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All Journal Jurnal Siasat Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Scientific Journal of Reflection : Economic, Accounting, Management and Business AkMen JURNAL ILMIAH Journal of Education Technology Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Advance Sustainable Science, Engineering and Technology (ASSET) Nobel Management Review Jurnal Ekonomi International Journal Mathla'ul Anwar of Halal Issues Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Jurnal Bisnis dan Kewirausahaan INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Nomico International Journal of Contemporary Sciences (IJCS)
Anshar Daud
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Live Streamer Interaction on Purchase Intention with Brand Love as a Moderating Variable Anshar Daud; Syarifuddin; Erry Donneli; Wahid; Rudy Irwansyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1902

Abstract

Researchers also believe that Live Streaming-Interaction on TikTok can increase purchasing decisions because more and more people know about brand types, brand quality, brand suitability, brand identity, and so on. Therefore, this research aims to analyze the influence of Live-Streamer Interaction on Purchasing Decisions. Different from previous research, this research adds the Brand Love variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research was obtained from distributing online questionnaires to 350 TikTok shop sellers and buyers on certain dates. These data can be called primary data. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Live-Streaming Interaction variable can have a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.004. Otherwise, the Brand Love variable can moderate the influence of the Live-Streamer Interaction variable on the Purchase Decision variable because the P-Values results show a positive direction and are below 0.05. Thus the first and second hypotheses in this research can be proven and accepted.
IMPLEMENTASI OCB DALAM MEMEDIASI WORK LIFE BALANCE DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PIALANG BERJANGKA DI KOTA MAKASSAR Janwar, Wandi; Dwinanda, Giri; Daud, Anshar
Jurnal Bisnis dan Kewirausahaan Vol. 13 No. 3 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v13i3.4776

Abstract

Tujuan riset ini untuk mengetahui peran Organizational Citizenship Behavior dalam memediasi hubungan antara Work Life Balance, komitmen organisasi, dan kinerja karyawan. Populasi dalam penelitian yaitu seluruh karyawan pialang berjangka yang ada di Kota Makassar. Metode penentuan sampel menggunakan purposive sampling dengan jumlah 150 orang karyawan. Pengumpulan informasi dilakukan dengan metode survei yang memakai platform Google Form. Alat statistik software SmartPLS 3.2.9 dipakai dalam riset ini. Temuan penelitian menunjukkan bahwa (1) Work Life Balance memiliki pengaruh positif terhadap OCB pada karyawan perusahaan pialang berjangka di Kota Makassar. (2) Komitmen organisasi memiliki pengaruh positif terhadap OCB pada karyawan perusahaan pialang berjangka di Kota Makassar. (3) Work Life Balance memiliki pengaruh positif terhadap kinerja karyawan perusahaan pialang berjangka di Kota Makassar. (4) Komitmen organisasi memiliki pengaruh positif terhadap kinerja karyawan perusahaan pialang berjangka di Kota Makassar. (5) OCB memiliki pengaruh positif terhadap kinerja karyawan perusahaan pialang berjangka di Kota Makassar. (6) OCB memediasi secara parsial hubungan antara Work Life Balance dengan kinerja karyawan pada perusahaan pialang berjangka di Kota Makassar. (7) OCB memediasi secara parsial hubungan antara komitmen organisasi dengan kinerja karyawan pada perusahaan pialang berjangka di Kota Makassar.
The Influence Of Electronic Word Of Mouth On Purchasing Decisions With Customer Reviews As A Moderating Variable Daud, Anshar; Marasabessy, Nabila Cecilia; Utami, Eva Yuniarti; Hulu, Fatolosa; Baene, Eduar
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6200

Abstract

ABSTRACT Researchers believe that word of mouth communication carried out online can influence employee purchasing decisions because it can attract the enthusiasm of other consumers and has broad, even infinite boundaries. Apart from that, researchers also believe that this influence will be more significant if it is accompanied by good customer reviews. Therefore, the research aims to analyze the influence of the Electronic-Word of Mouth variable on Purchasing Decisions with Customer Reviews as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research was distributed using an online questionnaire method to 100 sellers on TikTok and 200 consumers on TikTok with the minimum criteria of having shopped once. The questionnaire contains 14 question items containing statements of agree, strongly agree, normal, disagree, and strongly disagree on a number of questionnaires asked. This data can also be called primary data. The collected data was analyzed using the smart PLS 4.0 analysis tool. The result in this this research show word of mouth communication using the internet has its own advantages in increasing consumer purchasing decisions due to its wide reach, as informative material for consumers who are not familiar with the product, and increasing consumer enthusiasm. In line with this, the results of the first researcher's hypothesis and beliefs show that the Electronic Word of Mouth variable has a positive relationship and has a significant influence on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.002. The second belief and also the second hypothesis in this research shows that good reviews from consumers can increase the influence of Word of Mouth Communication via the internet on Consumer Purchasing Decisions due to Word of Mouth Communication with quality product information, a comfortable place, and good service. from Consumer Reviews can make that influence even more significant. This can be proven from the results of the second hypothesis which shows the direction of the relationship is positive and the influence is more significant, namely 0.000 below 0.05, which is more significant than direct testing, namely 0.003. Thus, the first and second hypotheses in this research can be proven and accepted.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND SELF EFFICACY ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH EMPLOYEE ENGAGEMENT AS AN INTERVENING VARIABLE AT CLASS III AIRPORT OPERATOR OFFICE IN WEST PAPUA Drajat Perwirajati; Ferdinandus Christian; Anshar Daud
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every organization or company operates by using all its resources to produce goods or services that have selling power. The resources owned by a company are required to be able to empower and optimize their use for the continuity of the next company. This study aims to determine the effect of organizational commitment and self-efficacy on organizational citizenship behavior with employee engagement as an intervening variable at the class III airport operator office in West Papua. the sample of respondents was 150 civil servants at the Class III Airport Operator Unit Office in West Papua, based on the Cluster Random Sampling method. The data were tabulated and analyzed using multiple regression methods with the help of SPSS. Causality analysis using Structural Equation Modeling (SEM), Hypothesis testing is done using the AMOS 24 program which can process dimensional and tiered research models. The results showed that organizational commitment (X1) had no effect on employee engagement (Z1). Self efficacy (X2) has a positive and significant effect on employee engagement (Z1), organizational commitment (X1) has a positive and significant effect on organizational citizenship behavior (Z2). Self efficacy (X2) has a positive and significant effect on organizational citizenship behavior (Z2). Employee engagement (Z1) has no effect on organizational citizenship behavior (Z2).
Pengaruh Penggunaan Live Streaming, Online Brand Trust Dan Promosi Dalam Social Commerce Terhadap Keputusan Pembelian Muh Syulhasbiullah; Muhammad Hidayat; Anshar Daud
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.431

Abstract

Penelitian ini bertujuan untuk menganalisis (1) hubungan antara variabel penggunaan live streaming, kepercayaan merek online, dan promosi terhadap keputusan pembelian, baik secara parsial maupun simultan, serta (2) faktor yang paling dominan mempengaruhi keputusan pembelian dalam social commerce. Penelitian ini menggunakan metode kuantitatif dengan sampel jenuh sebanyak 104 responden yang merupakan pengguna aktif social commerce di kota Makassar yang melakukan pembelian secara online. Data primer dikumpulkan melalui kuesioner online yang telah diuji kualitasnya, kemudian diuji menggunakan asumsi klasik untuk memvalidasi model regresi linear berganda yang digunakan dalam pengujian hipotesis. Hasil analisis menunjukkan bahwa dalam social commerce, kepercayaan merek online tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Sebaliknya, penggunaan live streaming dan promosi memiliki pengaruh signifikan dan positif. Oleh karena itu, untuk meningkatkan keputusan pembelian konsumen, bisnis dalam social commerce sebaiknya fokus pada optimalisasi penggunaan live streaming dan strategi promosi yang efektif.
Socialization of the Utilization of Artificial Intelligence on Education to Improve the Professional Competence of Educators in the Era of Technological Development Daud, Anshar; Syulhasbiullah, Muh; Nuswardhani, Rr. Sri Karuniari; Masduki, Damayanti; Simatupan, Septian; Widianingsih, Yuliani
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2209

Abstract

Community service is organized by the Non-Governmental Organization Noorwangsanegara, located in Bogor, West Java, Indonesia. In the pre-service, it was found that there was a gap in understanding artificial intelligence which is now widely used both in the world of education and in the world of work where students, namely students, will later work. In addition, it is also a challenge for lecturers, especially in improving not only their understanding but also their competence in writing and publishing scientific articles in journals that have a reputation for improving performance in the world of higher education. The problem in this service is how to improve the competence of lecturers through the use of artificial intelligence in writing and reputable publications. The results of the service show that the tendency of participants does not understand the meaning and use of artificial intelligence that can be used in educational activities such as the use of tools that can facilitate work in the world of education. In addition, these tools can also be used in writing articles or disseminating articles through publication in reputable journals. Keywords: Artificial Intelligence, Education, Competence, Technological Development, Socialization
Analysis of the effect of Inflation on Purchasing Power in Indonesia Aisyah, Siti; Daud, Anshar; Mulyanti, Dwi Retno; Dewi, Grace Citra; Harmadi, Ashur
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sqzkrp37

Abstract

This study examines the impact of inflation on purchasing power in Indonesia, analyzing how fluctuations in inflation influence the ability of individuals to meet their basic needs. Utilizing a quantitative research design, the study focuses on the years 2013-2023 and employs various statistical methods, including regression analysis and ANOVA, to explore the relationship between inflation, purchasing power, and economic well-being. The results indicate a significant negative correlation between inflation and purchasing power, with inflation explaining approximately 65% of the variance in purchasing power. The findings highlight that inflation has a pronounced effect on lower-income groups, exacerbating their financial challenges. Moreover, the study contributes to the literature by providing empirical evidence on the effects of inflation on purchasing power in Indonesia, offering valuable insights for policymakers. The research emphasizes the importance of controlling inflation to maintain economic stability and enhance the well-being of the population, particularly vulnerable groups.
The Impact of the Fuzzy Delphi Technique on Technology Methods Based on Design Thinking Daud, Anshar; Sitio, Sartika Lina Mulani; Bakri, Asri Ady; Judijanto, Loso; Ridwan
Journal of Education Technology Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v8i1.69185

Abstract

As technology becomes important in people's lives, there is a call to integrate technology into education. Therefore, this research aims to look at the elements needed to integrate technology as a learning platform based on design thinking. This research is quantitative research using the Fuzzy Delphi technique. The approach used to collect research data is to use a questionnaire instrument. The number of experts involved was 18 people, 8 people from the field of education, 5 people from educational technology, and 5 people from design thinking. The research results show that the eight elements are accepted by experts with a consensus percentage above 75% with a threshold value (d) ≤ 0.2. The conclusions of these eight elements are using technology or the internet, choosing technological tools or resources, assessing the credibility and relevance of sources, using technology to analyze information, using technology to support teamwork, using technology to help students share information, utilizing technology to monitor assignments, utilizing technology to interact directly with experts is necessary for integrating technology as a learning platform based on design thinking. This research implies that teachers and students have started to apply these eight elements in the classroom learning process.
The Influence Of Brand Awareness On Purchasing Decisions With User Generated Content As A Moderating Variable: Penelitian Anshar Daud; Wandi Janwar; Yusniar; Syifa Pramudita Faddila; Mohammad Azharie Hamdany
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2625

Abstract

This research is a quantitative research with an explanatory approach.. The data used in this study is primary data that the researcher obtained directly from various sources or commonly referred to as primary sources from 295 Pose sandal customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Brand Awareness variable can have a positive relationship direction and a significant influence on Purchasing Decisions because the P-Values ​​value is positive and below the 0.05 significance level, namely 0.001. T. The result of the P-Values ​​value of 0.001 means that Brand Awareness can make a product more famous, widen the product's market share, and ultimately can influence Purchasing Decisions. In addition, the User Generated Content variable can also moderate the influence of the Brand Awareness variable on Purchasing Decisions because the P-Values ​​value also tends to be positive and is below the 0.05 significance level, namely 0.000. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.
Utilization Of Digital Marketing For Palm Oil Farmers And Palm Fruit Craftsmen In Indonesia Judijanto, Loso; Liestyowati, Liestyowati; Belani, Sri Wanti; Daud, Anshar; Syofya, Heppi
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.585

Abstract

When researchers carried out community service in the villages of Lebaksari village, West Java, Lumpoknyo Luwuk Bangai village, Mapalla village Makassar, and Batang Merangin Jambi, researchers discussed with oil palm farmers and palm and coconut frond craftsmen. Oil palm and palm frond farmers in West Java village, Lumpoknyo Luwuk Bangai village, Mapalla village Makassar, and Batang Merangin Jambi farmers and frond craftsmen complained that their businesses had stalled and seemed to be running in place. Then the servant/writer held discussions with colleagues online, consulted with experts and village officials. In the end, the author/devotee based on the results of discussions with stakeholders agreed that the main problems experienced by farmers and frond craftsmen in Lebaksari village, West Java, Lumpoknyo Luwuk Bangai village, Mapalla village Makassar, and Batang Merangin Jambi . The result in this article show that 1). When the community service carried out observations for one month and discussed with local residents, the majority of whom were oil palm farmers and frond craftsmen, they experienced marketing problems. Then researchers found digital marketing solutions. 2). Digital marketing strategies, e-commerce, and websites are one unit that the author believes can overcome the marketing problems experienced by oil palm farmers and frond craftsmen in the villages of West Java village, Lumpoknyo Luwuk Bangai village, Mapalla village Makassar, and Batang Merangin Jambi.
Co-Authors Adianita, Happy Affandi, Hanif Saputra Ahmad Ahmad Akhmad, Noor AMIRUDDIN USMAN Andriyansah . Anis Saleh Apryanti Apryanti Arie Wibowo Khurniawan Arifhan Ady Dj Bakri, Asri Ady Belani, Sri Wanti Damayanti Masduki Drajat Perwirajati Dwi Retno Mulyanti Erry Donneli Fatia Fatimah Fatolosa Hulu Ferdinandus Christian Fina Amalia Masri Giri Dwinanda Grace Citra Dewi Harmadi, Ashur Hasbiah Hasbiah, Hasbiah Hendrian Hendrian Heppi Syofya, Heppi Hidayah, Zainur Irwanto, Dola Iwan Harsono Janwar, Wandi Judijanto, Loso Juliana Juliana Lia Amsalia Amir Liestyowati Liestyowati Madjid, Rahmad Marasabessy, Nabila Cecilia Masdar Mas'ud Maulana, Muhammad Fikri Mohammad Azharie Hamdany Mubyl, Mutiarini Muh Syulhasbiullah Muhammad Basri Muhammad Hidayat Muhammad Hidayat Muhammad Nur Akbar Muhammad Nusran Murtiadi Awaluddin Muslim Muslim Mustamin Mustamin Nugroho Djati Satmoko Nuswardhani, Rr. Sri Karuniari RATIH HARPAWATI YUSUF Ridwan Rudy Irwansyah said, muh Saifuloh, Nur Imam Sartika Lina Mulani Shine Pintor S. Patiro Simatupan, Septian Siti Aisyah Sumardi Syahputra, Muhammad Halfi Indra Syarifuddin Syarifuddin, Helmi Syifa Pramudita Faddila Syulhasbiullah, Muh Tunggul Prasodjo Utami, Eva Yuniarti wahid Wandi Janwar Yohana Ramma Yohanes Jibrail Mado Yuliani Widianingsih, Yuliani Yusniar