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All Journal YUME : Journal of Management jurnal ilmiah hospitality GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service International Journal of Economics and Management Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Business Integration Competitive Brilliant International Journal of Management and Tourism Jurnal Pemberdayaan Kepada Masyarakat
Tina Linda
Institut Bisnis Informasi Teknologi Dan Bisnis
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Identification of Tourism Product Marketing Strategy Plans to Foreign Markets Efforts to Increase Income in the Era of Regional Autonomy Sri Aprianti Tarigan; Juliana Juliana; Tina Linda; Bestadrian Prawiro Theng; Edward Harnjo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2468

Abstract

This tourism study analyzed the evidence of studies to identify marketing strategies for tourism products to foreign markets through the study and analysis of several international publications that discuss tourism promotion and marketing issues. The tourism business is the same as other businesses where it is very much tied to promotion and marketing in order to be able to survive and develop quickly to be known by potential foreign tourists. Therefore, we collected literature with the help of internet searches on some well-known publications such as Sagepub, Google Scholar, and other publications published in the last ten years. Then we analyzed it with a phenomenological approach starting from the data coding system, interpretation and evaluation until we found data findings that answered the core problem of this tourism study with the principle of high validity. Because this study depends on the literature, all of our data is found electronically following health protocol where there are public restrictions on Covid-19 response efforts. Based on the data and discussion, we conclude that the findings include tourism promotion and marketing strategies based on experts, an innovative and productive way to believe via the internet with several social media platforms and other websites. Thus, this finding becomes a significant contribution for many people.
Co-Authors Agnes Pebriani Agus Susanto Agus Susanto Ahmad Fadli Ahmad Rivai Albert Albert Andre , Jessica Benny Lim Devia Febrina Duffin Edward Harnjo Elyzabeth Wijaya Erina Alimin Ester Febria, Devia Furqan Furqan, Furqan Hamjah Arahman Heni Pujiastuti Herawati, Anis IKA PUSPA SATRIANNY Indra Budiman Jimmy Kelana Jimmy Kelana Juliana Juliana Jung Sen Kanwo, Kanwo Kelana, Jimmi Kosasih, Hengky Kuandi Chandra Lidia Berliana Siboro Lidia Siboro Lim, Benny M. Fakhrul Hirzi Mega Harefa Mega Hernawati Harefa Mico Lierence Purnama Sari Ratih Amelia Santoso , Widodo Heru Siboro, Lidya Berliana Sri Aprianti Tarigan Susamto S Susanto Susanto Susanto Thamrin Theng, Bestadrian Prawiro Tony Honkley Tyus Windi Ayuni Vanessa Eveline Yogi Putra Yusnaini