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Strategi Pemasaran Pendidikan Dalam Meningkatkan Citra Sekolah di SMA Negeri Jogoroto Jombang Hasanah, Rr. Pramita Surya; Karwanto, Karwanto; Sholeh, Muhamad
Jurnal Ilmiah Mandala Education (JIME) Vol 9, No 1 (2023): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v9i1.4521

Abstract

Penelitian ini menjelaskan tentang strategi pemasaran pendidikan dalam meningkatkan citra sekolah di SMA Negeri Jogoroto Jombang. Penelitian ini bertujuan untuk menjelaskan formulasi strategi pemasaran, implementasi strategi pemasaran dan evaluasi strategi pemasaran dalam meningkatkan citra lembaga pendidikan di SMA Negeri Jogoroto Jombang. Dalam penelitian ini menggunakan pendekatan kualitatif dan jenis penelitiannya adalah studi kasus dengan menggunakan metode observasi, wawancara, dan dokumentasi. Berdasarkan proses dan pengumpulan dan analisis  data, hasil dari penelitian ini meliputi 1) formulasi pemasaran pendidikan dalam meningkatakan citra sekolah di SMA Negeri Jogoroto Jombang; a) menetapkan visi, misi dan tujuan sekolah. b) menentukan segmentasi pasar. c) menjalankan strategi pembiayaan. d) memanfaatkan strategi promosi. e) meningkatkan sumber daya manusia. f) meningkatkan kualitas lulusan. g) mengadakan sarana prasarana yang memadai. h) memberikan pelayanan yang terbaik untuk masyarakat. i) memperbanyak upaya kerjasama. 2) Implementasi pemasaran pendidikan dalam meningkatkan citra sekolah di SMA Negeri Jogoroto Jombang; a) melaksanakan kegiatan promosi. b) menyelenggarakan ajang kompetisi. c) melakukan pembiasaan. d) meningkatkan kegiatan ekstrakulikuler. e) menjalankan segala bentuk kerjasama. f) menunjukkan kualitas lulusan. g) melaksanakan koordinasi dalam segala kegiatan. 3) Evaluasi pemasaran sekolah di SMA Negeri Jogoroto Jombang; a) melakukan evaluasi pada setiap sektor kegiatan. b) mengevaluasi hasil belajar siswa. c) melakukan penilaian kepentingan publik.
Analisis SWOT Proses Penerimaan Siswa Baru dan Pemasaran Pendidikan di SMAN 1 Balongpanggang Suhartono; Khamidi, Amrozi; Sholeh, Muhamad
JPG: Jurnal Pendidikan Guru Vol. 6 No. 2 (2025): JPG: Jurnal Pendidikan Guru
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpg.v6i2.20104

Abstract

Transformasi digital dan meningkatnya persaingan antar lembaga pendidikan menengah mendorong sekolah untuk merancang strategi pemasaran yang adaptif dan berbasis data. Tujuan penelitian ini adalah menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dalam proses Penerimaan Siswa Baru (PSB) di SMA Negeri 1 Balongpanggang dengan pendekatan bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, Physical evidence). Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan studi dokumentasi terhadap pelaksanaan PSB. Hasil penelitian menunjukkan bahwa kekuatan utama sekolah terletak pada program unggulan dan posisi geografis strategis. Namun, terdapat kelemahan dalam aspek promosi digital dan keterbatasan SDM. Peluang pengembangan muncul melalui kebijakan zonasi dan dukungan pemerintah. Ancaman datang dari persepsi masyarakat dan persaingan dengan sekolah lain, khususnya SMK. Penelitian ini merekomendasikan strategi penguatan promosi digital, pengembangan SDM, dan kolaborasi eksternal sebagai solusi meningkatkan daya saing sekolah.
Evaluasi Implementasi Kurikulum Cambridge dengan Model CIPP Suri, Sufyan; Sholeh, Muhamad; Roesminingsih, Erny
Cetta: Jurnal Ilmu Pendidikan Vol 7 No 1 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/cetta.v7i1.3040

