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Analisis Efikasi Diri Dalam Meningkatkan Niat Berwirausaha Melalui Kreativitas Di Kalangan Mahasiswa Universitas Muhammadiyah Sukabumi Kania R, Difa'a; Sunarya, Erry; Danial, R. Deni Muhammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8331

Abstract

Rendahnya niat berwirausaha di kalangan mahasiswa menjadi latar belakang penelitian ini. Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri terhadap niat berwirausaha dengan kreativitas sebagai variabel mediasi pada mahasiswa Universitas Muhammadiyah Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan kausal, dengan teknik pengambilan sampel probability sampling jenis random sampling, dan jumlah responden sebanyak 300 mahasiswa. Pengumpulan data dilakukan melalui kuesioner dengan skala semantic differential, dan analisis data menggunakan metode Structural Equation Modeling (SEM) melalui software AMOS versi 22. Hasil penelitian menunjukkan bahwa efikasi diri berpengaruh positif dan signifikan terhadap kreativitas, kreativitas berpengaruh signifikan terhadap niat berwirausaha, dan efikasi diri berpengaruh signifikan terhadap niat berwirausaha melalui kreativitas. Dengan demikian, kreativitas terbukti memediasi hubungan antara efikasi diri dan niat berwirausaha. Hasil ini menegaskan pentingnya pengembangan kreativitas untuk memperkuat niat wirausaha mahasiswa yang memiliki efikasi diri tinggi.
Pengaruh Insentif, Fleksibilitas Kerja, dan Lingkungan Kerja Non Fisik Terhadap Kinerja Driver Maxim Sukabumi Zakia, Hudan Gulaman; Zafar, Tetty Sufianty; Danial, R Deni Muhammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8377

Abstract

Penelitian ini didasarkan pada masalah kinerja driver Maxim di Sukabumi, yang berdampak pada kualitas pelayanan dan produktivitas kerja, penelitian ini bertujuan untuk mengevaluasi pengaruh insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik terhadap penurunan kinerja driver Maxim di Sukabumi. Selama periode Oktober 2024 hingga Maret 2025, sejumlah kuesioner dibagikan kepada 247 driver Maxim. Pendekatan kuantitatif digunakan dalam penelitian ini. Hasil penelitian diolah menggunakan SPSS 29 untuk menguji pengaruh variabel secara parsial maupun simultan. Hasilnya menunjukkan bahwa insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik memiliki pengaruh yang signifikan terhadap peningkatan kinerja driver baik secara individual maupun bersama-sama. Secara parsial, ketiga variabel tersebut memberikan kontribusi positif terhadap kinerja, dan secara simultan, kombinasi ketiga variabel tersebut meningkatkan kinerja. Hasil penelitian ini menegaskan betapa pentingnya faktor-faktor tersebut dan memperluas pemahaman kita tentang teori SDM. Ini berarti bahwa bisnis harus membuat kebijakan yang menawarkan insentif yang kompetitif, jadwal kerja yang fleksibel, dan lingkungan kerja non-fisik yang mendukung.
Financial Management Drives Report Quality Amid Low Literacy and Fintech Use: Manajemen Keuangan Mendorong Kualitas Laporan di Tengah Rendahnya Literasi dan Penggunaan Fintech Haniifah , Khairunnisa; Jhoansyah, Dicky; Danial, R. Deni Muhammad
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

General Background: Micro, small, and medium enterprises (MSMEs) are vital to Indonesia's economy, particularly in the culinary sector. Specific Background: Despite their growth, many culinary MSMEs struggle with poor financial reporting due to limited financial skills and low digital adoption. Knowledge Gap: Prior studies show mixed results on the influence of financial literacy, financial technology (fintech), and financial management on financial reporting quality, and few focus on culinary MSMEs in Sukabumi. Aims: This study analyzes the impact of financial literacy, fintech, and financial management on the quality of financial reports among culinary MSMEs in Sukabumi City. Results: Using quantitative associative methods with 180 MSMEs, the findings show that financial literacy negatively affects report quality, fintech has no significant effect, while financial management has a strong positive and dominant influence. The regression model explains 48.1% of the variance. Novelty: Unlike existing studies, this research identifies financial management as a stronger determinant than literacy or fintech, and highlights the counterintuitive negative role of financial literacy. Implications: The results emphasize the need for targeted training in financial practices and effective use of digital tools, supporting policy and program development for MSME financial capacity building in local contexts.Highlight : Financial management is the most dominant factor improving report quality. Financial literacy negatively affects the quality of financial reports. Fintech usage is still limited among culinary MSMEs. Keywords : Financial Literacy, Financial Technology, Financial Management, Financial Report Quality, Culinary MSMEs
Entrepreneurial Role Networking , Digitalization Of Information And Utilization Of Collaboration For Business Growth in Coffee Shop in Sukabumi City (Survey on Coffeeshop in Sukabumi City) Machmudin, Arief; R. Deni Muhammad Danial; Nor Norisanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7453

Abstract

This study aims to analyze the influence of entrepreneurial networking, information digitalization, and collaboration on business growth in coffee shops in Sukabumi City. The phenomenon of the rise and fall of the number of coffee shops in recent years indicates a significant challenge in maintaining and developing businesses in this sector. The research approach used is quantitative with descriptive and associative research types. Primary data were collected through questionnaires from 42 coffee shops which were the population and samples using saturated sampling techniques. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests and t tests. The results of the study indicate that entrepreneurial networking, information digitalization, and collaboration have a positive and significant influence on business growth. Information digitalization makes the greatest contribution to driving operational efficiency, expanding markets, and increasing customer interaction. Entrepreneurial networking helps business actors build strategic relationships that have an impact on expanding access to information and business resources. Meanwhile, collaboration between business actors has proven effective in increasing innovation, expanding marketing networks, and overcoming internal limitations. The implications of this study indicate that coffee shops in Sukabumi City need to optimize the use of information technology, actively expand business networks, and establish strategic collaborations with various parties to encourage sustainable business growth. This study is expected to be a reference for MSME actors and academics in understanding the factors that influence business growth in the digital era.
Analysis of Entrepreneurial Orientation, Market Orientation and Social Media on Competitive Advantage Murty, Try Mustika; Danial, R. Deni Muhammad; Jhoansyah, Dicky
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4743

Abstract

The study used Entrepreneurial Orientation variables as variable, Market Orientation as variable, Social Media as variable, and Competitive Advantage as variable Y. This study aims to determine the effect of Entrepreneurial Orientation, Market Orientation and Social Media variables on Competitive Advantage in Chicken Noodle MSME players in Sukabumi City. The method used in this study is an associative descriptive method with a quantitative approach. The sample used in this study consisted of 157 members registered at Diskumidag Sukabumi City in 2023, using probability sampling method with simple random sampling type. This study used IBM SPSS Version 25 software as a data analysis tool. The results showed that all hypotheses were accepted, which means there is a positive and significant influence between Entrepreneurial Orientation on Competitive Advantage with a t value of 2.887 > t table 1.658 and a significance value of 0.005 < 0.05, Market Orientation on Competitive Advantage with a t value of 2.034 > t table 1.658 and a significance of 0.004 < 0.05, and between Social Media on Competitive Advantage with a t value of 2.018 > t table 1.658 and a significance value of 0.046 < 0.05. Thus all variables are in very strong criteria.
Analysis of Entrepreneurial Orientation, Innovation, and Social Media on MSME Performance Kusmayadi, Mutiara Shinta; Danial, R. Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4847

Abstract

The study uses entrepreneurial orientation as variable X1, innovation as variable X2, social media as variable X3, and MSME performance as variable Y. The purpose is to determine the influence of entrepreneurial orientation, innovation, and social media on MSME performance through a quantitative approach with descriptive and associative methods. The research sample consisted of 114 convection MSME actors in Sukabumi City, selected using purposive sampling based on predetermined criteria. Multiple regression analysis is used as the statistical method in this research. The F test results show that entrepreneurial orientation, innovation, and social media simultaneously have a significant effect on MSME performance, where the F count is 225.106, which is greater than the F table value of 2.69. The T-test results reveal that entrepreneurial orientation positively and significantly affects MSME performance (2.344 > 1,658), innovation also has a significant positive effect (4.445 > 1,658), and social media shows a similar result (4.588 > 1,658). The coefficient of determination (R Square) is 0.860, indicating that 86% of MSME performance is influenced by the three independent variables, while 14% is explained by other factors not examined in this study. All variables fall within the very strong influence category.
THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND INNOVATION ON BUSINESS PERFORMANCE MEDIATED BY COMPETITIVE ADVANTAGE (SURVEY ON UMKM IN CULINARY SECTOR IN SUKABUMI CITY) Yudistira, Syifa Aulia; Danial, R. Deni Muhammad; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6413

Abstract

This study aims to analyze the influence of Entrepreneurial Orientation, Innovation, and Competitive Advantage on Business Performance in culinary MSMEs in Sukabumi City. The results indicate that: (1) Entrepreneurial Orientation significantly influences Business Performance with a t-value of 3.509 > 1.96 (t-table) at a 5% significance level; (2) Innovation significantly influences Business Performance with a t-value of 3.121 > 1.96; (3) Competitive Advantage also significantly influences Business Performance with a t-value of 3.571 > 1.96; (4) Competitive Advantage mediates the influence of Entrepreneurial Orientation on Business Performance with a Sobel Test result of 4.147 > 1.96; and (5) Competitive Advantage mediates the influence of Innovation on Business Performance with a Sobel Test result of 3.061 > 1.96. These findings suggest that strengthening entrepreneurial orientation, innovation, and competitive advantage can enhance the performance of MSMEs in the culinary sector. The implications of this study highlight the need for integrated strategies to optimize these factors to support the growth and competitiveness of MSMEs.
Penggunaan Platform Pembayaran Digital E-Commerce di Sukabumi: Perbandingan Antara DANA dan ShopeePay Leydia Maulidiawaty, Siti; Nizar, Auralea; Aulia Firdaus, Alya; Syariefa Bintang Maharani, Adinda; Muhammad Danial, R. Deni
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 1 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8178

Abstract

This study aims to analyze and compare the use of two popular digital payment platforms in Indonesia, DANA and ShopeePay, in the context of e-commerce transactions in the city of Sukabumi. By observing user preferences, advantages, and disadvantages of each platform, this study is expected to provide valuable insights for users, local e-commerce players, and digital payment application developers. The research method used involves quantitative and qualitative approaches through questionnaire surveys and interviews with e-commerce users in Sukabumi who actively use GoPay and OVO. The results of the study show significant differences in feature preferences, satisfaction levels, and obstacles faced by users of the two platforms. The implications of these findings provide a basis for the development of digital payment services that are more in line with local market needs.
Analysis of Market Orientation and Innovation Capabilities in Increasing Competitive Advantage (Survey on MSMEs Fashion in Cibadak Market, Sukabumi) Fazlilah, Anjalina Nurwahyuni; Danial, R. Deni Muhammad; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7425

Abstract

Cibadak Market is a growing center of economic activity, where fashion MSME players face challenges in meeting consumer needs and keeping up with changing fashion trends. Low understanding of market preferences as well as limited innovation and product differentiation has led to decreased competitiveness and customer loyalty. This study aims to determine the effect of market orientation and innovation capability on competitive advantage in fashion MSMEs in Cibadak Market, Sukabumi. This study uses a quantitative approach with an associative descriptive method. The population in this study were all fashion MSME players in Cibadak Market, with a sample size of 32 respondents determined through saturated sampling technique. The results showed that market orientation has a positive and significant effect on competitive advantage. In addition, innovation capability also has a positive and significant influence on competitive advantage. The implementation of good market orientation and high innovation capability can increase the competitiveness of fashion MSMEs in the local market.
The Influence of Innovation, Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi City) Nuraeni, Siti; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4791

Abstract

This study aims to analyze the influence of innovation, digital literacy, and entrepreneurial literacy on business sustainability in the food MSME sector in Sukabumi City. Business sustainability is an important issue in facing market dynamics and competitive challenges, especially for small and medium business actors. The method used in this study is a quantitative method, which produces findings through statistical and measurement procedures. The approach applied is descriptive and associative, with a survey research type. The sample of this study consisted of 100 food MSME actors in Sukabumi City who were selected using probability sampling techniques, namely simple random sampling. Data were collected through questionnaires and the data analysis techniques used in this study were classical assumption tests, multiple correlation coefficients, determination coefficients, multiple linear regressions, and simultaneous (F test) and partial (T test) hypothesis tests. The results of the study indicate that innovation, digital literacy, and entrepreneurial literacy have a positive and significant effect on business sustainability, this can be seen from the calculated t value> t table, where the innovation variable has a calculated t value of 2.908> t table 1.661 and a significance value of 0.005 <0.05. Digital literacy has a calculated t value of 3.146> t table 1.661 and a significance value of 0.002 <0.05. And entrepreneurial literacy has a calculated t value of 5.255> t table 1.661 and a significance value of 0.000 <0.05.
Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Fazlilah, Anjalina Nurwahyuni Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Herlambang Sukma, Ajeng Marnisa Hermawati, Irma Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kania R, Difa'a Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yudistira, Syifa Aulia Yunie Mevia Zafar, Tetty Sufianty Zahara, Arsy Permatasari Zahra, Nadabila Zakia, Hudan Gulaman Zia Rahmawati Zikrillah Fajari