani Devi Analia, Devi DWI SANTOSO Eko Priyono Elfindri, Elfindri Ernita Arief Ernita Arif Fahmi, Sepno Filya Hidayati Fitri Rahmi Haris Munandar Helmi Helmi Helmi Helmi Helmi Hendris Hendris, Hendris Hermawan, Retno Hidayati, Filya Ifdal Ifdal Ira Wahyuni Syarfi Irfan Suliansyah Irfan, Zul JHONY HENDRA, GHAZALI INDRA PUTRA Khaerunnisa Khaerunnisa, Khaerunnisa Liza Prayeti Madarisa, Fuad Mekar Sari Eka Putri Melinda Noer Mulyadi Oktavia, Yenny Pitra Neli Puput Indah Pratiwi Rafnel Azhari RAHMAT SYAHNI RAHMAT SYAHNI Reno Seprama Ricky Aprinaldi Salsabila, Unik Hanifah Santi Yusneli sari, Nove Kurnianti Silfia Silfia, Silfia Sirajul Fuad Zis Siswahyudianto Sri Wahyuni Sri Wahyuni Sri Wahyuni Sukarli, Sukarli Suryana, Nia Kurniasih Winda Rahayu Yarnismayeni, Yarnismayeni Yenny Oktavia Yonariza Yonariza Yonariza Yonariza, Yonariza Zis, Sirajul Fuad Zul Irfan Zulhafandi Zulhafandi Zulhafandi Zulvera