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All Journal Jurnal Ilmu Sosial dan Humaniora SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA Jurnal Pendidikan dan Keluarga Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian dan Kewirausahaan Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Jurnal Manajemen dan Pemasaran Jasa Siber Journal of Advanced Multidisciplinary TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Linda Desafitri RB
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Pengaruh Kualitas Makanan dan Suasana Restoran Terhadap Keputusan Berkunjung Kembali Melalui Kepuasan Pelanggan di Restoran Parle Senayan Harsono, Arif Agus; Ingkadijaya, Rahmat; Ratu Bilqis, Linda Desafitri; Rahmanita, Myrza
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.1956

Abstract

JJakarta as a thriving center of modern culinary culture, continues to introduce dining spaces that offer more than just food delivering a complete and memorable experience instead. Parle Senayan stands as a prime example, presenting high quality Indonesian cuisine complemented by an elegant and luxurious atmosphere. This study was conducted to identify the key factors that most strongly influence customers’ decisions to revisit the restaurant. Based on an analysis of 400 customers using SEM PLS, the findings reveal compelling evidence that both food quality and restaurant atmosphere have a direct and significant role in driving revisit intentions. Consistent flavor, fresh ingredients, and a comfortable, refined environment were shown to enhance customers’ desire to return. However, customer satisfaction does not directly determine revisit decisions; rather, it functions as an intermediary that strengthens the influence of food quality and atmosphere on consumer behavior. These results indicate that for premium restaurants, delivering an outstanding dining experience is not only essential but also a crucial strategy for maintaining visitor loyalty. Keywords: customer satisfaction, food quality, restaurants, restaurant atmosphere, revisit decisions
Co-Authors Achmadi, Mochammad Adam Rachmatullah Adhi Trirachmadi Mumin Adiwiyah, Robiantul Amalia Mustika Amalia Mustika, Amalia Andhalia Liza Marie Angelina, Sheila Canistha Anita Swantari, Anita Anjarani, Puti Minang Atmadja, Valencia Andrea Braja Eka Sukma Chairul Salim Ciu, Putri Yasmin Devita Gantina Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati, Ervina Fachrul Husain Habibie, Fachrul Husain Faiza Rachim Fetty Asmaniati Harsono, Arif Agus Haryono, Joko Heliaantoro, Heliaantoro Heny Ratnaningtyas Irfal Irfal Irfal Irfal Irfal, Irfal Justin, Brian Maulana, Alifatqul Mayasari, Ira Mega Mulia Chandra Mimi Enggriani Mochamad Achmadi Mochammad Achmadi Myrza Rahmanita Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Poppy Wira Pertiwi Pramudito Putra, Ranandyo Muliawan R. Nirmalasari Nurlaila Rachim, Faiza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmitasari, Nurima Ramadhan, Yusuf Robiatul Adawiyah Sabda, Christophorus Sheila Canistha Angelina Sugeng, Novita Widyastuti Trixie Sondang Milka Vienna Artina Sembiring, Vienna Artina