Article Per Year (5 Year)
p-Index From 2021 - 2026
5.482
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Madani Jurnal Politik dan Sosial Kemasyarakatan Journal of Law Science JIKA (Jurnal Informatika) LEGAL BRIEF The International Journal of Politics and Sociology Research Batara Wisnu : Indonesian Journal of Community Services Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance National Conference on Applied Business, Education & Technology (NCABET) Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Wissen: Jurnal Ilmu Sosial dan Humaniora Journal of Media and Communication Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Fitrianti, Rizqi
Universitas Bina Bangsa, Banten, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Modernization of the “Baduy Luar” tribe in the use of the QRIS payment method: Acculturation of the “Baduy Luar” tribe Agus Fatchurrochman; Zahrah Mahfudzah Firdaus; Bagos Budi Mulyana; Aminah Miliani; Rizqi Fitrianti
The International Journal of Politics and Sociology Research Vol. 11 No. 2 (2023): September: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i2.154

Abstract

There is a fusion resulting from the interaction of foreign cultures with the original culture that occurs between one group and another, without leaving the original culture causing cultural acculturation. This happened in the development of Baduy culture in Lebak Regency, Banten, especially the Baduy Luar. The Baduy Tribe, which still adheres to the rules of their customs, is still exposed to modernization because the concept of culture will of course experience changes along with technological developments. This study uses the Diffusion of Innovation theory, with ethnographic methods through a qualitative approach. Data collection techniques were carried out by means of observation, interviews and literature studies. This study aims to determine the acculturation of the culture of the Baduy Luar Tribe, which incidentally still adheres to customary rules but remains flexible with technological advances, one of which is the use of digital payments in economic transactions, namely the QR Code. From this study, it can be concluded that the Baduy Tribe inevitably accepts increasingly massive technological changes, so that the ease of transactions they provide will continue to attract tourists, of course as an object of income for the livelihoods of the Baduy Luar Tribe. However, they still obey some customary rules according to their ancestors so that their local wisdom is maintained as the diversity of Indonesian culture.
Commodification of Workers and Quality of Reporting on YouTube Noerma Kurnia Fajarwati; Rizqi Fitrianti
Journal of Law Science Vol. 6 No. 2 (2024): April : Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v6i2.5044

Abstract

In the digital era, a number of media use YouTube to distribute their content in order to gain new profit opportunities from social media. This research aims to determine the commodification of workers on YouTube and determine its impact on the quality of news. The research uses qualitative methods with a case study approach and data collection using documentation and literature studies. The results of this research found that the heavy work carried out by media workers and the minimal wages of media workers because they are not equivalent to a journalist's living wage mean that the practice of commodification is still ongoing. YouTube is one of the media's efforts to maintain its existence, so that the creativity of content creators becomes evidence of the commodification of workers which provides profits for the media. Regarding the quality of news, this research found that content creators generally only pursue what is common to public consumption, so the news that is broadcast is generally only done to meet normative quality standards
Construction of News Headlines in Influencing Public Opinion: A Study of Hypodermic Theory : A Study of Hypodermic Theory Rizqi Fitrianti; Noerma Kurnia Fajarwati; Eka Susilawati; Endayani Endayani; Amelia Amelia
Journal of Law Science Vol. 6 No. 2 (2024): April : Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v6i2.5055

Abstract

The choice of diction in news headlines is a construction to produce meaning that can influence audiences. A news headline can influence our cognition to produce behavioral changes. Audiences gain influence as a result of the concept of hypodermic or needle theory as an effect of mass communication. This theory assumes that audiences are unable to resist the messages and influences carried out by the media in a news story.  The purpose of this research is to find out the extent to which the construction of a headline on the news can influence readers' opinions. So that readers are directly affected by the news message. The method used in this research is a descriptive qualitative approach from various literature reviews using the constructivism paradigm. The theory used to identify problems is the hypodermic theory. The result of this research is that audiences are actively or passively influenced by the message of the title given by a news story in the media. The headline is the first step of a message in influencing the reader's opinion
Etnografi Khalayak Pada Pengguna Sosial Media Tiktok (Studi Generasi Z Kota Serang) Zulfikar, Meiby; Briandana, Rizky; Fitrianti, Rizqi; Suryasuciramdhan, Arfian; Kamilah, Fitrotul
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.142

