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All Journal Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Mantik JURNAL MUTIARA MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Peradaban Masyarakat (JPM) Media Bina Ilmiah Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia
Sri Aprianti Tarigan
Institut Bisnis Informasi Teknologi Dan Bisnis
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Journal : Journal of Industrial Engineering

 1 
Antecedents on Consumer Purchasing Decision: A Perspective Self Individual Factors Theory and EKB Model Djakasaputra, Arifin; Juliana, Juliana; Tarigan, Sri Aprianti; Assaly, Arifin; Elyzabeth , Elyzabeth
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.804 KB) | DOI: 10.7777/jiemar.v2i3.139

Abstract

The individual personality factors that usually affect consumers' purchasing decisions include age or life cycle stage, job, economic condition, lifestyle, personality, or self-image. The consumer's purchasing decisions related to goods depends on various factors such as brand, quality, after-sales services, warranty, advertising, rebates, offers, discount, mode of payment, display, salesperson behavior, store location, and many more. Grand Duck King Restaurant Medan has confirmed that the number of consumers has been decreasing these recent months. It has been suspected that this problem is due to consumer factors. The research objective is to determine whether individual factors affect consumers' buying decisions using the EKB model and analyze how strong the effect of individual factors is on consumers' purchasing decisions using the EKB model. The population that the writer used is the consumers at grand Duck King Cambridge Medan, which are 101 people; by using Slovin's Formula, the sample size is 81 consumers, and use the simple random sampling technique which the consumers have the same chance to be chosen as the sample. The results from the analysis are individual factors that affect consumers' purchasing decisions at Grand Duck Restaurant King Cambridge Medan, and personal characteristics have a strong and positive effect on consumers' buying decisions at Grand Duck King Restaurant Cambridge Medan. Keywords : Individual Factors and Consumer's Purchasing Decision.
ANTECEDENTS EMPLOYEE PERFORMANCE: A PERSPECTIVE REINFORCEMENT THEORY Susanto, Susanto; Lim, Benny; Linda, Tina; Tarigan, Sri Aprianti; Wijaya, Elyzabeth
Journal of Industrial Engineering & Management Research Vol. 2 No. 4 (2021): August 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.538 KB) | DOI: 10.7777/jiemar.v2i4.156

Abstract

The power of praise in the workplace can move employees from apathy or resentment to happiness and productivity. Reinforcement such as positive reinforcement makes people feel appreciated and encouraged, which can be motivating and rewarding. In this research, the writer researches IEC Malaka Medan that locates at Jalan Malaka no 29/59 Medan. IEC (International Education Centre) was the well-known image in English Education Centre. In conducting the research, the writer uses a questionnaire containing ten questions, with each question having five answers to be chosen, distributed to 30 respondents. The questions are designed by using interval data which uses a Likert Scale rating. For analyzing the collected data, the writer will use statistical formulas, which are correlation formulas for test whether it is valid. Cronbach's Alpha for testing reliability, Pearson's product moment for correlation test, normality test to identify whether the data is normal, determination formula and linear regression for identifying relationship between variables and z-test for hypothesis test. In analyzing data, the writer used some methods such as the validity test, the reliability test, the statistical data, the normality test, the correlation test, the determination test, the linear regression test, and the hypothesis test. The percentage of reinforcement towards employees' performance is 49.7% and the remaining 50.3% is impacted by other factors. The coefficient correlation between variable x and variable y resulted in 0.705, which means that there is a relationship between reinforcement and employees' performance at IEC Malaka Medan. Keywords: Reinforcement, Employees Performance
Co-Authors Agus Susanto Agus Susanto Agus Susanto Aifin Assaly Albert Albert Ali Syah Putra ARIFIN Arifin Assaly, Arifin Benny Lim Benny Lim Bestadrian P.Theng Calen Calen Djakasaputra, Arifin Eddy Eddy Eddy Eddy, Eddy Eddy Gunawan Eddy Gunawan EDWARD HARNJO Edward Harnjo Edward Harnjo Elyzabet Wijaya Elyzabeth , Elyzabeth Erina Alimin Erina Alimin Felix Leonardi IKA PUSPA SATRIANNY Javerson Simamora Javerson Simamora Juliana Juliana Juliana, Juliana Kosasih, Hengky Lim, Benny Linda, Tina Mardaus Purba Monang Tarigan Nikous Soter Sihombing Nur ‘Azah Rosita Rosita Sahat Simbolon Solly Aryza Susanto SUSANTO Susanto Susanto Susanto Theng, Bestadrian Prawiro Tina Linda Tina Linda Wijaya, Elyzabeth Wivenny