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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Media Wisata Among Makarti Journal of Dentistry Indonesia Indonesian Journal of Cancer Chemoprevention Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura The Indonesian Journal of Dental Research Majalah Kedokteran Gigi Indonesia Benefit: Jurnal Manajemen dan Bisnis Jurnal Dimensi Dental Journal (Majalah Kedokteran Gigi) Padjadjaran Journal of Dentistry Jurnal Ilmiah Edunomika (JIE) Indonesian Journal of Dental Medicine Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Abdi Masyarakat Indonesia Jurnal Bina Bangsa Ekonomika Journal Of Human And Education (JAHE) Journal of Management and Digital Business Dinamika Pharmaceutical Sciences and Research (PSR) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Economics and Social Sciences Jurnal Manajemen Gastronomy and Culinary Art (Gastronary) KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis International Journal of Economics and Management Research
Heni Susilowati
Departemen Farmasi Fakultas MIPA Universitas Indonesia, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Dinamika

 1 
Peran Online Consumer Review dan Trust Dalam Keputusan Pembelian Online Susilowati, Heni; Agustiya, Arvi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.574 KB) | DOI: 10.51903/dinamika.v2i1.143

Abstract

Perilaku konsumen mengalami perubahan dari belanja offline menjadi online. Bisnis e-commerce semakin berkembang seiring dengan perkembangan teknologi dan informasi yang semakin pesat. Keputusan pembelian konsumen melalui transaksi berbasis online antara lain perlu mempertimbangkan review konsumen online (OCR) dan kepercayaan. Penelitian ini bertujuan untuk mengetahui pengaruh OCR dan kepercayaan terhadap keputusan pembelian di Tokopedia. Sampel yang digunakan 100 responden dengan teknik random sampling. Data diolah menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan OCR dan kepercayaan secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian. OCR dan kepercayaan mampu menjelaskan 86,4% persepsi konsumen dalam memutuskan pembelian, sisanya 13,6% merupakan pengaruh faktor lain yang tidak dijelaskan dalam penelitian ini.
LINGKUNGAN KERJA, BUDAYA ORGANISASI, DISIPLIN KERJA DAN KINERJA KARYAWAN Ayun Febriana; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 2 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v2i2.200

Abstract

The purpose of this study was to determine how the influence of the work environment, organizational culture, and work discipline on employee performance at PT Cartini Lingerie Indonesia unit 2 Klaten. The research population consisted of 289 people was taken using a random sampling technique of 163 people. Multiple linear regression was used in this study to manage SPSS version 25 data. The study findings show that the work environment, corporate culture, and work discipline all have an impact on employee performance, either separately or together at PT Cartini Lingerie Indonesia Unit 2 in Klaten. The results of the R adjustment coefficient is 78% indicate that the work environment, organizational culture, and work discipline have an effect on employee performance, while the remaining 22% is influenced by other factors not examined such as motivation, work placement leadership, and others.
Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Produk Tupperware Irsalina, Nadia; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i1.268

Abstract

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.
Keputusan Pembelian Ditinjau dari Kualitas Produk dan Harga Melalui Kepuasan Pelanggan sebagai Variabel Intervening Pada Produk MS GLOW Official Store Sukorejo Aprilia, Sintya; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.395

Abstract

Skin care beauty products are increasingly becoming a trend among Indonesian people. The high interest in facial care products attracts local manufacturers to produce them. One of the beauty products, namely MS GLOW, is a skincare product where this local product is very popular among teenagers and adults. This research aims to determine the influence of product quality and price on purchasing decisions as well as customer satisfaction as intervening variables. The total population is MS Glow skincare customers in Sukorejo and the sample used was 45 customers using a simple random sampling technique. The research results show that product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, customer satisfaction is not proven to mediate the relationship between product quality and price on purchasing decisions.
ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI) Triyanto, Triyanto; Ratnaningrum, Ratnaningrum; Susilowati, Heni; Sulistyowati, Pemilia; Henny, Henny; Sati, Dian Laras
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dgkc1p69

