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All Journal Jurnal Gizi dan Pangan JBIO: jurnal biosains (the journal of biosciences) JSSF : Journal of Sport Science and Fitness Argipa (Arsip gizi dan Pangan) Amerta Nutrition Jurnal Kreativitas PKM JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Jurnal Kesehatan Indonesia JURNAL ILMU KEOLAHRAGAAN Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Pendidikan dan Keluarga Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JOURNAL HEALTH AND NUTRITIONS Jurnal Dunia Gizi Jurnal Gizi Kerja dan Produktivitas Jurnal Ilmiah Wahana Pendidikan Jurnal Gastronomi Indonesia Nutriology: Jurnal Pangan, Gizi, Kesehatan JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Abmas Negeri (JAGRI) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) SASKARA: Indonesian Journal of Society Studies International Journal of Health and Pharmaceutical (IJHP) Jurnal Gizi dan Kuliner (Journal of Nutrition and Culinary) Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat JURNAL PENELITIAN BIDANG PENDIDIKAN Jurnal Ilmu Gizi dan Dietetik Gema Kesehatan
Risti Rosmiati
Departemen Gizi Masyarakat, Fakultas Ekologi Manusia (FEMA), Institut Pertanian Bogor, Bogor 16680
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : SASKARA: Indonesian Journal of Society Studies

 1 
DARI VIDEO KE TOKO: BUDAYA KONSUMEN MELALUI MEDIA SOSIAL TIKTOK SHOP: Pola Konsumsi pada Mahasiswa Milenial Bangka Belitung Rosmiati, Risti
Saskara : Indonesian Journal of Society Studies Vol 2 No 2 (2022): Saskara: Indonesian Journal of Society Studies Vol.02 No.02 2022
Publisher : Sociology Study Program, Faculty of Social Science and Law, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Saskara.022.01

Abstract

This study aims to analyze and find out from videos-based social media to virtual stores that create consumerism culture through social media TikTok Shop on Bangka Belitung millennial female students. This research is attractive because the development of features in the Tiktok application, namely Tiktok Shop, can construct consumptive behavior. This study used the descriptive qualitative method. The data collection technique was carried out by unstructured interviews with purposive sampling method. The results of this study (1) indicate that consumption patterns on TikTok Shop social media are in the form of intensity in watching live streaming and short video product reviews from buyers, (2) assume that online shopping is effective and efficient, and (3) become more trusting in the authenticity of goods because promotional media will see goods directly. This consumption pattern creates a consumer culture through the TikTok Shop social media. There are 3 driving factors for the millennial generation to create consumer culture, which are: (1) Lifestyle, (2) Mass Industry, (3) Symbolic significancy of goods. This study hoped that the public will not be trapped in false awareness and not be easily persuaded by advertisements. Capitalists have succeeded in playing a role in confusing between wants and needs and creating consumptive behavior.
Co-Authors Adawiyah, Yuliatil Adikahriani . Adikahriani Adikahriani Aisyah Aisyah Amelia, Intan Sefira Anna Fatchiya Ardi Nusri Ardi, Nurul Fadilah Aulia Surbakti, Tia Ayuni, Syarifah Azbi, Cinta Maulida Berutu, Rina Elvrida Budi Setiawan Clara Meliyanti Kusharto Damanik, Marini Dina Ampera DINA AMPERA Ekowati Handharyani Emilia, Esi Erli Mutiara Erni Rukmana Fatma Tresno Ingtyas Fimansyah, Wira Firmansyah, Hardi Fransiari, Muhammad Edwin Hanifa, Zulfa Nur Harahap, Novita Sari Harahap, Wildah Afani Hardi Firmansyah Harefa, Yashinta Niat Haryana, Nila Reswari Ikeu Tanziha Ingtyas, Fatma Tresno Iza Ayu Saufani Juliarti, Juliarti Kadiwaru, Since Kanaya Yori Damanik Karina Rahmadia Ekawidyani Katrin Roosita Lelly Fridiarty Marini Damanik Muh Asrul Irawan, Andi Muhamad Rizal Martua Damanik Naifatun Irbah Nila Reswari Haryana Nila Reswari Haryana Nunung Cipta Dainy Onggal Sihite Permatasari, Tyas Pratiwi, Caca Prima, Asep Purba, Edy Marjuang Purba, Rasita Rahmadini, Fathia Rasita Purba Salsabila, Adhenisa Salsabila, Salsabila Sanya Anda Lusiana Sardi, Mahdalena Sari, Wina Dyah Puspita Sharfina, Dirayati Sirait, Rosmaida Siti Sutanti Sri Anna Marliyati Subuh Ardiansyah Syarifah Ayuni Tia Aulia Surbakti Trina Astuti Tyas Permatasari Utama, Lalu Juntra Wina Dyah Puspita Sari Wina Dyah Puspita Sari Yatty Destani Sandy