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PENYULUHAN PEMANFAATAN DIGITAL MARKETING SEBAGAI ALTERNATIF PEMASARAN 4.0 BAGI PELAKU UKM ULOS DI KOTA PEMATANGSIANTAR Darwin Lie; Robert Tua Siregar; Efendi Efendi; Ady Inrawan; Fitria Halim
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021)
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v1i1.28

Abstract

Urgensi dilakukanya kegiatan pengabdian kepada masyarakat ini dengan tema penyuluhan pemanfaatan digital marketing sebagai alternatif pemasaran 4.0 bagi pelaku UKM Ulos di Kota Pematangsiantar ini adalah untuk memberikan pengetahuan mengenai digital marketing serta pelatihan penerapan digital marketing menggunakan platform E-Commerce. Metode yang di gunakan dalam pelaksanaan kegiatan ini yaitu melalui ceramah dan praktik langsung penerapan digital marketing. Tahapan pelaksanaan acara ini meliputi pembukaan dan pengenalan digital marketing, pemaparan tentang digital marketing, pemaparan tentang beberapa masalah yang sering dihadapi pelaku UKM Ulos, kemudian dilanjutkan praktik yang berkaitan dengan digital marketing. Setelah kegiatan pengabdian selesai, maka dilakukan wawancara lanjutan mengenai dampak pelaksanaan kegiatan pengabdian. Sesuai dengan hasil wawancara diketahui pemahaman pelaku UKM Ulos terkait pemanfaatan digital meningkat 90%.
Antecedents and Consequences of Employee Job Satisfaction in Indonesia Lie, Darwin; Sofiyan, Sofiyan; Siregar, Robert Tua; Silitonga, Hery Pandapotan; Lubis, Susanti Sri Rezeki
Applied Quantitative Analysis Vol. 1 No. 2 (2021): December 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.748

Abstract

Factors that encourage job satisfaction include the application of transformational leadership from a leader in the company. The existence of cultural diversity also contributes to the level of employee job satisfaction. Then the implementation of organizational commitment is also essential to increase employee satisfaction at work. This study deals with the antecedents and consequences of employee work satisfaction, including transformational leadership, culture diversity, and organizational commitment as antecedents and organizational citizenship behavior (OCB) and employee performance as a consequence. The research instrument used a questionnaire distributed to 280 employees who worked in cigarette factories and tapioca flour factories in Pematangsiantar City. For data analysis, this research uses the Smart PLS application with the PLS-SEM approach oriented. This research concludes that transformational leadership and culture diversity has a significant impact on work satisfaction. On the other hand, the results of this research also conclude that organizational commitment does not significantly impact work satisfaction. Furthermore, this research also confirms that work satisfaction significantly affects organizational citizenship behavior (OCB) and employee performance. Then this study was only carried out in one city so that no specific data comparison could be obtained and only focused on the use of transformational leadership variables, culture diversity, work satisfaction, organizational citizenship behavior, and employee performance. The novelty presented from this research explains that although most employees have different cultural backgrounds if supported by a fair and wise application of transformational leadership, it will encourage job satisfaction.
Implementation of Work-Life Balance and Work Stress for Job Satisfaction During the Covid-19 Pandemic Butarbutar, Marisi; Lubis, Abdi Kurnia; Siregar, Robert Tua; Supitriyani, Supitriyani
Journal of Governance Risk Management Compliance and Sustainability Vol. 2 No. 2 (2022): October Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.725 KB) | DOI: 10.31098/jgrcs.v2i2.1111

