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Journal : Journal of Business and Behavioural Entrepreneurship

Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities Elistia Elistia; Jovita Nathania; Rojuaniah; Lista Meria; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 6 No 2 (2022): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.006.2.05

Abstract

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.
Co-Authors Abdul Haeba Ramli Alfina Dwi Juniarti Amalia, Lia Amelia Rizky Aminullah Assagaf Anggrainy Putri Ayuningrum Angie Shanika Karien Pramudita Suranto Arna Suryani, Arna Asmadillah, Fifin Azizah, Fadilah Nur Baety, Nur Bayu Mayang Sari Bella Novita Citta Dewi, Kadek Pratita Destami, Gina Dery Dharaura Aziyasyah Djunaedi, Mira Kartika Dewi Eka Is Maya Elisa, Sabta Elistia Elistia Elistia Elistia Elistia, Elistia Endang Ruswanti Farhan Dwikaryana Feji Gusti Wardana Fitri Wahyuningsih Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Havidz, Ikramina Larasati Hazrati Hikmawati, Elok Ikramina Larasati Hazrati Havidz Indartinah, Septi Indriyanti, Winny Invantriani, Annisa Ismail, Shafinar Januar Mansyah Jatmiko Jatmiko Jessica Angela Jovita Nathania Kadek Pratita Citta Dewi Karin Putri Savira Kurniati, Nenny LIA AMALIA Lista Meria Lutfi Eka Sansetika Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Moehammad Unggul Januarko Mudjiarto Mudjiarto, Mudjiarto Najihatun, Najihatun Nur Hasanah Nurlinda, R.A. Olivia Vernanda Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul r, Endang Ruswanti Rahmawati, Wulan Ramadani, Shafira Hafsari Rona Veonnita Safitri, Yola Santika, Syahira Dwi Setyawati, Galuh Shertin Ayu Fitria Shiva Latifa SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sofia, Regina Deka Sri Langgeng Ratnasari Suci Anugraheni Suderajat Suderajat Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat Tang Tatang Winanta tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Tiwi Berliani Toni Candra Untung Cristoper Simarmata Veronica Lusianty Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Yolanna, Yolla Yuliana Qofifah Zianneil T. Gecolea