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Sugiyanta Sugiyanta
Faculty Of Medicine, Jember State University, Jember
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MENCIPTAKAN KEUNGGULAN KOMPETITIF MELALUI INTERGRATED DIGITAL MARKETING 2.0 PADA SENTRA BATIK SEMARANG 16 Nugroho, Bayu Setyo; Sugiyanta, Sugiyanta; Marhaeni, Sri; Purnamasari, Eva; Ayuwardani, Mellasanti; Safitri, Maristia Cahya; Sekarmelati, Sonea Valensita; Budi, Rahmad Setio; Akmal, Firdaus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.24184

Abstract

Batik menjadi salah satu kekayaan budaya Indonesia yang berwujud dan memiliki potensi yang baik untuk menjadi salah satu sumber penggerak pada sektor bidang perekonomian Indonesia. Batik tersebar luas jenisnya di seluruh wilayah Indonesia dan memiliki motif  yang beragam, hingga teradaptasi coraknya yang memiliki kekhasan tersendiri pada setiap daerah di Indonesia, seperti Batik Pekalongan, Batik Laweyan, Batik Cilacap, Batik Semarang dan  lain sebagainya. Contohnya seperti Batik Semarang 16  yang memiliki sejarah yang panjang untuk menghasilkan corak batik khas Semarang. Mitra “Batik Semarang 16” terletak di desa Sumberejo, Meteseh, Tembalang. Dampak dari covid-19 ternyata masih berpengaruh terhadap kondisi perekonomian. Terutama dampak yang dirasakan oleh  Batik Sem,arang 16, yaitu menurunnya Tingkat produksi yang mengakibatkan penurunan pendapatan mitra. Untuk itu pada fase pasca pandemi ini dapat menjadi fase pemulihan yang perlu digencarkan lagi untuk memulihkan penjualan. Kegiatan Pengabdian ini bertujuan untuk membantu pemulihan  penjualan Batik Semarang 16 sekaligus perluasan jangkauan pasar menggunakan integrated digital marketing yang kian popular di lingkugan Masyarakat. Berupa implementasi di bidang Integrated digital marketing v2 yaitu penerapan e-commerce (Shopee dan Tokopedia), penggunaan adsense social media. Pengabdian ini juga melakukan pendataan stok kesediaan produk di gudang melalui pendataan inventory berbagai kategori. Selain itu Pengabdian Masyarakat ini juga memberikan hibah peralatan menunjang operasional digital marketing mitra berupa Studio Foto. Melalui strategi pengembangan Integrated digital marketing dan promotion/adsense ini berhasill memperluas perluasan pemasaran mitra hingga dikenal di berbagai daerah.
Communicative Parenting Workshop in the Digital Era : Reducing Challenges and Finding Solutions for Parents and Early Childhood Children Nurhaida, Ida; Sugiyanto, Puspandari Setyowati; Windah, Andi; Oktiani, Hestin; Sugiyanta, Sugiyanta
Bulletin of Social Studies and Community Development Vol 4, No 1 (2025): Bulletin of Social Science and Community Development
Publisher : Institute of Multidisciplinary Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61436/bsscd/v4i1.pp14-23

Abstract

The use of gadgets and internet access opens up great opportunities to obtain educational content, enriching children's cognitive stimulation and creativity. However, a series of studies shows that digital parenting interventions practices and strategies parents use to maximize benefits while minimizing the risks of their children's interaction with digital media still face various challenges, especially during early developmental stages. Data from the Operational Curriculum of TK AN-NUR Sabah Balau Tanjung Bintang Lampung Selatan indicates that literacy including digital literacy is considered a basic need in the learning and communication process. This community service aims to reduce children's dependence on gadgets by enhancing parents' digital literacy, strengthening dialogic communication between parents and children in the digital context, raising awareness and skills related to digital safety and health, and integrating local values into digital parenting practices. The activities are carried out in two stages: Focus Group Discussions (FGD) involving interactive dialogues between the service team and participants to identify their initial knowledge about communicative parenting, and training sessions that provide comprehensive knowledge and understanding of communicative parenting for early childhood in the digital era, particularly in facing the challenges posed by the digital world. Evaluation results from pre-tests and post-tests showed a significant improvement in participants' understanding after the training. Before the training, most participants were in the very low understanding category, but after the training, the majority improved their knowledge, with 76.92% of participants in the 'adequate' understanding category and 23.08% in the 'good' category. No participants were in the 'very low' or 'low' category after the training, indicating the success of the program in making a tangible impact.     Keywords: communicative parenting, challenges and solutions, early childhood.
Co-Authors Akmal, Firdaus Al Munawir Al-Kattani, Abdul Hayyie Alfi Kamalia Amri Jahi Andi Windah Arrezqi, Misbakhul Asari, Hasyim Ayuwardani, Mellasanti Bagus Hermansyah Bangun Suharti Bangun Suharti Bayu Setyo Nugroho, Bayu Setyo Budi, Rahmad Setio Chita Setya Widyani Cynthia Parasetiayu Ariesty Desie Dwi Wisudanti Dhanik Sulistyarini Djoko Susanto Dodi Wijaya Dwicahyandari, Winie Septhia Dwita Aryadina Rachmawati Elly Nurus Sakinah, Elly Nurus Erfan Efendi Erma Sulistyaningsih Febrina Indrasari Furqoni, Hafith Hafith Furqoni, SP., M.Si. Ph.D. Hairrudin Hairrudin Heni Fatmawati Hestin Oktiani I Gede Setiawan Adi Putra I Gusti Ngurah Agung Darma Putra I Gusti Putu Purnaba Ida Nurhaida Ida Srisurani Wiji Astuti Ika Rahmawati Sutejo Islakhah, Farikhatul Jumi, Jumi Khadijah Nur Al Firdausi Kristianningrum Dian Sofiana Kunthi Kencana Makayasa Putri Kunthi Kencana Makayasa Putri, Kunthi Kencana Kurniani, Kurniani Maesaroh, Dena Ajeng Makmun Riyanto Malebra, Irawan Marhaeni, Sri Mubin, Nadzirum Nahar, M. Niki Niki Rahmawati Nur Rini Nurfahimi, Yudriani Nurfika Asmaningrum Nurmaida, Eny Pang S. Asngari Paniya Paniya Paniya, Paniya Permatasari, Okti Syah Isyani Pipiet Wulandari Purnamasari, Eva Rayyan, Muhammad Isra Rafidin Reikatiffany, Amellia Rini, Erin Puspita Sa'diyah, Maemunah Safitri, Maristia Cahya Sandi Supaya Sarah Andriani Sekarmelati, Sonea Valensita Septyawati, Ratna Setyadi, Dody Sholihah, Firdha Amaliatus Solly Aryza Sri Eka Sadriatwati Sri Wahyuni Sugiyanto, Puspandari Setyowati Sukma Nur Ardini Suwardi Suwardi Tina Kartika Umar Farouk Widyanti, Dika Vivi Wiediyanti, Destine Fajar Yusmar Ardhi Hidayat, Yusmar Ardhi Zaenuddin, Achmad Zahrah Febianti Zuliyatul Masnunah