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Journal : International Journal of Business, Law, and Education

Employee Engagement in the Creative Industry Sector of North Sumatra: Analyzing Work-Life Balance Stimulants and Perceived Organizational Support Indajang, Kevin; Andronicus, Melkyory; Sembiring, Lenny Dermawan; Ambarita, Marthin Hutler; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.912

Abstract

Employee engagement in the creative industry in North Sumatra is an important concern, considering the contribution of this sector to the regional and national economy. The creative industry, which is full of innovation and high dynamics, requires competent human resources and a strong emotional attachment and commitment to work. This study analyzes factors influencing employee engagement, especially through the work-life balance and perceived organizational support approaches. Using quantitative research methodology, this study aims to identify the relationship between these two factors and employee engagement in the creative industry sector in North Sumatra. The number of samples used was 210 respondents, as determined by the purposive sampling method. The study's results confirmed that work-life balance and perceived organizational support positively and significantly affect employee engagement. These findings are expected to provide insight for companies in designing more effective and sustainable human resource management strategies, especially in this innovation and creativity-oriented sector.
Analysis of the Mediation Effect of Organizational Creative Climate on the Relationship of Self-Efficacy to Innovative Work Behavior Indajang, Kevin; Romy, Elly; Sembiring, Lenny Dermawan; Chandra, Erbin; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.263

Abstract

the potential for failure. Most business actors just starting their businesses experience the stigma of fear of failure, which can hinder innovation. In the context of MSMEs in the Lake Toba tourist area, the relationship between organizational creative climate (OCC), Self-Efficacy, and innovative work behavior can be very relevant. This research aims to analyze the mediating effect of organizational creative climate on the influence of self-efficacy on innovative work behavior. The results of this study confirm that self-efficacy has a significant effect on organizational creative climate. Organizational creative climate has a significant influence on innovative work behavior. The results further confirm that organizational creative climate can mediate the relationship between self-efficacy and innovative work behavior. The practical implications of this research can be the basis for advocacy to the government and related parties to provide further support to MSMEs in the region. This can involve policies that support the formation of an organizational creative climate and increase Self-Efficacy among MSME players.
The Influence of Entrepreneurial Orientation and Customer Relationship Management on MSME Competitiveness Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Putri, Juan Anastasia; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.285

Abstract

Competitive advantage is realized through continuous sustainability (sustainable competitive advantages), so new strategies must be designed. The strategy designed will certainly be able to dominate both the old market and the new market. The main aim of this research is to analyze the influence of entrepreneurial orientation and customer relationship management on MSME competitiveness. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. Data analysis confirms that entrepreneurial orientation and customer relationship management have a significant effect on MSME competitiveness. The implications of research on entrepreneurial orientation and Customer Relationship Management (CRM) on business competitiveness can provide valuable insights for Micro, Small, and Medium Enterprises (MSME) owners and related parties. Research on entrepreneurial orientation and CRM can help MSMEs develop more targeted business strategies. They can understand how innovation and customer relationship management can be key drivers of their business competitiveness.