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All Journal Transformasi Eksplorasi Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENGABDI PRoMEDIA Jurnal Common JURNAL PUBLISITAS Jurnal Komunikasi Islam Research Fair Unisri
Buddy Riyanto
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Teknik Persuasi dalam Komunikasi Agama: Studi Kasus Program “Kurban sampai Pelosok” UNS Surakarta Sihabuddin; Riyanto, Buddy
Jurnal Komunikasi Islam Vol. 15 No. 1 (2025): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2025.15.1.117-135

Abstract

This study examines the persuasive communication strategies employed by the organizers of the "Kurban sampai Pelosok (Qurban to the Remote Areas) "program, initiated by the Zakat Collection Unit (UPZ) at Sebelas Maret University (UNS) Surakarta. The research was motivated by the consistent yearly increase in the number of sohibul qurban (qurban donors), which has continuously surpassed the program's target. Employing a qualitative case study approach, data were collected through in-depth interviews with program coordinators and direct observations at the UPZ UNS office. The findings reveal that the program's success is closely tied to the effectiveness of persuasive communication strategies. These include: (1) rebranding the tagline from “Kurban dari Kampus (Qurban from Campus)” to “Kurban sampai Pelosok (Qurban to the Remote Areas)”; (2) crafting diverse and creative message content; and (3) disseminating information consistently across various social media platforms and official UPZ UNS channels.
Pengaruh Iklan Dan E-WOM pada Instagram terhadap Minat Kunjung Destinasi Wisata Bukit Sanjaya Boyolali Arumsari, Pasadena Sitoresmi; Riyanto, Buddy; Itasari, Andri Astuti
Jurnal Common Vol. 9 No. 2 (2025): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v9i2.14556

