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Analisis Strategi Inovasi dan Teknologi Digital terhadap Kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi
Wanda Meilanisari;
R. Deni Muhammad Danial;
Kokom Komariah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
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DOI: 10.37385/msej.v4i6.2259
Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh strategi inovasi dan teknologi digital terhadak kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi. proses pengumpulan data menggunakan metode nonprobability sampling, yang meliputi sampling jenuh sejumlah 71 responden pelaku UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi. Teknik olah data yang digunakan yaitu uji validitas, uji reliabilitas, analisis regresi linear berganda, analisis koefisien determinasi, dan juga uji hipotesis secara parsial dan simultan strategi inovasi dan teknologi digital berpengaruh secara signifikan terhadap kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi.
Pengaruh Electronic Word Of Mouth Terhadap Online Purchase Intention Melalui Brand Image Sebagai Variabel Mediasi
Adinda Indriana;
Asep Muhamad Ramdan;
R. Deni Muhammad Danial
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)
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DOI: 10.31539/costing.v7i1.3802
The research was aimed at determining the mediation’s influence of brand image in the relationship of electronic word of mouth on online purchase intention. The research method used in the research was descriptive and associative with quantitative. The populations in the research were college student in Sukabumi as a followers @scarlett_whitening instagram account, while using probability sampling method by distributing online questionnaires to 400 respondents. The technique of analyzing data applied by the researcher was Structural Equation Modelling (SEM) by using software IBM SPSS AMOS 24. The results of the research show that electronic word of mouth positively and significantly toward brand image, brand image influences positively and significantly toward online purchase intention, and brand image mediates the relationship between electronic word of mouth on online purchase intention. Keywords: Electronic Word of Mouth, Brand Image, Online Purchase Intention
Pengaruh Financial Technology Dan Akses Permodalan Terhadap Kinerja Umkm Pada UKM Di Kota Sukabumi
Resti Ganis Yuliani;
Nor Norisanti;
R. Deni Muhammad Danial
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)
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DOI: 10.31539/costing.v7i3.9327
There is a decrease in the number of sales of MSMEs in Sukabumi City, which is one of the dimensions of MSME performance. This is possible because these MSMEs have not maximized financial technology, namely payment gateaway and are suspected because they do not get sufficient access to capital so that they are unable to produce food with large portions both in terms of the openness of information obtained and its convenience. The purpose of this study was to determine the effect of financial technology and access to capital on the performance of umkm in MSMEs in the city of sukabumi. this research uses quantitative research methods with descriptive and associative approaches. The population used in this study were MSMEs Restaurant in Sukabumi City with a total of 89 MSMEs as samples. The results of this study indicate that there is an influence between financial technology on the performance of MSMEs because the value of t count obtained is greater than t table, namely 2.994> 1.987. And there is an influence between Access to Capital on the performance of MSMEs because the value of t count obtained is greater than the value in the t table, namely 5,149> 1,987. Keywords: Financial Technology, Access To Capital, Performance, MSMEs
HUMAN RESOURCES MANAGEMENT STRATEGY WITH INDIVIDUAL DEVELOPMENT PLAN APPROACH AND FAIR REMUNERATION TO REALIZE EMPLOYEE SATISFACTION AT PT COSMO TECHNOLOGY
Oktavina Susanti Kanday;
Darmo H. Suwiryo;
R. Deni Muhammad Danial
DIA: Jurnal Administrasi Publik Vol 21 No 02 (2023): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya
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DOI: 10.30996/dia.v21i02.8372
The HR department is required to be active and innovative in taking part in managing company assets in the form of active human resources so that they can make a significant contribution to company profit growth. Today's human resources are seen no longer as merely an obligation but an asset that needs to be developed as a gain or capital. A new challenge for the world of HR because the implementation of the wrong HRM strategy will result in an organization not growing. There is a new paradigm, namely Human Resources has been transformed into Human Capital where the job of an HR is who has to develop strategies in the midst of global competition in the form of Talent Sortage and Talent War. So in this study the strategy used is to increase employee satisfaction through Individual development plans and fair remuneration, so that employees can create Eitengee Dageifako. this research can create a strategy that is relevant to the Individual development plan approach and fair remuneration in the company. From the research conducted, the researcher can compile an individual development plan road map and also find the X, Y, Z generations in the company who want involvement and recognition to achieve job satisfaction through a value proposition that is arranged. Meanwhile, for fair remuneration the researcher makes a job evaluation strategy using the Compasible factor with a composition of 35% Know How, 30% problem solving, and 35% responsibility, so the researchers got 7 grades in the preparation of the wage scale structure, besides that in the salary survey on the labor market the results of the calculation strategy can be said to be competitive so that the remuneration results are fair and attractive so that it is attractive to both internal and external talent.
Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture
Arsy Permatasari Zahara;
R. Deni Muhammad Danial;
Acep Samsudin
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha
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DOI: 10.23887/ekuitas.v8i1.24410
Competitive advantage is an ability to create products that have more added value that can be used as strength to win the competition. The study was conducted on the furniture business of the City of Sukabumi, which wants to win the competition in an increasingly increasing number of competitors with similar businesses. The purpose of this study is to determine and understand the effect of differentiation strategies as an effort to realize competitive advantage in furniture SMEs. Starting with the desire to realize competitive advantage, the company needs to create a difference or privilege that is not owned by competitors to be used as strength in winning the competition. The method used to process this research data is quantitative with associative methods. With 50 respondents, namely furniture business owners or managers using IBM SPSS Version 23. The results of this research show that this research is categorized as having a very strong correlation with a value of 0.896. So that the conclusions in this research reveal the differentiation strategy has an influence in realizing competitive advantage by creating a difference both from product, service, personnel and image.
Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop
Famela Sophya Suciati;
R. Deni Muhammad Danial;
Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha
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DOI: 10.23887/ekuitas.v8i1.24419
The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.
The Effect of Non-Physical Work Environment and Work Productivity on Employee Performance at Mr. DIY Sukabumi City
Faizal Mulia Z;
R. Deni Muhammad Danial;
Anggia Puspa Ardiani
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis
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DOI: 10.35314/inovbiz.v11i1.3304
The purpose of this study was to determine the description of non-physical work environment, work productivity, and employee performance at Mr. DIY Sukabumi City, to determine the effect of non-physical work environment on employee performance at Mr. DIY Sukabumi City, and to determine the effect of work productivity on employee performance at Mr. DIY Sukabumi City. The phenomenon that occurs in the performance of employees of Mr. DIY Sukabumi City is lacking in terms of employee work quality, namely the lack of employee ability in work. This problem is caused by one of the dimensions in the nonphysical work environment, namely leader attention and support. In this case, the leader does not give appreciation to the work of employees. Another cause is the ability which is one of the factors in work productivity, namely the lack of employee skills so that it cannot improve work efficiency and effectiveness. In this case, employees do not have sufficient knowledge about the products sold at Mr. DIY so that it affects employees in making sales. The methods used in this research are descriptive research methods and associative research methods with a quantitative approach. The sampling technique used by researchers is a saturated sample technique, which is a total of 30 respondents. The data analysis technique used is the classical assumption test, multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficients and partial tests (t test). The results showed that partially the non-physical work environment affects employee performance. Work productivity affects employee performance. The contribution of the influence of non-physical work environment variables and work productivity on employee performance is 76.3%. While the remaining 23.7% is influenced by other variables outside this regression equation or variables not examined.
