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Nur Syamsiyah
Alumi Prodi Agroekoteknologi Fakultas Pertanian Universitas Trunojoyo
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Journal : Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika

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Enhancing Retail Store Layout for Impulsive Buying Using Market Basket Analysis and the Apriori Algorithm Widiyanesti, Sri; Hakim, Muhammad Naufal; Syamsiyah, Nur; Dirohmat, Yogia Mugi
Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika Vol. 11 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/khif.v11i1.4228

Abstract

Retail serves as a crucial element in connecting product to end-customer. Accordingly, product assortment and placement are key factors in enhancing a store’s attractiveness and promote convenience shopping. Therefore, customizing retail store layout must abide with customer behaviour. Market basket analysis (MBA) and association rule is the common framework to understand customer behaviour through historical transaction data. Yet, it can be extended to inform store layout improvement based on buying patterns. The current study aims to unveil customer buying pattern through MBA and association rules, then, use the collected insights to propose a new store layout design. We employed the Apriori algorithm to extract itemset relationships from the historical transaction data of a local convenience store brand. Furthermore, we integrate leverage metric to strengthen rule validation, offering more reliable interpretation compared to prior studies. Our findings suggest five solid rules that became the foundation of the proposed store layout, including a notably strong relationship between snack and drink products. The proposed framework can be adopted by retail businesses to improve store layout design tailored to their customer buying pattern.
Co-Authors Agriani Hermita Sadeli Ahmad Febriansyah Ahmad Thoriq Aisyah, Nisa Alifia, Salma Andri Hardiyana, Andri Annana, Santi Sih Anne Charina Anugrah, Risen Astuti, Eka Yuni Aulia, Nabila Ayu Susilawati, Endang Budi Utomo DARSONO Diasasari, Anita Dirohmat, Yogia Mugi Dzihni Kharisma, Laily Eka Purna Yudha Eka Yuni Astuty, Eka Yuni Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Fajar Urifan, Mohammad Fasyah, Sandhy Rizqy Faujiah, Sifa Febriana Sesunan, Mira Femei Purnamasari, Femei Fitriyah ZA, Mahmudah Ganjar Kurnia Gita Prawesti, Gita Grace, Fanesa Hafidz, Rheina Hakim, Muhammad Naufal Hepi Hapsari Herianto Husen Asbanu Ikit Indriani, Agustina Intana Rahmah, Rizkah Isniah, Sarah Iwan Setiawan Kurniadi, Danang Kusuma Hati, Kusuma Kuswarini Kusno Larasati, Farah Leksono, Robertus Pujo Lianawati, Ayong Mahra Arari Heryanto Mira Febriana Sesunan, Mira Febriana Muhammad Arief Budiman Muharam, Fauzan Emeraldi Rena Muji Bagus Triyana NOVIANTI, EVA Nur Afifa, Linda Nur Hasanah Nur Ismawati, Nur Nurfadhila, Tsalsa Pamungkas , Petrus Dwi Ananto Pandi Pardian Panjaitan, Muhammad Martian Ardiansyah Prasetiyowati, Tri Prasetyo, Arya Adhari Pratama, Juan Qanti, Sara Ratna Rahmadani*, Regita Oktiana Rahmayanti, Anisah Renfiana, Lilis Rizaldi, Rizqika Azahra Rizky Mulya Sampurno Rohmi, Misfi Laili Roihanah, Athiyyah Nur Simangunsong, Rezkia Theresia Situmorang, Christina Verawaty Sri Widiyanesti Supriyatna, Ade susilawati, Endang ayu Syifa, Hanna Maulida Tangim, Ernah Tiolina Evi Tri Sulistiani Tuti Karyani Valeri, Eirene Wiradisuria, Ranendra Kreshnatama Yahya Yahya Yahya Yahya, Yahya - Yudhistira Ardana Yudhistira Ardana, Yudhistira Yuyun Yunarti Zumi Saidah