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The Influence of Statisfaction on Visit Intention Through Visitor Loyalty at Taman Impian Jaya Ancol, Jakarta, Indonesia Linda Desafitri Ratu Bilqis; Chairul Salim; Faiza Rachim; Adiwiyah, Robiantul; Pramudito
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.299

Abstract

The decline in post-pandemic visitor numbers at Taman Impian Jaya Ancol calls for strategies to rebuild public interest in visiting. This study aims to analyze the effect of visitor satisfaction on revisit intention, with loyalty as a mediating variable. A quantitative approach was employed through a survey of 200 respondents who had visited Ancol in the past 12 months. Data were analyzed using SmartPLS to assess validity, reliability, and both direct and indirect relationships between variables. The results indicate that satisfaction significantly influences loyalty and revisit intention, both directly and through loyalty as a mediator. These findings highlight the importance of delivering a comprehensive visitor experience, not only in service quality but also in fostering emotional attachment. The practical implication suggests that visitor retention strategies should focus on strengthening loyalty to enhance sustainable visits to urban tourism destinations.
PENGARUH PEOPLE DAN PHYSICAL EVIDENCE TERHADAP MINAT KUNJUNGAN DI RUMAH MAKAN KHAS BETAWI BABEH SADELI, PONDOK AREN, TANGERANG Desafitri, Linda; Irfal, Irfal; Haryono, Joko
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4188

Abstract

This research aims to determine the influence of people and physical evidence on interest in visiting Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province. This type of research is descriptive quantitative with multiple analysis methods. The data collection technique was carried out by distributing questionnaires to respondents, using a Likert scale. The sampling technique used was accidental sampling. The population in the research were all consumers who visited the Babeh Sadeli Betawi Restaurant, Pondok Aren. The sample consisted of 100 respondents. The results of partial research on people and physical evidence influence interest in visiting. Research shows that service and the physical environment influence the customer experience at a restaurant. A friendly and professional attitude increases visitor satisfaction and influences their interest in returning. An attractive interior and cleanliness are also important in providing a positive first impression to customers. The combination of the two creates an overall positive experience, encouraging customers to return and recommend the restaurant to others. Restaurant practitioners are advised to provide employee training for friendly, professional and knowledgeable service. Then also interior design, cleanliness and food presentation to create a positive impression.
Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Hotel Ra Suite Simatupang Ratu Bilqis, Linda Desafitri; Taviprawati, Ervina; Ciu, Putri Yasmin
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1828

Abstract

The hotel industry in Indonesia, especially in Jakarta, is facing increasingly stringent challenges due to the increasing flow of tourists. Hotel RA Suite Simatupang needs to maintain and increase its market share by focusing on service quality and Electronic Word of Mouth (E-WOM). This research aims to analyze the influence of service quality and E-WOM on purchasing decisions. The research method uses a quantitative approach with multiple regression analysis, involving 100 respondents who have stayed at the hotel during 2023. Data was collected through a questionnaire with a Likert scale. The results of the analysis show that service quality and E-WOM have a significant effect on purchasing decisions, with 73.1% of the variation in decisions being explained by these two variables. Good service quality increases customer satisfaction and loyalty, while positive E-WOM shapes the perceptions and beliefs of potential guests. This research concludes that RA Suite Hotel management needs to improve service quality and utilize E-WOM to attract more customers. Suggestions are given for hotels to continue to innovate in services and actively manage online reviews to strengthen their reputation and attractiveness in the market. Keywords: service quality, electronic word of mouth, purchasing decisions
Faktor-Faktor yang mempengaruhi Keputusan Pembelian Melalui Moderasi Brand Image (Studi Kasus pada Calon Mahasiswa Baru Institut Pariwisata Trisakti Dalam Memilih Kampus) Sembiring, Vienna Artina; Sugeng, Novita Widyastuti; Ratu Bilqis, Linda Desafitri; Sabda, Christophorus
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1871

Abstract

Competition between educational institutions, especially at the tertiary level, is getting tighter in line with the rapid development of the world of education today. Each university tries to highlight its advantages in order to attract potential students to choose their institution. The purchasing decision is a crucial step for prospective students in choosing the right educational institution. This research aims to identify the influence of customer perception, visiting experience, and brand image on purchasing decisions of prospective new students at higher education institutions. Using a quantitative approach, this research collected data from 100 student respondents from the class of 2024 at the Trisakti Tourism Institute through a questionnaire. The results of the analysis show that positive perceptions and good visiting experiences significantly influence purchasing decisions, with brand image as a moderating factor that strengthens this relationship. Keywords: Purchase Decision; Customer Perception; Visiting Experience; Brand Image.