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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Media Wisata Journal of Dentistry Indonesia Indonesian Journal of Cancer Chemoprevention Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura The Indonesian Journal of Dental Research Majalah Kedokteran Gigi Indonesia Benefit: Jurnal Manajemen dan Bisnis Jurnal Dimensi Dental Journal (Majalah Kedokteran Gigi) Padjadjaran Journal of Dentistry Indonesian Journal of Dental Medicine Jurnal Abdi Masyarakat Indonesia Jurnal Bina Bangsa Ekonomika Journal Of Human And Education (JAHE) Journal of Management and Digital Business Dinamika Pharmaceutical Sciences and Research (PSR) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Jurnal Manajemen Gastronomy and Culinary Art (Gastronary) KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Heni Susilowati
Departemen Farmasi Fakultas MIPA Universitas Indonesia, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Journal of Management and Digital Business

 1 
Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention Susilowati, Heni; Ady, Pangeran Pandu Bayu; Widyaningsih, Dewi
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1093

Abstract

Influencer Marketing has changed the way people communicate, interact and engage with each other through social media. Influencers are considered to have the ability to spread information about a product by sharing sponsored content and brand messages so that consumers intend to buy. This research aims to determine the factors that influence the purchasing intentions of Surakarta people on Instagram. The sample selected was 100 respondents domiciled in Surakarta who actively use Instagram. The sampling technique uses nonprobability sampling with an incidental sampling method. Data were collected by distributing a questionnaire consisting of 20 question indicators via Instagram stories; then, the data was measured using a 1-5 Likert scale and processed using Multiple Linear Regression analysis. The findings showed that the variables influencer type, brand familiarity, and sponsorship disclosure are factors that influence the purchasing intentions of Instagram users in Surakarta. Social Media Influencers such as Instagram have an effective impact on marketing strategies.
Peran mediasi behavior finance dalam preferensi berinvestasi Milenial dan Gen Z Widyaningsih, Dewi; Susilowati, Heni; Hargyatni, Titin
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1136

Abstract

This study aims to examine the relationships between financial experience, financial socialization, return, risk, and fintech on investment intention, with behavioral finance as a mediating variable, among Millennials and Gen Z in Semarang Regency. The research adopts a quantitative causal approach, utilizing a survey method with data collected through questionnaires from 100 respondents. The findings reveal that financial experience, risk, and fintech significantly influence behavioral finance, while financial socialization and return do not. Furthermore, financial experience, return, risk, fintech, and behavioral finance have significant effects on investment intention, whereas financial socialization does not. Path analysis indicates that behavioral finance mediates the effects of financial experience, risk, and fintech on investment intention. However, it does not mediate the relationships between financial socialization or return and investment intention. These results highlight the importance of financial experience, risk perception, and fintech adoption in shaping investment intentions and the mediating role of behavioral finance in these relationships.
Pembelian impulsif di era digital: Peran live streaming, content marketing, dan ulasan pelanggan online pada pengguna Shopee Mariana, Septanus Rita; Susilowati, Heni
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1776

Abstract

Digital transformation has reshaped the global trade landscape, with e-commerce in Indonesia experiencing rapid growth. Impulse buying decisions in the digital context have become a dominant phenomenon. This study aims to analyze the influence of live streaming, content marketing, and online customer reviews on impulse buying behavior among Shopee users, as well as to identify the underlying psychological mechanisms of these relationships. The research adopts a quantitative paradigm with a descriptive design. The sample consists of active Shopee users in Bantul Regency, selected using an accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that online customer reviews have the strongest influence on impulse buying on Shopee, followed by live streaming and content marketing. All three variables are proven to have a significant joint effect on impulse buying decisions. To optimize impulse buying on the Shopee platform, businesses should strategically leverage positive customer reviews and enhance interactive live-streaming features to increase consumer purchasing interest.
Co-Authors Ady, Pangeran Pandu Bayu Agustinus Rudolf Phym, Agustinus Agustiya, Arvi Alma Linggar Jonarta Anne Handrini Dewi Aprilia, Sintya Asikin Nur Atsushi Tabata Ayun Febriana Dea Cahyani, Yessica Denise Utami Putri, Denise Utami Devi Chretella Maheswara, Devi Chretella Dewi Agustina Dewi Widyaningsih Dyah Irnawati Dyah Listyarifah Edy Meiyanto Endah Kusumastuti Farida, Dwi Ana Farmasyanti, Cendrawasih Andusyana Fery Setiawan Hanif, Hilmy Irsyadi Hardiyani, Reisca Tiara Hargyatni, Titin Hary Hermawan Hayuningtyas, Widya Galuh Henny Henny, Henny Heribertus Dedy Kusuma Yulianto Hermawan Prasetyanto Hideaki Nagamune Hirohiko Okamura Innayati Oktiana Yudasari, Innayati Oktiana Intan Ruspita, Intan Irsalina, Nadia Iswari, Febri Nandia Sri Jaelani, Jaelani Juni Handajani Katsuhiko Hirota Kaya Yoshida Kuijpers-Jagtman, Anne Marie Kustami, Endang Kusumaningsih, Dhevi Dadi Lisdrianto Hanindriyo Mariana, Septanus Rita Maulana, Putri Anindya Mohammad Khafid Mu'tashim, Muhammad Faris Mun‘im, Abdul Nunuk Purwanti Pertiwi, Heppy Atma Prabowo, Adi Prakosa, Basma Rosandi Prawira, Anggun Wida Ratnaningrum Ratnaningrum, Ratnaningrum Retnosari Andrajati Sati, Dian Laras Septiani, Intan Dzahabiyah Shofiana, Umu Salma Siagian, JW Siti Sunarintyas Siwi, Dyanasti P. Sulistyowati, Pemilia Suryani Hutomo, Suryani Suryanto, Yanti Ivana Tatsuji Haneji Titin Hargyatni Trianna Wahyu Utami Wijayanti, Afifah Arum Yoga, Ika Yoichiro Miyake Yosaphat Bayu Rosanto Ziadah, Tsai'un Nur