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Analysis of Social Media-Based Digital Marketing and Brand Image on Buying Interest in ESQA Local Cosmetic Products Septiani, Fanysa; Ramdan, Asep Muhamad; Danial, R. Deni Muhammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3221

Abstract

The phenomenon of rapid growth of the cosmetics industry in Indonesia can be seen from the increase in the number of cosmetics companies and product exports. The purpose of this study is to analyze the effect of social media-based digital marketing and brand image on buying interest in ESQA local cosmetic products. The method used is quantitative with descriptive and associative approaches. Data were collected through observation, interviews, questionnaires, and literature studies, with a population of generation Z in Sukabumi City and a sample of 180 respondents. Data analysis used multiple correlation, coefficient of determination, F test, multiple linear regression, and T test. The results showed that digital marketing and brand image have a significant influence on purchase intention. The multiple correlation coefficient of 0.907 shows a very strong relationship between the independent and dependent variables. The coefficient of determination of 82,3% shows the significant contribution of digital marketing and brand image to purchase intention. The F test shows the significant effect of the independent variables simultaneously on purchase intention. Multiple linear regression shows that each unit increase in digital marketing and brand image increases purchase intention by 0.398 and 0.679, respectively. The T test shows that digital marketing and brand image partially have a significant effect on buying interest in ESQA products. In conclusion, effective digital marketing strategy and strong brand image are very important in increasing purchase intention of local cosmetic products, especially ESQA, among generation Z in Sukabumi City.
Analysis of Entrepreneurial Orientation on Business Performance through Competitive Advantage as a Mediating Variable Yahmardiana, Aini; Danial, R. Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3242

Abstract

This study aims to determine the mediating effect of competitive advantage in the relationship of entrepreneurial orientation to business performance. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used was saturated sample by distributing questionnaires to 100 skincare and cosmetic stores in Sukabumi and the data analysis technique was Structural Equation Modeling (SEM) with the help of PLS software. The results of this study indicate that Skincare and Cosmetic Stores in Sukabumi have succeeded in building entrepreneurial orientation, competitive advantage and good business performance in Skincare and Cosmetic Stores in Sukabumi. Entrepreneurial orientation has a direct and significant effect on competitive advantage, competitive advantage has a direct and significant effect on business performance and excellence mediates effectively in the leadership relationship of entrepreneurial orientation to business performance. The direct relationship effect of entrepreneurial orientation on business performance is smaller than the indirect effect. Thus, it can be concluded that competitive advantage acts as a mediating relationship between entrepreneurial orientation and business performance.
Analisis Intellectual Capital Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Wimartfian, Restu Eka; Norisanti, Nor; Danial, R. Deni Muhammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10499200

Abstract

Penelitian ini menginvestigasi hubungan antara nilai perusahaan dalam sektor property, real estate, dan konstruksi dengan faktor-faktor seperti Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), Structural Capital Value Added (STVA), dan Pertumbuhan Perusahaan. Penelitian ini menggunakan data perusahaan yang terdaftar di Bursa Efek Indonesia selama tahun 2019-2021. Metode analisis yang digunakan adalah regresi linear berganda dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat antara VACA, VAHU, STVA, dan Pertumbuhan Perusahaan dengan nilai perusahaan. Koefisien determinasi (R^2) sebesar 0,652 menandakan bahwa sekitar 65,2% variasi dalam nilai perusahaan dapat dijelaskan oleh faktor-faktor yang diteliti dalam penelitian ini. Analisis koefisien korelasi juga menunjukkan hubungan yang signifikan antara variabel-variabel independen dan dependen. Namun, hasil uji parsial menunjukkan bahwa hanya Pertumbuhan Perusahaan (Pertumbuhan Total Aktiva) yang memiliki pengaruh positif dan signifikan terhadap nilai perusahaan. Sedangkan VACA, VAHU, dan STVA tidak memiliki pengaruh yang signifikan terhadap nilai perusahaan. Hasil ini mengindikasikan bahwa pertumbuhan perusahaan memiliki dampak yang lebih kuat dalam menentukan nilai perusahaan dibandingkan dengan faktor-faktor lainnya. Secara keseluruhan, penelitian ini memberikan pemahaman tentang faktor-faktor yang mempengaruhi nilai perusahaan dalam sektor property, real estate, dan konstruksi di Indonesia. Penelitian ini juga menunjukkan bahwa investasi dalam pertumbuhan perusahaan mungkin memiliki potensi untuk memberikan pengembalian yang lebih baik bagi para investor di sektor ini
Pengaruh Manajemen Talenta dan Lingkungan Kerja Non Fisik Terhadap Retensi Karyawan Novita Sari; R. Deni Muhammad Danial; Resa Nurmala
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3390

Abstract

Liza Christina Garment Industry is a company engaged in the manufacture of taxtiles or apparel that has problems with employee retention. This study aims to dtermine whether the application of talent management and non-physical work environment has an influence and can improve employee retention of PT. Liza Christina Garment Industry Sukabumi. The reseach method used is quantitative method with descriptive approach and asssosiative analysis. The sampel in this study was 48 respondents who were permanent employees of PT, Liza Christina Garment Industry Sukabumi using saturted sampling technique. Data were obtained through a research quastionnaire distributed to all samples containing 27 statements regarding talent manajemen variables, non-physical work environment and employee retention, using a semantic differential measurement system. The data obtained will bw sybjected to various test such as validity and reliability test, as well as classical assumption test which are then analyzed with various test assisted by SPSS 25 sofhware in an effort to answare the hypotesis in this study. The result showed that there was a positive and significant influence between talent management on employee retention, and there was a positive and significant influence between non-physical work environment variables on employee retention simultaniously PT. Liza Christina Garment Industry Sukabumi
Pengaruh Leverage dan Sales Growth Terhadap Financial Distress dengan Profitabilitas Sebagai Moderasi Meita Dilani Nurhandriani; Nor Norisanti; R. Deni Muhammad Danial
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3405

Abstract

The transportation sector in Indonesia is one of the important sectors supporting the national economy. This sector consists of a variety of companies and has great potential for development. This research is based on the problem of decreasing demand due to restrictions on mobility and economic activity due to the pandemic. Causing a decrease in revenue and profits for transportation companies which can increase the risk of financial distress. This research uses financial leverage ratio calculations with DER (Debt Equity Ratio) and Sales growth to determine the effect on financial distress calculated using ICR and the role of profitability with ROA (Return On Assets) as moderation. The method used in this research is descriptive methods with a quantitative approach. Research on the transportation sector listed on the BEI in 2022. The research population was 49 companies with a sample of 41 companies. The financial distress method used is to calculate the ICR ratio (Interest Coverage Ratio) which is symbolized by a dummy. Data analysis uses multiple linear analysis and Moderating Regression Analysis (MRA) with the SPSS 26 application. Based on the research and discussion that has been carried out, the research results can be concluded that leverage has an effect but is not significant on financial distress. Sales growth has an effect but is not significant on financial distress. Profitability is able to moderate the relationship between leverage and financial distress and sales growth with financial distress.
Pengaruh Entrepreneurial Orientation dan Market Orientation Terhadap Business Performance yang Dimediasi oleh Marketing Capabillity pada UMKM Kuliner di Kota Sukabumi Fani Julia Pratama; R. Deni Muhammad Danial; Resa Nurmala
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3408

Abstract

One industry that is growing and in the spotlight is the food and beverage industry sector, where the sector is known to be a shining warabala sector and will continue to move to improve. The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation on business performance and to determine marketing capability in mediating the relationship between entrepreneurial orientation, market orientation on business performance in MSMEs in Sukabumi. The methods used in this study are descriptive and associative methods through a quantitative approach. The population in this study were culinary MSME players in the city of Sukabumi. The sample used in this study amounted to 270 culinary umkm in the city of Sukabumi based on the theory of Hair Jr. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study are that there is a positive and significant influence between entrepreneurial orientation and market orientation on business performance and marketing capability as a mediator plays an important role in the relationship between entrepreneurial orientation and market orientation with business performance.
Strategi Pemasaran Melalui Kompetensi Kewirausahaan dalam Mencapai Peningkatan Kinerja UMKM Raysa Alevia Permana; R. Deni Muhammad Danial; Resa Nurmala
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3415