Abstract

In order to maximize work-life balance, minimize work stress, and utilize teachers as human resources, flexible work arrangements must be implemented. It is intended that the adoption of online learning platforms will lessen stress and boost job satisfaction by requiring teachers to practice work-life balance and flexible scheduling. But in practice, a lot of teachers do not even feel satisfied in their positions. This study aims to examine the relationship between work-life balance, stress at work, and job satisfaction as well as the impact of these factors on job satisfaction. This study focuses on the 168 State High School Civil Servants Teachers in Pematang Siantar City who received their certifications using a proportional random sample technique and normality-based data analysis. The SPSS Statistic version 20 program was used to run the test. The findings demonstrated that the answers met the criteria for job satisfaction, work-life balance, and work stress. The analysis of the correlation coefficient produced strong and favorable results. The results of the hypothesis testing revealed that, during the COVID 19 pandemic, Senior High School Teachers in Pematang Siantar City's work-life balance and work stress have a favorable and significant impact on job satisfaction.
PENGARUH GAYA KEPEMIMPINAN DAN INTEGRITAS TERHADAP KINERJA ORGANISASI DENGAN KOMUNIKASI INTERNAL SEBAGAI VARIABEL MEDIASI DI STM MARSADA Immanuel Fernando Hosea Manurung; Robert Tua Siregar; Elly Romy
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.599

Abstract

This study aims to analyze the influence of leadership style, integrity, and internal communication on organizational performance at STMi Marsada. The method used in this study is quantitative, with data processing using SPSS software version 26. The results of the path analysis show that leadership style (X1) has a significant influence on internal communication (Y), with a coefficient of determination of 19.0%. However, integrity (X2) does not show a significant influence on internal communication. In addition, the influence of leadership style (X1), integrity (X2), and internal communication (Y) on organizational performance (Z) shows that only the integrity variable has a significant influence on organizational performance, with a p-value of 0.028. The results of the Sobeli test confirm that the influence of leadership style on internal communication through organizational performance is significant, while the influence of integrity is not significant. Overall, this study reveals that leadership style and internal communication have an important role in improving organizational performance, although the contribution of integrity is relatively limited.
DAMPAK QUICK RATIO DAN LONG TERM DEBT to EQUITY RATIO TERHADAP NILAI PERUSAHAAN Silitonga, Hery Pandapotan; Siregar, Robert Tua; Susanti, Elly
JURNAL MUTIARA AKUNTANSI Vol. 4 No. 2 (2019): Jurnal Mutiara Akuntansi Volume 4 No. 2 Tahun 2019
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the effect of quick ratio (QR) and long term debt to equity ratio (LtDER) on tobacco in cable companies listed on the Indonesia Stock Exchange. The population of this study is the cable sub-sector companies listed on the Indonesia Stock Exchange in the period 2013-2018. Sampling with a purposive sampling method, obtained as many as 5 companies to be sampled. Data analysis techniques used are multiple linear regression, hypothesis testing, correlation coefficient, and coefficient of determination. The results of the quick ratio (QR) research have a negative effect while the long term to debt ratio (LtDER) has a positive effect on tobacco in the Cable Sub Sector Listed on the Indonesia Stock Exchange for the period 2013-2018. This shows that the higher the quick ratio will decrease Tobins'q and the higher the long term debt to equity ratio will increase the Tobins'q obtained.
Employee Engagement Strengthening Model in the Creative Industry: Analyzing the Role of Self-Efficacy and Perceived Organization Support as Predictors Indajang, Kevin; Siregar, Robert Tua; Grace, Ernest; Dharma, Edy; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 22 No. 1 (2024): Valid Jurnal Ilmiah - Edisi Juli-Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v22i1.490

Abstract

This research aims to build a model for strengthening employee engagement in the creative industry by examining the role of self-efficacy and perceived organizational support as the main predictors. This research uses quantitative methods to survey employees in various creative industry sectors in Indonesia. The population in this study comprises creative sector industry workers, and the population size is unknown. In this research, researchers used a purposive sampling technique with a sample size of 130 employees. The data analysis method used is based on regression analysis using the IBM SPSS 23 program. The results of the data analysis conclude that self-efficacy and perceived organizational support have a positive and significant effect on employee engagement. The results of this research can provide theoretical and practical contributions to human resource management in the creative industries. These findings are expected to show that self-efficacy and perceived organizational support significantly influence employee engagement and can be a basis for companies to design more effective employee management strategies.
PENGARUH PERSEPSI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO KAIN TORAY PEMATANGSIANTAR Wahana, Vivi; Siregar, Robert Tua; Harahap, Kartini; Putri, Debi Eka
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5 No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.122