Abstract

Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh iklan dan electronic word of mouth pada Instagram terhadap minat kunjung destinasi wisata Bukit Sanjaya di Boyolali. Penelitian ini menggunakan metode kuantitatif, data dikumpulkan memakai kuesioner serta data lain seperti jurnal, buku, artikel, dan lain-lain. Populasi pada penelitian ini followers pada akun Instagram Bukit Sanjaya (22 November 2023) dengan sampel penelitian berjumlah 100 followers Instagram Bukit Sanjaya. Penelitian ini memilih teknik acak sederhana (simple random sampling) untuk menentukan sampelnya. Setelah data berhasil dikumpulkan, proses analisis dilakukan secara komprehensif, mencakup analisis deskriptif, uji validitas, uji asumsi klasik, dilanjutkan dengan analisis regresi berganda, pengujian hipotesis, dan perhitungan koefisien determinasi untuk melihat besarnya pengaruh. Hasil pengujian menunjukkan bahwa (1) secara parsial iklan dan E-WOM berpengaruh siginifikan terhadap minat kunjung karena nilai signifikan iklan 0.000 dan E-WOM 0.000 < dari taraf signifikan 0.05 maka diambil keputusan tolak H0. (2) secara simultan kedua variabel independent iklan dan E-WOM secara bersama-sama berpengaruh terhadap variabel dependen minat kunjung karena diketahui stastistik uji F bernilai 94.636 dengan nilai signifikansi 0.000 dan taraf signifikasi 0.05 maka diketahui 0.000 < 0.05 maka diambil keputusan tolak H0. (3) besar pengaruh R Square sebesar 66,1% artinya kontribusi variabel iklan dan electronic word of mouth terhadap minat kunjung sebesar 66,1% sedangkan sisanya 33,9% dipengaruhi variabel lain yang tidak diteliti. Hasil penelitian menegaskan bahwa strategi Bukit Sanjaya dalam memanfaatkan iklan dan E-WOM di Instagram telah memberikan dampak positif, ditunjukkan dengan bertambahnya minat pengunjung terhadap destinasi tersebut. Kata Kunci: Iklan, Electronic Word Of Mouth, Minat Kunjung
REPESENTASI KRITIK SOSIAL PADA LAGU ”BAYAR BAYAR BAYAR” KARYA SUKATANI : ANALISIS SEMIOTIKA ROLAND BARTHES Sri Anaila Syafa Nur Aini; Buddy Riyanto
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The phenomenon of social criticism through music in Indonesia has gained increasing attention, especially after the song “Bayar Bayar Bayar” by Sukatani sparked public controversy for its lyrics highlighting illegal levies by rogue police officers. Beyond its function as entertainment, music also serves as a medium to express criticism against social injustice and abuse of power. This study aims to describe how social criticism is represented in the lyrics of “Bayar Bayar Bayar” using Roland Barthes' semiotic approach. The research employs a descriptive qualitative method with data analysis focusing on identifying denotative, connotative, and myth meanings embedded in each verse of the song. The findings reveal that, at the denotative level, the lyrics depict the reality of having to pay money in various public matters. Connotatively, the lyrics convey sharp criticism of illegal levies as a form of power abuse by law enforcement officers. At the myth level, the lyrics reflect the collective belief in society that “paying the police” is normal and an unofficial requirement to access public services. This study underscores the important role of music as a medium for social criticism and reveals how these meanings are constructed and interpreted by society through symbols and cultural context. Keywords: social criticism, Roland Barthes semiotics, Sukatani, illegal levies.
ANALISIS SEMIOTIKA MAKNA LIRIK LAGU “MATAHARI TENGGELAM” KARYA HINDIA Nur Kholis Abdul Rozaq; Buddy Riyanto
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study is motivated by the controversy surrounding the lyrics of “Matahari Tenggelam” by Hindia, which were perceived as ambiguous and even accused of containing heretical elements. This phenomenon sparked debates on social media between supporters and critics. The research aims to reveal the denotative, connotative, and mythical meanings within the song’s lyrics using Roland Barthes’ semiotic theory. Employing a descriptive qualitative method, data were collected through documentation of the lyrics and supporting sources. The analysis identified the signifiers and signifieds in each stanza, then interpreted them at three levels: denotation, connotation, and myth. The findings indicate that “Matahari Tenggelam” represents social criticism toward issues of injustice, lack of empathy, media influence, and moral degradation. The lyrics serve as an artistic expression reflecting emotional unrest and the disconnection between individuals and social reality, rather than an endorsement of deviant teachings.   Keywords: Semiotics, Roland Barthes, Hindia, Matahari Tenggelam, Social criticism
PENGGUNAAN VIDEO SKATEBOARD SEBAGAI PERSONALBRANDING PROFESIONAL SKATEBOARDING YAYANSETYA Vitto Widha Kusuma; Estu Widiyowati; Buddy Riyanto; Haryo Kusumo Aji
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The phenomenon of using digital media, particularly skateboard videos, has increasingly developed as an essential medium for skateboarders to build their identity and professional image. Videos serve not only as entertainment or documentation of activities but also as a strategic communication tool that highlights uniqueness, consistency, and individual characteristics. This study aims to analyze the use of skateboard videos as a form of personal branding by Yayan Setya, a professional skateboarder from Surakarta. This research employs a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of skateboard videos produced and published by Yayan Setya. The analysis focuses on how audio visual elements, tricks, style, and Consistency in video production contribute to the construction of his personal branding and distinguish him from other skateboarders. The findings reveal that skateboard videos play a significant role in shaping Yayan Setya’s personal branding. The videos function as documentation of skill development, a audio visual communication medium to express identity, and a personal marketing tool to expand audience reach. Yayan’s personal branding is formed through authenticity, consistency, and his distinctive style presented in each of his works. This study concludes that skateboard videos can serve as an effective strategy for skateboarders to build a professional image, broaden networks, and enhance career opportunities. Keywords: Skateboard Video, Personal Branding, Professional Skateboarder, Yayan Setya.
Co-Authors Agnestasya, Adhelina Akbar, Ichlasul Amara, Ayunita Rizky Amelia, Kurnia Andri Astuti Intisari Andri Astuti Itasari Anindia Yulias Putri, Hayu Arief Wicaksono, Arief Arifa Rahma, Zahwa Zanuba Armaretta, Gita Dinda Arumsari, Pasadena Sitoresmi Aryo Paramartha Assalami, Ibnu Fajar Astuti I, Andri Astuti, Fani Nur Astutik, Mellyta Tri Puji Bahari, Puspalangit Pratika Bella Ayu, Mukti Catur Surya Waskitawati Corniawan, Deddy Daffa Saputra, Arigo Damayanti, Septina Danang Risdianto, Danang Devinka, Tri Vena Devira, Agnes Dian Esti Nurati Dita Puspitasari Dolarosa, Fernanda Ilsavia Dwi Lestari Ningsih Fatmawati, Rosiana Fani Febriani, Yesika Amanda Firmandika, Rifky Wananda H.T.S, Yonatan Krisna Harjutri, Sri Haryo Kusumo Aji Hendrawan, Titan Venus Hendriyanto, M Herawati, Dewi Maria Herlambang, Diofanny Herning Suryo Hindra H, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Indri Ervani Sihaloho Irawati, Aci Diana Ayu Ja'far Shadiq, Husayn Karisma Putra, Abram Widya Kusuma, Aretha Ratri Kusumawardani, Ria Luthfi, Atsilia Rofi'atul M Sarungu, Lukas Mahar Rizqi, Fikriana Mahendra, Yoga Dhimas Mahendra, Yushak Marfu'ah, Isgiyanti Maserona, Lukas Maya Sekar Wangi Meilyasari, Monica Melianto Suharno, Okta Mentari Matahati, Pratiwi Monica Puspitaningrum, Veronica Muadz Muadz, Muadz Murti, Nova Wisnu Musthova, Ivan Nur Kholis Abdul Rozaq Pambudi, Tata Luhur Pramuwardani, Nur Fitri Dwi Prasetyo, Dhimas Irga Puspitasari, Putri Mia Putranto, Rahardian Cahyo Putri, Okta Tri Rizki Mardiyanti Rizky Puteri Santoso, Salsabilla Natasya Rosadi, Achmad S Siswanto Sari, Nanda Puspita Sarungu, Lukas Maserona Sarwosri, Indah Sekarwangi, Maya Setiawan, Ardy Sihabuddin Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Sri Anaila Syafa Nur Aini Sudiro, Gerda Putri Suffi Al-Amin, Muhammad Kamil Triyandartoko, Adhi Tungki Purbo Wicaksono, Bima Umayah Vitto Widha Kusuma Wibowo, Ardhadhadhali Sena Widiyowati, Estu Yossa, Damianus Yuliyanti, Nita