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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) JURNAL MANAJEMEN MOTIVASI SOSIOHUMANIKA Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Proceedings of The International Indonesia Conference on Interdisciplinary Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
R Deni Muhammad Danial
Universias Muhammadiyah Sukabumi
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The Effect of Profitability and Capital Structure on Firm Value with Dividend Policy as an Intervening Variable in Textile and Garment Companies in 2023-2024 on the Indonesia Stock Exchange (IDX) Amelia, Lia; Sunarya, Erry; Danial, R. Deni Muhammad
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8133

Abstract

This study aims to analyze the effect of profitability and capital structure on firm value with dividend policy as an intervening variable in textile and garment companies listed on the Indonesia Stock Exchange (IDX) during the period 2023-2024. The research approach used is quantitative with associative research type. The research sample consisted of 16 companies selected by purposive sampling method, with a total of 128 observation data for 8 quarters. The data used is secondary data in the form of financial reports downloaded from the official IDX website. Data analysis was carried out using descriptive statistical techniques and Partial Least Square (PLS) with the help of SmartPLS software. The results showed that profitability (ROA) has no significant effect on firm value (PBV) or dividend policy (DPR). Capital structure (DER) has a negative and significant effect on firm value (PBV), but has no significant effect on dividend policy (DPR). In addition, dividend policy (DPR) also has no significant effect on firm value (PBV) and is unable to mediate the effect of profitability and capital structure on firm value. These findings indicate that in the conditions of the Indonesian textile and garment industry in 2023-2024, profitability and dividend policy factors have not been able to increase firm value directly or indirectly, while too high a capital structure actually reduces firm value in the eyes of investors.
Efektivitas Live Streaming di Tiktok terhadap Perilaku Pembelian Berkelanjutan Produk Skincare dengan Relational Bonds sebagai Variabel Intervening (Studi pada Generasi Z Pengguna Brand Skintific di Kota Sukabumi) Riyadhusyifa Alwi Hidayat; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8954

Abstract

Pesatnya perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, terutama dalam aktivitas belanja melalui live streaming pada media sosial seperti TikTok. Fenomena ini menjadikan live streaming sebagai strategi pemasaran interaktif yang semakin banyak digunakan pelaku bisnis, khususnya dalam industri skincare yang memiliki persaingan tinggi. Penelitian ini bertujuan untuk menganalisis efektivitas live streaming terhadap perilaku pembelian berkelanjutan dengan relational bonds sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Skintific di Kota Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian ditentukan melalui teknik purposive sampling sebanyak 200 responden yang memenuhi kriteria sebagai Generasi Z, pengguna produk Skintific, dan pernah menyaksikan live streaming penjualan skincare. Data dikumpulkan menggunakan kuesioner online dan dianalisis dengan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa live streaming berpengaruh positif terhadap relational bonds, relational bonds berpengaruh positif terhadap perilaku pembelian berkelanjutan, serta relational bonds mampu memediasi hubungan antara efektivitas live streaming dan perilaku pembelian berkelanjutan secara signifikan. Temuan ini menunjukkan bahwa live streaming tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai sarana membangun kedekatan, kepercayaan, komunikasi, dan keterikatan emosional antara penjual dan konsumen. Efektivitas live streaming akan lebih optimal apabila didukung interaksi yang responsif, informasi produk yang jelas, serta hubungan yang kuat dengan konsumen. Dengan demikian, relational bonds menjadi faktor penting dalam mendorong pembelian ulang, loyalitas, dan keberlanjutan hubungan konsumen Generasi Z terhadap produk Skintific. Implikasi penelitian ini menekankan pentingnya pengelolaan live streaming yang komunikatif, konsisten, kredibel, dan berorientasi pada pengalaman pelanggan digital secara berkelanjutan di pasar skincare lokal Indonesia.
Efektivitas Affiliate Marketing terhadap Purchase Decision dengan Content Marketing sebagai Variabel Mediasi Ariane Widi Wardah; Asep Muhamad Ramdan; R. Deni Muhammad Danial
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9393

