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All Journal Jurnal Reka Lingkungan JAM : Jurnal Aplikasi Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Environment and Management PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Media Bina Ilmiah International Journal of Disaster Management SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Indonesian Journal of Economic & Management Sciences (IJEMS) JPMB : Jurnal Pengabdian Masyarakat Berkelanjutan Journal of Community Dedication
Lelo Sintani
Universitas Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENDAMPINGAN MANAJEMEN USAHA KECIL PADA PELAKU USAHA DI DESA BINAAN BUKIT RAWI KALIMANTAN TENGAH Ani Mahrita; Roby Sambung; Vivy Kristinae; Lelo Sintani; Kembara Sopather; Normand Armando Lampe
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 2 No. 3 (2026): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2026
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v2i3.88

Abstract

Small businesses play a strategic role in supporting rural livelihoods, local employment, and community economic resilience. Business sustainability, however, requires not only production capabilities but also sound management practices and effective digital promotion. This community engagement program aims to improve the managerial and digital marketing competencies of small business owners in Bukit Rawi Village, Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan, Indonesia. Bukit Rawi is a partner village of the Department of Management, Faculty of Economics and Business, Universitas Palangka Raya. The target participants include rattan craftspeople, poultry farmers, fish farmers, and traditional snack producers. A participatory method is proposed, combining needs assessment, business management instruction, digital promotion training, practical content development, and evaluation. Learning activities emphasize customer targeting, product value propositions, promotional catalogues, WhatsApp Business, social media, and basic performance indicators. Expected outputs include improved practical competencies and promotional plans tailored to distinct product categories. The initiative is expected to support the competitiveness and sustainability of rural microbusinesses.
Co-Authors Achmad Syamsudin Afanda, Delia Monica Agus Satrya Wibowo Al-Amin Al-Amin Albar, Fauzan Manafi Angelica, Helena Ani Mahrita Apriyati Apriyati Ari Beni Sasonto Arioen, Refi Azy Athoillah Yazid Azy Athoillah Yazid Berkatni Agustriana Intansari Daisy Arimetha Dau Danes Jaya Negara Daswandi Supar Dimas Puji Santosa Donna NP Butarbutar E. Anden, Trecy Fahrizi Faqih, Nasyiin Ferdinand Ferdinand Gawei, Apria Brita Pandohop Gawei, Apria Brita Pandohop Gema Borneo Poetra Gunawan Gunawan Halimah Harinie, Luluk Tri Hygia Altonie Indriyani Indriyani Irawan Israhayu, Noviyanti Januardo, Planoko Jermias Tjakra John Budiman Bancin Johni Sonder Joni Pambelum Karuehni, Ina Kembara Sopather Krisna, Krisna Kristinae, Vivy Leani Lendra Lendra Lestantri, Indah Dwi Luluk Tri Harinie Luluk Triharini MARIA BINTANG Meitiana Meitiana Meitiana, Meitiana Melanno, Osta Nasyiin Faqih Neneng, Sunaryo Normand Armando Lampe Nuzleha, Nuzleha Pakpahan, Aston Peridawaty, Peridawaty Retawati, Anike Robby Sambung Robby, Robby Robby, Robby Roby Sambung Saingan, Alalanda Ludus Salonten, Salonten Simbolon, Petra Sukmani, Meylinda Sunaryo Neneng Tanggara, Denny Yaeviren tanjung, rona Tonich Uda Tri Harinie, Luluk Usup Riassy Christa Usup Riassy Christa Vivy Kristinae Vivy Kristinae Welafubun, Evita Veronica Yohanes Joni Pambelum Yossi Maria Marintan Hutajulu Yunikewaty Zepanya Putri, Abigail