Abstract

This research aims to evaluate the implementation of the Cambridge curriculum using the CIPP evaluation model with four evaluation components, namely context, input, process, and product. The research was carried out at Al Azhar 13 Islamic Junior High School, Surabaya. This research is evaluation research using a qualitative approach. The data analysis technique used is the Miles, Huberman & Saldana’s technique, namely data condensation, display, and verification. The results of the research show that Al Azhar 13 Islamic Junior High School carried out a good context evaluation, one of which was the program background, objectives, and environmental factors and needs. Input evaluation was also carried out well, demonstrated by the existence of resource factors that support curriculum implementation, namely human resources and infrastructure. The process evaluation was carried out well and went through several process stages from planning to evaluation. Product evaluation was also carried out well, demonstrated by the results and impact of curriculum implementation. The conclusion given is in the form of a recommendation for Al Azhar 13 Islamic Junior High School Surabaya to continue implementing the Cambridge curriculum to increase international insight and the quality of education.
Manajemen Sumber Daya Manusia pada Pendidikan Anak Usia Dini di Kabupaten Magetan Ariwibowo, Agung; Sholeh, Muhamad; Kristanto, Andi; Roesminingsih, Erny; Hariyati, Nunuk
Journal of Education Research Vol. 5 No. 3 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i3.1048

Abstract

Penelitian ini membandingkan implementasi manajemen sumber daya manusia antara dua lembaga pendidikan anak usia dini di Magetan, yaitu TKIT Al Uswah Magetan dan TKN Unggulan Magetan. Dengan menggunakan pendekatan kualitatif dan desain studi multi kasus, data dikumpulkan melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa TKIT Al Uswah Magetan menonjol dengan prosedur rekrutmen dan seleksi yang ketat, program pelatihan yang berkelanjutan, kompensasi yang kompetitif, serta sistem evaluasi kinerja yang formal. Sementara itu, TKN Unggulan Magetan menghadapi keterbatasan dalam anggaran dan akses ke sumber daya pendidikan, yang mempengaruhi pelaksanaan program pelatihan dan pengembangan. Kurangnya kompensasi yang memadai dan evaluasi kinerja yang kurang formal menjadi tantangan dalam mempertahankan kualitas SDM di TKN Unggulan Magetan. Kesimpulannya, peningkatan profesionalisme manajemen SDM, alokasi anggaran yang memadai, dan pelaksanaan program pelatihan yang berkelanjutan diperlukan untuk mencapai efektivitas dan efisiensi dalam mencapai tujuan pendidikan anak usia dini di lembaga PAUD.
Pengaruh Budaya Sekolah dan Motivasi Kerja terhadap Kinerja Guru Suparti, Suparti; Riyanto, Yatim; Sholeh, Muhamad; Hariyati, Nunuk; Karwanto, Karwanto
Journal of Education Research Vol. 5 No. 3 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i3.1064

