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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) SOSIOHUMANIKA Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
R Deni Muhammad Danial
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ANALISIS KAPABILITAS TEKNOLOGI INFORMASI DAN PEMASARAN DIGITAL TERHADAP KEUNGGULAN BERSAING Ibrahim, Muhammad Taufik; Danial, R Deni Muhammad; Komariah, Kokom
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2673

Abstract

This study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in this study using the coefficient of determination test seen from the value (R Squire) that the effect of Information Technology Capability and Digital Marketing on Competitive Advantage is 0.653, while Information Technology Capability on Competitive Advantage is 0.718 The amount of Digital Marketing on Competitive Advantage is 0.743 the effect of Information Technology Capability and Digital Marketing on Competitive Advantage 65.3% and the remaining 34.7% is influenced by other variables not examined. From the results obtained from the hypothesis test (F test) it can be seen that Information Technology Capability affects Competitive Advantage and Digital Marketing influences Competitive Advantage. The results of the partial hypothesis test (T test) show that Information Technology Capability has a significant positive effect on Competitive Advantage and Digital Marketing has a significant positive effect on Competitive Advantage.
Analisis Perencanaan Strategi dan Inovasi terhadap Keunggulan Bersaing Afriani, Nevi Afriani; Danial, R. Deni Muhammad; Komariah, Kokom
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2692

Abstract

The study aims to determine how much influence strategic planning and innovation have on competitive advantage in Sukabumi City Traditional food Smes. Respondents in this study totaled 70 people who were shown to MSME actors in Sukabumi City Traditional Snacks. This research method uses quantitative research methods with an assosiciative descriptive approach and the sample technique used is saturated sample technique. In this study, the normality test, simultaneous statistical test (F test)and partial statistical test (T test) werecarried out. The results of this study indicate that there is a significant influence between strategic planning, innovation and competitive advantege with a result of 38.670>3.134,which means that the calculated F value is greaterthan the F table. In strategic planning (X1) it has a significant effect on competitive advantage (Y), this is evidenced by the value obtained from the result of T count>T table (2.180>1.667). Innovation (X2) has a significant effect on competitive advantage (Y), this is evidenced with a calculated T value that is greater than T table (5.106>1.667).
PENGARUH FIRM SIZE, LEVERAGE DAN SALES GROWTH TERHADAP KINERJA KEUANGAN (Studi keuangan pada sektor property dan real estate yang terdaftar di bursa efek indonesia periode 2017-2021) Aprianto, Muhammad Shidiq; Norisanti, Nor; Danial, R. Deni Muhammad
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2701

Abstract

The research was aimed at obtaining empirical evidence concerning the influence of Firm Size (Ln Total Assets), Leverage (DER) and Sales Growth towards Financial Performance (ROA). The population of data in the research consisted of Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) for the period of 2017-2021, acquired from the website www.idx.co.id. The research was conducted with a total research sample of 14 companies, a total sample of 70, and a population of 79 Property and Real Estate companies. SPSS software was used for processing research data. Based on the results of F-test, it can be concluded that F-count ≥ F-table, namely 5.221 ≥ 2.85, with significance level of (0.003 <0.05), meaning that there is a significant influence of Firm Size (Ln), Leverage (DER), and Sales Growth (SG) towards Financial Performance (ROA).
Business Development And Management Strategy For The Commercial Housing Industry, (Case Study On Kunara Land Group Housing Griya Sartika) Iqbal, Mohammad; Danial, R. Deni Muhammad; Suwiryo, Darmo H.
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7536

Abstract

This study aims to explain how the external and internal environment affects the business and the right property management and business development strategy for the Kunara Land Group so that it can continue to survive and develop. This research was conducted at Kunara Land Group – Griya Sartika Housing, which is located in Dayeuh Luhur Village, Warudoyong District, Sukabumi City. Ownership of this location is done intentionally (purposively) with the consideration that Kunara Land Group is one of the developers (Developer) that has been established since 2018 and is also a local developer located in Sukabumi City, which currently has many big competitors from local developers and developers. Outside. In addition, the author is the Kunara Land Group owner who researches the business entity he owns. The results of this study indicate that to deal with external threats, one must immediately implement an aggressive strategy, namely trying to improve internal conditions and weaknesses and overcoming external threats by utilizing several internal strengths and external opportunities.
Analisis Orientasi Pasar Dan Adopsi Media Sosial Terhadap Kinerja Pemasaran Daud, Fauzan Yanuar; Danial, R. Deni Muhammad; Nurmala, Resa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2171

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui seberapa besar pengaruh orientasi pasar dan adopsi media sosial terhadap kinerja pemasaran pada Coffee Shop yang ada di Kota Sukabumi. Metode penelitian yang digunakan adalah metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Populasi pada penelitian ini merupakan pemilik dan pengelola Coffee Shop yang ada di Kota Sukabumi. Penelitian ini dilakukan dengan cara membagikan kuesioner online kepada 34 responden. Analisis regresi linier berganda digunakan sebagai teknik analisis data dalam penelitian ini dengan bantuan pengolahan data menggunakan software SPSS versi 26. Hasil dari penelitian ini menujukkan bahwa orientasi pasar berpengaruh secara positif dan signifikan terhadap kinerja pemasaran, dan adopsi media sosial berpengaruh secara positif dan signifikan terhadap kinerja pemasaran.
Strategi Inovasi Produk Dan Efesiensi Operasional Terhadap Kinerja Umkm (Survei Pada UMKM Makanan Di Kota Sukabumi) Mahesa Saputra; R. Deni Muhammad Danial; Nor Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10966

Abstract

Food MSMEs are an industrial sector that can be relied on as an indicator of economic stability at both the local and regional levels. The function of MSMEs is not only to drive business, but also to empower society in general. This research aims to determine the influence of product innovation strategies and operational efficiency on the performance of food MSMEs in Sukabumi City. This research uses descriptive and associative methods with a quantitative approach. The sampling technique in this research used the Slovin technique, with a sample size of 100 food MSMEs as respondents. Semantic differential is used as a scale, and the data analysis techniques used in this research are the classical test, multiple correlation coefficient, coefficient of determination, multiple linear regression, and hypothesis testing simultaneously (F test) and partially (T test). Furthermore, the data that has been obtained will be carried out various tests such as validity and reliability tests and classical assumption tests will be carried out and then analyzed with various tests with the help of SPSS 25 software in an effort to answer the hypothesis in this research. The research results show that product innovation strategy has a significant influence on the performance of food MSMEs in the city of Sukabumi, as well as operational efficiency has a significant influence on the performance of food MSMEs in the city of Sukabumi.
Pengaruh Analisis Lingkungan Internal Dan Lingkungan Eksternal Terhadap Kinerja Pemasaran Muhamad Syahrul Kurniawan; R. Deni Muhammad Danial; Faizal Mulia Z
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10974

Abstract

Tujuan dari penelitian ini yakni untuk mengetahui pengaruh lingkungan internal dan lingkungan eksternal terhadap kinerja UMKM. Menggunakan metode deskriptif asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan penentuan jumlah sampel menggunakan rumus slovin yang menghasilkan sebanyak 102 pelaku UMKM dijadikan sebagai responden. Teknik analisis data yang digunakan adalah uji validitas, reliabilitas, uji asumsi klasik, koefisien korelasi berganda, koefisien korelasi determinasi, regresi linier berganda, dan uji hipotesis simultan (uji F) dan uji hipotesis parsial (uji T). Hasil pada penelitian ini, Uji F menunjukan bahwa Lingkungan Internal dan Lingkungan Eksternal berpengaruh signifikan terhadap Kinerja UMKM dengan nilai Fhitung 202,504 lebih besar dari F tabel 3,09. Kemudian hasil uji T, Lingkungan Internal secara parsial berpengaruh terhadap Kinerja Pemasaran dengan hasil Thitung > Ttabel yakni 8,340 > 1,660. Lingkungan Eksternal berpengaruh terhadap Kinerja Pemasaran dengan nilai 5,927 > 1,000, sehingga dari keduanya menunjukan bahwa Lingkungan Internal berpengaruh terhadap Kinerja Pemasaran dan Lingkungan Eksternal memiliki pengaruh secara signifikan terhadap Kinerja Pemasaran.
Pengaruh Kemampuan Inovasi Dan Kreativitas Terhadap Keberhasilan Usaha Ramdani, Siti Novia; Danial, R. Deni Muhammad; Nurmala, Resa
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14591105

