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Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Produk Mebel BMS Pontianak M. Haris Hidayat; Edy Suryadi; Fenni Supriadi
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 5, No 1 (2018): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.967 KB) | DOI: 10.29406/jpr.v5i1.1264

Abstract

The purpose of this study was to determine how much influence BMS Furniture made the marketing mix on the decision of consumers to buy Pontianak BMS furniture products. The population in this study were all consumers who had purchased products in BMS Pontianak Furniture with a total of 100 respondents. Analysis techniques used were a simple linear regression analysis, correlation coefficient, determination coefficient, and model feasibility test. The results of simple linear regression analysis show that the marketing mix has a positive and significant effect on purchasing decisions. The simple linear regression equation is Y = 4,759 + 0,342 X. The result of the correlation coefficient shows the R-value of 0.278 so that it can be concluded that the marketing mix has a positive but low relationship with the consumer's decision to buy Pontianak BMS Furniture products. The result of the coefficient of determination shows the R2 value of 0.078, which means that the marketing mix influences 7.8% of consumers' decisions to buy BMS Pontianak Furniture products and the remaining 92.2% is influenced by other variables outside this research. The results of the model feasibility test show that the calculated F value is 8.234> table F 3.94, and has a significance value of 0.005 (less than 0.05), so it can be concluded that a simple linear regression model can be used to predict consumer decisions to buy BMS furniture products Pontianak which are influenced by the marketing mix.
ANALISIS PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN RUMAH TYPE 36 PERUMAHAN KOMPLEK KOTA RAYA KUBU RAYA PADA PT. PUTRA KALMA RAYA Imariani Imariani; Edy Suryadi; Dedi Hariyanto
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 4, No 1 (2017): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.169 KB) | DOI: 10.29406/jpr.v4i1.791

Abstract

Penelitian ini bertujuan untuk mengetahui analisis pengaruh produk, harga dan promosi terhadap keputusan konsumen dalam pembelian rumah type 36 perumahan komplek kota raya pada PT Putra Kalma Raya . Dimana variabel independen yaitu produk (X1), harga (X2) dan promosi (X3) mempengaruhi keputusan pembelian (Y) sebagai variabel dependennya.Populasi dalam penelitian ini adalah konsumen yang membeli dan menempati rumah. Sampel diambil sebanyak 100 orang responden dengan menggunakan teknik  Purposive Sampling. Data dikumpulkan dengan menggunakan metode survey melalui kuesioner yang  di isi oleh konsumen. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berganda. Analisis ini meliputi Uji Validitas, Uji Reliabilitas, Uji Normalitas, Analisis Regresi Berganda, Uji Koefisien Korelasi, Uji Koefisien Determinasi (R2), Uji Hipotesis melalui Uji F dan Uji t. Berdasarkan hasil penelitian, diperoleh persamaan regresi : Y= 1.645 +  0,278 X1 +  0,242 X2 + 0,066 X3.Berdasarkan analisis data statistik, indikator-indikator pada penelitian ini bersifat valid dan variabelnya bersifat reliabel. Secara individual, variabel yang memiliki pengaruh paling besar adalah variabel produk dengan koefisien regresi sebesar 0,341, diikuti oleh variabel harga dengan koefisien regresi 0,331, dan diikuti oleh variabel promosi dengan koefisien regresi  0,117. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel  produk, harga dan promosi terbukti secara signifikan mempengaruhi variabel dependen keputusan pembelian.Kemudian melalui uji F dapat diketahui bahwa variable independen layak untuk menguji variabel dependen keputusan pembelian. Angka Adjusted R Square sebesar 0,395 menunjukkan bahwa variabel keputusan pembelian dapat dijelaskan oleh variabel produk, harga dan promosi. Sedangkan sisanya sebesar 60,5 % dijelaskan oleh variabel lain di luar ketiga variabel yang digunakan dalam penelitian ini.Kata Kunci: Keputusan Pembelian, Produk, Harga, Promosi, PT. Putra Kalma Raya.
Analisis Dividend Payout Ratio (DPR), Gross Profit Margin (GPM), dan Net Profit Margin (NPM) Terhadap Harga Saham Indeks PEFINDO-25 Romi Ferdian; Edy Suryadi; Heni Safitri
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 5, No 1 (2018): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.938 KB) | DOI: 10.29406/jpr.v5i1.1251

