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All Journal Trikonomika: Jurnal Ekonomi DERIVATIF Sistemasi: Jurnal Sistem Informasi Jurnal Manajemen & Keuangan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Mandala Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Minfo Polgan (JMP) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
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PENDAMPINGAN STRATEGI PENGELOLAAN TRANSFORMASI DIGITAL: E-BUSINESS STRATEGY AND IMPLEMENTATION Sunarjo, Wenti Ayu; Ari Muhardono; Titi Rahayu Prasetiani; Mukhamad Adzhar Sultan
SOCIRCLE : Journal Of Social Community Services Vol. 3 No. 1 (2024): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v3i1.19

Abstract

Sumurjomblangbogo Village has now developed rapidly, especially in improving the performance of SMEs. Since the establishment of the Tirta Arum swimming pool tourism, the development of MSMEs, especially in the culinary sector, has had great opportunities to market their products. People in nearby locations take advantage of the existence of tourist attractions to improve the economy by selling culinary products in canteens or kiosks around tourist locations. However, as time goes by, especially the era of digitalization, the work of MSMEs should be obliged to follow developments in digitalization. Through PkM activities carried out by answering partner problems in the fields of management and marketing. PkM activities carried out in the form of digital transformation activities include; e-business training and mentoring, Qris registration as an alternative to cashless payments and product innovation and diversification to manage competitive business management. PkM activities are carried out at the target of productive partners, namely culinary MSMEs which are members of the KUBE developed by BUMDes Sumurjomblangbogo, Kec. Bojong, Kab. Pekalongan. Furthermore, the results of PkM activities are evaluated for providing solutions to partner problems so that partners can apply the results of training and mentoring. Apart from that, activity partners can become independent MSMEs and are also able to empower competitiveness and achieve all businesses. Abstrak Desa Sumurjomblangbogo kini telah berkembang pesat, terlebih pada peningkatan kinerja UKM. Sejak didirikannya wisata kolam renang tirta arum perkembangan UMKM khususnya bidang kuliner memiliki peluang yang besar untuk memasarkan produknya. Masyarakat di lokasi sekitar memanfaatkan keberadaan objek wisata untuk meningkatkan perekonomian dengan menjual produk kuliner mealui kantin atau kios di sekitar lokasi wisata. Namun seiring perkembangan zaman khusunya era digitalisasi maka kiprah UMKM seyogyanya wajib mengikuti perkembangan digitalisasi. Melalui kegiatan PkM yang dilakukan dengan menjawab permasalahan mitra di bidang manajemen dan pemasaran. Kegiatan PkM yang dilakukan berupa kegiatan transformasi digital diantaranya; pelatihan dan pendampingan e-business, pendaftaran Qris sebagai alternatif pembayaran secara cashless dan inovasi dan diversifikasi produk untuk mengelola manajemen bisnis yang berdaya saing. Kegiatan PkM dilakukan pada sasaran mitra produktif yaitu UMKM kuliner yang tergabung pada KUBE yang dikembangkan oleh BUMDes Sumurjomblangbogo, Kec. Bojong, Kab. Pekalongan. Selanjutnya hasil kegiatan PkM dilakukan evaluasi atas pemberian solusi permasalahan mitra sehingga mitra dapat menerapkan hasil pelatihan dan pendampingan selain mitra kegiatan dapat menjadi UMKM mandiri juga mampu berdaya saing dan mencapai keberlanjutan usaha.
Website Development Training for Batik Entrepreneurs in Kampung Wisata Batik Pesindon Nasution, Nur Baiti; Wibowo, Dwi Edi; Sunarjo, Wenti Ayu; Sasongko, Aditya Dimas Wahyu; Rabbani, Nauval; Hartanto, Dwi
Bakti Cendana Vol 7 No 2 (2024): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.7.2.2024.194-204

Abstract

A website is a digital marketing tool for any enterprise, especially in today's digital era where every company should have its own website. However, most batik shops in Kampung Wisata Batik Pesindon (KWBP) still do not have a website. The objective of this community service was to develop websites for 17 batik shops in KWBP and then provide training on how to fill and update these websites. The community service were carried out in five stages: problem identification, pre-training, training, mentoring, and monitoring and evaluation. Problem identification is conducted through interviews regarding the desired website needs. Pre-training involves creating websites for the 17 batik shops and one large website for KWBP. The training stage was conducted through demonstration and hands-on practice. Mentoring was done using a WhatsApp group, and evaluation was performed using observation sheets of training results. Based on the results, it was found that this activity can improve partners' skills in website content filling by 59% and increase partners' accessibility to website technology by 100%. The challenge encountered during training was that partners have not prepared the necessary website assets such as the batik shop logo and uploaded product images. However, overall, the participants' enthusiasm was considered high.
Pelatihan Optimalisasi Konten Marketing menggunakan Aplikasi Artificial Intellegence (AI) bagi UMKM Kampoeng Batik Kauman Pekalongan Ari Muhardono; Wenti Ayu Sunarjo; Daru Anggara Murty; Supajar Bayu Aji; Tri Lidia Sari
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5108

