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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan FORUM Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis CARADDE: Jurnal Pengabdian Kepada Masyarakat Buletin Literasi Budaya Sekolah Optimal: Jurnal Ekonomi dan Manajemen Proceeding of International Conference Health, Science And Technology (ICOHETECH) Prosiding Seminar Informasi Kesehatan Nasional

Saryadi Saryadi

Department Of Business Administration, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275

Author-ID : 373983

Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH CAPITAL ADEQUACY RATIO (CAR), NON PERFORMING LOAN (NPL), BEBAN OPERASI PENDAPATAN OPERASI (BOPO) DAN LOAN TO DEPOSIT RATIO (LDR) TERHADAP NET INTEREST MARGIN (NIM) (Studi pada Bank Umum Swasta Nasional Devisa dengan Manajemen Konvensional yang T Savanero Briliantoro; Saryadi .
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1448.854 KB)

Abstract: Banking is an institution that brings together those who need funds and those who have funds. One of the bank's assessments is the level of efficiency with financial ratios that can be seen in the financial statements. The level of efficiency is described by the NIM ratio. Based on data obtained from 18 Conventional Foreign Exchange National Private Commercial Banks, only 4 banks have NIMs in the healthy category (>6%), while other banks have NIMs in the unhealthy category (<6%). To maintain NIM in a healthy condition, it is necessary to know what factors influence it. This study aims to determine the effect of Capital Adequacy Ratio, Non Performing Loan, Operating Income Operating Expenses, and Loan to Deposit Ratio on Net Interest Margin (NIM). The population of this research is all National Private Foreign Exchange Commercial Banks with conventional management listed on the Indonesia Stock Exchange in 2015-2019. The data was taken through the official website of the Indonesia Stock Exchange and the Financial Services Authority and analyzed using the Classic Assumption Test, Correlation Coefficient Test, Coefficient of Determination Test, Simple Linear Regression Test, Multiple Linear Test, T Test, and F Test with the SPSS data processing application. The results showed that CAR had a significant positive effect on NIM, NPL had no effect on NIM, BOPO had a significant negative effect on NIM. BOPO is the ratio that most dominantly affects NIM, second is the CAR ratio, and the last is NPL, while LDR has no influence on NIM. From the results of this study, it is concluded that the better the CAR, NPL, BOPO, and LDR will increase the NIM at Conventional Foreign Exchange National Private Banks listed on the Indonesia Stock Exchange in 2015-2019 and BOPO is the most dominant ratio affecting NIM. The advice for banks is to always keep the bank's financial ratios in a healthy condition so that they can increase their net interest profits. Banks are also expected to be able to maintain the BOPO ratio in a healthy condition because BOPO has the most dominant influence on NIMKeywords: Capital Adequacy Ratio, Non-Performing Loan, Operating Expenses Operating Income, Loan to Deposit Ratio, Net Interest Margin

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENYALURAN KREDIT PERBANKAN (STUDI PADA BANK UMUM SWASTA NASIONAL DEVISA) Saryadi Saryadi
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5349

Problems in this study are based on the phenomenon of not optimal lending and Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), and the interest rate of Bank Indonesia Certificates (SBI) to the movement of credit. The population in this study is all Devisa National Private Commercial Bank (BUSND). The number of BUSND in 2012 is 34 banks. This study uses observations from January 2011 to February 2012. The method for data analysis method is factor and path analysis. The factors being predicted to have influence to the ability of banks to credit lending is profit, CAR, KAP, ROA, ROA, Liquidity, LDR, NPL, Deposits, Credit and Interest. Based on the analysis, it can be concluded that the impact of independent variables to the amount of loans are: Profit 1.2%, KAP 0.3%, ROA 0.1%, LDR 30.9%, NPL 1.2%, deposits 72.4%, interest -2.1%, and all variables simultaneously 100%.

Pengaruh Kualitas Produk dan Citra Merek Terhadap Penetrasi Pasar Industri Kecil Menengah Klaster Batik Di Kota Semarang Findri Mustika Sari; Saryadi Saryadi
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22610

Abstract The problem faced by IKM batik in Semarang City is the weakness of the penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others, our product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is a regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.

Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Produk Indihome PT Telkom Kabupaten Pati Fatihah Rachmariana Azahro'; Saryadi Saryadi; Handojo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 11, No 4 (2022)
Publisher : Universitas Diponegoro

This is the growth era of information technology, so it can be accessed too by anyone and at any time to obtain information, news, data, and entertainment for customer needs, especially information technology related to internet media. The number of disturbances in Indihome products is causing the level of customer satisfaction of Indihome products to decrease. There are several complaints from customers about the Indihome internet speed which often decreases at certain times such as; during the rainy season, too many users are accessing the internet, when the internet speed deteriorate near the monthly payment’s due, also the wifi modem often experiences errors, and customers complain about the monthly price of Indihome products which suddenly increases without prior confirmation to the customer. This research uses the type of explanatory research. The sampling in this study uses 3 sampling techniques which are probability sampling techniques, multistage sampling techniques, and purposive sampling techniques. The data collection is gathered by a questionnaire. The sample used consists 100 respondents of Indihome wifi customers of PT Telkom in Pati Regency. This research system uses SPSS statistics version 25 and quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance of t test and F test. Based on the results of this study indicate that the price and product quality variables together (simultaneously) have a significant effect on customer satisfaction. Fathit can be suggested that the management of PT Telkom in Pati Regency can be advised to give discounts to new customers or old customers who have used Indihome products. PT Telkom in Pati Regency also also suggested for having a hotline or complaint number that is quick to respond if customers experience internet connection problems to increase customer satisfaction for PT Telkom in Pati Regency.Teknologi informasi semakin berkembang dan dapat diakses oleh siapapun serta kapanpun untuk memperoleh informasi, berita, data, dan hiburan untuk kebutuhan pelanggan terutama teknologi informasi yang berhubungan dengan media internet. Banyaknya gangguan pada produk Indihome yang dapat menyebabkan tingkat kepuasan pelanggan produk Indihome mengalami penurunan sehingga terjadi beberapa keluhan dari pelanggan tentang kecepatan internet Indihome yang sering mengalami penurunan di waktu-waktu tertentu seperti pada saat musim hujan, terlalu banyak pengguna yang sedang mengakses internet, jika mendekati tanggal jatuh tempo pembayaran bulanan maka kecepatan internet akan memburuk, modem wifi cukup sering mengalami error, dan pelanggan mengeluhkan tentang harga bulanan produk Indihome yang secara tiba-tiba mengalami kenaikan tanpa konfirmasi dahulu kepada pelanggan. Penelitian ini termasuk tipe explanatory research dan pengambilan sampel dalam penelitian ini menggunakan teknik probability sampling, teknik multistage sampling, dan teknik purposive sampling. Pengumpulan data menggunakan kuesioner. Sampel yang digunakan sebanyak 100 responden pelanggan wifi Indihome PT Telkom Kabupaten Pati. Sistem penelitian ini menggunakan statistik SPSS versi 25 dan mengunakan analisis kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan berganda, signifikansi uji t dan uji F. Berdasarkan dari hasil penelitian ini menunjukkan bahwa variabel harga dan kualitas produk secara bersama-sama (simultan) memiliki pengaruh signifikan terhadap kepuasan pelanggan. PT Telkom Kabupaten Pati dapat disarankan untuk memberikan potongan harga kepada pelanggan baru atau pelanggan lama yang telah menggunakan produk Indihome. PT Telkom Kabupaten Pati dapat mencantumkan hotline atau nomor pengaduan yang cepat tanggap jika pelanggan mengalami kendala koneksi internet untuk dapat meningkatkan kepuasan pelanggan PT Telkom Kabupaten Pati.

Pengaruh Green Marketing dan Citra Merek terhadap Keputusan Pembelian Produk Le Minerale Kota Semarang Anisa Tusyaidah; Saryadi Saryadi; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37293