Analisis Pelatihan Kerja Dan Rotasi Jabatan Terhadap Semangat Kerja Karyawan
Wahyudin, Salsabila;
Danial, R. Deni Muhammad;
Z, Faizal Mulia
Business UHO: Jurnal Administrasi Bisnis Vol 8, No 2 (2023):
Publisher : Universitas Halu Oleo
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DOI: 10.52423/bujab.v8i2.41152
Tujuan dari penelitian ini adalah untuk mengetahui besarnya pengaruh pelatihan kerja dan rotasi jabatan terhadap semangat kerja karyawan PT. Bank Mandiri KCP Cibadak. Metode yang digunaka dalam penelitian deskriptif dan asosiatif dengan pendekatan kuantitatif. Teknik pengumpulan sampel dalam penelitian ini menggunakan sampling jenuh, sampel yang diambil dalam penelitian ini sebanyak 33 orang karyawan. Teknik analisis data dimulai dari penyusunan data, tabulasi data hingga tahap penggujian yaitu menggunakan uji validitas dan reliabilitas, regresi linear berganda termasuk koefisien korelasi, determinasi, uji hipotesis secara simultan (Uji F) dan uji hipotesis secara parsial (Uji T). Berdasarkan hasil penelitian menggunakan uji koefisien determinasi (R2) menunjukan bahwa pelatihan kerja dan rotasi jabatan terhadap semangat kerja karyawan sebesar 93,5% sedangkan sisanya 06,5% dipengaruhi oleh faktor lain diluar penelitian ini. Dan berdasarkan uji koefisen korelasi ganda dapat dilihat dari nilai R sebesar 0,935 yang berarti terjalin hubugan yang sangat kuat antara pelatihan kerja dan rotasi jabatan terhadap semangat kerja karyawan. Berdasarkan perhitungan uji F menunjukan bahwa nilai F hitung > F tabel 104,853>3,32 menunjukan bahwa Fhitung lebih besar dari F tabel. Variabel pelatihan kerja (X1) dan rotasi jabatan (X2) berpengaruh positif dan signifikan terhadap semangat kerja karyawan (Y). Kata Kunci : Pelatihan Kerja, Rotasi Jabatan, Semangat Kerja Karyawan
ANALISIS PENGARUH NON PERFORMING LOAN, RETURN ON ASSET, DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP PEROLEHAN LABA
Zahra, Nadabila;
Danial, R. Deni Muhammad;
Jhoansyah, Dicky
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura
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DOI: 10.24929/feb.v14i1.2622
The objectives of this study are 1) To find out how the analysis of non-performing loans, return on assets, operating costs and operating income and profit generation in 2019-2021. 2) To find out whether non-performing loans can affect profit generation in 2019-2021. 3) To find out whether return on assets has an effect on profit earning in 2019-2021. 4) To find out whether operating costs and operating income on profit generation in 2019-2021. 5) To find out how the effect of non-performing loans, return on assets, operating costs and operating income on profit generation in 2019-2021. The research method that researchers use in solving problems is quantitative methods. The population in this study are all companies included in Commercial Bank Companies listed on the Indonesia Stock Exchange from 2019 to 2021. the results of this study are Non-performing loans on earnings have a significant effect. This is indicated by t count greater than t table. Return on assets on profit does not have a significant effect. This is indicated by t count smaller than t table. Operating costs of operating income on profitability have a significant influence. This is indicated by t count greater than t table.
Analisis Times Interest Earned Ratio, Net Profit Margin, Current Ratio Terhadap Return Saham
Alayya, LA Syara;
Muhammad Danial, R. Deni;
Jhoansyah, Dicky
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura
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DOI: 10.24929/feb.v14i2.2669
Based on the results of the research it was found that the Stock Return variable has decreased in the Property and Real Estate Subsector in 2020-2020. With the decline in stock returns caused by stock prices in this sub-sector experienced a decrease in stock returns which will have an impact on the capital market. The decline in the share price of the Property and Real Estate company was due to investors not wanting to invest their capital in the company because the company experienced a decline in sales. This study aims to determine the analysis of Times Interest Earned Ratio (TIER), Net Profit Margin (NPM) and Current Ratio (CR) on Stock Returns (Studies on Property and Real Estate Companies Listed on the Indonesia Stock Exchange for the 2020-2022 period). The method used in this research is descriptive and associative with a quantitative approach. The sample used is the Property and Real Estate Subsector with a population of 30 using the natural setting technique with multiple linear regression data analysis techniques, multiple correlation coefficients, coefficient of determination, and to test the research model using the F-Test and for testing the hypothesis using the T-Test with using the SPSS 24 software application. The results of this study showed that there was a significant influence on the variable Times Interest Earned Ratio on Stock Return with the results Fcount 4,861 > F table 2.975 and the results of research on testing the T-Test Hypothesis on the variable Times Interest Earned Ratio (X1) to Variable Return stock (Y) there is a significant influence on Stock Return (Y).