Abstract

Hasil penelitian ini dapat diringkas sebagai berikut: 1. persepsi pelanggan yang baik, kepuasan pelanggan yang baik, dan loyalitas pelanggan yang tinggi; 2. hasil analisis regresi adalah Z = 13.598 + 0,981X, artinya terdapat pengaruh positif antara persepsi pelanggan terhadap kepuasan pelanggan dan Y = 13.017 + 0,954Z artinya terdapat pengaruh positif antara kepuasan pelanggan terhadap loyalitas pelanggan; 3. hasil analisis korelasi mendapatkan nilai r = 0,640, artinya terdapat hubungan yang cukup tinggi antara persepsi pelanggan dengan kepuasan pelanggan dan r = 0,763, artinya terdapat hubungan yang cukup tinggi antara kepuasan pelanggan dengan loyalitas pelanggan. Tingkat kepuasan pelanggan dapat dijelaskan oleh persepsi pelanggan sebesar 41,0% dan tingkat loyalitas pelanggan dapat dijelaskan oleh kepuasan pelanggan sebesar 58,2%; 4. hasil pengujian hipotesis H0 ditolak, artinya persepsi pelanggan memiliki berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening.Kata kunci: Persepsi Pelanggan, Kepuasan Pelanggan, Loyalitas Pelanggan
PENGARUH OCB (ORGANIZATIONAL CITIZENSHIP BEHAVIOR) DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI PADA KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG KOTA PEMATANGSIANTAR Simanjuntak, Delima Asyanti; Siregar, Robert Tua; Sisca, Sisca; Chandra, Erbin
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 6 No 1 (2020): JUNI 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v6i1.133

Abstract

Riset ini untuk mengetahui gambaran OCB, karakteristik individu, dan kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar serta bagaimana pengaruh OCB dan karakteristik individu terhadap kinerja pegawai pada kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar baik secara simultan dan parsial. Riset ini menggunakan desain riset kepustakaan dan penelitian lapangan. Populasi pada riset ini pegawai kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar berjumlah 30 pegawai. Data yang dipakai merupakan data kualitatif dan data kuantitatif, dan teknik pengumpulan data dengan cara kuesioner, wawancara, dan dokumentasi. Metode analisis data menggunakan metode deskriptif kualitatif dan metode deskriptif kuantitatif. Hasil riset membuktikan ada pengaruh positif antara OCB dan karakteristik individu terhadap kinerja pegawai serta ada hubungan yang kuat antara OCB dan karakteristik individu terhadap kinerja pegawai pada Kantor Pelayanan Kekayaan Negara dan Lelang Kota Pematangsiantar.Kata kunci: OCB, Karakteristik Individu, Kinerja Pegawai
DAMPAK PENERAPAN AKUNTANSI PERTANGGUNGJAWABAN TERHADAP KINERJA MANAJERIAL PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) TIRTAULI PEMATANGSIANTAR Sianipar, Ruth Tridianty; Siregar, Robert Tua; Silitonga, Hery Pandapotan; Pulungan, Karin Putri Azura
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 6 No 1 (2020): JUNI 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v6i1.155

Abstract

Penelitian ini bertujuan untuk untuk mengetahui Pengaruh Akuntansi Pertanggungjawaban Terhadap Kinerja Manajerial Pada Perusahaan Daerah Air Minum (PDAM) Tirtauli Pematangsiantar. Metode penelitian yang digunakan metode deskriptif  kuantitatif, populasi pada penelitian ini adalah seluruh Karyawan Perusahaan Daerah  Air Minum (PDAM) Tirtauli Pematangsiantar, lalu sampel yang digunakan pada penelitian ini menggunakan sampel nonprobability. Sampel pada penelitian ini adalah 56 (lima puluh enam) orang pada bagian manajerial. Teknik pengumpulan data menggunakan kuisioner, teknik analisis data yang digunakan uji asumsi klasik, uji regresi linear sederhana, uji hipotesis, koefesien korelasi, dan koefesien determinasi. Berdasarkan hasil penelitian ditarik kesimpulan bahwa Akuntansi pertanggungjawaban berpengaruh positif terhadap kinerja manajerial Pada Perusahaan Daerah Air Minum (PDAM) Tirtauli Pematangsiantar, semakin baik penerapan akuntansi pertanggungjawaban akan semakin meningkatkan kinerja manajerial.Kata kunci: Akuntansi Pertanggungjawaban, Kinerja Manajerial
THE EFFECT OF DIGITAL LITERACY AND HYBRID LEARNING ON STUDENT COMPETENCE IN INDONESIAN SUBJECTS CLASS XI 2021/2022 KALAM KUDUS CHRISTIAN HIGH SCHOOL PEMATANG SIANTAR Ganovia, Paulus; Efendi, Efendi; Butarbutar, Marisi; Siregar, Robert Tua; Sherly, Sherly
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.581

Abstract

The phenomenon of digital literacy learning at the Kalam Kudus Christian High School Pematang Siantar is influenced by the learning model used during the pandemic. Hybrid learning system is used in learning has an impact on increasing student competence. The purpose of this research is to find out the description of digital literacy, hybrid learning system and student competence at Indonesian subject in grade XI, and at the same time figuring out the effect of digital literacy and hybrid learning system on student competence. This research was completed with a literature and field research design. The type of data used is qualitative and quantitative data. The data sources used are primary and secondary data. The data was collected through questionnaires, interviews and documentation. The test of instrument through a validity test and reliability test. The technigues of data analysis are the test of descriptive qualitative and quantitative tests. This study stated that digital literacy and hybrid learning system have a positive and significant effect on the competence of students. It was concluded that digital literacy, and hybrid learning system at the competence of student were useful. There was a positive influence, and having a strong relationship in this phenomenon. It is necessary in managing the challenges of the learning data access, improving learning facilities and infrastructure, carrying out supervision and competitions which increasing up the intrest and skills.
Co-Authors Acai Sudirman Ananda Lubis, Fajar Rezeki Awang Firdaos Butarbutar, Marisi Butarbutar, Novita Caniago, Chandra Christine Loist Damanik, Ronald Damanik, Tiara Sastika Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Despaleri Perangin-Angin Dharma, Edy Dina Rosmaneliana Edward, Yusuf Ronny Efendi Efendi Efendi, Efendi Elisabeth Simatupang, Elisabeth Elly Romy Elly Susanti Elly Susanti Erbin Chandra Ernest Grace Fitria Halim Ganovia, Paulus Hasibuan, Muhammad Aldiansyah Hery Pandapotan Silitonga Immanuel Fernando Hosea Manurung Ira Modifa Juan Anastasia Putri Julyanthry, Julyanthry Junaidi, Koko Karin Putri Azura Pulungan Kartini harahap Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Lora Ekana Nainggolan Lubis, Abdi Kurnia Lubis, Susanti Sri Rezeki Manurung, Eriyanti Agustina Marintan Saragih Martin Martin Matondang, Sofiyan Nainggolan, Christine Dewi Nana Triapnita Nainggolan Olympic Olympic Pakpahan, Grace Endang Pantas, Hendrick Parhusip, Austin Alexander Pasaman Silaban Puji Syukran Pulungan, Karin Putri Azura Purba, Melfrianti Romauli Ramadhan Ramadhan Romy, Elly Rostina, Cut Fitri Ruth Tridianty Sianipar Salim Aktar Saprida, Saprida Sekali, Abednego Suranta Karo sherly sherly Sianipar, Ruth Tridianti Sianipar, Ruth Tridiyanti Silitonga, Hery Pandapotan Simanjuntak, Christina Novalita Simanjuntak, Delima Asyanti Sinaga, Tri Eva Maria Sisca Sisca Sisca Sisca, Sisca Sitanggang, Tina Novianti Sitepu, Hendra Gunawan Sofiyan Sofiyan Sofiyan styawan, jody Supitriyani, Supitriyani Syaifuddin Syaifuddin Theodorus, Gabriella Franly Toga Sehat Sihite Toni, Nagian Vitri Tarigan Vivi Wahana Wahana, Vivi Yansen Siahaan Yunior, Khomeiny Yusniar Lubis