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All Journal DERIVATIF Jurnal Manajemen & Keuangan Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
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Strategi Digital Tiktok Shop Dalam Sorotan: Apakah Live Streaming, Ulasan Online, dan Konten Dapat Mendorong Pembelian? Sunarjo, Wenti Ayu; Nurhayati, Siti; Sabana, Choliq
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.52209

Abstract

Tujuan penelitian untuk mengkaji keputusan pembelian Pengguna Aplikasi Tiktok Shop melalui Live Streaming, Online Customer Review Dan Content Marketing Metode penelitian kuantitatif dengan penarikan sampel menggunakan sampel purposive sampling dan Teknik pengumpulan data menggunakan data kuesioner, sebanyak 100 sampe yang di hitung dengan rumus paul leedy Hasil analisis menyatakan bahwa Live Streaming berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Online Customer Review berpengaruh positif tidak signifikan terhadap Keputusan pembelian, Dan Content Marketing berpengaruh positif tidak signifikan terhadap Keputusan pembelian. Implikasi penelitian menantang asumsi dalam beberapa model perilaku konsumen digital bahwa eksposur terhadap konten digital selalu berujung pada peningkatan niat dan keputusan pembelian dapat membuka ruang untuk pengembangan model baru atau perluasan teori yang mempertimbangkan faktor lain, seperti perceived trust, brand engagement, atau user experience dalam konteks sosial commerce.
Optimalisasi Pemasaran Digital Dan Pendaftaran Hak Merek Pada UMKM Batik Menuju Dayasaing Global Sunarjo, Wenti Ayu; Wibowo, Dwi Edi; Nasution, Nur Baiti; Rabbani, Nauval; Sasongko, Aditya Dimas Wahyu
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): Januari 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/abdms.v5i1.4115

Abstract

Community service activity partners are a group of productive partners, namely batik MSMEs in Pekalongan City, namely those who are members of the Kauman batik kampoeng association and the Pesindon batik tourism village. The main problem is marketing, especially digital product marketing in improving the brand image of batik MSMEs towards global competitiveness. This is in line with the aim of community service to optimize digital marketing for batik MSMEs to be able to increase global competitiveness through digital marketing training and mentoring activities by utilizing social media and e-commerce platforms and brand rights registration as part of MSME branding and functions so that consumers can characterizes a product owned by batik MSMEs so that it can differentiate it from other batik products. This activity is divided into three stages, namely the preparation stage including identifying each partner's problem and preparing a problem solving plan, the implementation stage in the form of introducing digital marketing strategies as well as training on marketing utilization and optimization as well as introduction and assistance in creating brand rights, the conclusion evaluation stage of the entire activity, suggestions and conclusions from the results of community service activities. The results obtained from this activity are that batik MSMEs are still minimal in optimizing digitalization for marketing their products, as well as brand rights, only 20% of batik MSMEs have trademarks, the rest have no awareness of trademarks and don't even want to officially register their danang brands.
PEMANFAATAN MESIN FEEDER SEBAGAI INOVASI EFISIENSI PROSES PEWARNAAN BATIK DALAM UPAYA PENINGKATAN KUALITAS PRODUK Sunarjo, Wenti Ayu; Dwi Edi Wibowo; Nur Baiti Nasution; Nauval Rabbani; Aditya Dimas Wahyu Sasongko; Mukhamad Adzar; Evi Latifah; Rachmawati; Mulyanto; Ubaidillah; Sarah Rum Handayani; Siti Nurlaela
Jurnal Berdaya Mandiri Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v6i3.6784

Abstract

Batik is a product that has become Indonesia's cultural identity. As a batik city, Pekalongan continues to strive to improve the quality of batik products so that Indonesian batik does not become extinct. One of the things that makes batik attractive is its motifs and colors. Through its appeal, batik will increasingly exist and become global. In line with the problems that exist in the batik industry, namely the problem of production time efficiency, this community service aims to provide solutions to problems in the batik industry in order to save or reduce production time, especially in the batik industry. color dyeing stage, while maintaining the quality of the batik. The dyeing process carried out by the batik industry which is the activity partner, namely Perkumpulan Kampoeng Batik Kauman and Kampung Wisata Batik Pesindon, still uses traditional dyeing techniques, so that through a batik dyeing machine solution called a feeder machine, the batik production process at the dyeing stage can be made easier. The results of this service activity were achieved with evidence of a success rate based on evaluation results reaching 87.4% as a dyeing tool innovation that had an impact on efficiency and with a color dyeing printing time of around 20-30 minutes on one 2x1m sheet of paper. cloth. Furthermore, the results of using the feeder machine are visible in the even coloring results and the batik wax does not break. This means that apart from being an efficiency solution, the feeder machine also improves the quality of batik.
EDUKASI PENYUSUNAN ANGGARAN DAN ANALISIS BREAK EVEN POINT UNTUK PERENCANAAN LABA Ilmiani, Amalia; Sunarjo, Wenti Ayu; Farha Neha, Madhu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 2 (2022): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.573 KB) | DOI: 10.32832/abdidos.v6i2.1163

Abstract

The economic impact of the Covid pandemic is felt by the MSME sector in Pekalongan City. raises new problems, namely a decrease in sales, a decrease in operating profit, a reduction in employees, and obstacles in carrying out their obligations to the bank. The assistance provided by the government to MSMEs affected by the pandemic, if not managed properly, will just run out. The purpose of this community service is to overcome the problems of MSMEs, namely by providing assistance in budgeting and determining selling prices with break even point analysis so as to maximize business profits. Based on the situation analysis, data obtained that MSMEs in Kampoeng Kauman, Pekalongan City did not carry out budget planning, both sales budgets and production budgets and did not analyze break even points in determining the selling price of their products. The selling price fixing method applied by MSMEs in Kampoeng Kauman, Pekalongan City is only based on market prices without performing a break-even analysis. By holding community service, it is concluded that counseling activities about can add insight and knowledge to MSME actors in developing their business. The response from the participants was very enthusiastic during the counseling and training.
QRCODE BASED BATIK PRODUCT LABELING INNOVATION AS A STRENGTHENING OF PERSONAL BRANDING AND INCREASING THE MARKETING OF BATIK MSMEs AS COMPETITION PREPAREDNESS IN THE GLOBAL MARKET Sunarjo, Wenti Ayu; Muhardono, Ari; Edi Wibowo, Dwi; Maghfiroh, Maghfiroh
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2054

Abstract

This community service activity is important to carry out because there is an urgency to introduce batik products more widely, especially Pekalongan batik which has its own distinctive and unique motifs and philosophies, and has differentiation which will be packaged through batik innovation with Quick Response Code labeling which can be accessed by consumers with a display that contains information about the profile of the SME maker along with the batik motifs complete with meanings and symbols and philosophies. Through this strategy, SMEs can market batik products more exclusively but still maintain the local wisdom and philosophy of Indonesian batik culture. In addition, SMEs are also able to boost the independence of SMEs in readiness for competition in the global market. The activity was carried out with partners, namely the Kauman Batik Kampoeng Association, East Pekalongan District, Pekalongan City. Activity partners have problems in the commercialization of branding and digital marketing. The method is carried out through several stages. Before the service team carries out activities, it begins with observations, adjusting the needs of service activity partners and creating a website for information needs that can be accessed via QRcode-based labels. The service team provides solutions to problems through training and assistance, including regarding the importance of QRCode-based batik labels, preparing UKM profiles for the QRCode database which refers to the website, assistance in using QRCode-based batik labels, as well as assistance and management of brand rights and copyrights.
Pengaruh Tingkat Pengetahuan Industri Batik Menuju Industri Hijau sebagai Bentuk Tanggung Jawab Sosial pada Keberlanjutan Lingkungan Maghfiroh, Maghfiroh; Sunarjo, Wenti Ayu; Sasongko, Aditya Dimas Wahyu; Oktaviani, Nila; Ristiawati, Ristiawati; Hanifah, Faiz Tyas; Fadhilah, Wafa Khanza
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 37 No. 2 (2023): PENA SEPTEMBER 2023
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v37i2.3649

Abstract

One of the impacts following the inauguration of Indonesian Batik as an intangible cultural heritage by UNESCO in 2009 was that many batik businesses emerged in various regions. This increase can increase the amount of production and at the same time have an impact on the environment. The presence of government regulations regarding the green industry for the batik industry has allegedly not been a concern for batik entrepreneurs, especially in Pekalongan City. Most of the batik industry still implements production processes without paying attention to SMK3 and environmental aspects, so the aim of this research is to measure the level of knowledge of the Pekalongan City batik industry regarding the existence of government regulations relating to green industry standards for the batik industry. The method used is a survey method using a quantitative approach. Furthermore, the impact of this research can be a reference for the government to provide stimulus and treatment for batik SMEs in increasing knowledge about Permenperin No. 10 of 2023 for the batik industry towards a more focused green industry through green industry certification for batik SMEs.
Model Pentahelix Dalam Pengembangan Pariwisata Berkelanjutan Di Kabupaten Pekalongan Jawa Tengah Harimurti, Harimurti; Sunarjo, Wenti Ayu
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 2 (2024): PENA SEPTEMBER 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i2.4637

Abstract

Developments in tourism development experience dynamics and rapid adaptation. Tourism activity is a good development catalyst. Tourism activity increased economic growth increased. This economic growth can have an impact on the level of population welfare and is expected to be able to reduce economic problems such as: unemployment and poverty. Tourism has a positive trend in terms of quantity in Indonesia. Phenomena like this should be responded positively by the government by making improvements and enhancing the quality and quality of tourism activities in Indonesia. So far, tourism activities have not been fully supported by quality road access to tourist attractions and the lack of nature conservation efforts. Sustainable tourism reduces the negative impacts of tourism activities on the environment, society and the economy to achieve an ecological balance that is sustainable, economically viable, and ethically and socially just. The Pentahelix tourism development model is expected to be able to realize sustainable tourism. The Pentahelix style of the five elements is referred to as a determinant of tourism success. "The formula is ABCGM, Academician, Business, Community, Government, Media. The five elements must be compact, support each other, build a conducive tourism climate. Sustainable Tourism that is to create harmonization and ensure the quality of activities, facilities, services, and to create tourism benefits and experiences in order to provide benefits and benefits to society and the environment. One of the tourism destinations for PTPN IX Jolotigo Plantation Agrotourism, Pekalongan Regency has a big role in national development. The Pentahelix Model for Sustainable Tourism Development with a role model, namely PTPN IX Jolotigo Tea Plantation Agrotourism, Pekalongan Regency must have concern for the environment, local community welfare, and cultural preservation. Agrotourism management is guided by Sustainable Tourism. In terms of social networking, PTPN IX Jolotigo Pekalongan Regency, which is owned by BUMN as the owner of Tea Plantation Agrotourism, certainly establishes relationships with various parties, namely Academicians, Companies, Communities, Pekalongan Regency Regional Government, and the Media.Keywords: Pentahelix Model, Sustainable Tourism, Agrotourism, Pekalongan Regency.
Gender diversity, renewable energy consumption, and financial performance: a study of Indonesian energy companies Adityaningrum, Fatimah; Sunarjo, Wenti Ayu; Meliza, Meliza
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.512

Abstract

This study aimed to examine the effect of gender diversity and renewable energy consumption on financial performance, gender diversity on renewable energy consumption, and mediation of renewable energy consumption in the relationship between gender diversity and financial performance in the perspective of stakeholder theory. The population of this study was energy sector companies listed on the Indonesia Stock Exchange in 2020-2022, with total samples obtained based on purposive sampling technique were 58 observation data. The results of PLS-SEM analysis using WarpPLS 8.0 software showed that gender diversity had a significant negative effect on renewable energy consumption and financial performance, while renewable energy consumption had a significant positive effect on financial performance. Furthermore, renewable energy consumption was not proven to significantly mediate the effect of gender diversity on financial performance
Membangun Orientasi dalam Bermitra secara Profesional dengan Dasar Etika Bisnis pada PT Banda Arta Jaya Wiguna Astuti, Vivi Puji; Sunarjo, Wenti Ayu
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024): JURNAL EKONOMI DAN BISNIS MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i1.4071

Abstract

This study aims to determine the effect of business ethic and professional competence on partner satisfaction. This research method uses quantitative methods with the sampling technique is purposive sampling and the sample calculation technique is saturated sampling. Where the sample in this study amounted to 91 business partners group 1, form PT Banda Arta Jaya Wiguna. Data were analyzed using multiple linear regression analysis. These results of this study reveal that partially (1) business ethics has a significant positive effect on partner satisfaction, (2) professional competence has a significant positive effect on partner satisfaction, (3) business ethics and professional competence has a significant effect simultaneously on partner satisfaction. The effect of business ethics and professional competence on partner satisfaction is 77,4% while the remaining 22,6% is influenced by other factors not included in this study.
Pengaruh Kualitas Layanan, Brand Image dan Kepuasan Nasabah terhadap Loyalitas Nasabah di PT. Pegadaian (Persero) Cabang Pemalang : Studi Kasus pada UPC Pegadaian Ulujami Dewi Sinta Wati; Wenti Ayu Sunarjo; Rengga Kusuma Putra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1300

Abstract

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction
Co-Authors Aditya Dimas Wahyu Sasongko ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah Alilisa Rahmawati Amalia M.Si SE. Ilmiani Ari Muhardono Arum Ardianingsih Astuti, Vivi Puji Bunga Maulidya putri Choliq Sabana Danang Satrio Dewi Sinta Wati Dwi Edi Wibowo dwi hartanto Dwi Susilo Edi Wibowo, Dwi Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Isnah Karimah Istianah, Laili Khairuna, Raisa Rahma Laelatul Maulida Maghfiroh Maghfiroh Maghfiroh Maghfiroh Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Murty, Daru Anggara Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nila Oktaviani Nur Ermawati Nur Susanti Rabbani, Nauval Rachmawati Rengga Kusuma Putra Ristiawati Sarah Rum Handayani Sari, Tarismha Winda Sasongko, Aditya Dimas Wahyu Setia Dwi Wardhani Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Syafa, Muhammad Arju Titi Rahayu Prasetiani Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih Yovita Christi Zahrani, Amalia Azra