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Bambang Supriyadi
Dosen Magister Teknik Arsitektur, Fakultas Teknik, Universitas Diponegoro
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Developing a User-Centered Digital Platform to Enhance Sustainable Marketing of Fisheries Products Sasongko, Dimas Bayu; Nugraha, Jefri Putri; Suseno, Dewi Alima Nostalia; Rahardjo, R. Sugeng; Surahmat, Djoko; Prayoto; Supriyadi, Bambang; Wartini, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4239

Abstract

With the increasing importance of digital marketing in the fisheries sector, the study investigates user needs and key features for a platform that supports efficient and sustainable product promotion. This study explores the development of a digital platform designed to enhance the marketing of fisheries products. The research employs a mixed-methods approach, combining qualitative design-based research with quantitative usability testing. Data collection was done through interviews, focus groups, and surveys with stakeholders, including business unit managers and consumers. The results identify essential platform features such as easy navigation, product information transparency, social media integration, and secure payment systems. The findings also highlight the importance of user-centered design principles in developing a digital platform that aligns with users' needs and enhances their experience. The study contributes to understanding how digital solutions can transform fisheries product marketing, offering practical implications for the development of similar platforms in other sectors. Future research should focus on real-world testing and the scalability of such platforms across various markets.
Co-Authors Ahmad Muhajir, Ahmad Ali Awaludin Amalia Alifiani, Amalia Amalia, Alifiani, Amalia, Aminullah, Akhmad Andi Asrul Sani, Andi Asrul Andreas Triwiyono Anggono Ariebowo, Anggono Arief Fadhilah Astalis Ulul Absor, Didib Atiek Suprapti Atin Supriatin, Atin bambang adji Bambang Adji Murtomo Bambang Irawanto Bayu Sasongko Carera, Adela Darmajaya, Theo Alfaro Dida Diaz Priantara dimas Rachmaputra Djoko Sulistyo Eddy Prianto Edward Endriarto Pandelaki, Edward Endriarto Ergiyanti, Kharisma Erni Setyowati Faisal Nufus, Faisal Fajriyan Saiful, Fajriyan Fathurrahman Fathurrahman Fauzannur, Fauzannur Fitri Rachmawati Gagoek Hardiman H, I Gede Agung Shri Parta Hendro Trilistyo Hermin Werdiningsih Hermini Susiatiningsih indah dwi Jantu, Mochamad Athar Jefri Putri Nugraha Kustiandika, Salsabila Mahargyo, Dhady Pelita Making, Maria Yasinta Menge Muda, Johanes B Muslikh Muslikh Nadia Farabi, Nadia Nugraha, Jefry Putri Prasetyo, Aulia Azis Prayoto Prayoto Prayoto Priono, Bowo Purba, Luki Hariando Purbonuswanto, Welius R Siti Rukayah Rahardjo, R. Sugeng Rahardjo, Sugeng riska arrasy Safinta Rhosa Fajari, Safinta Rhosa Sasongko, Dimas Bayu Simanjuntak, Salomo Sri Wartini sukawi sukawi Suprapto Siswosukarto Surahmat, Djoko Suseno, Dewi Alima Nostalia Timur, Dya Ayu Cahya Titien Woro Murtini Umi Khoiroh, Umi Waluyo, Buyung Purnomo Widyastuti, Rida Wijayanti Wijayanti Wiku Adhiwicaksana Krasna Yushardi Yushardi, Yushardi