Abstract

The purpose of this study was to determine the effect of Financial Ratios using the ratio of Dividend Payout Ratio (DPR), Gross Profit Margin (GPM), and Net Profit Margin (NPM) to Share Prices on the PEFINDO-25 Index. The sampling technique used in this study is the Saturated Sample Method. For simultaneous test results using the F test shows that the three independent variables, namely the DPR, GPM, and NPM together do not significantly influence the dependent variable (Share Price) as evidenced by the calculated F value of 4.881 and having a sig. amounting to 0.010 which is greater than 0.05, while for partial testing using the t test shows that the independent variables, namely the DPR and NPM, have no significant effect while GPM has a significant influence on stock prices. For the R test (correlation), the results of the three variables obtained were 0.713. This means that the relationship between Dividend Payout Ratio, Gross Profit Margin and Net Profit Margin to Share Prices has a strong relationship with a value of 0.713. For the determination coefficient determination (R2) results, the results obtained from the three independent variables are DPR, GPM, and NPM of 0.508. This means that the influence of Dividend Payout Ratio (DPR), Gross Profit Margin (GPM), and Net Profit Margin (NPM) is only 50.8% of the Share Price, the remaining 49.2% Share Price can be influenced by variables others that were not examined in this study.
Daya Dukung Sumberdaya Air dan Indeks Kekritisan Air Sub DAS Cisokan Hulu Dwi Rustam Kendarto; Edy Suryadi; Rizky Mulya Sampurno; Audi Putra Cahyabhuana
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 10, No 3 (2021): September
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v10i3.402-412

Abstract

Upper Cisokan sub-watershed is a natural ecosystem of water resource providers that can be used directly or indirectly by the community in it. The population rate and sectoral needs in a sub-watershed area are estimated have put pressure to the water resources balance. The value of the carrying capacity and the water criticality index in the existing condition and its projections for the next 10 years are known from the water balance analysis. The availability of water resources (Wn) was determined based on the flow rate probability (Q80) of Weibull Method, the value of groundwater estimation, springs and wells, and also the raw water supply of local water company. Water demand (qpt) was estimated based on Statistic data of Upper Cisokan sub-Watershed 2020 and the projection for 2030, industrial data, agricultural area data, livestock production data, and fishery area data. The water resources carrying capacity (Cw) of the Upper Cisokan sub-watershed is generally still adequate (High), but at the peak of the dry season, namely June to November, the water carrying capacity status shows a value of 1.84 (Critical) to 0.24 (Deficit). In general, the water criticality index is still safe (Not Critical), but in the dry period, especially in July, August and November, it shows a value of 125% to 421% (Very Critical). To anticipate the water crisis, all stakeholders should allocate water efficiently according to its availability. So that the sub-watershed ecosystem is sustainably provide ecosystem services for providing water resources to the community. Key words: Ecosystem Services, Water Supply, Water Demand, Water Balance, Water Resources Carrying Capacity, Water Criticality Index, Upper Cisokan Sub Watershed
Kajian Karakteristik Proses Pengomposan Limbah Tanaman Jagung yang Diberi Tambahan Kipahit dan Pupuk Kandang Sapi Sophia Dwiratna; Edy Suryadi; Dwi Rustam Kendarto; Kharistya Amaru; Wahyu Kristian Sugandi; Nur Ilham Tri Hartono
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 10, No 4 (2021): Desember
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v10i4.432-439

Abstract

Corn waste, tithonia and cattle manure are three materials that have different characteristics. These charactersitics differences if used together in the composting process will  complement each other and potentially produce good compost. This research was conducted to find out how the composting process characteristics by utilizing the three raw materials with different characteristics in a composting process. The composting process was carried out using a berkeley method which was stacked with a layered bioreactor. The decomposition process that occurs involving decompisted bacteria, so the composting process runs aerobically. Aerobic composting  corn waste with the addition of tithonia and cattle manure finished in about 4-5 weeks to become a mature compost. The quality of the compost produced is quite good because the content contained in compost fulfills most of the quality standards regulated in SNI 7763: 2018. The addition of tithonia and cattle manure has a positive impact in the process of composting corn plants in terms of duration and good compost. Key words : aerobic, cattle manure, composting, corn waste, tithonia
Pengaruh Lama Waktu Inkubasi Dan Dosis Pupuk Organik Terhadap Perubahan Sifat Fisik Tanah Inceptisol di Jatinangor Sophia Dwiratna; Edy Suryadi
Jurnal Agrotek Indonesia (Indonesian Journal of Agrotech) Vol 2 No 2 (2017): Jurnal Agrotek Indonesia (Indonesian Journal of Agrotech)
Publisher : Faculty of Agriculture University of Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.96 KB) | DOI: 10.33661/jai.v2i2.1182