Abstract

Kampoeng Batik Kauman Pekalongan, a destination for shopping, cultural, and educational batik tourism in Pekalongan City, Central Java, faces significant challenges in promotion and competition with imitation products. This community service activity aims to enhance the promotional skills of batik SMEs through training in the use of artificial intelligence (AI) applications for marketing content creation. The training involved 18 participants from Kampoeng Batik Kauman SMEs and covered the use of AI applications such as ChatGPT, Gemini AI, Bing Image Creator, Canva AI, Photoroom AI, and Gamma AI to assist SMEs in generating ideas and creating engaging marketing content. Participant satisfaction data showed that 72.2% rated the training as very satisfactory, 24.5% as satisfactory, and 3.2% as moderately satisfactory. These findings demonstrate that AI-based marketing content training is highly beneficial for supporting the business promotion of Kampoeng Batik Kauman Pekalongan SMEs, particularly in marketing content creation.
Peran Influencer Marketing dan Online Customer Review terhadap Purchase Intention pada Produk Make Over di Media Sosial Maulida, Laelatul; Ayu Sunarjo, Wenti
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 5 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i5.4815

Abstract

Pesatnya peningkatan penggunaan media sosial telah membawa perubahan besar dalam pola perilaku konsumen, khususnya melalui pemasaran influencer dan ulasan pelanggan daring yang menjadi strategi utama untuk mempengaruhi minat pembelian. Penelitian ini bertujuan untuk menguji dampak dari Influencer Marketing terhadap Niat Pembelian. Penelitian ini dilakukan di platform media sosial yang berfokus pada produk Make Over. Teknik sampling menggunakan purposive sampling dengan jumlah sampel sebanyak 55 responden. Responden yang terlibat dalam penelitian ini adalah wanita berusia 17 tahun ke atas yang menggunakan produk Make Over. Data dikumpulkan menggunakan kuesioner dengan skala Likert. Penelitian ini menerapkan pendekatan kuantitatif dengan metode analisis regresi berganda, uji asumsi klasik, uji t, serta koefisien determinasi (R²), menggunakan perangkat lunak SPSS versi 20. Hasil pengujian menunjukkan bahwa Influencer Marketing dan Ulasan Pelanggan Online memiliki pengaruh positif dan signifikan terhadap Niat Pembelian. Temuan ini mengindikasikan bahwa semakin efektif strategi influencer marketing dan semakin baik kualitas ulasan pelanggan, semakin tinggi pula minat beli konsumen terhadap produk Make Over. Kesimpulannya, pemasaran influencer dan ulasan pelanggan online merupakan faktor penting yang mendukung peningkatan minat beli konsumen, khususnya dalam persaingan era digital saat ini.
Peran Content Marketing dan Celebrity Endorsement Tiktok Abeabeabe Terhadap Minat Beli Konsumen Cimory Yogurt Stick Khairuna, Raisa Rahma; Sunarjo, Wenti Ayu; Zahrani, Amalia Azra
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 2 (2024): PENA SEPTEMBER 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i2.5263

Abstract

ABSTRACTThis research aims to determinethe effect of content marketing and celebrity endorsement on consumer buying interest in Tiktok ABEABEABE on Cimory Yogurt Stick. The population in this research were the people of Pekalongan City and the Pekalongan Residency aged 18-33 years who were followers of abe or who had seen Abe Yogurt Cimory Stick content. The sample used in this research was 57 respondents using the purposive sampling technique.The data collection was in the form questionnaire distributed using a google form with a data processing technique using multi linier resression analysis using SPSS 20. The results showed that content marketing had a positive and significant impact on consumer buying interest. Celebrity endorsement had a positive and significant impact on consumer buying intererst.  Keywords : Content Marketing, Celebrity Endorsement, Purchase IntentionABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh content marketing dan celebrity endorsement terhadap minat beli konsumen tiktok abe pada produk cimory yogurt stick. Populasi penelitian ini yaitu masyarakat Kota Pekalongan dan Se-Karesidenan Pekalongan. Sampel yang digunakan penelitian ini sebanyak 57 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data dengan menggunakan kuesioner yang disebar dengan menggunakan google form dengan teknik pengolahan data menggunakan analisis regresi linier berganda menggunakan SPSS 20. Hasil analisis menunjukan bahwa content marketing berpengaruh positif dan signifikan terhadap minat beli konsumen. Celebrity endorsement berpengaruh positif dan signifikan terhadap minat beli konsumenKata Kunci : Content Marketing, Celebrity Endorsement, Minat Beli
PEMANFAATAN MESIN FEEDER SEBAGAI INOVASI EFISIENSI PROSES PEWARNAAN BATIK DALAM UPAYA PENINGKATAN KUALITAS PRODUK Sunarjo, Wenti Ayu; Dwi Edi Wibowo; Nur Baiti Nasution; Nauval Rabbani; Aditya Dimas Wahyu Sasongko; Mukhamad Adzar; Evi Latifah; Rachmawati; Mulyanto; Ubaidillah; Sarah Rum Handayani; Siti Nurlaela
Jurnal Berdaya Mandiri Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v6i3.6784

