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All Journal Buletin Peternakan Innofarm : Jurnal Inovasi Pertanian Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros JISIP: Jurnal Ilmu Sosial dan Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Agriovet Agroteksos Proceedings Series on Physical & Formal Sciences Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Innovative: Journal Of Social Science Research Al Ghafur : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Agronomika Agricultural Socio-Economic Empowerment and Agribusiness Journal Journal of Law Justice Journal Governance Society Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Lestari, Retna Dewi
Program Studi Agribisnis, Fakultas Sains Dan Teknologi, Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Innofarm : Jurnal Inovasi Pertanian

 1 
ANALISIS PERILAKU KONSUMEN DALAM MENGONSUMSI BUAH DAN PRODUK OLAHANNYA DIMASA PANDEMI COVID-19: PERILAKU KONSUMEN DALAM MENGONSUMSI BUAH DAN PRODUK OLAHANNYA DIMASA PANDEMI COVID-19 Rahmawati Setiyani; Retna Dewi Lestari; Aldira Dwi Saputri
Innofarm:Jurnal Inovasi Pertanian Vol. 25 No. 1 (2023): JURNAL INNOFARM : Jurnal Inovasi Petanian
Publisher : FAKULTAS PERTANIAN UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/innofarm.v25i1.8484

Abstract

The COVID-19 pandemic is one of the toughest periods for all countries, including Indonesia. One way to increase the body's immunity can be done through the consumption of healthy foods, namely fruits and their processed products. The aim of the research is to analyze consumer behavior in the city of Surakarta in consuming fruit and its processed products. The stages in the research are (1) determining the respondents, (2) identifying factors that influence consumer decisions, (3) collecting and analyzing data. Respondents in the study were 100 respondents, who are in the adult age group, namely ages 20 to 60 years who live in the city of Surakarta and have consumed fruit and processed products. Spearman's Rank correlation test was used for data analysis in order to know the relationship between knowledge variables and situational variables with consumer decisions in consuming fruit and processed products. Based on the data analysis, the P value <0.05, so it can be concluded that knowledge variables and situational variables have a significant and direct relationship with consumer behavior in consuming fruit and processed products.
Co-Authors Afridhianika, Annisa Nugraheni Afu Ichsan Pradana Agus Santoso, Aris Prio Agus Suyatno Agustina Srirahayu Ahmad Fanani Aldira Dwi Saputri Annisa Vini Fitria Arif Wicaksono Septyanto Aris Prio Agus Santoso Azziz Rohadi, Alif Bimoseno Sepfrian Dhea , Ayu Resky Domingos Soares Duerawee, Abdulkarim Dwi Rahayu, Ismiati Eliana Wulandari Erlin Widya Fatmawati Erna Chotidjah Suhatmi Fajeri, Sari Fanny Widadie Fauzi Ahmad Muda Harsanto Hayati, Septy Dhian Nur Ilham Komarudin Indah Wahyu Utami Indis, Nadhifah Al Indriyani, Sari Fajeri Intan Lukita Sari Intan Komarudin, Ilham Lukman M Baga Lukman M. Baga Marta Ardiyanto Mayang Puspitasari, Diah Mega Anggraeni Putri Nadella Ervietasari Nastiti Winahyu Navita Maharani Ni Made Shinta Adhella Novemy Triyandari Nugroho Nur Khayati, Nur Khayati Octaria Nur R Pramudita, Willy Prisca Nurmala Sari Putri, Retno Karunia Qurotu A'yun Rahajeng Risma Rahmadhani, Octaria Nur Rahmawati Setiyani Rahyunanto, Setyo Rahyunanto, Setyo Ratna Dewi Mulyaningtiyas Restie Novitaningrum Ridwan, Awaludin Rita Nurmalina Rudi Susanto Sari Fajeri Sari, Intan Lukita Sari, Vinanda Puspita Sepfrian, Bimoseno Setiyani, Rahmawati Singgih Purnomo Sopingi Suhatmi, Erna Chotidjah Thomas Setiyawan, Varnessia Tiara Asfarida Tri Purwani Tri Wisudawati Umi Hanifah Wahyu Adhi Saputro WAHYU PUJI LESTARI Wahyu Puji Lestari Wahyuningsih, Rita Widianti, Alfina Zainul Muttaqin