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Journal : New Economy

Strategi inovasi untuk Meningkatkan Daya Saing UMKM Probolinggo di Era Digital Kumalatul, Dila; Junaedi, Deddy; Cahya, Eva; Hariro, Siti; Syifa’iyah, Yesi
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

In order to increase MSMEs' competitiveness in Probolinggo in the digital age, this study attempts to identify and develop efficient digital innovation techniques. Leveraging the use of technology like social networking, e-commerce, and business management apps in MSME operations is the main goal. Changes in customer behavior and worldwide competitiveness brought on by quick technical breakthroughs are the biggest obstacles MSMEs in Probolinggo face, necessitating innovation. To investigate the innovation tactics used, the research combines a case study methodology with a qualitative approach. The results show that in order to increase operational effectiveness and broaden their market reach, MSMEs must make use of digital technologies like social media and e-commerce platforms. Creating a distinctive brand by incorporating regional values has worked well for product differentiation. Additionally, MSMEs can create products that better suit consumer demands and market trends by using data analytics for market research. In light of the increasingly competitive digital era scenario, this study offers Probolinggo's MSMEs useful insights on how to maximize digital technologies and strategic innovations, boosting their competitiveness and broadening their market reach.
Peran Aplikasi E-Bekal Dalam Meningkatkan Inovasi Ekonomi Umkm Di Pp Nurul Jadid Junaedi, Deddy; Husna, Maziyyatul; Indrawati, Tutut; Ummu Azizah, Deva; Fajriyah, Nur
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

The study analyzes the role of the E-Bekal application in improving economic innovation of Micro, Small, and Medium Enterprises (MSMEs) at the Nurul Jadid Islamic Boarding School, Probolinggo. This study aims to explore how E-Bekal can improve transaction efficiency, speed up payments, and reduce errors in cash transactions, as well as empower students and MSME actors in facing economic challenges. The methods used in this study are qualitative methods and literature studies. The qualitative approach was carried out through interviews and observations of MSME actors and students. The conclusion of this study is that the E-Bekal system at the Nurul Jadid Islamic Boarding School has a significant role in encouraging economic innovation, especially for Micro, Small, and Medium Enterprises (MSMEs). The implementation of E-Bekal has improved the efficiency of financial transactions, accelerated the payment process, and reduced errors in cash transactions.
Co-Authors Abidin, Moh Ali Zainal Abu Tholib Afrilianti, Novia Dwi Ahmad Junaidi Aini, Lutfiyah Qilfa Khairil Aini, Lutfiyah Qilfa Khoiril Aini, Riza Nur Aisyah, Dita Alfiah, Dewi Alfiatun, Alfiatun Ali, Dela Nafisyah Alvyna Putri Rianita Arif MF, Moh. Arifatus Zubaidah Avinda Diana Rahiliah Ayatullah Ayatullah, Ayatullah Azis, Adi Yasin Maulana Aziz, Adi Yasin Maulana Bambang Swasto Cahya, Eva Dela Apriliasaidah Dia Auliatur Rohmah Diana, Avinda Dini Fitriani Ali Dita Wulandari Agustin Driyanto, Agen Dwivo Monica Risqi Putri Em Paulia, Daud Erinda Sulistiana Evi Sri Wulandari Fadhillatus Sholihah Faizatul Rohmah Fathimah Nur Aini Fatimah, Dian Febriani, Dewi Alfiah Fiardilah, Kholifatul Firdausi, Jinani Fitryningtyas, Cahya Halimatut Tamimah Hamidah Nayati Utami Handayani, Ririn Yanti Hariro, Siti Hosen, Maria Ulfa Hukmah, Safiroh Husna, Maziyyatul Ibnu, Moch Ifadah, Zainuna Indah Nurlaili Safitri Indrawati, Tutut Itqan, Moh. Syadidul Jannah jannah, lailatul Khaira, Muftihatul Khairudin, Imam Kholifah, Siti Sulasmi Kholifatul Fiardillah Kumalatul, Dila Lailatul Fitriyah Lailiya Dwi Maghfirah Ledi Diana Agustin Lindawati Lindawati Lutfiana, Evi Mardhatilah, Debby Mardhatillah, Debby Masruro, Umi Masruroh, Nuril Mia Ananda Muhammad Fadli Nafilatul Alwiyah Nafi’ah, Alisa Hidayatun Nailul Izzah Nita Nurmalia Oktaviani Novianti, Nuraini Ike Nur Fadila Nur Fajriyah, Nur Nur Isnin Wulandari Nurhalisa, Siti Nuri Asa Kamaliatul Izzi Pramita, Riska Dwi Pratama, M.Yoga Purwanti, Putri Meilani Putra, Dimas Arfiansyah Putri Ananda Sayekti Putri Pratiwi, Metalis Putri, Dita Utari Yulia Putri, Dwivo Monica Risqi Qudsi, Qudsi Rahmadhani, Intan Rahmawati, Dila Rasna, Rasna Ratri Enggar Pawening Raudatul Jannah raudatul jannah Rhianti, Ghefira Mia Rica Rachmawati Riyan Laili Rizal, Sofian Syaiful Rohmah, Siti Nurul Rohmawati Rohmawati Rosanti, Nur Mauliddyah Rustina, Siti Ayu Sasmitha, Emdj Riesky Sa’adah, Rashika Nabilatus Sephia Eka Amalia Putri Septiani Ariska Ayu Dewi Serli Hikmah Sinta Nuriah Kamilah Siti Faiqah Siti Marhamah Siti masruroh Sulistiana, Erinda Sunaika Supriyanto, Mochammad Sofyan Dwi Syafira, Karin Syahkiren, Muhammad Syifa’iyah, Yesi Taggyah, Istiana Kudsi Falqi Tutik Handayani Uhiya Ayu Ningsih Ummu Azizah, Deva Uswatun Hasanah Vany Indo Pratiwi Wahyuni, Tri Indah Wardani, Risma Widiyanto, Karin Syafira Winda Wati Wulandari, Ayu Widia Yati Oktavia Yuni Safara Zahrotul Mauliya Zainul Abidin Zakiyah BZ Zuhri, Nadia Muthiah