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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Bricolage : Jurnal Magister Ilmu Komunikasi Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Journal of Education Review Provision Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos Journal Social Civilecial
Andi Vita Sukmarini
Universitas Fajar Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

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Sitti Sutinah Suhardi's Political Communication Strategy in Defeating the Incumbent in the 2020 Mamuju Regional Elections Muhammad Fausan Basir; Andi Vita Sukmarini; Nur Alim Djalil
Journal Social Civilecial Vol. 4 No. 1 (2026): Journal Social Civilecial
Publisher : Journal Social Civilecial

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Abstract

This study aims to analyze the political communication strategy employed by Sitti Sutinah Suhardi in defeating the incumbent candidate in the 2020 Regional Head Election (Pilkada) of Mamuju Regency, Indonesia. The study is motivated by the phenomenon in which a challenger candidate with relatively lower initial popularity and electability was able to overcome the structural advantages typically possessed by an incumbent. This condition indicates that political communication strategies play a crucial role in shaping public political preferences in local electoral contests. This research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with key informants involved in the campaign process, observations, and documentation related to political communication activities during the campaign period. The theoretical framework applied in this study includes Aristotle’s rhetorical theory ethos, pathos, and logos as well as Nimmo’s political communication model that emphasizes the interaction between political actors, political media, and political publics. The findings reveal that Sitti Sutinah Suhardi’s political communication strategy was implemented through three main stages: planning, implementation, and evaluation. This study concludes that the success of a challenger candidate in defeating an incumbent is not solely determined by political resources or structural advantages, but also by the ability to design and implement effective, adaptive, and context-sensitive political communication strategies.
Hipapi Sulawesi Communication Strategy in Building a Brand of Master of Ceremony for Weddings in Makassar Andi Muhammad Rahmat .B; Andi Vita Sukmarini; Abdul Samad
Journal Social Civilecial Vol. 4 No. 1 (2026): Journal Social Civilecial
Publisher : Journal Social Civilecial

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Abstract

This study aims to determine the communication strategy of HIPAPI South Sulawesi in Building the Brand of Wedding Master of Ceremonies (MCs) in Makassar. This research was conducted at the Indonesian Wedding MC Association (HIPAPI) South Sulawesi. This study used a qualitative approach, with data collection techniques including in-depth interviews, observation, and documentation. This research was motivated by the increasing demand for professionalism among wedding MCs in Makassar, which is not yet fully supported by a strong image and competency standards. This study aims to analyze the communication strategies implemented by HIPAPI South Sulawesi in building the brand of wedding MCs and their implications for increasing brand awareness and professional image. The results indicate that the communication strategies implemented include the use of social media, member training, and collaboration with wedding vendors. These strategies contribute to increased brand awareness and strengthen MC's image as a competent and standardized profession. Furthermore, public trust is enhanced, impacting job opportunities and the economic value of MC services. These findings highlight the importance of a structured communication strategy in building a professional image and provide practical benefits for the development of professional organizations and service industry players.
Co-Authors Abdul Samad Abdul Samad Aiyub Aiyub, Aiyub Akas, Jumardin Akbar, Muh. Alauddin Alauddin Andi Arfianti Tri Budiati Andi Muhammad Rahmat .B Andi Muhammad Rahmat. B Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arief, Abdul Samad Arifuddin, Syafri Arpiah, Arpiah Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Dody Riyan Saputra Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Mudir, Syamsul Muh. Darwis Muhammad Fausan Basir Muhammad Irsan Muhammad Nuhung Muhammad Yusuf MUHAMMAD YUSUF AR Mujahid Mujahid Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nur Alim Djalil Nur Alim Djalil Nur Alim Djalil Nurlaili Nurlaili Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Sakinah Fitrianti Baharuddin saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Suwardi M Syamsu Rizal Syamsu Rizal Tamba, Kezya Yunsi Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah