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All Journal Hasil Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Kajian Branding Indonesia Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Social Interactions and Humanities (JSIH) Journal of Legal and Cultural Analytics (JLCA) Jurnal Manajemen Dan Akuntansi Medan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Management, Economic, and Accounting International Journal of Economics and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Social Society Social Sciences Journal Jurnal Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Yossie Rossanty
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analysis Of Product Quality And Promotion On Purchasing Decisions For Nias Specialty Foods At Wery Bakery Eldaa Yuannda Harefa; Yossie Rossanty
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1540

Abstract

This study aims to determine the effect of product quality and promotion on the decision to purchase Nias souvenirs at Wery Bakery. This study was conducted from December 2024 to April 2025. The population and sample of this study consisted of 86 respondents. Data processing was performed using SPSS Version 26. Data testing was conducted using classical assumption tests and multiple linear regression. The calculated t-value for product quality was 3.565 > t-table 1.66 and significance 0.001 < 0.05, indicating that product quality partially has a positive and significant effect on purchasing decisions. The t-value for promotion was 15.667 > t-table 1.66 and significance 0.000 < 0.05, so promotion partially had a positive and significant effect on purchasing decisions. The F test results show that the calculated F value is 561.965 > the table F value of 2.48 with a significance value of 0.000 < 0.005, meaning that product quality and promotion simultaneously have a significant effect on purchasing decisions. The R² test result is 0.931, meaning that 93.1% of purchasing decisions can be obtained and explained by the variables of product quality and promotion.
Analysis of the Effects of Taste, Promotion and Service Quality on Customer Satisfaction at King Kuphi Ulee Kareng Medan Icha Aulia Zahra; Nurafrina Siregar; Yossie Rossanty
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.326

Abstract

This study aims to determine and analyze the influence of taste, promotion, and service quality on customer satisfaction at King Kuphi Ulee Kareng Medan. This study uses a quantitative approach with descriptive and causal research types through a survey method. Data collection was conducted using a research instrument in the form of a questionnaire with a Likert scale. The population in this study consists of customers of King Kuphi Ulee Kareng Medan, with a sample size of 134 respondents. The data analysis techniques used include multiple linear regression analysis, validity tests, reliability tests, classical assumption tests, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The pre-survey results indicate that the taste variable falls into the good category, the promotion variable into the fairly good category, the service quality variable into the good category, and the customer satisfaction variable also into the good category. The results of this study suggest that taste, promotion, and service quality are presumed to have a positive and significant influence on customer satisfaction at King Kuphi Ulee Kareng Medan. This study has limitations because it was conducted only on customers of King Kuphi Ulee Kareng Medan with a limited number of respondents and focused only on the variables of taste, promotion, and service quality. It is hoped that this study can contribute to the development of marketing management science, particularly regarding customer satisfaction in the local culinary and café industries, and can serve as a basis for consideration by the management of King Kuphi Ulee Kareng in improving product quality, promotional strategies, and service quality for customers.
Digital Strategies in the Food Service Industry: an Analysis of the Influence of Online Services, Serving Speed, and Packaging Quality on Customer Satisfaction Putri Pujiningtyas; Yossie Rossanty; Firman Ario
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.328

Abstract

This study aims to analyze the influence of online service, serving speed, and food packaging quality on customer satisfaction at Ayam Bakar Penyet Palapa Gaperta. This study uses a quantitative approach with a survey method by distributing a Likert-scale questionnaire to customers who have placed at least two online orders within the last three months. The data analysis techniques used included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and the coefficient of determination (R²) using SPSS software. The results of the study indicate that online service, serving speed, and food packaging quality have a positive and significant influence on customer satisfaction, both partially and simultaneously. Responsive online service, a fast and timely serving process, and packaging quality capable of maintaining food safety and quality have been proven to enhance customer satisfaction. The limitations of this study lie in the relatively small number of respondents, the research focus being limited to a single culinary SME in Medan, and the use of a  quantitative approach without the support of in-depth interviews.  This study is expected to contribute to the development of digital service marketing management, particularly in the field of digital culinary service strategies, and to serve as a basis for evaluation and recommendations for culinary SME operators in improving service quality  and customer satisfaction.
Analisis Kemudahan Pengguna Digital dan Persepsi Keamanan Terhadap Loyalitas Digital Pengguna PLN Mobile Melalui Kepercayaan Digital Hasudungan Siahaan; Yossie Rossanty; Pipit Buana Sari
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 2 (2026): Jurnal Manajemen dan Akuntansi Medan
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i2.9387

Abstract

Latar belakang: Penelitian ini bertujuan menganalisis kemudahan pengguna digital dan persepsi keamanan terhadap loyalitas digital pengguna PLN Mobile melalui kepercayaan digital. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 220 pengguna aktif PLN Mobile yang dipilih melalui teknik purposive sampling,  Metode penelitian: Analisis data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS untuk menguji validitas, reliabilitas, dan hubungan antarvariabel Hasil penelitian: Kemudahan pengguna digital dan persepsi keamanan berpengaruh positif dan signifikan terhadap loyalitas digital, baik secara langsung maupun tidak langsung melalui kepercayaan digital. Kepercayaan digital juga terbukti memediasi dan memperkuat hubungan antara kedua variabel independen dan loyalitas digital. Nilai R-square sebesar 0,554 menunjukkan bahwa 55,4% variasi loyalitas digital dapat dijelaskan oleh kemudahan pengguna digital, persepsi keamanan, dan kepercayaan digital. Temuan ini menegaskan bahwa peningkatan kemudahan pengguna dan keamanan layanan digital berperan penting dalam membangun kepercayaan serta meningkatkan loyalitas pengguna PLN Mobile,  Kesimpulan: Temuan ini menegaskan bahwa peningkatan kemudahan pengguna dan keamanan layanan digital berperan penting dalam membangun kepercayaan serta meningkatkan loyalitas pengguna PLN Mobile.
Analysis Of Segmentation, Targeting, And Positioning On Purchasing Decisions Through Digitalization In Nbl Mode Fashion Products Nabila Awani; Mesra B Mesra B; Yossie Rossanty
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1851

Abstract

Digital transformation has changed how fashion consumers search for information, evaluate alternatives, and make purchases, requiring small and medium enterprises to align market strategy with digital channels. This study analyzes the effects of segmentation, targeting, and positioning on purchasing decisions, both directly and through digitalization, at NBL Mode in Medan. A quantitative associative design was applied to 168 consumers selected according to indicator-based sample adequacy. Data were collected using questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that segmentation, targeting, and positioning positively and significantly affect both digitalization and purchasing decisions. Digitalization also has a positive and significant effect on purchasing decisions and significantly mediates the effects of all three marketing strategy variables. The model explains 39.8% of digitalization and 52.2% of purchasing decisions. These findings indicate that precise market selection, differentiated positioning, and stronger digital service quality should be integrated to increase purchase conversion and support sustainable competitiveness for fashion SMEs.
Co-Authors Ade Rani Ahmad Rafiki Ari Prabowo Ariq Wiratama Nasution Aulia Ramadhan Tanjung Baehaqi Bambang Surya Adji Syahputra Bambang Surya Adji Syahputra Beby Sendy Chika Naibaho Dear Selvanathan Sinaga Dewi Nurmasari Pane Dini Julia Sari Siregar Eldaa Yuannda Harefa Elfitra Desy Surya Erwansyah Erwansyah Erwansyah Ester Petronella Tarigan Etty Sri Wahyuni Febri Sanrina Hasibuan Firman Ario Greasia Oriza Sitio Handoko Tandean Harahap, Ramadhan Hasudungan Siahaan Hawawari, Muhammad Fadhiil Icha Aulia Zahra Irawan, Irawan Januardi Sidauruk Ku Halim bin Ku Ariffin Lorencia, Bella M. Chaerul Rizky Mahari, Nagita Suci Maria Theresa, Maria Maziah Azzahroh Mesra B Mesra B Muammar Rifqi Muhammad Dharma Tuah Putra Nasution Nabila Awani Nasution, Rani Ramadhani Nasution, Thorique Akbar Maulana Novita, Ririn Septiana Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Olim Hanafiah Napitupulu Pahlufi, Cut Kesuma Pangabean, Rahmad Ridwan Pipit Buana Sari Pipit Buana Sari Putri Patricia Sitinjak Putri Pujiningtyas Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rani Ramadhani Nasution Safii Sari, Pipit Buana SATRIYAS ILYAS Sendy, Beby Sianturi, Ester Cahyani Sihotang, Anindya Windy Siregar, Dini Julia Sari Siregar, Onan Marakali Suci Arimbi Surya Bakti Tanjung, Aulia Ramadhan Tarigan, Vita Cita Emia Tarissa Denia Willy Zek Nasution Yana Diana