Abstract

This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysis using multiple linear regression. Performance expectancy, effort expectancy, social influence, facilitating conditions and security have a positive and significant effect both partially and simultaneously on customer interest. The results show that effort expectations are the most important aspect in supporting customer interest, so the ease and convenience of operating e-banking must be improved.
PENGARUH EKUITAS MEREK, DESAIN PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PONSEL IPHONE PADA GENERASI MUDA DI KECAMATAN GAJAH, DEMAK Farida, Dwi Ana; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/b1e8v118

Abstract

In today's digital era, smartphones have become a symbol of social identity, especially among the younger generation. One interesting phenomenon is the high interest of the younger generation in the iPhone, which is considered an element of a modern lifestyle. This study aims to examine the impact of brand equity, product design, and lifestyle on iPhone purchasing decisions among the younger generation living in Gajah District, Demak. A total of 60 respondents selected using purposive sampling techniques became the sample in this study. Data were collected through questionnaires, and data analysis was carried out using SPSS version 30. The analysis tests applied included instrument tests, classical assumption tests, as well as hypothesis tests and R tests. The results of the study showed that brand equity, product design, and lifestyle have a positive and significant influence on iPhone purchasing decisions among the younger generation in Gajah District, Demak. Companies need to strengthen their brand image, innovate in product design, and adjust their marketing strategies to the dynamic lifestyles of young consumers.
Co-Authors Ady, Pangeran Pandu Bayu Agustinus Rudolf Phym, Agustinus Agustiya, Arvi Alma Linggar Jonarta Andriana, Myra Anne Handrini Dewi Aprilia, Sintya Asikin Nur Atsushi Tabata Ayun Febriana Azzahra, Annisa Annur Dea Cahyani, Yessica Denise Utami Putri, Denise Utami Devi Chretella Maheswara, Devi Chretella Dewi Agustina Dewi Widyaningsih Dewi Widyaningsih Dyah Irnawati Dyah Listyarifah Edy Meiyanto Endah Kusumastuti Fahlevi, Bunga Farida, Dwi Ana Farmasyanti, Cendrawasih Andusyana Fery Setiawan Hanif, Hilmy Irsyadi Hardiyani, Reisca Tiara Hargyatni, Titin Hary Hermawan Hayuningtyas, Widya Galuh Henny Henny, Henny Heribertus Dedy Kusuma Yulianto Hermawan Prasetyanto HIDAYAT, ERWAN NUR Hideaki Nagamune Hirohiko Okamura Ika Yoga Innayati Oktiana Yudasari, Innayati Oktiana Intan Ruspita, Intan Irsalina, Nadia Iswari, Febri Nandia Sri Jaelani, Jaelani Juni Handajani Katsuhiko Hirota Kaya Yoshida Kuijpers-Jagtman, Anne Marie Kustami, Endang Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Lisdrianto Hanindriyo Lukis, Prima Agusti Mariana, Septanus Rita Maulana, Putri Anindya Mohammad Khafid Mu'tashim, Muhammad Faris Mun‘im, Abdul Nunuk Purwanti Pertiwi, Heppy Atma Prabowo, Adi Prakosa, Basma Rosandi Prawira, Anggun Wida Ratnaningrum Ratnaningrum, Ratnaningrum Retnosari Andrajati Sati, Dian Laras Selvy, Mutiara Septiani, Intan Dzahabiyah Shofiana, Umu Salma Siagian, JW Siti Sunarintyas Siwi, Dyanasti P. Sulistyowati, Pemilia Suryani Hutomo, Suryani Suryanto, Yanti Ivana Tatsuji Haneji Titin Hargyatni Trianna Wahyu Utami Wijayanti, Afifah Arum Wulandari Wulandari Yoichiro Miyake Yosaphat Bayu Rosanto Ziadah, Tsai'un Nur