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The Influence of Fashion Trends, Media Exposure, and Community on Korean Wave Lifestyle among College Students Nurhanifah, Shelly; Supartono, Supartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5009

Abstract

This research was conducted at Universitas Pelita Bangsa Bekasi City Branch involving 86 students as respondents. The purpose of this study is to explore the influence of fashion trends, media exposure, and community on the Korean wave lifestyle, both partially and simultaneously. The method used in this research is quantitative method. The results showed that fashion trends partially had a significant effect on lifestyle, with a t-count value of 1.854 which is greater than the t-table of 1.663 and a significance value (sig) of less than 0.05. Media exposure partially has a significant effect on lifestyle, with a t-count value of 2.875 which is greater than the t-table 1.663 and a significance value (sig) of less than 0.05. Community partially has a significant effect on lifestyle, with a t-count value of 5.965 which is greater than the t-table 1.663 and sig less than 0.05. Simultaneously, fashion trends, media exposure, and community have a significant effect on lifestyle. The joint effect of fashion trends, media exposure, and lifestyle on Korean wave lifestyle reaches 86%, while the remaining 14% is influenced by other variables. The theoretical implication of these findings is to strengthen the understanding of the factors that influence the Korean wave lifestyle among university students. Meanwhile, the practical implication is to guide educational institutions and related parties to develop strategies and programs that can enhance Korean wave-related lifestyles among university students, as well as pay attention to the importance of managing fashion trends, media exposure, and community participation to improve the quality of students' academic and social experiences.
The Influence of Korean Wave K-Pop, Lifestyle, and Fanaticism on the Consumptive Behavior of K-Pop Fans on Students at the Bekasi Branch of Universitas Pelita Bangsa Aidah, Siti; Supartono, Supartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5010

Abstract

This research was conducted at Universitas Pelita Bangsa, Bekasi City Branch, using a sample of 90 respondents from students at Universitas Pelita Bangsa, Bekasi City Branch. This research aims to partially determine the Korean Wave of K-Pop, Lifestyle, and Fanaticism of K-Pop Fans regarding consumer behavior. The method used in this research is quantitative. The results of this research show that the Korean Wave K-Pop partially has a significant effect on consumer behavior with a t-count value of 4.101 > t-table 1.662 and sig < 0.05. Lifestyle partially has a significant effect on consumer behavior with a t-count value of 2.558 > t-table 1.662 and sig 0.05. Fanaticism partially has a significant effect on consumer behavior with a t-count value of 5.182 > t-table 1.662 and sig < 0.05. The magnitude of the influence of the Korean Wave K-Pop, Lifestyle, and Fanaticism of K-Pop Fans on consumer behavior is 86.3%, then the remaining 13.7% is influenced by other independent factors and variables.
The Effect of Workload, Compensation and Employment Contract Agreement on Employee Turnover Intention at Pt Supra Ferbindo Farma Hanafia, Fifi Hanafia; Supartono, Supartono; Wahyuningsih, Sri
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Workload, Compensation, and Employment Contract Agreement on Turnover Intention among em-ployees at PT. Supra Ferbindo Farma. Using quantitative methods and questionnaires distributed to 82 respondents, the results show that Workload and Employment Contract Agreement have a positive and significant effect on Turnover Intention, while Compensation has no significant effect. Simultaneously, all three variables together influence employees’ intention to leave, with an R² value of 59.1%, indicating that 59.1% of turnover variation is explained by these variables, and 40.9% by other factors outside the study.
Pelatihan Branding dan Kemasan Produk Menarik dengan Modal Minim Bagi UMKM Desa Sirnajaya ., Asral; Permana, Indra; Wahyuningsih, Sri; ., Supartono
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aimed to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Sirnajaya Village to develop attractive product branding and packaging with limited capital. The main challenges faced by participants were a lack of understanding of brand identity and the perception that high-quality packaging requires high costs. The program applied a participatory and need-based approach through several stages: needs analysis, program design, implementation, and evaluation. The training materials included fundamental concepts of branding, low-cost promotional strategies, aesthetic and functional packaging design, and efficient material management. The results showed improvement in participants’ ability to apply simple branding strategies and create appealing yet economical packaging. Moreover, the activity increased participants’ motivation and confidence to develop more competitive and sustainable local products at the village level.
Pengembangan SDM Humas untuk Meningkatkan Keterampilan Komunikasi dan Networking di Desa Sukaragam Hanafia, Fifi; Kirono, Catur Sasi; ., Supartono
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Youth empowerment through strengthening leadership capacity is a strategic issue in supporting sustainable rural development, particularly in the context of Generation Z, which is highly adaptive to digital technological advancements. This community service activity aims to examine the implementation of a human resource development seminar in enhancing leadership competencies and organizational management skills among members of the Karang Taruna of Sukaragam Village. The study employs a descriptive qualitative approach using participatory observation, in-depth interviews, and documentation. The stages of the program include needs analysis, seminar design and implementation, activity evaluation, and report and documentation preparation. The results indicate an improvement in participants’ understanding of adaptive leadership, increased organizational motivation, and the strengthened role of public relations in building communication and collaborative networks with various stakeholders. Furthermore, the seminar received positive support from local government and the community. This community service contributes meaningfully to youth empowerment and the strengthening of social organizations at the village level, and serves as a foundation for recommendations for sustainable and replicable leadership training programs in other rural areas.
Co-Authors ., Asral A.A. Ketut Agung Cahyawan W Adeta Suci Anggraini Afriani Laela Nuritasari, Afriani Laela Aftria Nur Maulida, Aftria Nur Agnes Juniarti Chastelyna, Agnes Juniarti Agus Budi Susilo, Agus Budi Ahmad Fajrudin, Ahmad Aji Heru Muslim Anang Budi Utomo Andanti, Maria Fransisca Andes Saputri Anggy Rinela Sulistya Rini, Anggy Rinela Sulistya Ani Rusilowati Anis Nabila, Anis Anita Harum Sari Antina Rahayu Antonius Tri Widodo Ardi Hermawan, Ardi Arisna Rahmawati, Arisna Astuti, Fiki Kusuma AT. Widodo, AT. Baehaqi Bagaskara, Sukiman BR, Kurbandi Satpatmantya Budiadi, Seno Catur Sasi Kirono Darmawan, Imam Dhinar Laurenza Dian Sri Asmorowati Dita Anggraini Surbakti, Dita Anggraini Djoko Widodo Drastisianti, Apriliana Duong, Nguyen Thuy Edy Cahyono Edy Cahyono Eka Purwaningsih Eleny Sania Putri, Eleny Sania Elga Anggun Endang Ariyani, Endang Endang Susilaningsih Enggar, Yohannes Enny Ratnaningsih Enny Ratnaningsih Enny Ratnaningsih Ersanghono K., Ersanghono Ersanghono Kusumo, Ersanghono Faizal Bintang Febriawan, Faizal Bintang Fajar Mahda Akhmad Sa’idun, Fajar Mahda Akhmad Febri Siti Romdonah, Febri Siti Fiki Kusuma Astuti Fitriadi, Irfan Garnis Astriyanti, Garnis GWP Sari Hakim, Fachri Hanafia, Fifi Hanafia, Fifi Hanafia Hanny Noviani, Hanny Harjito - Harjono Harjono Hartono Hartono Hartono Hartono Haryono Haryono Indra Permana, Indra Intan Aissa Shahyatul Ipah, Ipah Irfan Fitriadi Iwan Vanany John Haluan Julianto Pratomo, Julianto Kirono, Catur Sasi Kusoro Siadi Latifah - Latifah Latifah Lina Herlina Lina Herlina M. Fedi A. Sondita Machmudah - Manuwoto Manuwoto Masturi Masturi Maulana, Alfian Maulana, Alfian Muhammadad Alchaddad, Muhammadad Muis, Muhamad Abdul Mujiyanto Mujiyanto Muslim, Aji Heru N Wijayati, N Na’imah, Nur Jannatu Nada, Ella Izzatin Nanik Wijayanti Nanik Wijayati Ngoc Chau Van Nguyen Thuy Duong Novia Tina Anjani, Novia Tina Novita Nurmasari, Novita Nuni Widiarti Nur Halimah Nur Jannatu Na’imah, Nur Jannatu Nur'aeni, Nur'aeni Nurcahyo, Bowo Nurcahyo, Bowo Nurhanifah, Shelly Nurizq Mauli Septiani, Nurizq Mauli OEI BAN LIANG Parahita, Aulia Parahita, Aulia Prasetyaningtyas, Renata Putri Prasetyaningtyas, Renata Putri Prastianingrum, Putri Anggraini Putra, Sivananda Hardyana Rengganis Ayu Pramudya Wardhani, Rengganis Ayu Pramudya Rizalina, Hartias Rizalina, Hartias Rizki Maulida, Rizki Ruliyanti, Triya Ruliyanti, Triya S Mursiti Sa'adah, Nur'aini Sa'idun, Fajar Mahda Akhmad Sa’idun, Fajar Mahda Akhmad Sabrina Dwie Karunia, Sabrina Dwie Sadijah Achmad Safera, Bella Saptorini - Sari, Ria Ajeng Putri Nur Indah Sari, Ria Ajeng Putri Nur Indah Satpatmantya, Kurbandi SBW Kusuma, SBW Setiawan, Panya Dama Sigit Pamungkas Siti Aidah, Siti Siti Anisa Rohmah Siti Istijabatun Sri Mantini Rahayu Sedyawati, Sri Mantini Rahayu Sri Mulyani Endang Susilowati, Sri Mulyani Endang Sri Nurhayati Sri Puji Lestari SRI RAHAYU Sri Susilogati Sumarti Sri Utami Sri Wahyuningsih SRI WARDANI Stephanie Mutiara, Stephanie Sudarmin - Sudarmin Sudarmin Sugito Sugito Sugito Sugito Sulistini, Feby Sunarya, Rilo Adwyarini Supriatna, Hendra Syifa Fauziyah, Syifa Tri Handayani Van, Ngoc Chau Vira Citra Rosanti W.S.P., Gelar Nanggala Wandi, Wandi Wibisono, Makarim Widya Prahastuti, Widya Wienda Erviana, Wienda Wiyanto ., Wiyanto Wiyanto Wiyanto Woro Sumarni Yoga, Riko Arma YP Arum