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara dosis pupuk organik dan lama inkubasi terhadap sifat fisik tanah yaitu bobot isi (Bulk Density), kadar air, porositas, dan permeabilitas. Penelitian ini menggunakan metode eksperimen.Rancangan percobaan yang digunakan adalah Rancangan Acak Lengkap (RAL) dengan 2 faktor perlakuan, yaitu lama waktu inkubasi dan dosis pupuk organik. Lama inkubasi terdiri dari 3 taraf, yaitu 2 minggu, 4 minggu, 6 minggu dan dosis pupuk organik terdiri dari 4 taraf, yaitu 0 ton/ha, 10 ton/ha, 20 ton/ha, 30 ton/ha. Hasil dari penelitian ini menunjukkan tidak terjadi interaksi antara lama inkubasi dan dosis pupuk organik begitupula pengaruh dosis pupuk organik yang tidak signifikan terhadap keempat parameter sifat fisik tanah, tetapi faktor lama inkubasi memiliki pengaruh yang nyata terhadap bobot isi dan porositas tanah. Kemudian, berdasarkan hasil rata – rata pada kedua faktor perlakuan, perlakuan lama inkubasi dari 4 minggu sampai 6 minggu dapat menurunkan bobot isi tanah sebesar 10,82%, serta meningkatkan porositas dan permeabilitas tanah masing – masing sebesar 8,34% dan 80%. Sedangkan, pemberian dosis pupuk organik sebanyak 20 ton/ha pada lama inkubasi 4 minggu sampai 6 minggu dapat menurunkan bobot isi tanah sebesar 15,57%, serta meningkatkan 10,38% kadar air tanah, 12,97% porositas tanah dan 49,77% permeabilitas tanahKata Kunci : Tanah, Pupuk Organik, Lama Inkubasi, Sifat Fisik Tanah
Penjadwalan Irigasi Menggunakan Neraca Air Harian Pada Budidaya Ubi Jalar (Ipomea Batatas L.) Varietas Rancing Sophia Dwiratna; Edy Suryadi
Jurnal Agrotek Indonesia (Indonesian Journal of Agrotech) Vol 4 No 1 (2019): Jurnal Agrotek Indonesia (Indonesian Journal of Agrotech)
Publisher : Faculty of Agriculture University of Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.119 KB) | DOI: 10.33661/jai.v4i1.1857

Abstract

 Salah satu permasalahan budidaya di lahan kering adalah keterbatasan ketersediaan air untuk irigasi. Hal ini menyebabkan petani lahan kering umumnya hanya melakukan satu kali tanam dalam satu tahun. Salah satu upaya untuk mengatasinya adalah dengan menerapkan teknologi pemanenan air hujan atau air limpasan. Untuk meningkatkan produktivitas air hujan yang dipanen dibutuhkan suatu usaha dalam menghemat penggunaan air. Pengaturan jadwal irigasi berdasarkan analisis neraca air lahan harian diharapkan dapat meningkatkan nilai produktivitas air dilahan kering. Tujuan penelitian ini adalah mengkaji penjadwalan irigasi menggunakan neraca air lahan harian pada budidaya ubi jalar (Ipomea batatas L) varietas rancing. Penelitian ini dilaksanakan di kebun penelitian Ciparanje, Kampus Universitas Padjadjaran, Jatinangor pada bulan Juli sampai November 2018. Penelitian ini dilakukan menggunakan batas deplesi 20% dengan total pemberian irigasi sebesar 9.285,6 liter sedangkan deplesi 30% adalah sebesar 8.687 liter. Substitusi kebutuhan air tanaman dengan deplesi 20% dapat memenuhi 129 m2 luasan areal budidaya, sedangkan deplesi 30% dapat memenuhi 138 m2 luasan areal budidaya selama satu musim tanam. Berdasarkan hasil penelitian ini menunjukkan bahwa kebutuhan air tanaman selama satu musim tanam dapat terpenuhi dari jumlah volume air yang terdapat dalam kolam pemanenan air limpasan. Kata kunci : penjadwalan irigasi, neraca air lahan harian, lahan kering, ubi jalar.
Pemberdayaan Kelompok Usaha Bersama KUB dalam Penggunaan Green Packaging untuk Mengurangi Sampah Plastik Yosini Deliana Deliana; Sri Fatimah; Edy Suryadi; Lucyana Trimo
Media Kontak Tani Ternak Vol 1, No 2 (2019): November
Publisher : Fakultas Peternakan, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/mktt.v1i2.23989

