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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bisnis dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Jurnal Pengabdian Pada Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Media Mahardhika JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Almana : Jurnal Manajemen dan Bisnis Jurnal Sistem Cerdas JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Apollo: Journal of Tourism and Business Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Innovative Technologica: Methodical Research Journal IJOT
Hadiah Fitriyah
Universitas Muhammadiyah Sidoarjo
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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Keputusan Pembelian Produk Limited Edition: Systematic Review Herdiati, Meilisa Fani; Iriawan, Andi; Fitriyah, Hadiah
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.73-87

Abstract

Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase “limited edition products”. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.
Co-Authors - Sutrisno Agung Indra Lesmana Ahmad Qomarudin Ahmad Qomarudin Ais Fauziah Aisha Hanif Al arif, Mohammad Anam Anggraini, Titania Arief Senja Fitrani, Arief Senja Arisanto, Sefi Lefberti Arista, Sintha Wahyu ASMARANINGTYAS, LUSSY WIDIA Azis, Nadia Ismayanti Bambang Tjahjadi Bayu Wardhana Choiri, Ika Choirina Nurlaila Cut Ami Rahmah Dainy, Zilba Vara Deddy Arief Himawan Dedy Rahmat Saleh Dedy Rahmat Saleh Dessy Kartika Yudityawati Detak Prapanca Dina Dwi Oktavia Rini Divtita Sofia Dwi Prihandoko Ekawati Ekawati Etica Aprillia Eva Hidayatul Khusnah Fauzan, Risqi Rachmadi Fitri Wulandari Handayani, Henna Helita, Widia Hendarti, Gracia Angelina Hermansyah, Mamad Hernanda, Ary Setya Hidanah, Sri Hidayat, Anastasya Putri Ida Agustini Saidi Imelda Dian Rahmawati Indiani, Ayunia Suci Ira Sari Yudaniayanti Irawan, Yuriza Rahayu Iriawan, Andi Ita Sri Mulyani Kafa Bayu Ismoyo Khasanah, Syafa’atul Kurniati, Novita Yuli Kusnaini Sulchan Leny Rahma Ayunda Lukman Hudi Lussy Widia Asmaraningtyas Madihah, Siham Marissa Grace Haque, Marissa Grace Meilisa Fani Herdiati, Meilisa Fani Miarsono, Sigit Mirni Lamid Mohammad Taufan Prassetiyo Muflihah, Imroah Muhammad Fajrul Mushoffi muhammad rizky, muhammad Mujiawati, Gishelia Anastasya Murtiningrum, Susi Mutia Hanna Masitha Nabilla Putri Nabilla, Dewi Ayu Ningrum, Surya Noorlailie Soewarno Nur Lailatul Hidayah Nur Ravita Hanun Nurasik Nurasik Nurul Yaqin Pramesari, Alifia Hayunda Pramudita Putri Rizqianti Prasetyo, Wahyu Eko Puspitasari, Devina Eka Putra, Herdyansyah Falendra Putri Febriana Putri, Nabilla Rahmat, Wijaya Ramadhin Setyawanatra, Ede Rihlatus Saidah RIMA AZARA Rita Ambarwati Sukmono Rizky Eka Febriansah Rizqi Silviati Rosyada, Zulfi Nur Amrina Sabdoningrum, Emy Koestanti Saiful Ukamah Sakdiyah , Ni’matus Sampurno, Feri D. Santi Rimadias Sari, Eka Septiana Sarpangga Putri, Fierda Lestari Sarwenda Biduri Setiyono, Wisnu Panggah Sigit Hermawan Silmi, Fahmi Amil Siti Choirun Nisa Soeharsono Soeharsono Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Suci Meilia Setyarini Supardi Supardi Supardi Supardi Surya Ningrum Suryono, Gatot Tukfa Qurotalain Ula, Adinda Lafilatul Valerina stasia putri Vidya Dwi Asma Murni Wahyu Eko Prasetyo Warsito, Sunaryo Hadi Widodo, Oky Setyo Widya Paramita Lokapirnasari Wiwik Sulistiyowati Yuriza Rahayu Irawan Yusril Ihza Mahendra