Abstract

Batik is a product that has become Indonesia's cultural identity. As a batik city, Pekalongan continues to strive to improve the quality of batik products so that Indonesian batik does not become extinct. One of the things that makes batik attractive is its motifs and colors. Through its appeal, batik will increasingly exist and become global. In line with the problems that exist in the batik industry, namely the problem of production time efficiency, this community service aims to provide solutions to problems in the batik industry in order to save or reduce production time, especially in the batik industry. color dyeing stage, while maintaining the quality of the batik. The dyeing process carried out by the batik industry which is the activity partner, namely Perkumpulan Kampoeng Batik Kauman and Kampung Wisata Batik Pesindon, still uses traditional dyeing techniques, so that through a batik dyeing machine solution called a feeder machine, the batik production process at the dyeing stage can be made easier. The results of this service activity were achieved with evidence of a success rate based on evaluation results reaching 87.4% as a dyeing tool innovation that had an impact on efficiency and with a color dyeing printing time of around 20-30 minutes on one 2x1m sheet of paper. cloth. Furthermore, the results of using the feeder machine are visible in the even coloring results and the batik wax does not break. This means that apart from being an efficiency solution, the feeder machine also improves the quality of batik.
Peran Kompetensi Tenaga Kefarmasian dalam Memediasi Pengaruh Etika Kerja dan Budaya Kerja terhadap Implementasi Medication Safety Setia Dwi Wardhani; Sunarjo, Wenti Ayu
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17631

Abstract

This study examines the influence of work ethics and work culture on the implementation of medication safety by the pharmacy personnel competence as a mediating variable. The subjects of the study involved pharmaceutical personnel, namely 17 pharmacists and 19 pharmacy vocational personnel, with a total of 36 respondents. The study used a quantitative approach with data collection through a Likert scale-based questionnaire, which was then processed using SmartPLS 4. The results of the study concluded that work ethics had a significant positive effect on the implementation of medication safety, work culture had a positive but insignificant impact on the implementation of medication safety, pharmaceutical personnel competence had a positive but insignificant effect on the implementation of medication safety, work ethics had a significant positive impact on the pharmacy personnel competence, work culture had a positive but insignificant effect on the pharmacy personnel competence, work ethics did not directly affect the implementation of medication safety with the mediation of pharmaceutical personnel competence, work culture did not directly affect the implementation of medication safety with the mediation of pharmaceutical personnel competence. Keywords: Work ethics, Work culture, Pharmacy personnel competence, Medication Safety
METODE PENELITIAN PRAKTIS BAGI MAHASISWA UNIVERSITAS PEKALONGAN DALAM MEMPERSIAPKAN DIRI MENYUSUN KARYA TULIS ILMIAH DAN TUGAS AKHIR Sunarjo, Wenti Ayu; Siti Nurhayati
SOCIRCLE : Journal Of Social Community Services Vol. 3 No. 2 (2024): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v3i2.31

Abstract

Metode penelitian merupakan salah satu cara untuk menyusun tugas akhir bagi mahasiswa, melalui pelatihan metodologi yang baik akan berdampak pada pemantapan mahasiswa pada dunia tata tulis ilmiah. Kegiatan pengabdian ini bertujuan untuk meningkatkan kualitas penulisan karya ilmiah mahasiswa, persiapan mahasiswa menempuh tugas akhir, dan memotivasi mahasiswa siap berkompetisi ilmiah baik di tingkat nasional maupun internasional. Melalui pelatihan dan pendampingan yang dilakukan mahasiswa menghasilkan tulisan ilmiah khususnya pada bab 3 metodologi penelitian tampak lebih matang dan lebih berkualitas. Meskipun semua mahasiswa berpartisipasi aktif, namun terdapat kendala diantaranya terdapat mahasiswa yang masih bingung akan tema apa yang akan mereka tuliskan pada tugas akhir, sehingga dalam penyusunan metode penelitian masih sebatas melengkapi tugas pada kegiatan pelatihan saja. Keterbatasan tersebut perlu adanya solusi di masa yang akan dating melalui kesiapan mahasiswa saat memasuki kelas konsentrasi atau sebelum menyusun tugas akhir minimal sudah memiliki ide calon tugas akhir yang dapat dikonsultasikan atau didiskusikan dengan dosen pembimbing akademik maupun dosen pengampu kelas konsentrasi. ABSTRACT Research methods are one way to compile final assignments for students, through good research methodology training will impact the consolidation of students in the world of scientific writing. This community service activity aims to improve the quality of students' scientific writing, prepare students to complete their final assignments and motivate them to be ready to compete scientifically both at national and international levels. Through training and mentoring carried out by students, scientific writing, especially in chapter 3 of research methodology, appears more mature and of higher quality. Although all students actively participate, there are obstacles, including students who are still confused about determining what theme to write in their final assignment, so in compiling research methods they are still limited to completing assignments in training activities. These limitations need a solution in the future which will go through student readiness when entering the concentration class or before compiling the final assignment, at least they already have an idea of the prospects for the final assignment that can be consulted or discussed with the academic supervisor or lecturer in charge of the concentration class.
Apakah Konsumen Menunjukkan Kepercayaan Pada Provider Telkomsel? Sunarjo, Wenti Ayu; Lukman, Muhammad
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12978

Abstract

Currently, cellular network products are widely used by humans in their activities. One of the factors that influence the use of cellular networks is the use of cellular phones and the number of cellular phones used. In addition, because the Telkomsel cellular network has the most users in Indonesia, this can provide an opportunity to increase customer awareness through successful branding. Therefore, the purpose of this study is to see how the variables of brand awareness, brand loyalty, and brand image affect consumer satisfaction. The sample collection technique of 100 respondents used the cluster sampling technique, with questionnaires filled out directly by Telkomsel provider users in Pekalongan City. The results show that brand awareness, brand loyalty, and brand image significantly positively affect consumer trust. However, the limitations of the study which only chose Telkomsel as the provider that was the object of the study need to be carried out in the future by comparing it to other providers to produce comparative data.
Mampukah Job Satisfaction Menjadi Mediator Organizational Culture dan Compensation dengan Employee Engagement? Hanifah, Fika Fikrotul; Sunarjo, Wenti Ayu
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.674

Abstract

This research aims to determine the influence of organizational culture and compensation on employee engagement through job satisfaction as a moderator. The data collection technique uses a questionnaire. The population in this study was all employee of PT. TF with purposive sampling. The sample for this research was 32 respondents. Reasearch data analysis uses Structural Equation Model (SEM) based on Partial Least Square (PLS) using with SmartPLS 4.0 software. The results of this research showed that organtizational culture positive influence and significantly to employee engagement, whereas compensation nogative and not significantly influence employee engagement. Organtizational culture positive influence and significantly to job satisfaction. Compensation positive influence and significantly to employee engagement. Job satisfication positive significantly influence employee engagement. Job satisfaction is able to mediate the influence of organizational culture on employee engagement Job satisfaction is able to mediate the influence of compensation on employee engagement.
Co-Authors Abdul Khafid, Abdul ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono ARI PUTRA WIBOWO Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Choliq Sabana Danang Satrio Daru Anggara Murty Dewi Sinta Wati Dwi Edi Wibowo Dwi Hartanto Dwi Susilo Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faillah Salwa Adn Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Hauro Insiyyah Isabela, Isabela Isnah Karimah Issabila Rosulika Istianah, Laili Jihan Karimatus Sa`Diyyah Khairuna, Raisa Rahma Khansa Fadhilah Laela Nur Fahmi Laelatul Maulida M. Sigit Taruna Maghfiroh Maghfiroh Maghfiroh Maghfiroh Maulida, Laelatul Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Pryamitra Agus Saputra Putra, Gilang Kharisma Rachmawati Rengga Kusuma Putra Rengga Kusuma Putra Rika Adriyana Ristiawati Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Selviana, Natania Setia Dwi Wardhani Setyanto, Refius Pradipta Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Supajar Bayu Aji Supajar Bayu Aji Suryani Tri Suci Syafa, Muhammad Arju Syarifatun Ni'mah Tarismha Winda Sari Teresa Frietas Belo Titi Rahayu Prasetiani Tri Handayani Tri Lidia Sari Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Vu Hung Dang Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih WIBOWO, ARI PUTRA Widunaini Yovita Christi Zahrani, Amalia Azra