Abstract

Sebagai bagian integral dari sistem pendidikan, pendidik profesional menjadi kebutuhan esensial di institusi pendidikan. Guru, memiliki peran kunci dalam proses pembelajaran, baik itu dalam konteks pendidikan formal maupun nonformal. Oleh karena itu, guru diharapkan terus meningkatkan kualitas kerjanya agar mencapai tujuan pembelajaran yang lebih baik. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasional. Penelitian ini mengadopsi pendekatan kuantitatif dengan jenis eksplanatif untuk menjelaskan pengaruh budaya sekolah dan motivasi kerja terhadap kinerja guru SMP di Kabupaten Magetan. Di dalam penelitian ini peneliti menggunakan dua jenis variabel, yaitu variabel independen berupa budaya sekolah dan motivasi kerja. Variabel dependennya adalah kinerja guru. Populasi dalam penelitian ini adalah Guru SMP di Kabupaten Magetan sebanyak 39 SMP Negeri dengan jumlah guru seribu enam orang. Dalam penelitian ini, sampel terdiri dari Guru SMPN Kabupaten Magetan. Penelitian ini menggunakan dua jenis teknik pengambilan sampel, yaitu probability sampling dan non-probability sampling. Teknik pengambilan data menggunakan kuesioner atau angket dan dokumentasi. Berdasarkan hasil uji regresi linier berganda yang dilakukan ada pengaruh antara budaya sekolah dan motivasi kerja terhadap kinerja guru.
Entrepreneurial Management in Realizing Student Entrepreneurship Education at SMKN 1 Buduran Sidoarjo Oktavianasari, Dinna; Khamidi, Amrozi; Sholeh, Muhamad; Purwoko, Budi
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1750

Abstract

This study aims to analyze and evaluate entrepreneurial management—covering Planning, Organizing, Implementing, and Supervising (POAC)—in realizing entrepreneurship education at SMKN 1 Buduran Sidoarjo. The research problem focuses on how the school’s Teaching Factory, particularly the Titik Satu Kopi school café, manages its entrepreneurial program to develop students’ entrepreneurial character amid the challenges of the Industrial Revolution 5.0 and the high unemployment rate among vocational graduates. This study employs a qualitative descriptive approach using a case study design. Data were collected through in-depth interviews with the principal, vice principal for curriculum, café manager, and supervising teachers; direct observation of café operations and student practice activities; and document analysis related to school entrepreneurship programs. Data were analyzed using the Miles and Huberman model—data reduction, data display, and conclusion drawing. The findings indicate three main results: (1) entrepreneurial management at SMKN 1 Buduran is effectively implemented through structured POAC stages, supported by BLUD regulations that provide financial and managerial flexibility; (2) the Teaching Factory café strengthens students’ entrepreneurial character, particularly proactivity, innovation, responsibility, and risk-taking skills through real business practice; and (3) the café functions not only as a business unit but also as a practical learning laboratory that aligns school programs with industry standards. Theoretically, the study provides a model integrating managerial functions with practical entrepreneurship learning in vocational education. Practically, the findings offer recommendations for strengthening Teaching Factory management and serve as a reference for other vocational schools seeking to implement entrepreneurship-based learning.
Strategies of Education and Cultural Attaché in Enhancing Educational Quality at Indonesian School Riyadh, Saudi Arabia Rinaldi, Cherry; Khamidi, Amrozi; Amalia, Kaniati; Nursalim, Mochamad; Roesminingsi, Enny; Sholeh, Muhamad
Journal of Innovation and Research in Primary Education Vol. 5 No. 1 (2026)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v5i1.2689

Abstract

The role of Education and Cultural Attachés (Atdikbud) in managing Indonesian Schools Abroad (SILN) has become increasingly critical in maintaining educational quality for Indonesian citizens overseas. This study examines the strategic approaches employed by Atdikbud at the Indonesian Embassy in Riyadh to enhance educational quality at Sekolah Indonesia Riyadh (SIR). This research aims to analyze the strategies implemented by Atdikbud in improving educational quality, identify challenges encountered, and explore solutions applied in managing SILN within a multicultural context. Employing a qualitative case study approach, data were collected through in-depth interviews with Atdikbud, school principals, teachers, and parent representatives at SIR, complemented by direct observations and document analysis. Data analysis utilized the Miles and Huberman interactive model, incorporating data condensation, data display, conclusion drawing, and verification through triangulation. Findings reveal that Atdikbud implements five primary strategies: (1) policy harmonization between Indonesian and Saudi educational systems, (2) continuous professional development for educators, (3) infrastructure optimization through diplomatic channels, (4) cultural diplomacy integration in curriculum, and (5) stakeholder collaboration enhancement. Major challenges include resource limitations, cultural adaptation barriers, and bureaucratic complexities. Innovative solutions involve technology utilization, local community partnerships, and flexible policy implementation. In conclusion, atdikbud plays a pivotal strategic role in supporting Indonesian education abroad through adaptive leadership, cultural sensitivity, and diplomatic coordination. The study recommends strengthening inter-ministerial coordination, increasing resource allocation for SILN, and developing context-specific guidelines for educational diplomacy in multicultural settings.
Teacher Digital Literacy and Merdeka Curriculum Readiness: The Role of Learning Communities in Preparing 21st-Century Competencies in Secondary Schools Andriyani, Susy; Haq, Mohammad Syahidul; Sholeh, Muhamad; Hazin, Mufarihul; Khamidi, Amrozi; Kristanto, Andi
Journal of Innovation and Research in Primary Education Vol. 5 No. 1 (2026)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v5i1.2692

Abstract

The global education crisis demands that teachers possess competent digital literacy as a prerequisite for implementing the Merdeka Curriculum and preparing students for 21st-century challenges. However, despite strong policy emphasis on digital literacy and Learning Communities, empirical evidence of their interrelationship in Indonesian secondary school contexts remains limited. This study aims to analyze the effectiveness of Learning Communities as a mechanism for teacher professional development, the level of teacher digital literacy, and the evaluation of the school's digital climate in supporting the synergy between the two. This research uses a descriptive quantitative approach with a cross-sectional survey design, based on data from 39 Junior High School teachers across two work units (SMPN 2 Dawarblandong and SMPN 2 Mojosari). Data were analyzed using descriptive statistics including means, standard deviations, and comparative analysis between schools. The results show that the Learning Community dimension proved highly effective with an average score of 4.78, serving as a core pillar for professional development and teacher self-reflection. The strongest indicator lies in the Learning Communities' ability to help teachers identify strengths and weaknesses in their teaching practices, achieving a score of 4.92. However, the Teacher Digital Literacy dimension recorded the lowest average score of 4.47, with the routine use of Google Classroom as the lowest indicator at 4.23. While leadership support in facilitating Learning Communities is very high at 4.90, formal recognition related to digital innovation by school principals remains moderate at 4.28. It is concluded that Learning Communities have established a strong foundation for collaboration, but there is a significant gap between non-technical collaborative readiness and routine technology adoption. Schools need to reorient Learning Communities to focus on operational technical training and strengthen the recognition system to encourage continuous digital integration in implementing the Merdeka Curriculum.
The Influence of Principal Leadership in the Implementation of Dual Track Program Innovation at SMA Budi Utomo Perak and SMA Negeri 8 Surabaya Putri, Intan Zulfa Atarria; Rifqi, Ainur; Sholeh, Muhamad; Khamidi, Amrozi; Purwoko, Budi; Roesminingsih, Erny
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1883

Abstract

This research aims to analyze the leadership role of school principals in improving the quality of education, school management, and student competencies through various approaches, including Dual Track programs and educational innovation. This study reviewed the literature related to educational leadership, curriculum management, interpersonal communication, and student skill development at the high school level and emphasized strategies to improve the quality of teachers and students. The results of the study show that effective leadership, accompanied by strategic management and the implementation of innovative programs such as Dual Track, has a significant positive impact on teacher performance, strengthening student character, and developing vocational competencies. The implementation of educational technology and interpersonal communication strategies for school principals has also proven to be an important factor in increasing teacher motivation and engagement, as well as supporting the achievement of sustainable educational goals. This study recommends strengthening the role of school principals as visionary, communicative, and adaptive leaders to educational developments in the digital era.
VALIDITY AND RELIABILITY OF THE NEW STUDENT ADMISSION SYSTEM QUALITY QUESTIONNAIRE IN POSTGRADUATE PROGRAMS Puspila, Ni Ketut Wike; Khamidi, Amrozi; Sholeh, Muhamad
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 13 No. 1 (2026): Jurnal Ilmiah Pendidikan Citra Bakti
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v13i1.6611

Abstract

This study aims to evaluate the quality of new student admission services and develop a reliable and valid questionnaire to measure four key constructs: admission system quality, intention to apply, prospective student satisfaction, and initial academic service effectiveness. Instruments used in this context often lack psychometric evidence, raising concerns about their reliability and accuracy. The questionnaire was developed through item generation based on theoretical reviews, expert validation, and a pilot test involving 34 postgraduate prospective students. Validity was assessed using Corrected Item–Total Correlation with reference to critical r values, while reliability was evaluated with Cronbach’s Alpha, which showed a very high internal consistency (? = 0.992). These results confirm strong preliminary validity and reliability. Further validation through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) is planned for future studies with larger and more diverse samples to assess the instrument's factorial structure and model fit. The pilot test revealed that all 88 items exceeded the critical r threshold, confirming preliminary validity. However, the sample size and context limit generalizability, and future research should involve larger and more varied samples, as well as cross-institutional testing, to strengthen construct stability. This instrument can be effectively used for data-driven evaluation and quality improvement of student admission services in higher education institutions. It provides administrators with a reliable tool to enhance admission service delivery.
Co-Authors Abakar, Ali Abakar Ben Achmad Supriyanto Afifahtul Mukarromah, Siti Agro Susiyanti, Evi Ainur Rifqi, Ainur Amalia, Kaniati Amrozi Khamidi Andi Kristanto Andriyani, Susy Ariwibowo, Agung Ayu Kristiani, Lucia Bambang Sigit Widodo Budi Purwoko CAHYAWATI, RIQI DWI APRILIYANTO, RAFEL DWI INDRIYANTI, AULIA DWI YANTI, YESI Ella, Wahidah ENDANG PURBANINGRUM ERNY ROESMININGSIH Fachry Abda El Rahman Fahruddin, Ahmad FAJARIYAH, INDRI FARID BAWASYIR, MUH Fitriyanti, Estika Hasanah, Rr. Pramita Surya HATIJAH, FARAH Hazin, Mufarihul Hikmah, Milhatul Iriana, Ulfa ISLAMIAH, NIA Jaenudin Akhmad Juwadelia, Hakiroh Kaniati Amalia Karwanto, Karwanto Khamidi , Amrozi KRISTIANTI LAWALATA, AJENG Layli Hidayah Lestari, Dwi Nining MARDIANA, ELLYS Maulidya, Arie Wahyu MIFTAKUL JANAH, ASITA Mochamad Nur Salim Mochamad Nursalim Moh. Hudhori Mohammad Syahidul Haq Mufarrihul Hazin Muhammad Faizal Bin A. Ghani Mutaqin, Zaenal NABIEL MAKARIM, MOCHAMAD NIKMATUL FAUZIAH, EMA Nunuk Hariyati Oktavia, Lailil OKTAVIANASARI, DINNA Pratiwi, Ageng PUPUT MELATI, ISMI Puspila, Ni Ketut Wike PUTRI, INTAN ZULFA ATARRIA Rachmawati, Dwi Wahyu Rinaldi, Cherry RINENGGA ASIH, ESTI RISNAWATI, ELY Roesminingsi, Enny Rohmawati, Endah Rokhmawati, Ita Sri Ruqoyyah Fitri Sahara, Yomang Setiawan Soedjarwo, Soedjarwo Sueb Suhartatik, Lilik Suhartono Sulaichah, Sulaichah Suparti Suparti Suri, Sufyan Suyitno Suyitno Syunu Trihantoyo TRIHANTOYO, SYUNU WAHYU PERMATASARI, INTAN WICAKSONO, ALIF Widiyanah, Ima Widodo, Ganjar S. Windasari YATIM RIYANTO Yopy Ratna Dewanti