In the current era, consumers are more selective in making a purchase by considering several aspects, namely green marketing and the image of a product. Le Minerale is a brand of bottled drinking water that is well known to the public with a good reputation. However, based on sales data, it is known that sales of Le Minerale products experienced a relatively low increase compared to its competitor, the Club brand, with a difference of 27.5%. The purpose of this study was to determine the effect of green marketing and brand image on purchasing decisions for Le Minerale products in Semarang City. This research includes the type of explanatory research, taking samples through non-probability sampling techniques. Data was taken by distributing questionnaires directly to 96 respondents who were consumers of gallon-packaged Le Minerale products in Semarang City. The results of the study prove that the green marketing variable influences the purchasing decision of Le Minerale products, with a t value of 10.077 > 1.98525 (t table) and a sig value of 0.000. In the brand image variable, the results show that brand image has a significant effect on purchasing decisions for Le Minerale products, with a t value of 9.010> 1.98525 (t table). As well as green marketing and brand image have a significant effect on purchasing decisions, with a calculated f value of 70.954> 3.09 (F table). However, between the two variables, the green marketing variable has a greater effect than the brand image variable, which is equal to 51.9%. The suggestions that can be made by companies are carrying out activities with an environmentally friendly concept, educating about recycle points, increasing the distribution of information about the green marketing concept that is applied and incessantly introducing products and their advantages in various media so that they are easily recognized by the target market at large. Di era sekarang konsumen lebih selektif dalam melakukan suatu pembelian dengan mempertimbangkan beberapa aspek yaitu green marketing dan citra suatu produk. Le Minerale merupakan merek air minum dalam kemasan yang sudah banyak dikenal masyarakat dengan reputasi yang bagus. Namun, berdasarkan dari data penjualan, diketahui bahwa penjualan produk Le Minerale mengalami peningkatan yang cukup rendah dibandingkan kompetitornya yaitu merek Club dengan selisih sebesar 27,5%. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh green marketing dan citra merek terhadap keputusan pembelian produk Le Minerale di Kota Semarang. Penelitian ini termasuk tipe explanatory research, pengambilan sampel melalui teknik nonprobability sampling. Data diambil melalui penyebaran kuesioner secara langsung kepada 96 responden konsumen produk Le Minerale kemasan gallon di Kota Semarang. Hasil penelitian membuktikan bahwa variabel green marketing berpengaruh terhadap keputusan pembelian produk Le Minerale, dengan nilai t hitung 10,077>1,98525 (t tabel) dan nilai sig 0,000. Pada variabel citra merek, hasil menunjukan jika citra merek berpengaruh signifikan terhadap keputusan pembelian produk Le Minerale, dengan nilai t hitung 9,010>1,98525 (t tabel). Serta green marketing dan citra merek berpengaruh signifikan terhadap keputusan pembelian, dengan nilai f hitung 70,954>3,09 (F tabel). Namun, diantara kedua variabel, variabel green marketing berpengaruh lebih besar dibandingkan variabel citra merek, yaitu sebesar 51,9 %. Adapun saran yang bisa dilakukan oleh perusahaan yaitu melakukan kegiatan yang berkonsep ramah lingkungan, edukasi mengenai recycle point, meningkatkan penyaluran informasi mengenai konsep green marketing yang diterapkan serta gencarnya mengenalkan produk serta keunggulannya di berbagai media agar mudah dikenal oleh target pasar secara luas.

Pengaruh E-Promotion dan E-Word of Mouth terhadap Keputusan Penggunaan (Studi pada Pengguna Aplikasi DANA di Kota Semarang) Reydha Pulpy Mayo; Hari Susanta Nugraha; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37271

