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All Journal Jurnal Penyuluhan AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian JURNAL AGROTEKNOLOGI Jurnal Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Enrichment : Journal of Management Maspul Journal of Community Empowerment Jurnal Agribisnis Unri Conference Series: Community Engagement Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agripreneur : Jurnal Pertanian Agribisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Ilmu Pendidikan dan Humaniora JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Zulhamid Ridho
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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SOCIAL STRUCTURE, ACTOR RELATIONS, AND CHALLENGES IN THE DEVELOPMENT OF THE COCONUT COIR INDUSTRY IN INDRAGIRI HILIR REGENCY Mustaqim, Mustaqim; Herlon, Meki; Rifa’i, Ahmad; Rosnita, Rosnita; Yulida, Roza; Muwardi, Didi; Ridho, Zulhamid
Agripreneur : Jurnal Pertanian Agribisnis Vol. 14 No. 2 (2025): December: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v14i2.6906

Abstract

This study investigated the social structure, actor relations, and challenges in the development of the coconut coir industry in Indragiri Hilir Regency, one of Indonesia’s largest coconut-producing regions. Despite abundant raw materials, the downstream coconut coir sector remains underdeveloped and characterized by structural inequalities. A qualitative descriptive approach was applied, utilizing in-depth interviews, participatory observations, and document analysis involving key actors, including farmers, collectors, small and medium enterprises (SMEs), and government institutions. The findings revealed a hierarchical social structure and pronounced power asymmetries within the production chain. Farmers occupy subordinate positions due to limited capital, technology, and market information, functioning as price takers with minimal access to added value. Large collectors dominate pricing, distribution, and access to markets, creating a local oligopsonistic structure. Patron–client relations further reinforce economic dependency, limiting farmers’ autonomy to engage with alternative markets. Additionally, institutional weaknesses, fragmented government policies, rudimentary processing technologies, and insufficient logistics infrastructure hinder the development of a more inclusive and competitive value chain. The study highlights that social, economic, and institutional factors jointly shape structural barriers, underscoring the need for coordinated interventions to strengthen farmer agency, institutional capacity, and equitable value distribution.
PELATIHAN PENGGUNAAN E-COMMERS DALAM RANGKA PENGEMBANGAN PERTANIAN NENAS BERBASIS PEMANFAATAN DIGITAL Asiah, Nur; Herlon, Meki; Ridho, Zulhamid; Khoiri, Amrul; Hamidi, M. Rasyid
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.28550

Abstract

Abstrak: Era digital telah membawa perubahan signifikan dalam berbagai aspek kehidupan, termasuk dalam sektor pertanian. Dalam era digital, e-commerce menawarkan peluang besar bagi petani untuk memperluas akses pasar, meningkatkan efisiensi pemasaran, dan mengoptimalkan manajemen usaha. Kelompok Wanita Tani Makmur Jaya di Desa Temiang menghadapi kendala utama dalam memanfaatkan platform e-commerce untuk pemasaran nenas. Tujuan pengabdian ini meningkatkan pengetahuan Kelompok Wanita Tani Makmur Jaya menggunakan e-commerce. Metode yang digunakan berupa pelatihan, diskusi, dan pendampingan monitoring maupun kontroling. Mitra pengabdian ini pemerintah desa dan Kelompok Wanita Tani Makmur Jaya dengan partisipasi 40 peserta di Desa Temiang. Sistem evaluasi dilakukan dua bentuk, yaitu melalui pre dan posttest selama kegiatan pengabdian. Hasil dari kegiatan ini, peningkatan kemampuan teknis, pengetahuan, berkomunikasi atau mendapatkan informasi melalui e-commerce. Mayoritas 90% peserta tahu tentang konten fungsi dan aktif menggunakan e-commerce, serta 10% paham mengelola e-commerce.Abstract: The digital era has brought significant changes in various aspects of life, including the agricultural sector. In the digital era, e-commerce offers great opportunities for farmers to expand market access, increase marketing efficiency and optimize business management. The Makmur Jaya Women Farmers Group in Temiang Village faces major obstacles in utilizing e-commerce platforms for marketing pineapples. The aim of this service is to increase the knowledge of the Makmur Jaya Women's Farmers Group using e-commerce. The methods used are training, discussion, and monitoring and supervision assistance. The service partners are the village government and the Makmur Jaya Farming Women's Group with the participation of 40 participants in Temiang Village. The evaluation system is carried out in two forms, namely through pre and posttests during service activities. The results of this activity are increased technical skills, knowledge, communication or obtaining information through e-commerce. The majority, 90% of participants, know about functional content and actively use e-commerce, and 10% understand managing e-commerce.
PEMANFAATAN MEDIA SOSIAL BERBASIS STRATEGI 7P UNTUK MENINGKATKAN DAYA SAING PRODUK UMKM DI KELURAHAN PEBATUAN Aisyah, Aisyah; Asmara, Diva Gusti Wira; Harahap, Fazur Rahman; Ningsih, Fitria; Powatu, Gabriella Tiurma; Salman, Khairiyansyah; Fitriani, Nur Wulan; Antika, Puan Maharani; Shaira, Raihanny Fayyaza; Putri, Sofita Maierlin; Herlon, Meki; Ridho, Zulhamid; Mustaqim, Mustaqim
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Tujuan utama kegiatan ini adalah membekali pelaku UMKM dengan keterampilan digital, khususnya dalam penggunaan platform media sosial untuk memperluas jangkauan pemasaran produk mereka. Berdasarkan hasil observasi, sebagian besar pelaku UMKM belum memahami strategi pemasaran berbasis teknologi informasi dan belum mengoptimalkan platform digital. Kegiatan ini bekerja sama dengan UPT Sentra IKM Pangan (Rumah Kemasan) dan dilaksanakan di Kantor Lurah Pebatuan, Kecamatan Kulim. Program ini dilaksanakan melalui pendekatan ceramah interaktif, demonstrasi langsung, serta evaluasi menggunakan instrumen pre-test dan post-test, yang masing-masing terdiri atas tiga pertanyaan. Materi pelatihan mencakup pembuatan akun bisnis digital, penyusunan konten promosi, pengenalan konsep bauran pemasaran 7P, serta pemanfaatan layanan Rumah Kemasan. Temuan kegiatan ini mengindikasikan adanya peningkatan signifikan dalam pemahaman peserta mengenai pengelolaan media sosial dan strategi pemasaran digital, dengan rata-rata hasil meningkat dari 25% (pre-test) menjadi 45% (post-test). Program ini tidak hanya mendukung transformasi digital UMKM lokal, tetapi juga dapat dijadikan model pemberdayaan ekonomi masyarakat berbasis literasi digital.Abstract: The main objective of this activity is to equip MSME actors with digital skills, particularly in the use of social media platforms to expand the reach of their product marketing. Based on observations, most MSME actors have not yet understood information technology-based marketing strategies and have not optimized digital platforms. This activity was carried out in collaboration with the UPT Sentra IKM Pangan (Rumah Kemasan) and took place at the Pebatuan Village Office, Kulim District. The program was implemented through interactive lectures, direct demonstrations, and evaluations using pre-test and post-test instruments, each consisting of three questions. The training materials covered the creation of digital business accounts, development of promotional content, introduction to the 7P marketing mix concept, and the utilization of Rumah Kemasan services. The findings indicated a significant improvement in participants’ understanding of social media management and digital marketing strategies, with the average score increasing from 25% (pre-test) to 45% (post-test). This program not only supports the digital transformation of local MSMEs but also serves as a model for community economic empowerment based on digital literacy.
Strategi Pengembangan Usaha Sabut Kelapa di Kabupaten Indragiri Hilir Herlon, Meki; Rifa’i, Ahmad; Rosnita, Rosnita; Yulida, Roza; Muwardi, Didi; Ridho, Zulhamid; Mustaqim, Mustaqim
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21924