Abstract

Green Packaging merupakan sebuah inovasi baru untuk masyarakat agar dapat mengurangi sampah plastik yang ada di muka bumi. Dengan mengurangi sampah plastik diharapkan dapat pula membantu bumi ini untuk lebih baik ke depannya. Adanya sosialisasi dari ahli pun sangatlah penting dalam kelancaran penggantian plastik kepada bahan-bahan yang ramah lingkungan. Dalam kegiatan KKNM-PPMD Integratif ini terfokus kepada sosialisasi green packaging untuk masyarakat di Desa Jatiroke, Jatinangor dan yang menjadi sasaran utama adalah masyarakat sekitar. Kegiatan ini terdiri dari beberapa tahapan-tahapan yang dilakukan untuk memastikan agar keberhasilan kegiatan KKNM-PPMD Integratif ini berjalan dengan lancar dan sesuai dengan apa yang telah dicita-citakan. Terdapat pula beberapa sosialisasi lain yang membantu dalam penyempurnaan tema dan diharapkan juga dapat membantu dalam keberlanjutan Desa Jatiroke. 
Analisis Ketersediaan dan Kebutuhan Air Berdasarkan Neraca Air di Sub DAS Cikeruh Jawa Barat Charina Agnesia; Edy Suryadi; Sohia Dwiratna Nur Perwitasari
Jurnal Agritechno Jurnal Agritechno, Vol. 14, Number 2, Oktober 2021
Publisher : Depertemen Teknologi Pertanian Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/at.v14i2.503

Abstract

The increasing of the population along with changes in land use in the Cikeruh sub-watershed will affect the availability and the demand water as well as the level of water fulfillment in crucial sectors, namely: domestic, non-domestic, agriculture, industry, animal husbandry, and fisheries. This study aims to find out the most recent data on water availability and demand to determine the condition of the water balance in the Cikeruh sub-watershed. The method used in this research is descriptive analysis. Water availability was analyzed using the mock method and water availability was analyzed using SNI 6728.1-2015, Circular Letter of the Ministry of Public Works and Public Housing Number 07 of 2018, and related previous studies. The results showed that the total water availability in the Cikeruh sub-watershed was 212.901.228,61 m3/year with an average water availability of 17.741.769,05 m3/month and a total water demand of 462.306.728,53 m3/year with an average water requirement of 462.306.728,53 m3/month. The Cikeruh sub-watershed experiences a water shortage (deficit) throughout the year. The highest water deficit occurred in October, that -29.057.550,95 m3/month and the lowest deficit occurred in February, that -1.459.819,23 m3/month. The water availability in the Cikeruh sub-watershed only can fulfill the water needs of the domestic, non-domestic, animal husbandry, and fishery sectors. The water availability in the Cikeruh sub-watershed has not been able to fulfill the water needs of the agricultural and industrial sectors.
ANALISIS STATUS DAYA DUKUNG AIR DI SUB DAS CIKERUH MENGGUNAKAN METODE SOIL CONSERVATION CURVE NUMBER (SCS-CN) Kania Gita Pramadita; Edy Suryadi; Dwi Rustam Kendarto
Jurnal Agritechno Jurnal Agritechno, Vol. 14, Number 2, Oktober 2021
Publisher : Depertemen Teknologi Pertanian Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/at.v14i2.504

Abstract

The Cikeruh sub-watershed is an area with a high population growth rate, which causes land conversion to occur in several sub-districts hence has implications for decreasing water availability and increasing water demand in the Cikeruh sub-watershed. This study aims to determine the status of water carrying capacity in the Cikeruh sub-watershed by comparing the ratio between water demand and availability. Water demand is calculated using the standard determined by SNI 19-66728.1, 2002; SNI 67281-2015; and the Directorate General of Human Settlements of the Public Works Service in 1996, while the sectors calculated are domestic, non-domestic, industrial, agriculture, animal husbandry, and fisheries. Water availability is calculated by estimating the volume of flow that occurs in the Cikeruh sub-watershed using the Soil Conservation Service Curve Number (SCS-CN) method from USDA involving hydrological data from 2011 to 2020. The result showed that the water availability in the Cikeruh sub-watershed in 2020 was 350,962,957.9 m3/year, while the water demand in the Cikeruh sub-watershed changes dynamically every year. The water demand in the Cikeruh sub-watershed in 2011 was 588,925,151 m3/year. In 2015, it was 754,796,534 m3/year, while in 2020 was 571,509,488 m3/year. The calculation results showed a water deficit in the Cikeruh sub-watershed, where the value of water demand is higher than the water availability, the ratio is 0.641, which means that the environmental carrying capacity has exceeded (overshoot) because the ratio value is < 1.
Co-Authors Adi Nugraha Aditya Rahman Lapian Adrianti, Aprila Aklima, Wiwin Alamsyah, Dedi Ali Djamhuri Andiles Kusnadi Sentosa Anggi Nico Flatian Anggraini, Sulistina ANNE NURAINI Ardilla, Ridha Aryani, Stevani Dinda Audi Putra Cahyabhuana Azhari Dwi Pramesti Bambang Aris Sistanto Bambang Widadi Boy Macklin Pareira Prawiranegara Cahyati, Novia Dwi Candra Melati Candy Permata Sari Chaerul Wahidin Charina Agnesia Chay Asdak Dedi Hariyanto Dedi Ruswandi Deviansyah Deviansyah Dwi Rustam Kendarto Efri Mardawati Eka Fitryani Elly, Trisnawati Ezperanza, Putri Febrianda, Adinda Rachmadhani Fenni Supriadi Fitri Punden Asih Flatian, Anggi Nico Heni Safitri Heni Safitri Hiddaryah, Elfi Imariani Imariani Indah Budiastutik Indah, Chintiya Manisha Insani, Fitrah Rahmah irna sulistiany Juliati Juliati Julistiana 01 Kania Gita Pramadita Khaled, Januar Kharisma Dewi Kamaratih Kharistya Amaru Kharistya Amaru Kharistya Amaru Kharistya Amaru Kharistya Amaru Leni Suharni Linda Suwarni Lucyana Trimo M. Haris Hidayat Mareta, Sigit Melanu, Virginia Melantika Muhamad Akbar Anugrah Muhammad Faturinaldi Muhammad Saukat Muhammad Syafii Muiszudin Muiszudin Munzir, Antoni Muthia Larasati Necky Saputra Neni Triana M. Novi Arniati Nur Ilham Tri Hartono Nurfazrina, Iva Nurpilihan Bafdal Pebrianti, Grestika Pipiet Anggreiny Putri Rebekka Ririn Dwi Jayanti Rizky Ayu Aalimah Rizky Mulya Sampurno Robby Andoyo Robi Andoyo Romi Ferdian Rony Jusfarani Ruhama, Ufi Rusmin Nuryadin Salsabila Surya Santosa Samsuddin Samsuddin Sarwono, Eko Selviana Selviana Setiawan, Timotius Silvy Santika Siti Julinah Sofiyuddin, Hanhan A. Sohia Dwiratna Nur Perwitasari Sophia Dwiratna Sophia Dwiratna Sophia Dwiratna Sophia Dwiratna N. P. Sophia Dwiratna Nur Perwitasari Sophia Dwiratna Nur Perwitasari Sophia Dwiratna, Sophia Sri Fatimah Sukardi Sukardi Sumiyati Sumiyati Tiara Putri Dwi Dayani Tita Rialita Totok Herwanto Tri Diyaningtiyas Untung Pribadi Utari, Ria Vetheras Dawani Wagiono - Wahdah Wahdah Wahyu Arianto Wahyu Kristian Sugandi Widyastutik, Otik Yazid Bindar Yessi Carolina Yosini Deliana Deliana Yulianingtias, Riccarizki Yulianto Yulianto Yuliatin Yuliatin Yuyun Yuwariah Zahari Zahari Zaida -