Pembayaran non tunai di Indonesia meningkat dari tahun ke tahun, terutama paska pandemic untuk meminimalisir sentuhan fisik antara penjual dan pembeli. Terdapat beberapa pilihan pembayaran secara non tunai yang disediakan oleh perusahaan e-money. Salah satunya adalah DANA. Berdasarkan data, tingkat penggunaan DANA di Kota Semarang tampaknya masih rendah, jika dibandingkan dengan produk e-money lainnya. Promosi yang dilakukan aplikasi DANA secara daring atau e-promotion masih jarang ditemui. Hal ini mengakibatkan keputusan penggunaan aplikasi DANA masih rendah, karena calon pengguna sulit menemukan iklan DANA secara daring. Masih ditemukan pula sejumlah keluhan yang disampaikan pelanggan secara daring di media sosial, sehingga hal ini menjadi pertimbangan yang negatif bagi calon pengguna DANA lainnya. Hal ini menunjukkan bahwa e-word of mouth DANA masih rendah sehingga mengakibatkan keputusan penggunaan DANA di Kota Semarang masih rendah. Kedua hal tersebut menunjukkan bahwa e-promotion dan e-WOM yang belum maksimal. Penelitian bertujuan untuk mengetahui pengaruh e-promotion dan e-WOM terhadap keputusan penggunaan aplikasi DANA. Tipe penelitian yang digunakan adalah explanatory research, sampel yang diambil sebanyak 100 responden dengan kriteria pernah melakukan transaksi menggunakan aplikasi DANA. Teknik sampling yang digunakan adalah non probability sampling dan pengumpulan data menggunakan kuesioner. Alat analisis yang digunakan adalah SPSS 21.0 for Windows dengan dilakukan uji validitas, uji reliabilitas, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji T dan uji F). Hasil dalam penelitian ini adalah e-promotion secara parsial berpengaruh positif sebesar (0,286) dan signifikan t-hitung (5,985) dan koefisien determinasi 47,3%. E-WOM secara parsial berpengaruh positif sebesar (0,292) dan siginikan sebesar t-hitung (9,778) dan koefisien determinasi 59,3%. E-promotion dan e-WOM secara simultan berpengaruh positif yaitu sebesar 0,775 dan juga berpengaruh signifikan sebesar F-hitung (275,583). Agar penggunaan aplikasi DANA di Kota Semarang meningkat, maka DANA harus memperbaiki e-promotion yang sudah dilakukan dan meningkatkan e-WOM secara positif, agar menjadi pertimbangan positif bagi calon pengguna aplikasi DANA.Non-cash payments in Indonesia is growing rapidly, especially since the pandemic to minimize physical touch between sellers and buyers. There are several non-cash payment options provided by e-money companies. One of them is DANA. Based on the data, the use of DANA in Semarang City seems to be still low when compared to other e-money products.Online promotion by DANA or e-promotion are still rare. As a result, the decision to use the DANA application is still low, because it is difficult for potential users to find DANA advertisements online. There are also a number of complaints submitted by customers on social media, so this is a negative consideration for other potential DANA users. This shows that DANA's e-word of mouth is still low, resulting in the decision to use DANA in Semarang City is still low. These two things show that e-promotion and e-WOM have not been maximized. The research aims to determine the effect of e-promotion and e-WOM on the decision to use the DANA application. The type of research used was explanatory research, a sample of 100 respondents were taken with the criteria of having made transactions using the DANA application. The sampling technique used is non-probability sampling and data collection techniques using a questionnaire. The analytical tool used is SPSS 21.0 for Windows with validity tests, reliability tests, coefficient of determination, simple and multiple regression analysis, and significance tests (T test and F test). The results in this study were that e-promotion partially had a positive effect of (0.286) and significant tcount (5.985) and a coefficient of determination of 47.3%. E-WOM partially has a positive effect of (0.292) and a significant t-count (9.778) and a coefficient of determination of 59.3%. E-promotion and e-WOM simultaneously have a positive effect of 0.775 and also have a significant effect of F-count (275.583). In order to increase the use of the DANA application in Semarang City, DANA must improve the e-promotion that has been carried out and improve e-WOM in a positive way, so that it becomes a positive consideration for potential users of the DANA application.

Pengaruh E-Service Quality terhadap E–Loyalty dengan E–Satisfaction sebagai Variabel Intervening pada Nasabah Bank Mandiri Pengguna New Livin By Mandiri di Kota Semarang Huwaida Zahra Mansyriah; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37278