Abstract

Beverage MSMEs in Sukabumi City have experienced a decline in sales growth. In addition to the impact of Covid-19 several years ago, this is also caused by the fact that MSME players do not understand the performance of MSMEs, marketing strategies and entrepreneurial competencies to improve MSME performance. This study aims to determine the effect of marketing strategies and entrepreneurial competencies in achieving improved MSME performance and to determine how entrepreneurial competencies mediate marketing strategies on MSME performance. The methods used in this research are descriptive and associative methods through a quantitative approach. The population in this study were beverage MSME players in Sukabumi City who used and were interested in the performance of MSMEs. The sample used in this study amounted to 210 beverage MSMEs in Sukabumi City. The sample was taken based on Hair J theory, that the determination of the sample size was 5 times the number of research instruments. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study are There is a significant influence between marketing strategy variables and entrepreneurial competence on MSME Performance and Entrepreneurial Competence can mediate the relationship between marketing strategies and MSME Performance in beverage business actors in Sukabumi City.
Pengaruh Beban Kerja dan Stress Kerja Terhadap Turnover Intention Ardina Anjani; R. Deni Muhammad Danial; Faizal Mulia Z
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4018

Abstract

This research aims to analyze the influence of workload and work stress on turnover intention at PT. Sumber Alfaria Trijaya as a trading company for various products. The research method used is a quantitative method with an associative approach. Data was collected through a questionnaire distributed to PT employees. Source Alfaria Trijaya. The population in this study was all 66 employees using saturated sampling. The research analysis technique uses validity and reliability tests, classical assumption tests, and multiple linear regression which function to prove the research hypothesis. Based on the data obtained from the analysis results, it shows that the correlation analysis in the research has a strong and very high value. The regression coefficient for workload is 0,433 then the regression coefficient for work stress is 0,520. The results of the F hypothesis test show that the calculated f value is greater than table f. Meanwhile, the results of the T test show that the calculated t is greater than the t table. So it can be concluded that the workload variable has a negative and significant effect on turnover intention, and the work stress variable has a positive and significant effect on turnover intention.
Analisis Faktor – faktor yang Memengaruhi Financial Management Behavior pada Mahasiswa Universitas Muhammadiyah Sukabumi Vini Eka Paksi; Nor Norisanti; R. Deni Muhammad Danial
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4312

Abstract

The purpose of this study was to determine the factors that influence financial management behavior. This study uses a quantitative approach by collecting data through questionnaires distributed to 97 respondents. The population in this study were students of the Muhammadiyah University of Sukabumi. The data analysis technique used statistical and descriptive analysis with the help of SPSS Statistic Program Version 20. The results of this study indicate that partially financial attitude shows a significance value of 0.030 or <0.05, then financial self-efficacy shows a significance value of 0.000 or <0.05, it can be concluded that financial attitude and financial self-efficacy have a positive and significant influence on financial management behavior of students. As for locus of control shows a significance value of 0.446 or> 0.05, it can be concluded that locus of control does not have a significant influence on financial management behavior. Furthermore, simultaneously the results show a value of 0.000, it can be concluded that the three independent variables have a significant and positive influence on the financial management behavior of students of the Muhammadiyah University of Sukabumi.
Analisis Intellectual Capital dan Relationship Satisfaction Terhadap Business Performance: Studi UMKM Rumah Makan Nasi Padang di Kota Sukabumi Nabila Maulana Yusup, Silva; R Deni Muhammad Danial; Nor Norisanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4555

Abstract

Micro, Small and Medium Enterprises or what are often called UMKM support 60% of the Indonesian economy. Sukabumi is an area that has 57,319 UMKM, one of which is Padang rice restaurant UMKM. Nasi Padang restaurant UMKM is Padang or Minangkabau cuisine, a cultural heritage from generation to generation, maintaining the authenticity of the tastes of the past as a regional identity that has problems with business performance as well as intellectual capital and relationship satisfaction. The aim of this research is to find out how intellectual capital and relationship satisfaction influence the business performance of UMKM at Nasi Padang restaurants in the city of Sukabumi. The population in this study were UMKM Padang rice restaurants in the city of Sukabumi. The method used is a quantitative method with an associative descriptive approach. With a total sample of 51 with saturated sampling. The statistical results of the f test (simultaneous) show a simultaneous and significant influence of the intellectual capital and relationship satisfaction variables on business performance. Based on the statistical results of the t test (partial test), intellectual capital has a negative and insignificant effect on business performance. Meanwhile, relationship satisfaction has a positive and significant effect on business performance.
Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Hermawati, Irma Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari