Article Per Year (5 Year)
p-Index From 2021 - 2026
4.388
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Humaniora SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA Jurnal Pendidikan dan Keluarga Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian dan Kewirausahaan Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Jurnal Manajemen dan Pemasaran Jasa Siber Journal of Advanced Multidisciplinary TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Linda Desafitri RB
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
PENGARUH KUALITAS PELAYANAN TERHADAP MINAT KUNJUNG PADA RUMAH MAKAN AMPERA 2 TAK CABANG VETERAN BINTARO JAKARTA SELATAN Linda Desafitri Ratu Bilqis; Reno Catelya Dira Oktavia; Irfal Irfal
JURNAL EKOBIS DEWANTARA Vol 6 No 2 (2023): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v6i2.3673

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh reliability, responsiveness, assurance, empathy, dan tangibles terhadap minat berkunjung. Jenis penelitian ini adalah deskriptif kuantitatif dengan metode analisis berganda. Pengumpulan data dengan menyebarkan kuisioner menggunakan accidental sampling sebanyak 100 responden. Hasil penelitian secara parsial menunjukkan bahwa reliability, responsiveness, assurance, empathy, dan tangibles secara langsung berpengaruh terhadap minat berkunjung. Saran dari penelitian ini, Rumah Makan Ampera 2 Tak Cabang Veteran diharapkan kualitas pelayanan terus ditingkatkan dan terus dievaluasi agar kebutuhan dan keinginan konsumen terpenuhi seperti penampilan dan kerapian karyawan, ketanggapan karyawan terhadap masalah yang dihadapi konsumen, dan kemudahan pemesanan makanan.
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
ANALISIS FAKTOR PEMILIHAN KOS-KOSAN MENGGUNAKAN KMO - BARTLETT’S TEST DAN KAITANNYA PADA KEINGINAN MENDIRIKAN USAHA RB, Linda Desafitri
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1131

Abstract

Population growth in Indonesia especially in Jakarta can be seen as an opportunity for residential business establishment called boarding houses. The need for boarding house become one of the important things for residents in Indonesia, especially around the office and campus. The distribution of the population in search of employment and lecture forces the situation for the need of boarding house given the relatively short residence time or the relatively close location. This study aims to analyze the dominant factors that become the consideration of residents in choosing the boarding houses in Jakarta. Factors used in this research are facilities, price, location, security, boarding house environment, reputation, and reference. The study involved 34 boarding house residents in Jakarta. The analysis uses KMO-Bartlett test to analyze priority factors. The results of this study explain that the existence of public facilities for example: waiting room guests, TV watching room together, shared pantry, public toilets/bathrooms and places/buildings are well maintained boarding house be a major factor in consideration of residents. The next factors that become the main consideration is to choose a boarding house due to friend factor and reputation/image place/owner boarding house. Suggestion of this research is more emphasize on effort to make boarding house business in Jakarta where can consider to provide public facilities such as a comfortable waiting room that allows for space to communicate between residents and guests and also among co-inhabitants boarding house. Other factors such as making a small garden or providing crops are important to make the atmosphere of boarding house cooler and soothing. Routine maintenance such as wall painting and cleaning floors boarding house corridors need to be done so that residents boarding house feel more comfortable. Keywords: boarding house, price, amenities, environment 
THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Desafitri RB, Linda; Irfal, Irfal; Widyastuti, Novita; Mayasari, Ira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Desafitri RB, Linda; Irfal, Irfal; Emier Osman, Ismeth
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Analysis of Natural Resources Contracts Related to Article 33 Paragraph 2 and Paragraph 3 of the 1945 Constitution Desafitri RB, Linda; Heliaantoro, Heliaantoro
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i2.216

Abstract

This article aims to identify challenges in the implementation of Article 33 of the 1945 Constitution in the context of the current global economy and offer a policy reform perspective to align natural resource management practices with the spirit of the constitution. Qualitative research methods are used by reviewing related scientific literature. The findings show a discrepancy between the principle of state control over natural resources and the practice of market liberalization. Key challenges include conflicts between state and market management, neglect of environmental conservation, and misalignment with global commitments to sustainability. To address these challenges, policy reforms are needed that integrate Article 33 principles in regulation, emphasize environmental sustainability, and be consistent with global commitments and public involvement in decision-making. This reform aims to ensure that the management of natural resources complies with the spirit of the constitution and provides maximum benefits for the welfare of the people and environmental sustainability. With these measures, Indonesia can more effectively align natural resource management practices with constitutional principles and achieve better welfare for the people and protect the environment.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Tamu di Hotel Horison Bandar Lampung Pramudito; Faiza Rachim; Mochamad Achmadi; Linda Desafitri Ratu Bilqis; Braja Eka Sukma
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1822

Abstract

This study aims to analyze the effect of service quality, consisting of five SERVQUAL dimensions, on guest satisfaction at Horison Hotel Bandar Lampung. A quantitative approach with multiple linear regression analysis was employed in this study. Data were collected through questionnaires distributed to 100 respondents staying at the hotel and were analyzed using validity tests, reliability tests, coefficient of determination tests, partial tests, and simultaneous tests. The results showed that all five dimensions of service quality had a significant effect on guest satisfaction. The tangibles dimension had an impact due to the comfortable and modern physical appearance of the hotel, reliability due to service consistency, responsiveness related to the speed and accuracy of staff responses, assurance related to guests’ sense of security and trust in staff, and empathy reflected in personal attention to guests. Based on these findings, it is recommended that hotel management continue to improve service quality by paying attention to these five dimensions to enhance guest satisfaction and loyalty. Guests are also encouraged to provide constructive feedback so that the hotel can continuously improve its service quality.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen di Kedai Kopi Uptown Brew, Greenlake City, Tangerang Desafitri, Linda; Irfal, Irfal; Justin, Brian
Prospek: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Jenis penelitian ini deskriptif kuantitatif dengan metode analisis regresi sederhana.  Teknik pengambilan sampel yang digunakan adalah probability sampling dengan jenis simple random sampling. Populasi dalam penelitian adalah seluruh pelanggan Kedai Kopi Uptown Brew Greenlake selama bulan Januari-Maret 2022 berjumlah 10.003 orang. Dengan teknik rumus Slovin jumlah yang diperoleh adalah 100 responden. Teknik pengumpulan data dengan menyebarkan kuisioner dengan skala likert 1-5. Hasil penelitian  menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Memberikan pelayanan yang baik  akan terwujud kepuasan pelanggan dan pembelian ulang pun akan terjadi serta rekomendasi kepada pihak ketiga akan berlanjut. Kedai Kopi Uptown Brew perlu strategi dan cara untuk dapat mengedepankan preferensi dan kesukaan pembeli seperti penyajian kopi bagi casual drinkers akan berbeda bagi mereka pecinta kopi.
Culinary Tourism of Traditional Market Snacks in Jabodetabek Enggriani, Mimi; Ratu Bilqis, Linda Desafitri; Adawiyah, Robiatul; Maulana, Alifatqul; Rachim, Faiza
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.238

Abstract

This research aims to find out that market snacks in Jabodetabek are a culinary tourism attraction that attracts visitors to enjoy diverse and delicious food. The research method uses qualitative data analysis starting with data collection involving searching and compiling information obtained through interviews, observation and documentation systematically, with the aim of facilitating understanding and sharing knowledge with others. The research results show that increasing interest in culinary tourism has had a positive impact on traders' businesses, with increased sales and income. Innovation in menus and maintained cleanliness are the keys to maintaining the attractiveness of traditional markets. Market snacks also play a role in preserving culture and have a positive impact on tourism. Government support through regulations and infrastructure is important in the growth of this market. Keywords: Culinary Tourism, Snack Market, Traditional Market
Effectiveness of Implementing CHSE (Cleanliness, Health, Safety, Environment) Protocols in Dunia Fantasi, Jakarta, Indonesia Putra, Ranandyo Muliawan; Rachmatullah, Adam; Ratu Bilqis, Linda Desafitri; Tarigan, Emenina; Ramadhan, Yusuf
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.239

Abstract

The implementation of the CHSE (Cleanliness, Health, Safety, and Environment) Protocol at Dunia Fantasi Jakarta is a mandatory procedure for the business of tourism destinations in the pandemic-post-pandemic era or the new normal tourism era. The implementation of CHSE is expected to be able to create a safe, healthy, and environmentally friendly environment for all tourists and to be useful in supporting the sustainability of the tourism industry in providing a positive experience for tourists visiting these destinations. The research objective is to analyze everything about effectiveness of implementing the CHSE protocol in Dunia Fantasi Jakarta. The method that used in this study is a quantitative descriptive method, with a total of 68 respondents. The sample was selected by convenience sampling, where the data collection was carried out using a survey. The research of this test used the validity, reliability, and Kruskal Wallis tests to determine the significance level of each actor. In general, it can be concluded that the implementation of CHSE in Dunia Fantasi is classified as good or is at a score of 6. This indicates that the management is serious about implementing the CHSE protocol in every tourism room and public facility space in Dunia Fantasi. Keywords: tourism, CHSE, effectiveness, new normal tourism
Co-Authors Achmadi, Mochammad Adam Rachmatullah Adhi Trirachmadi Mumin Adiwiyah, Robiantul Amalia Mustika Amalia Mustika, Amalia Andhalia Liza Marie Angelina, Sheila Canistha Anita Swantari, Anita Anjarani, Puti Minang Atmadja, Valencia Andrea Braja Eka Sukma Chairul Salim Ciu, Putri Yasmin Devita Gantina Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati, Ervina Fachrul Husain Habibie, Fachrul Husain Faiza Rachim Fetty Asmaniati Harsono, Arif Agus Haryono, Joko Heliaantoro, Heliaantoro Heny Ratnaningtyas Irfal Irfal Irfal Irfal Irfal, Irfal Justin, Brian Maulana, Alifatqul Mayasari, Ira Mega Mulia Chandra Mimi Enggriani Mochamad Achmadi Mochammad Achmadi Myrza Rahmanita Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Poppy Wira Pertiwi Pramudito Putra, Ranandyo Muliawan R. Nirmalasari Nurlaila Rachim, Faiza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmitasari, Nurima Ramadhan, Yusuf Robiatul Adawiyah Sabda, Christophorus Sheila Canistha Angelina Sugeng, Novita Widyastuti Trixie Sondang Milka Vienna Artina Sembiring, Vienna Artina