Abstract

Indragiri Hilir Regency, one of Indonesia’s major coconut-producing regions, faces a structural paradox in which high production volumes have not translated into improved farmer welfare. Dependence on the sale of whole coconuts with low added value, coupled with significant price fluctuations, has led to inefficiencies in the commodity’s economic supply chain. Coconut husk, which has long been neglected and treated as waste, in fact holds substantial economic potential through the development of derivative products. This study aims to analyze the feasibility and formulate effective strategies for developing the coconut husk processing industry in Indragiri Hilir Regency. A qualitative approach was employed using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, focusing on the BUMDes Sungai Piyat enterprise group as a case study. The analysis reveals that the coconut husk processing enterprise in Kuala Indragiri District possesses strong and promising internal conditions, with an IFAS score of 2.73 and a strength–weakness differential of 1.91. The main strengths include the abundance of derivative products (coco peat and cocobristle), ease of production processes, and the use of semi-modern technology that enhances efficiency. Meanwhile, the EFAS score of 2.32, with an opportunity–threat differential of 1.48, indicates substantial external support, particularly due to limited competition, sustainable raw material supply, a growing regional economy, and institutional backing. The combination of these scores places the enterprise in Quadrant V (Grow and Build Strategy) of the Internal–External (IE) Matrix, recommending the adoption of an aggressive growth strategy. Key strategic directions include increasing production capacity, expanding market networks, strengthening institutional partnerships, and diversifying value-added products to promote sustainability and enhance contributions to the local economy and the empowerment of coastal communities in Indragiri Hilir.
REGENERASI SUMBER DAYA MANUSIA PERTANIAN DI KECAMATAN RUMBAI KOTA PEKANBARU BERBASIS DIGITAL HUMANITIES Dery Alafghani Alim; Arifudin; Meki Herlon; Cepriadi; Roza Yulida; Zulhamid Ridho
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Regeneration of human resources in agriculture by younger farmers who are living with social media, called digital humanities, is one of the steps of its sustainability. This research aims to analyse regeneration of agricultural human resources model in Rumbai District of Pekanbaru City. The research used a survey method where 60 young farmers were taken as the samples. The data were analysed using SEM-PLS. The research results show that the use of social media provides easy access to information, increases knowledge and shares experiences related to the agricultural sector which is supported by the role of parents in forming perceptions and the interest of the younger generation in agriculture to work in the agriculture. The use of social media toward perception on agriculture and the use of social media on the attitudes of the younger generation towards the agriculture, are directly significant. On the other hand, a significant indirect influence is the use of social media on the interest of the younger generation in working in the agriculture through the mediator variable of the attitude of the younger generation towards the agriculture.  
Analysis of the economic value of Matanaga Farm agrotourism Khaswarina, Shorea -; Herlon, Meki; Ridho, Zulhamid; Phreti, Phreti
Agriekonomika Vol 13, No 2: October 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i2.26258

Abstract

Matanaga Farm Agrotourism is a tourist destination that offers a fruitful tourist concept. The demand for tourism will rise as travel costs are minimized by visitors. This research is aimed at analyzing and estimating the economic value of Agrowisata Matanaga Farm. The method of research is the method of analysis of travel cost method. The results of the study obtained a consumer surplus of visitors to Agrowissata Matenaga Farm amounting to IDR381.659 per person per one visit, so processed the economy value of Agrowisat Matanega Farm amounted to IDR829.345.007/year.
Co-Authors A'izza, Syakira Syafia Afrinaldo, Alvin Ahmad Rifai Aisyah Aisyah Allifa, Dini Amenda, Arvitori Amrul Khoiri Ananta, Berliana Andriana, Hanifaturrahmi Andrina, Hanifaturrahmi Angraini, Elisya Antika, Puan Maharani Aprilia, Mitha Arifuddin Arifuddin Arifudin Arifudin arifudin Arya, Nabila Rahmah Asmara, Diva Gusti Wira Azzahra, Rania Bakar, Mustaqim Abu Cepriadi Dery Alafghani Alim Didi Muwardi Dielfo, Zergy Djaimi Bakce Elrianda, M. Ridho Fathin, Wildan Kaditya Fernandes, Willy Arya fitria ningsih Fitriani, Nur Wulan Giatanto, Bagas Rizki Hamidi, M. Rasyid Harahap, Fazur Rahman Hayatullah, M. Bayu Fathar Humaira, Sabrina Ibnu Phonna Nurdin, Ibnu Phonna Indradewa, Rhian Isman, Fairuz Jayawarsa, A.A. Ketut Jelita, Putri Jumatri Yusri Kalda, Saifana Kausar, Kausar Khairuddin, M. Habib Alfaridzi Khairunnas Khairunnas Khairunnas Khairunnas, Khairunnas Khaswarina, Shorea - Lovianti, Raina Desfit Mahyani, Vita Meki Herlon Meylani Meylani Mubarak Mubarak Muhammad Ikhsan Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Muthmainnah, Tsaniya Napitupulu, Tia Sofiani Nasution, Farhan Bintang Muzaki NB, Mudzakkar Novia Dewi Nur Asiah Phreti, Phreti Powatu, Gabriella Tiurma Puspita, Shabrina Bella Putri, Djihan Kania Putri, Sofita Maierlin rahmadhani, Naia Nabila Ramadani, Oktiva Ramadhani, Rizky Ayu Rasyid, Aidil Harun Ar Retuhadi, Fajar Rifa’I, Ahmad Riska Dian Oktari, Riska Dian Rosnita Rosnita Roza Yulida RR. Ella Evrita Hestiandari Sakti Hutabarat Salman, Khairiyansyah Salsabila, Raisya Alifia Septya, Fany Shaira, Raihanny Fayyaza Shorea Khaswarina Suhaimi, Kalystha Rabbani Syaiful Hadi Syukra, Salsabilla Ar Razzaq Ullayya, Saza Wiranda, Ledi Wulan Sri Rahayu Yazid, Hamdan Yomahanda, Gion Yulia Andriani, Yulia Yulianda, Riki Yusmini, Yusmini