Abstract

The reaction to the development of information and communication technology gave birth to new media that succeeded in becoming an interesting object as a means of communication and entertainment that became an addiction for its users, social media such as having an attachment to the social aspect of humans, Tiktok became one of the most attractive social media for its users, the emergence of Tiktok encouraged acceleration globalization era. Generation Z is the generation born in 1995-2010. The popularity of tiktok, which can be found on other social media such as Facebook, Instagram and others, is a part that contributes to user interest. Addiction to tiktok content is not immediately seen as an experience for users to receive justifiable information. The attachment to social media tiktok seems to have become a new medium in the life of generation Z. Users see the reality of the world based on what information is on tiktok social media, this is a development as a new form that has existed before in print media, columns, billboards, billboards, traditional media and so on. The purpose of this research is to see the experience of tiktok users in generation Z as a form of self-concept for its users. The research was conducted qualitatively with an audience ethnography method using a constructivist paradigm with an interpretative type. The interpretative paradigm is used to see the point of view of facts as something different that has context and meaning, looking at the experience of tiktok social media users on the user's self-concept.
THE EXTERNAL FUNCTION OF AUTOMOTIVE COMPANY PUBLIC RELATIONS IN BUILDING A POSITIVE IMAGE OF THE COMPANY (Analysis of Customer Relations Division of PT. Indomobil Trada Nasional / NISSAN in Serving Customers) Handayani, Putri; Saefudin, Eli Apud; Zulfikar, Meiby; Fitrianti, Rizqi; Suryasuciramdhan, Arfian; Rahayu, Luis Fiska; Amilia, Rizki
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 02 (2023): AGUSTUS 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i02.4814

Abstract

A company needs communication between companies with other companies and communication with its customers so that there is harmony and harmony and in order to create a good interaction for superiors, subordinates and customers, every company needs Public Relations which can mediate between the company and the consumers. One of the reasons for the existence and need for PR in a company is the presence of competitors and high innovation, one of which is in the automotive world. It is these competitors who make the presence of PR very necessary in fostering quality communication, both internally and externally. Of course the presence of PR must also provide fresh air for the company, not just communicating and establishing relationships, but how are the PR efforts and strategies in carrying out their functions. Providing excellent service and promotion is part of PR in communication. Competitors such as Toyota, Mazda, Mitsubishi, Honda, Kia, Mercy, Suzuki, and other automotive companies are of course increasingly paying attention to customer service, making people smarter in choosing vehicle brands (trade). This is the background of the existence of PR is very necessary in a company. One, the external function of PR is to create good excellent service, increase customer satisfaction, foster a sense of loyalty to return to buy products and enjoy the services provided and of course customers who are loyal to our products, will promote to those closest to them that the company's products and services better quality than other automotive companies. PT. Indomobil Trada Nasional (NISSAN) is present in the midst of society to accompany and serve consumers.
OPTIMALISASI DIGITAL MARKETING PADA PENJUALAN PRODUK UMKM SEBAGAI BENTUK PEMBERDAYAAN PEREMPUAN DI DESA SINDANG KARYA, ANYER, BANTEN Fitrianti, Rizqi; Endayani, Endayani; Zulfikar, Meiby; Kamilah, Fithrotul; Haque, Nuke Nurul; Shalsabila, Shalwa
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.282

Abstract

The right sales strategy can drive increased turnover. Digital marketing is the most effective media and strategy in expanding market reach. This is one way for a group of women in Sindang Karya Village - Anyer, Banten, to advance their products. Currently, the marketing is still conventional and simple. So that the turnover obtained has not been maximized, and product branding has not been achieved as a superior product. This devotion aims to utilize E-Commerse as an optimization of digital marketing in increasing sales of MSME products and processed home products managed by women's groups in Sindang Karya Village, Anyer - Banten. As the role of women as the main actors in local economic activities, digital marketing strategies are expected to be the main driver in expanding market reach and increasing village community income. This research method uses a qualitative approach with data collection through observation, interviews, literature studies, and training conducted for 6 meetings by providing materials on digital marketing. The results showed that the application of appropriate digital marketing strategies, such as the use of social media, marketplaces, and attractive marketing content, can optimize the sales of local products and empower women in the area
GAYA KOMUNIKASI CALON ANGGOTA LEGISLATIF MUDA TERHADAP PEMILIH GENERASI Z DI PEMILU Endayani, Endayani; Fitrianti, Rizqi; Fajarwati, Noerma Kurnia; Susilawati, Eka
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 4 No. 1 (2024): The 4th National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/ncabet.v4i1.183

Abstract

The 2024 election in Indonesia faces the challenge of attracting the attention of Generation Z, young voters with unique characteristics and communication preferences. Legislative candidates are required to adjust their political communication styles to effectively capture interest and gain support from this generation. This study aims to analyze the political communication style employed by young legislative candidates in approaching Generation Z voters. The research method uses content analysis with a qualitative approach, examining communication styles through published content. The subjects of this study are young legislative candidates in the electoral district (Dapil) of Banten 1. The study concludes that to gain the attention and electability of Generation Z in the 2024 election, candidates should use an interpersonal communication style that is transparent and effective, utilizing visual aids and social media as primary platforms. Political communication that is simpler, relevant, effective, and authentic is the form of communication that Generation Z needs in the election
APLIKASI EDUKASI GREEN ECONOMY UNTUK DESA WISATA BERBASIS MULTIMEDIA DAN AUGMENTED REALITY Nugroho, Nurhasan; Suadma, Udin; Fitrianti, Rizqi; Suhandi, Suhandi
Jurnal Informatika Vol 8, No 4 (2024): JIKA (Jurnal Informatika)
Publisher : University of Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jika.v8i4.12474

