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Sutikno Sutikno
Department Of Statistics, Institut Teknologi Sepuluh Nopember Surabaya
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Journal : CommunityServiceAkseprinJournal

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Enhancing MSMEs with Digital Marketing to increase Business Competitiveness and Sustainability Sutikno Sutikno; Dede Sahrul
Community Service Akseprin Journal Vol. 3 No. 1 (2025): January-April
Publisher : Akademi Sertifikasi Profesi Internasional

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute the foundation of the Indonesian economy. Nonetheless, numerous MSMEs have obstacles in accessing a broader market, particularly in the current digital age. This article examines ideas for empowering MSMEs through online marketing to enhance their competitiveness and sustainability. This project aims to identify barriers, develop effective training models, and assess the effects of online marketing deployment on enhancing revenue and broadening the market reach of MSMEs. The methods used included reviewing existing literature and conducting surveys with MSME participants, followed by both detailed qualitative and quantitative analyses. The study's findings indicate that organised training and mentoring in digital platform utilisation, social media optimisation, and the creation of compelling marketing materials can substantially enhance the competitive capacities of MSMEs in the online marketplace. This article aids in the formulation of policies and initiatives aimed at empowering MSMEs in a more focused and sustainable manner.
Co-Authors Abdul Mujib Abdullah Hasibuan Adam Astiti Afrizal Tjoetra Alda Faujan Alfitriana Purba Ambariyanto Ambariyanto Arfriani Maifizar Arie Wardhono Asih Sukowati Asni Furoida Bambang Sabariman Byba Melda Suhita C Sumantri Chamariyah Chamariyah Chundakus H Dede Sahrul DEWI SARTIKA Dewi Susan Dhamang Mahindra Prihantoko Eka Afriandi fadhal fadhal Fandri Sofiana Fastanti Halimul Maduwu Hendy Purnomoadi Henny Oktavianti Heru Hendrayana Irene Bella Pramono Karina Oktaviana Khoirul Nisa Langgeng Wahyu Santosa M A Chozin M Yamin M. Akhyar M. Widyastuti M. Zainuddin Marniza Marniza Meri Fitri Yanti Muhammad Anhar Pulungan Muhammad Luthfi Muhammad Nurif Nanti Musita Nasruddin Harahap Neti Yuliana Niken Wirasanti Norita Butarbutar Novita Sari Nurhaslita nurhaslita Purhadi Purhadi R. Rijanta Rahmat Kartolo Ramadani, Mery Rizky Cahyani Roemintoyo Roemintoyo Rokhana Dwi Bekti Sandu Siyoto Sanyoto Sanyoto Sari Suka Wati Setiajeng Kadarsih Setiawan Setiawan Sinta Berliana S Soedarso Soedarso Sudarmadji Sudarmadji Sudarti . Sukatiman Sukatiman Suwarno Suwarno Syarifah R M Timbul Haryono Utaminingsih Utaminingsih Wasis Budiarto Windiani Windiani Yanmesli Yanmesli Yayan Supriyanti Zainal Arifin Zaki Fuadi Zakik, -