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan inovasi dan kreativitas terhadap keberhasilan usaha. Untuk mengetahui pengaruh kemampuan inovasi terhadap keberhasilan usaha, untuk mengetahui pengaruh kreativitas terhadap keberhasilan usaha serta untuk mengetahui pengaruh kemampuan inovasi dan kreativitas terhadap keberhasilan usaha pada UMKM Makanan Ringan di Kabupaten Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Probability Sampling dengan teknik Simple Random Sampling. Sampel yang diambil dalam penelitian ini sebanyak 88 pelaku UMKM makanan ringan di Kabupaten Sukabumi. Pengukuran penelitian ini menggunakan skala ordinal. Teknik analisis data yang digunakan dalam penelitian ini adalah koefesien kolerasi ganda, koefisien determinasi, regresi linear berganda, uji secara simultan (uji F), serta uji secara parsial (uji T). Hasil pada penelitian ini menunjukkan bahwa kemampuan inovasi berpengaruh signifikan terhadap keberhasilan usaha pada UMKM makanan ringan di Kabupaten Sukabumi, kemudian pada kreativitas berpengaruh signifikan terhadap keberhasilan usaha pada UMKM makanan ringan di Kabupaten Sukabumi.
ANALYSIS OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE WITH ABSORPTIVE CAPACITY AS AN INTERVENING VARIABLE Kambali, Laraswati; Danial, R Deni Muhammad; Ramdan, Asep Muhamad
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 01 (2025): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v8i01.7951

Abstract

This study aims to analyze the influence of entrepreneurial orientation on business performance of fashion MSMEs in Sukabumi with absorptive capacity as an intervening variable. Entrepreneurial orientation, which includes innovation, proactiveness and risk-taking, is believed to play a significant role in improving business performance through the ability of MSMEs to absorb, assimilate and exploit external knowledge. The study used quantitative methods with Partial Least Square (PLS) data analysis techniques. Data were collected through questionnaires involving 100 fashion MSMEs in Sukabumi. The results showed that entrepreneurial orientation has a significant positive influence on absorptive capacity (t-statistic = 28.215, p < 0.05) and business performance (t-statistic = 3.610, p < 0.05). Absorptive capacity also significantly affects business performance (t-statistic = 4.618, p < 0.05) and mediates the relationship between entrepreneurial orientation and business performance (t-statistic = 4.630, p < 0.05). The most dominant absorptive capacity dimension is exploitation, which reflects the ability of MSMEs to generate new knowledge-based innovations. The conclusion of this study is that entrepreneurial orientation supported by absorptive capacity can improve the business performance of fashion MSMEs. This research provides practical implications for MSME actors to strengthen entrepreneurial orientation and develop absorptive capacity through training and access to external knowledge.
The Influence of Perceived Ease of Use, Risk And Financial Ability on Transaction Interest In Using Tiktok Paylater on Students In Sukabumi City Aliya Nurfauzia; Dicky Jhoansyah; R. Deni Muhammad Danial
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6753

Abstract

This study aims to determine the effect of perceived ease of use, risk, financial ability on transaction interest, the temporary assumption is that the three variables have a significant effect on transaction interest using Tiktok Paylater, this study uses a quantitative method with an associative descriptive approach, with a sample size of 225 samples, the sampling technique uses purposive sampling. Data collection through questionnaires and literature studies. The results of the f test statistics show a simultaneous and significant effect of the variables perceived ease of use, risk and financial ability on transaction interest. Based on the results of the t test statistics, perceived ease of use does not have a significant effect on transaction interest with the t test (0.184> 0.05). In the variable, risk has a significant effect on transaction interest with the test results (0.000 <0.05). While financial ability has a positive and significant effect on transaction interest with the t test (0.000 <0.05). The implications of this study can be used as a basis for increasing interest in transactions using Tiktok Paylater through perceived ease of use, risk, financial ability among students in Sukabumi City.
Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Hermawati, Irma Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari