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Journal : KOMUNIKA

Jamu As Herbal Medicine: A Study Of Health Communication And Philosophy As Cultural Identity Kartika, Tina; Suharti, Bangun; Sugiyanta, Sugiyanta
KOMUNIKA Vol 6 No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i1.16247

Abstract

The study aimed to describe jamu as herbal medicine, the study of health communication, and philosophy as a cultural identity. The community's herbal medicine consumption habit and the fertile land conditions allow the community planting of various rhizome species as medicines. Indonesians are familiar with the family medicinal plants (TOGA, Tanaman Obat Keluarga), consisting of fruits, vegetables, and rhizomes, as seasoning ingredients. The data were collected through interviews, observations, documentation, and the informants comprised herbal medicine people in business, herbalists, and consumers. Various media were employed, including direct communication, Whatsapp, Instagram, Facebook, pamphlets, brochures, and leaflets on the walls of shops. The findings of this study concern the herbal medicine-based communication health model as a philosophy of identity in Bandar Lampung City, Indonesia. This model increases the awareness of maintaining health and stamina through herbal medicines, besides conventional medical treatment. These medicines help preserve energy, strengthen body endurance, beauty care, and other therapeutic applications. 
Co-Authors Adwiyani, Pustika Akmal, Firdaus Al Munawir Al-Kattani, Abdul Hayyie Alfi Kamalia Alifiya Herwitarahman Amri Jahi Andi Windah Arrezqi, Misbakhul Asari, Hasyim Ayuwardani, Mellasanti Bagus Hermansyah Bangun Suharti Bangun Suharti Bayu Setyo Nugroho, Bayu Setyo Budi, Rahmad Setio Chita Setya Widyani Cynthia Parasetiayu Ariesty Desie Dwi Wisudanti Dhanik Sulistyarini Djoko Susanto Dodi Wijaya Dwicahyandari, Winie Septhia Dwita Aryadina Rachmawati Elly Nurus Sakinah, Elly Nurus Erfan Efendi Erma Sulistyaningsih Fazary, M. Fakhry Asa Febrina Indrasari Furqoni, Hafith Hafith Furqoni, SP., M.Si. Ph.D. Hairrudin Hairrudin Heni Fatmawati Hestin Oktiani I Gede Setiawan Adi Putra I Gusti Ngurah Agung Darma Putra I Gusti Putu Purnaba Ida Nurhaida Ida Srisurani Wiji Astuti Ika Rahmawati Sutejo Islakhah, Farikhatul Jumi, Jumi Khadijah Nur Al Firdausi Kristianningrum Dian Sofiana Kunthi Kencana Makayasa Putri Kunthi Kencana Makayasa Putri, Kunthi Kencana Kurniani, Kurniani Maesaroh, Dena Ajeng Makmun Riyanto Malebra, Irawan Marhaeni, Sri Maya Melati Mubin, Nadzirum Nahar, M. Niki Niki Rahmawati Nur Rini Nurfahimi, Yudriani Nurfika Asmaningrum Nurmaida, Eny Pang S. Asngari Paniya Paniya Paniya, Paniya Permatasari, Okti Syah Isyani Pipiet Wulandari Purnamasari, Eva Rayyan, Muhammad Isra Rafidin Reikatiffany, Amellia Rini, Erin Puspita Sa'diyah, Maemunah Safitri, Maristia Cahya Sandi Supaya Sarah Andriani Sekarmelati, Sonea Valensita Septyawati, Ratna Setyadi, Dody Sholihah, Firdha Amaliatus Solly Aryza Sri Eka Sadriatwati Sri Wahyuni Sugiyanto, Puspandari Setyowati Sukma Nur Ardini Suwardi Suwardi Tina Kartika Titi Candra Sunarti Umar Farouk Viera Wardhani Wahyudin, Cecep Ijang Widyanti, Dika Vivi Wiediyanti, Destine Fajar Yusmar Ardhi Hidayat, Yusmar Ardhi Zaenuddin, Achmad Zahrah Febianti Zuliyatul Masnunah