One of the technological developments that influence consumer behavior is existence of digital-based financial service applications. Digital-based financial services are implemented by banking institutions around the world, including Indonesia. Bank Mandiri as banks that focuses on digital banking services continues digital transformation with New Livin by Mandiri. This study aims to determine the effect of E-Service Quality on E-Loyalty through E-Satisfaction as intervening variable for Bank Mandiri customers who use New Livin by Mandiri in Semarang City. The population used is all Bank Mandiri customers who use New Livin by Mandiri with a sample of 120 respondents. This research uses quantitative approach. Data analysis uses SmartPLS 4.0 with validity tests, reliability tests, R-Square, and path analysis. The results of this study indicate that the effect of E-Service Quality on E-Loyalty with E-Satisfaction has a significant positive effect because path coefficient has positive effect with score of 0.353 and t-statistic score of 4.693 > t-table score of 1.96 and P-value of 0.00. Based on the results of this study, it is recommended that New Livin by Mandiri increase the stability of their system so that it isn’t prone to errors, provides fast responses and adds transaction time feature (hours and seconds) to account mutations.Salah satu perkembangan teknologi yang mempengaruhi perilaku konsumen adalah adanya aplikasi layanan keuangan berbasis digital. Layanan keuangan berbasis digital diterapkan oleh lembaga perbankan di seluruh dunia termasuk di Indonesia. Bank Mandiri sebagai salah satu bank yang berfokus dalam layanan perbankan digital melanjutkan transformasi digital dengan adanya New Livin by Mandiri. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap E-Loyalty melalui E-Satisfaction sebagai variabel intervening pada nasabah Bank Mandiri pengguna New Livin by Mandiri di Kota Semarang. Populasi yang digunakan seluruh nasabah Bank Mandiri pengguna New Livin by Mandiri dengan sampel berjumlah 120 responden. Penelitian ini menggunakan pendekatan kuantitatif. Analisis data menggunakan SmartPLS 4.0 dimana dilakukan uji validitas, uji reliabilitas, R-Square, dan analisis jalur. Hasil dari penelitian ini menunjukkan bahwa pengaruh E-Service Quality terhadap E-Loyalty dengan E-Satisfaction memiliki pengaruh positif bermakna karena path coefficient berpengaruh positif dengan skor senilai 0.353 dan skor t-statistic senilai 4.693 > skor t tabel 1.96 dan P-value senilai 0.00. Berdasarkan hasil penelitian ini, New Livin by Mandiri disarankan untuk meningkatkan kestabilan sistem mereka agar tidak mudah error, memberikan tanggapan yang cepat serta menambahkan fitur waktu transaksi (jam dan detik) pada mutasi rekening.

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Wardah di Gudang Kosmetik Purwokerto Anirotul Hikmah; Saryadi Saryadi; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36980

The increasing growth of the cosmetics sector in the first quarter of 2020 according to BPS data, show that public interest and need for cosmetics is high enough. Cosmetics have become a daily need for women to support their appearance, one of which is Wardah products. Wardah is known to be one of the pioneers in the cosmetic industry in Indonesia, so its quality and existence in the community are strong enough. However, based on data on sales of Wardah products at the Gudang Kosmetik Purwokerto, it is known that sales of Wardah products fluctuate. The purpose of this study was to determine the effect of product quality and price on purchasing decisions for Wardah products at the Gudang Kosmetik Purwokerto. This research belongs to the type of explanatory research, the sampling technique uses a non-probability sampling technique. Data was collected through direct questionnaires to 96 respondents using Wardah products at the Gudang Kosmetik Purwokerto. The results of the study prove that the product quality variable affects the purchasing decisions of Wardah products, with a t value of 17.218> 1.98525 (t table) and a sig value of 0.000. On the price variable, the results show that price has a significant effect on purchasing decisions for Wardah products, with a t-count value of 11.639> 1.98525 (t table). As well as product quality and price have a significant effect on purchasing decisions, with a calculated f value of 184.497> 3.09 (F table). However, between the two variables, the product quality variable has a greater effect than the price variable, which is 66.2%. The suggestions that can be given are that the company should provide product tester so customers can try it first, implementing odd price strategies, early/end of month discounts, twin date discounts, creating product bundling to giving gifts for purchases with a minimum price and by continuing to build strategies to improve relationships or interactions with customers.Meningkatnya pertumbuhan sektor kosmetik di kuartal I tahun 2020 sesuai data BPS, menunjukkan bahwa ketertarikan dan kebutuhan masyarakat akan kosmetik cukup tinggi. Kosmetik sudah menjadi kebutuhan sehari-hari kaum wanita guna mendukung penampilannya, salah satunya yaitu produk Wardah. Wardah diketahui merupakan salah satu pelopor dalam industri kosmetik di Indonesia, sehingga kualitas dan eksistensinya di masyarakat pun cukup kuat. Namun, berdasarkan dari data penjualan produk Wardah di Gudang Kosmeik Purwokerto, diketahui bahwa penjualan produk Wardah fluktuatif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian produk Wardah di Gudang Kosmetik Purwokerto. Penelitian ini termasuk tipe explanatory research, pengambilan sampel melalui teknik nonprobability sampling. Data diambil melalui penyebaran kuesioner secara langsung kepada 96 responden pemakai produk Wardah di Gudang Kosmetik Purwokerto. Hasil penelitian membuktikan bahwa variabel kualitas produk berpengaruh terhadap keputusan pembelian produk Wardah, dengan nilai t hitung 17,218>1,98525 (t tabel) dan nilai sig 0,000. Pada variable harga, hasil menunjukan jika harga berpengaruh signifikan terhadap keputusan pembelian produk Wardah, dengan nilai t hitung 11,639>1,98525 (t tabel). Serta kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian, dengan nilai f hitung 184,497>3,09 (F tabel). Namun, diantara kedua variabel, variabel kualitas produk berpengaruh lebih besar dibandingkan variabel harga, yaitu sebesar 66,2 %. Adapun saran yang dapat diberikan yaitu hendaknya perusahaan memberikan tester untuk setiap produk sehingga konsumen bisa mencobanya terlebih dahulu, mengaplikasikan strategi odd price, diskon awal/akhir bulan, diskon tanggal kembar, membuat product bundling hingga pemberian gift untuk pembelanjaan dengan minimal harga atau produk tertentu serta dengan terus membangun strategi dalam rangka meningkatkan hubungan atau interaksi dengan pelanggan.

