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All Journal Jurnal Ilmu Manajemen (JIM) Panrita Abdi - Jurnal Pengabdian pada Masyarakat JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Community Service Learning Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Abdi: Media Pengabdian Kepada Masyarakat BIMA : Journal of Business and Innovation Management Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management - Small and Medium Enterprises (SME's) International Journal of Economics, Management, Business, and Social Science Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Halal Research, Policy, and Industry IIJSE Journal of Digital Business and Innovation Management Journal of Islamic economics Perspectives (JIEP)
Hadi, Hafid Kholidi
Universitas Negeri Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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THE EFFECT OF CONTENT MARKETING AND BRAND IMAGE ON PURCHASE INTENTION OF SPECS PRODUCTS ON TIKTOK SHOP Ramandha, Dimas Satria; Arifah, Ika Diyah Candra; Hadi, Hafid Kholidi; Fachmi, Muhammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26646

Abstract

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion. Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia. Keywords: Content Marketing; Brand Image; Purchase Intention; TikTok Shop
Co-Authors Achmad Kautsar Agus Frianto Ahmad Ajib Ridlwan Alfianto, Rizeta Septiana Andhega Wijaya Arifah, Ika Diyah Candra Ayuwangi, Bunga Beny, Acep Ovel Novari Budiono Budiono Budiono Budiono Cintya Mega Sulistyowati Dalila, Arini Dewie Trie Wijayati Diah Pitaloka Puspitasari Diyah Candra Arifah, Ika Fandi Fatoni Fellia Sakti Dewi Washinta Fresha Kharisma Haqi Permana, Mazen HITTA ALFI MUHIMMAH Hujatullah Fazlurrahman Hujjatullah Fazlurrahman I'tamara, Izzatin Ima Kurrotun Ainin Izzatin I'tamara Jun Surjanti Khoirotun Nisa Khoirur Rozaq Kibtianingsih Mas Suryanto, H.S Mei Wulandari Muh Ariffudin Islam Muhammad Fachmi Muhammad Irsyadul Ibad Muhimmah, Hitta Alfi Nisa, Khoirotun Nurul Indawati Purwohandoko Purwohandoko Putri, Naurisydah Hana Yunia Ramandha, Dimas Satria Ratih Amelia Septa Wihara, Dhiyan Sindy Ananda Soeprajitno, Edy Djoko Sulistyowati, Cintya Mega Supriyanto Supriyanto Trias Madanika Kusumaningrum Vicky Dwi Wicaksono Washinta, Fellia Sakti Dewi Wiryanto Wiryanto Wulandari, Mei Zainur Rahman Zhulqurnain, Mohamad Rijal Iskandar