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Program Studi Pendidikan Biologi FKIP Universitas Muhammadiyah Bengkulu
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Merekah Harap Produk UMKM Melalui Media Sosial dan E-Commerce di Desa Terantang Kabupaten Barito Kuala Setiawan, Fahrul Ruzi; Zulaikha, Siti; Ungawaru, Shinta Ardini Prasasti; Putra, Aditya Dimas Anggi; Sari, Ayu Permata; Vinanda, Astri Dea Ranindiaz; Putri, Azmi Anugerah; Irmayani, Irmayani
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024)
Publisher : Prodi Sosiologi FISIP ULM

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Abstract

One of the sectors affected by technological developments is the micro, small and medium enterprise (MSME) sector, especially in the marketing process. Social media can be utilized by MSME actors as a promotional medium. However, in the midst of technological advances, there are limitations on the UMKM players of kelakai chips in Terantang Village, Mandastana District, Barito Kuala Regency, especially related to how to brand and promote products through social media. The solution encouraged by the service team is a socialization program on the potential and marketing of kelakai chips through e-commerce and social media. The aim is to invite the community to strengthen MSMEs through online marketing so that they can reach more enthusiasts (consumers). The program is implemented through activities: 1) Socialization; 2) Marketing class; and, 3) Product photography class. The targets of the program are kelakai chips MSME players and the Terantang Village community, especially mothers. This program was able to strengthen the spirit and entrepreneurial spirit of the kelakai chips MSME players and the Terantang Village community. The benefits of this program are that the kelakai chips MSME players have an unlimited mindset and the ability to promote their processed products, so as to increase the income and welfare of their families and surrounding communities. The achievements of this program will have implications for the ability of MSMEs in Terantang Village to survive in running their businesses. After the implementation of the program, the service team gained various knowledge on how to help market community products that have limited technological knowledge.
Pengaruh Aset Berwujud, Pertumbuhan Penjualan dan Risiko Bisnis terhadap Struktur Modal Sari, Ayu Permata; Nurbaiti, Beti; Ningrum, Endah Prawesti; Nuryati, Tutty; Yulaeli, Tri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 4 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i4.1215

Abstract

The property and real estate sector has faced significant challenges in recent years, particularly due to the Covid-19 pandemic and rising interest rates. These conditions have impacted corporate financing decisions, especially capital structure. This study aims to examine the effect of tangible assets, sales growth, and business risk on capital structure among property and real estate companies listed on the Indonesia Stock Exchange. A quantitative approach was used, employing secondary data derived from annual financial reports for the period 2019–2023. To meet the classical assumption requirements and enhance data normality, capital structure data was transformed using a square root, and the data series was differenced, resulting in a final sample of 176 firm-year observations from 44 companies selected via purposive sampling. Data were analyzed using panel data regression with the common effect model, supported by classical assumption tests. The findings reveal that business risk has a significant negative effect on capital structure, while tangible assets and sales growth have no significant influence. Simultaneously, the three independent variables significantly affect capital structure. These results imply that firms with high business risk tend to be more cautious in utilizing debt, aligning with the trade-off theory. Conversely, tangible assets and sales growth do not necessarily determine capital structure decisions in the observed sector.
PKM KEGIATAN PELAYANAN MELALUI PROGRAM PENDIDIKAN KEAGAMAAN, KESEHATAN DAN PELATIHAN USAHA MIKRO DI DESA BANJAR GUNTUNG: PKM UNIKS Bustanur, Bustanur; Putra, Dandi; Juandra, Juandra; Sari, Ayu Permata; Agustina, Triya; Mahmuda, Oktaviana; Rahmawati, Yuni; Lusia, Ferina Intan; Lestari, Maya; Rahayu, Putri Intan
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 1 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Juni 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i1.1875

Abstract

Program pengabdian kepada masyarakat oleh kelompok kuliah kerja nyata merupakan kegiatan pengabdian yang dilaksanakan setiap tahun, yang dilakukan oleh mahasiswa Universitas Islam Kuantan Singingi. Kegiatan pengabdian ini dilakukan oleh beberapa kelompok mahasiswa dari beberapa jurusan yang ada di Universitas Islam Kuantan Singingi. Kegiatan Kuliah Kerja Nyata ini telah dilaksanakan mulai pada tanggal 15 agustus 2021 di Desa Banjar Guntung, dalam hal ini telah dilakukan berbagai bentuk komunikasi antara mahasiswa dengan masyarakat, sedangkan sifat kegiatan ini bersifat perintis dengan hasil sangat baik karena terjalin komunikasi dua arah antara mahasiswa dengan masyarakat desa Banjar Guntung. Tim pengabdian kepada masyarakat oleh mahasiswa Universitas Islam Kuantan Singingi dibiyayai oleh sumbangsih pribadi. pengetahuan masyarakat yang didapat oleh masyarakat adalah pengetahuan tentang pendidikan keagamaan, kesehatan, dan pelatihan Usaha Mikro di masa pandemi. Hasil dari kegiatan pengabdian ini yaitu bertambahnya pengetahuan masyarakat Desa Banjar Guntung khususnya anak-anak dalam bidang keagamaan, dan juga membentuk kesadaran masyarakat dalam mejaga kesehatan serta membuat masyarakat berfikir membentuk dan menjalankan kegiatan Usaha Mikro yang tentunya berguna di saat pandemi covid-19 sekarang ini untuk menggerakkan roda perekonomian sehingga menambah pendapatan.
Co-Authors Agustina, Triya Andarsyah, Roni Roni Anjani, Tiara Puspa Ardiansyah Kurniawan Bayu Saputra Budiman, Ria Bustanur, Bustanur Cut Kumala Sari Fadhilla Tri Nugrahaini Hamdi Hamdi Harliyani, Ayu Dwi Herman Nirwana Hidayat, Muhammad Ayat Indra Rukmana, Indra Irma Yanti Irmayani Irmayani Juandra, Juandra Kuniawan, Andri Lusia, Ferina Intan Mahmuda, Oktaviana Martia, Vivi Maya Lestari, Maya Metasari, Des Muhajir, Muhammad Hidayat Nelvia Susmita Ningrum, Endah Prawesti Nur Hasanah Nuraini, Rd Rd Nurbaiti, Beti Nurhasnah Nurhasnah Nurlaila , Nurlaila Nuryati, Tutty Prima Aswirna Putra, Aditya Dimas Anggi Putra, Dandi Putri, Azmi Anugerah Rahayu, Putri Intan Riska Ahmad Risma Risma, Risma Rohmatino, Hasan Akmal Ryand Daddy Setyawan Setiawan, Fahrul Ruzi Siti Zulaikha Suanti, Elvana Akar Yoga Elsisi SUSANTI, MERI EPRIANA Triswiyana, Ira Ungawaru, Shinta Ardini Prasasti Utami, Novera Vinanda, Astri Dea Ranindiaz Widiasari, Pipit Yesi Astri Yohandri Bow Yulaeli, Tri Yuni Rahmawati