Pengaruh Harga dan E-Service Quality terhadap Kepuasan Pelanggan pada Pengguna Aplikasi Reddoorz di Kota Semarang Ninda Dwiana Aulia; Saryadi Saryadi; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37282

Technological developments bring changes to the business sector. One of them is the RedDoorz company which is engaged in the hospitality sector which is offered through an application. After consumers make room reservations, customer satisfaction will appear. This study aims to determine the effect of price and quality of e-service on customer satisfaction in users of the RedDoorz application in the city of Semarang. This type of research is explanatory research. A total of 96 samples were taken using nonprobability sampling technique. The results showed that: 1) the price variable had a positive and significant effect on customer satisfaction, 2) the electronic service quality variable had a positive and significant effect on customer satisfaction, 3) the price and electronic service quality variables simultaneously had a positive and significant effect on customer satisfaction. Based on the results of multiple linear regression tests that have a dominant influence, namely on the e-service quality variable. Researchers suggest that the RedDoorz company is able to increase customer satisfaction by providing more competitive room rates, checking data regularly, providing an easy refund mechanism and handling problems through the WhatsApp application so that they are resolved more quickly.Perkembangan teknologi membawa perubahan pada bidang bisnis. Salah satunya yaitu perusahaan RedDoorz yang bergerak pada bidang perhotelan yang ditawarkan melalui aplikasi. Setelah konsumen melakukan pemesanan kamar, maka akan muncul kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan e-service quality terhadap kepuasan pelanggan pada pengguna aplikasi RedDoorz di kota Semarang. Tipe penelitian ini adalah explanatory research. Sebanyak 96 sampel yang diambil menggunakan teknik nonprobability sampling. Hasil penelitian menunjukkan bahwa : 1) variabel harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, 2) variabel e-service quality berpengaruh positif dan signifikan terhadap kepuasan pelanggan, 3) secara simultan variabel harga dan e-sevice quality berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil uji regresi linier berganda yang memiliki pengaruh dominan yaitu pada variabel e-service quality. Peneliti menyarankan agar perusahaan RedDoorz mampu meningkatkan kepuasan pelanggan adalah dengan memberikan harga kamar yang lebih kompetitif, melakukan pengecekan data secara berkala, memberikan mekanisme refund yang mudah dan penanganan kendala melalui aplikasi WhatsApp agar lebih cepat diatasi.

THE INFLUENCE OF PRODUCT DIVERSITY AND QUALITY OF SERVICE ON CUSTOMER SATISFACTION ON CUSTOMERS OF PT BPR BKK PURWODADI Nugraha, aditya; Saryadi, Saryadi; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39688