Abstract

Green Economy menjadi pendekatan penting dalam mencapai pembangunan berkelanjutan, terutama dalam pengelolaan desa wisata yang menggabungkan pertumbuhan ekonomi dengan pelestarian lingkungan. Desa Lontar, sebagai objek penelitian, memiliki potensi besar dalam sektor pariwisata namun menghadapi tantangan terkait rendahnya pemahaman masyarakat terhadap konsep ekonomi hijau. Penelitian ini bertujuan untuk merancang aplikasi edukasi mengenai konsep Green Economy dalam konteks pengembangan desa wisata, dengan memanfaatkan teknologi multimedia dan Augmented Reality (AR).  Untuk mengembangkan aplikasi edukasi ini digunakan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Aplikasi ini menyediakan fitur utama seperti materi edukasi Green Economy dan visualisasi AR dari objek wisata lokal. Hasil Evaluasi menggunakan uji usability, menghasilkan rata-rata skor kepuasan pengguna sebesar 89,17%. Hasil penelitian menunjukkan bahwa aplikasi ini efektif dalam meningkatkan pemahaman pengguna terkait penerapan Green Economy, mendukung pertumbuhan desa wisata yang berkelanjutan, serta memberikan pengalaman pengguna yang baik. Aplikasi dapat menjadi sarana edukasi yang bermanfaat dalam mempromosikan keberlanjutan lingkungan di desa wisata.
POLICY PARTNERSHIP DALAM MEWUJUDKAN KEMANDIRIAN DESA Bangsawan, Try Adhi; Rachman, Arief; Fitrianti, Rizqi; Rahayu, Luis Fiska
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 1 (2024): Batara Wisnu | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i1.355

Abstract

Policy partnerships between village governments, communities, and the private sector are key in realising village independence. This research analyses the role of policy partnerships in improving the welfare of village communities and accelerating village development. The research method used is literature study and case analysis. The results show that policy partnerships can encourage innovation, improve the efficiency of resource use, and strengthen community participation in village development. However, challenges such as weak coordination and differences in interests can hinder the success of policy partnerships
KOMUNIKASI KORPORAT DALAM KONTEKS MARGER DAN AKUISISI: STRATEGI DAN DAMPAKNYA Jumiah, Jumiah; Fitrianti, Rizqi; Susilawati, Eka; Laksana, April
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 1 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i1.549

Abstract

This research is motivated by increasing merger and acquisition (M&A) activity at the global and national levels, where corporate communication has become a critical factor in determining the success of the integration process. Although the value of global M&A transactions will reach US$ 3.8 trillion by 2022, around 70% of M&A transactions fail to achieve their strategic objectives, with poor communication being one of the main factors of such failure. This research aims to analyze the strategy and impact of corporate communication in the M&A context, with a special focus on effective communication practices at the global level and their adaptation in the Indonesian context using a systematic literature study research method. The research results show that companies that implement a structured communication strategy from the early stages of M&A have a 40% higher integration success rate. In Indonesia, communication approaches that combine global standards with local values, such as deliberation and a family approach, have proven to be more effective in facilitating the integration process. Research also reveals that companies that integrate digital platforms in their M&A communications strategy achieve 45% higher levels of employee engagement, while social media monitoring is becoming increasingly critical with 70% of reputation issues during M&A stemming from discussions on social media. This research provides theoretical contributions to the development of adaptive M&A communication models as well as practical implications for communications professionals and executives involved in the M&A process
Co-Authors Achmad Nashrudin Achmad Nashrudin Priatna Adi Nugroho, Muhammad Ichsan Agus Fatchurrochman Ahmad Adnil Hanaf Ali Humadi Amelia Amelia Amilia, Rizki Aminah Miliani April Laksana April Laksana Arfian Suryasuciramadhan Arfian Suryasuciramdhan Arief Rachman Bagos Budi Mulyana Bangsawan, Try Adhi Briandana, Rizky Dewi Ilma Agustin Eka Susilawati Eka Susilawati Eka Susilawati Eka Susilawati, Eka Eli Apud Saepudin Endayani Endayani, Endayani Fadilah, Aulia Dea Fajarwati, Noerma Kurnia Fithrotul Kalimah Fithrotul Kamilah Fiwasifi Isyiya Galuh Febriyanti Ganjar Kurniawan Ramdani Gusti Hidayatulloh Haque, Nuke Nurul Ida Farida Intan Nabila Azhar Ita Rosita Wahyiah jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Laelasari, Anggrum Luis Fiska Rahayu Meiby Zulfikar Mishelia Kartika Puspitasari Neni Yulianita Nurhasan Nugroho Putri Handayani PUTRI HANDAYANI Putri Handayani Rosanti Rosanti Saefudin, Eli Apud Shafira Dwiyanti Shalsabila, Shalwa Shulbi Muthi Sabila Salayan Putri Sisca Dwi Aprilia Siti Nurlaila siti nurul aisyah Suhandi Suhandi, Suhandi Suryasuciramdhan, Arfian Udin Suadma Zahrah Mahfudzah Firdaus