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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pariwisata SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA Jurnal Pendidikan dan Keluarga Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian dan Kewirausahaan Jurnal Pemberdayaan Pariwisata Journal of Hospitality Accommodation Management Jurnal Manajemen dan Pemasaran Jasa Siber Journal of Advanced Multidisciplinary TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Linda Desafitri RB
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Pengaruh Kinerja Receptionist dan Kepercayaan Pelanggan Terhadap Kesetiaan Pelanggan di The Sultan Hotel & Residence Jakarta Linda Desafitri Ratu Bilqis; Irfal Irfal; Trixie Sondang Milka
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2224.988 KB) | DOI: 10.31602/atd.v5i1.4234

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kinerja receptionist dan kepercayaan terhadap kesetiaan pelanggan. Hal ini diperlukan untuk mengetahui bagaimana The Sultan Hotel & Residence Jakarta membangun kepercayaan pelanggan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan prosedur penarikan sampel Simple Random Sampling. Jumlah sampel yang didapat berdasarkan hasil perhitungan menggunakan rumus Slovin setelah dibulatkan adalah 100 responden.Total nilai  mean Kinerja Receptionist (X1) sebesar  59.39, total nilai mean Kepercayaan Pelanggan (X2) sebesar 12.94 dan Kesetiaan Pelanggan (Y) total  nilainya adalah sebesar  22.48. Berdasarkan hasil uji  T yang telah dilakukan dapat disimpulkan bahwa Kinerja Receptionist (X1) memiliki pengaruh  parsial dan Kepercayaan Pelanggan (X2) memiliki pengaruh  parsial terhadap  Kesetiaan Pelanggan (Y). Berdasarkan hasil Uji F yang telah dilakukan dapat disimpulkan bahwa terdapat pengaruh simultan antara Kinerja Receptionist (X1) dan Kepercayaan Pelanggan (X2) terhadap Kesetiaan Pelanggan (Y). Uji koefisien korelasi didapatkan hasil bahwa terdapat hubungan yang cukup kuat antara kinerja receptionist terhadap kesetiaan  pelanggan di The Sultan Hotel & Residence Jakarta dan terdapat hubungan yang cukup kuat antara kepercayaan pelanggan (X2) terhadap kesetiaan pelanggan di The Sultan Hotel & Residence Jakarta (Y). Berdasarkan uji koefisien determinasi didapatkan hasil bahwa Kinerja Receptionist (X1) dan Kepercayaan Pelanggan (X2) mempengaruhi Kesetiaan Pelanggan (Y) sebesar 32% Sedangkan sisanya sebesar 68% dipengaruhi oleh faktor-faktor lain yang tidak masuk ke dalam penelitian ini.
THE EFFECT OF E-WOM AND TOURISM PRODUCT ATTRIBUTES ON VISITING DECISIONS IN LAKE CIPONDOH TOURIST DESTINATION, TANGERANG CITY, BANTEN PROVINCE Heny Ratnaningtyas; Rahmat Ingkadijaya; Linda Desafitri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1093

Abstract

This study aims to determine the effect of E-WOM and tourism product attributes on visiting decisions. The population in this study were visitors who traveled to Lake Cipondoh, Tangerang City. The sample in this study amounted to 100 respondents. The sampling technique used was accidental sampling. The partial research results of E-WOM and tourism product attributes had a significant effect on visiting decisions. Lake Cipondoh managers are expected to increase visitor enthusiasm by creating websites and social media, then adding attractions and special attractions.
Perencanaan Keuangan Pribadi Untuk Mahasiswa Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia Heny Ratnaningtyas; Linda Desafitri Ratu Bilqis; Anita Swantari
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 5, No 2 (2022): Juli 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.571 KB) | DOI: 10.32509/abdimoestopo.v5i2.1770

Abstract

Kebanyakan dari mahasiswa kurang memahami tentang pengetahuan pengelolaan keuangan yang baik di lingkungan mahasiswa, maka pengetahuan dan praktek pengelolaan keuangan yang sehat bagi mahasiswa harus diterapkan meliputi displin menabung, memanfaat sumber penerimaan, mengatur pengeluaran keuangan, membuat rencana anggaran keuangan, membuat pos dana cadangan, belajar untuk berinvestasi dan dapat mengendalikan diri. Tujuan pengabdian ini adalah untuk memberi pengetahuan kepada mahasiswa cara mengelola keuangan sehingga mereka mengerti dan memahami perencanaan keuangan pribadi dan bijak dalam mengurus finansialnya. Metode pelaksanaannya dengan cara penyuluhan dan konsultasi melalui zoom online dengan 24 mahasiswa Sekolah Tinggi ILmu Ekonomi Bisnis Indonesi. Hal ini dilakukan untuk memudahkan materi yang akan disampaikan yang sesuai dengan masalah yang dihadapi mahasiswa saat-saat ini. Hasil dari pengabdian ini para mahasiswa sangat merespon positif kegiatan pengabdian ini karena banyak sekali mahasiswa yang bertanya tentang permasalahan keuangan yang sedang dihadapi, kami sebagai pemberi penyuluhan dan konsultasi, sangat antusias dan lancar menjawab pertanyaan tersebut. Dari kegiatan pengabdian ini diharapkan para mahasiswa memulai dengan displin menabung, memanfaatkan pemasukan, mengatur pengeluaran keuangan, membuat renacan anggaran keuangan, membuat pos dana cadangan, belajar investasi dan mengatur keinginan atau mengendalikan diri.
PENGARUH SERVICE FAILURE SEVERITY TERHADAP KEPUASAN, KEPERCAYAAN, KOMITMEN DAN NEGATIF WORD OF MOUTH Linda Desafitri RB
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.02 KB) | DOI: 10.25105/jmpj.v3i1.480

Abstract

The background of this research was to investigate the main and interactive effects of the severity of the service failure, specifically investigate the main effect of service failure severity on satisfaction,trust, commitment, and negative word of mouth. This investigation of the role of the severityconstruct will aid researchers and managers in better understanding and managing the service recovery process under different conditions.The objectives of this research is to extends previous research by investigating the role of service failure severity within the existing framework of customer’s post-recovery evaluation and their future relationship with a service provider.The design of this research applies a survey toward unit analysis on customer Auto2000 Jakarta, which involved 142 respondent.the number of sample being respondent in this research. Meanwhile, the required data consist of five variables : service failure severity, satisfaction, trust, commitmentand negative word of mouth.The result of the study concludes that service failure severity has a significant main effect on satisfaction with service recovery. Despite the positif influence of a strong recovery on satisfaction,there remained a negatif influence on satisfaction as a result of a more severe servicefailure. In addition , the severity of a service failure also had a main effect on customer trust, commitment and the likelihood of engaging in negative word of mouth after the service failure.Keywords : Service failure severity, satisfaction, trust, commitment and negative word of mouth
Pengaruh E-Platform Aesthetics, E-Platform Responsiveness, E-Platform Ease of Use, dan E-Platform Information Quality Terhadap E-Customer Satisfaction Pada Pengguna Aplikasi Happy Fresh di Jakarta Andhalia Liza Marie; Linda Desafitri Ratu Bilqis; Mega Mulia Chandra; Mimi Enggriani
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 1 (2023): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i1.8657

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-platform aesthetics, e-platform responsiveness, e-platform ease of use dan e-platform information quality terhadap e-customer satisfaction pada pengguna aplikasi Happy Fesh di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif deskriptif.  Ukuran sampel yang diambil sebanyak 108 orang, dengan teknik pengambilan sampel dengan metode sampel purposive sampling. Teknik pengumpulan data menggunakan kuesioner secara online. Metode yang digunakan dalam penelitian ini adalah metode regresi linear berganda dengan bantuan program SPSS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh signifikan e-platform aesthetics, e-platform responsiveness, e-platform ease of use dan e-platform information quality terhadap e-customer satisfaction. Aesthetic pada platform Happy Fresh memiliki aesthetic yang serasi dan senada ternyata dapat meningkatkan kepuasan pelanggan.  Responsiveness pada platform Happy Fresh memandang responsiveness yang diberikan cepat, dan akurat sehingga mempengaruhi kepuasan pelanggan dengan layanan yang diterima pada platform Happy Fresh. Ease of use pada platform Happy Fresh memiliki kemudahan dalam penggunaan memberikan pengaruh terhadap kepuasan pelanggan. Information quality pada platform Happy Fresh memiliki kualitas informasi diperoleh dari platform Happy Fresh dapat mempengaruhi kepuasan pelanggan untuk melakukan pembelian secara online.
PENGARUH KUALITAS PELAYANAN TERHADAP MINAT KUNJUNG PADA RUMAH MAKAN AMPERA 2 TAK CABANG VETERAN BINTARO JAKARTA SELATAN Linda Desafitri Ratu Bilqis; Reno Catelya Dira Oktavia; Irfal Irfal
JURNAL EKOBIS DEWANTARA Vol 6 No 2 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i2.3673

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh reliability, responsiveness, assurance, empathy, dan tangibles terhadap minat berkunjung. Jenis penelitian ini adalah deskriptif kuantitatif dengan metode analisis berganda. Pengumpulan data dengan menyebarkan kuisioner menggunakan accidental sampling sebanyak 100 responden. Hasil penelitian secara parsial menunjukkan bahwa reliability, responsiveness, assurance, empathy, dan tangibles secara langsung berpengaruh terhadap minat berkunjung. Saran dari penelitian ini, Rumah Makan Ampera 2 Tak Cabang Veteran diharapkan kualitas pelayanan terus ditingkatkan dan terus dievaluasi agar kebutuhan dan keinginan konsumen terpenuhi seperti penampilan dan kerapian karyawan, ketanggapan karyawan terhadap masalah yang dihadapi konsumen, dan kemudahan pemesanan makanan.
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
ANALISIS FAKTOR PEMILIHAN KOS-KOSAN MENGGUNAKAN KMO - BARTLETT’S TEST DAN KAITANNYA PADA KEINGINAN MENDIRIKAN USAHA RB, Linda Desafitri
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1131

Abstract

Population growth in Indonesia especially in Jakarta can be seen as an opportunity for residential business establishment called boarding houses. The need for boarding house become one of the important things for residents in Indonesia, especially around the office and campus. The distribution of the population in search of employment and lecture forces the situation for the need of boarding house given the relatively short residence time or the relatively close location. This study aims to analyze the dominant factors that become the consideration of residents in choosing the boarding houses in Jakarta. Factors used in this research are facilities, price, location, security, boarding house environment, reputation, and reference. The study involved 34 boarding house residents in Jakarta. The analysis uses KMO-Bartlett test to analyze priority factors. The results of this study explain that the existence of public facilities for example: waiting room guests, TV watching room together, shared pantry, public toilets/bathrooms and places/buildings are well maintained boarding house be a major factor in consideration of residents. The next factors that become the main consideration is to choose a boarding house due to friend factor and reputation/image place/owner boarding house. Suggestion of this research is more emphasize on effort to make boarding house business in Jakarta where can consider to provide public facilities such as a comfortable waiting room that allows for space to communicate between residents and guests and also among co-inhabitants boarding house. Other factors such as making a small garden or providing crops are important to make the atmosphere of boarding house cooler and soothing. Routine maintenance such as wall painting and cleaning floors boarding house corridors need to be done so that residents boarding house feel more comfortable. Keywords: boarding house, price, amenities, environment 
THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Desafitri RB, Linda; Irfal, Irfal; Widyastuti, Novita; Mayasari, Ira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Desafitri RB, Linda; Irfal, Irfal; Emier Osman, Ismeth
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Adam Rachmatullah Adhi Trirachmadi Mumin Amalia Mustika Amalia Mustika, Amalia Andhalia Liza Marie Anita Swantari, Anita Anjarani, Puti Minang Braja Eka Sukma Christophorus Sabda Devita Gantina Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Faiza Rachim Fetty Asmaniati Heliaantoro, Heliaantoro Heny Ratnaningtyas Irfal Irfal Irfal Irfal Irfal, Irfal Justin, Brian Maulana, Alifatqul Mayasari, Ira Mega Mulia Chandra Mimi Enggriani Mochamad Achmadi Mochammad Achmadi Novita Widyastuti Sugeng Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Poppy Wira Pertiwi Pramudito Putra, Ranandyo Muliawan Putri Yasmin Ciu R. Nirmalasari Nurlaila Rachim, Faiza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmitasari, Nurima Ramadhan, Yusuf Robiatul Adawiyah Sheila Canistha Angelina Trixie Sondang Milka Vienna Artina Sembiring, Vienna Artina