Banyaknya Lembaga keuangan yang ada di Kabupaten Grobogan membuat PT BPR BKK Purwodadi ingin memenangkan persaingan. Salah satu caranya dengan memiliki tingkat kepuasan nasabah yang tinggi. Kepuasan nasabah yang tinggi dapat dipengaruhi oleh keragaman produk dan kualitas pelayanan yang baik. Kenyataannya, tidak semua Lembaga keuangan memiliki kepuasan nasabah yang tinggi termasuk PT BPR BKK Purwodadi. Penelitian ini bertujuan untuk mengetahui pengaruh antara keragaman produk dan kualitas pelayanan terhadap kepuasan nasabah PT BPR BKK Purwodadi. Teknik pengambilan data menggunakan kuesioner dengan Teknik non probability sampling dengan metode purposive sampling. Penyebaran kuesioner dengan cara offline (secara langsung) dan online. Cara online dilakukan dengan cara menyebarkan kuesioner menggunakan Google Form melalui social media, sedangkan offline dilakukan secara langsung dengan responden. Jumlah sampel pada penelitian ini berjumlah 100 responden yang menjadi nasabah PT BPR BKK Purwodadi. Metode analisis data menggunakan SPSS for windows versi 25.0. Hasil penelitian ini menunjukkan keragaman produk berpengaruh positif dan signifikan terhadap kepuasan nasabah, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, dan keragaman produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah.The large number of financial institutions in Grobogan Regency made PT BPR BKK Purwodadi want to win the competition. One way is to have a high level of customer satisfaction. High customer satisfaction can be affected by product diversity and good service quality. In fact, not all financial institutions have high customer satisfaction including PT BPR BKK Purwodadi. This study aims to find out the effect between product diversity and service quality on customer satisfaction of PT BPR BKK Purwodadi. Data retrieval techniques use questionnaires with nonprobability sampling techniques using purposive sampling methods. Deployment of questionnaires by offline (directly) and online. The online way is done by distributing questionnaires using google form through social media, while offline is done directly with respondents. The number of samples in this study totaled 100 respondents who were customers of PT BPR BKK Purwodadi. The data analysis method uses SPSS for windows version 25.0.The results of this study show that product diversity has a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction, and product diversity and service quality have a positive and significant effect on customer satisfaction. The advice given to PT BPR BKK Purwodadi on the aspect of product diversity, especially in the variant of credit-type products and maintaining product consistency.

Co-Authors Abdurrahman, Isnaini Sholihan Agung Budiatmo Agustina Cahya Kusmita Akram, Faisal Muhammad Aloysius Ekawardaya Anbiya, Resti Al Andi Wijayanto Anirotul Hikmah Anisa Tusyaidah Anwar, Resa Junita Apriatni Endang Prihatini Apriliawati, Diana Ardiningrum, Dewani Astri Ayu Lutfiana Bulan Prabawani Butar Butar, Jesica Martha Cahyono, Sulistio Mukti Dian Ayu Istiani Dinalestari Purbawati Elfrida Ratnawati Endang Setyaningsih Faizah, Rahmawati Nur Fatihah Rachmariana Azahro' Fauzan, Cecep Paqih Findri Mustika Sari Fitri Nur Mahmudah Fitriana, Dita Ayu Fitriya Ayu Amastasiya Hafizh, Khaidar Handojo Djoko Waloejo Happy Ayuningrum Putri Hari Susanta Nugraha Hari Susanta Nugraha Hendriyanto, Ivanka Febrian Putri Huwaida Zahra Mansyriah Indra Hastuti, Indra Inyustisia, Adhila Khurita Desi Harsanti Liss Dyah Dewi Arini Liss Dyah Dewi Arini Maya Kurniatun, Maya Missfala Rahmatina, Missfala Muhammad Ajib Irwansyah Nada, Aizzatin Nadia Lona Trista Naili Farida Ngatno Ngatno Ngatno Ngatno Nimas Lailia Ninda Dwiana Aulia Novi Anathasia Purba, Novi Anathasia Novizar, Deni Nurul Maulidya Latifah Oktavianti, Rika P Paryono, P Pradita, Patricia Dinda Pramesti, Adhini Bintang Puguh Ika Listyorini Puspitasari, Hastin Putri, Septy Nur Amalia Putro, Rembranto Gusani Rahman, Ferdiyan Aditya Rahmawati, Diah Tri Reni Shinta Dewi Reni Shinta Dewi Reydha Pulpy Mayo Riadita, Farah Alifa Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Sadewi, Yuan Yuzti Saputra, Muhammad Yoga Sari Listyorini Savanero Briliantoro Sendhang Nurseto Sentosa, Ilham Singgih Purnomo Sri Suryoko Sudharto P Hadi Sumarlina Sumarlina Sunriati Grace Silitonga Sutanto, Viviana Wibowo, Riski Setiadi Wirasti, Dyah ayu Woro

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