Abstract

Pesatnya perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan aktivitas belanja, terutama melalui platform e-commerce berbasis media sosial seperti TikTok Shop. Perubahan ini mendorong perusahaan memanfaatkan strategi affiliate marketing untuk meningkatkan minat dan keputusan pembelian konsumen, khususnya pada industri skincare. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing terhadap keputusan pembelian dengan content marketing sebagai variabel mediasi pada konsumen Generasi Z pengguna produk Emina di Sukabumi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner online kepada 200 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa affiliate marketing berpengaruh positif dan signifikan terhadap content marketing. Selain itu, content marketing juga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Penelitian ini turut menemukan bahwa content marketing mampu memediasi hubungan antara affiliate marketing dan keputusan pembelian secara signifikan. Temuan tersebut menunjukkan bahwa strategi affiliate marketing akan lebih efektif dalam memengaruhi keputusan pembelian apabila didukung oleh content marketing yang menarik, informatif, dan relevan dengan kebutuhan konsumen Generasi Z. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan skincare dalam merancang strategi pemasaran digital yang lebih efektif melalui pemanfaatan affiliate marketing dan content marketing yang ada di media sosial.
Enhancing MSMEs Business Growth: Exploring Market Orientation and Innovation Capability as Catalysts Meidina Putri Sakinah; R Deni Muhammad Danial; Asep Muhamad Ramdan
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 02 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i02.18155

Abstract

This study aims to analyze the effect of market orientation on business growth of fashion MSMEs (Micro, Small and Medium Enterprises) in Sukabumi City, with innovation capability as the mediating variable. The focus of this study is to understand the extent to which market orientation affects innovation capability and business growth, and how innovation capability mediates the relationship. The research method used was quantitative with a causal descriptive approach. The study population consisted of 4,380 fashion MSMEs in Sukabumi City, with 200 MSMEs selected as samples through purposive sampling technique. Data was collected using questionnaires, literature study, and documentation. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of AMOS 22 program. The results showed that market orientation has a positive and significant influence on innovation capability, indicated by the Critical Ratio (C.R) value of 0.674 and probability of 0.000. In addition, market orientation also has a positive and significant effect on business growth, with a C.R value of 0.839 and a probability of 0.000. Innovation capability is also found to have a significant influence on business growth, with a C.R value of 0.155 and a probability of 0.000. The mediation analysis results show that the effect of market orientation on business growth is stronger through innovation capability than its direct effect, as evidenced by the Sobel test value of 11,216, exceeding the z-table value of 1,969. Thus, the conclusion of this study emphasizes the importance of developing innovation capability in line with effective market orientation for fashion MSMEs in Sukabumi City to achieve optimal business growth.Keywords: Market Orientation; Innovation Capability; Business Growth; Fashion MSMEs.
Green Innovation as a Key Mediator in Green Supply Chain Practices: Evidence from Fashion SMEs R Deni Muhammad Danial; Abdul Bari; Tetty Sufianty Zafar
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4718

Abstract

In response to increasing global pressure for environmental sustainability, businesses are required to integrate environmentally friendly practices throughout their supply chains. This study aims to analyze the effect of green innovation in mediating the influence of top management commitment and knowledge management orientation on green supply chain management practices in fashion SMEs. The approach used is explanatory quantitative, with 100 SME respondents analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that top management commitment significantly influences green innovation but not green supply chain management practices directly. Knowledge management orientation significantly affects green supply chain management practices, but not green innovation. Furthermore, green innovation mediates the relationship between top management commitment and green supply chain management practices, but not knowledge management orientation. These findings suggest that leadership commitment should be effectively translated into innovative environmental initiatives to strengthen sustainable supply chain practices. This study provides theoretical implications for the development of sustainable management models and practical implications for SMEs in strengthening green economy-based business strategies.
Co-Authors Abdul Aziz, Muh. Abdul Bari ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Alya Salwa Fadhillah Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Ariane Widi Wardah Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Hermawati, Irma Hopia, Nida Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meidina Putri Sakinah Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Badra Fitriani Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Riyadhusyifa Alwi Hidayat Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Suffianty Zafar Tetty Sufianty Zafar Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudi, Falsa Shakira Wahyudi, Muhamad Farhan Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari