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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JURNAL PETIK Business Innovation and Entrepreneurship Journal Journal Civics and Social Studies Pekemas IPI Garut Indonesian Journal of Community Empowerment Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Literasi Digital Indonesia RISTEC : Research in Information Systems and Technology Badranaya: Jurnal Pengabdian kepada Masyarakat Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Nugraha, Yopi
Institut Pendidikan Indonesia Garut
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Assisting MSMEs in Utilizing Digital Marketing and Online Product Marketing Strategies in Jati Village, Tarogong District Rahayu, Dinar; Nugraha, Yopi; Rosliani, Elin; Habil, Riski
Indonesian Journal of Community Empowerment (IJCE) Vol 4 No 02 (2023): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v4i02.731

Abstract

Digital marketing has become crucial for Micro, Small, and Medium Enterprises (MSMEs), especially when facing the challenges of the technological era. With technological advancements, the internet, and the digital revolution, MSMEs must be prepared to understand the use of social media to develop increasingly advanced technologies and meet the technological needs for small business development in the future. However, not all MSME operators in the Desa Jati community have yet been able to leverage technology to support their businesses. Addressing this issue, the aim and solution of this research is to provide Digital Marketing and Strategy assistance to these MSMEs. The program has shown significant positive impacts. Participants in the training have experienced improvements in their digital marketing knowledge and skills, as evidenced by their performance in evaluations.
Design and Development of a Mobile-Based Fashion Design Service Information System (Case Study: RD Busana) Putri, Melsa Wida; Nugraha, Yopi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi telah mendorong transformasi digital di berbagai sektor, termasuk industri fashion, yang menuntut peningkatan efisiensi dan kualitas layanan. RD Busana, sebuah usaha kecil yang bergerak di bidang desain dan jahit pakaian, masih menggunakan proses pemesanan dan pemasaran secara manual, yang menghambat efisiensi dan mempersempit jangkauan pasar. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem informasi berbasis mobile yang mempermudah pelanggan dalam memesan layanan, sekaligus memperluas pemasaran usaha tersebut. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan pengembangan perangkat lunak Waterfall, yang melibatkan tahap perencanaan, desain, implementasi, pengujian, dan pemeliharaan. Hasil penelitian menunjukkan bahwa sistem ini berhasil meningkatkan interaksi antara pelanggan dan penyedia jasa, memungkinkan pelanggan untuk registrasi, memilih layanan, memesan, dan berkomunikasi dengan desainer melalui aplikasi mobile. Implementasi sistem ini mendukung pengelolaan data pelanggan, promosi digital, serta meningkatkan kualitas layanan dan daya saing usaha, yang mendukung transformasi digital dalam sektor jasa desain busana.
Co-Authors Acep Sandi Mutia Adhari, Lela Amalia, Ai Didah Anwar Hilman Asep Supriyatna bayu pamungkas Benny Susanto Bhakti, Demmy Darma Demmy Dharma Bhakti Denni, Irdam Denny, Irdham Dewanti Nurmayanti Dian Hidayat Dinar Rahayu Dinar Rahayu Ejen Jenal Mutaqin Eldi Mulyana Eldi Mulyana, Eldi Elin Rosliani Elin Rosliani Ependi, Devina Nur Fathur Fawaz, Muhamad Habil, Riski Habil, Rizki Hidayat, Dian Hilman, Anwar Lela Adhari Mamur Ramdani Maulana, Andriansyah Maulani, Galih Abdul Fatah Mutia, Acep Sandi Neni Nadiroti Muslihah Nia Kurniawan Nia Kurniawan Nopharipaldi Rohman, Slamet Pangistu, Ryhman Aji Purnomo Sidiq Purnomo Sidiq Putri, Melsa Wida Rahayu, Dinar Ramdani, Mamur Rosliani, Elin Shantika Sari, Yulia Shantika Sari, Yulias Shantika Sary, Yulia Sidiq, Purnomo Slamet Nopharipaldi Rohman Suherlan, Encep Riswan Sukrina Herman, Sukrina Supriyatna, Asep Susanto, Benny Tedi Budiman Tedi Budiman Tetep Tetep . Triani Widyanti Triani Widyanti, Triani Ubaeduloh, Ubu widya astuti Yulia Shantika Sari Yulia Shantika Sary Zia, Halida