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Cai Cen, Cia
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Journal : Management and Business Progress

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Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Purba, Rido; Sinaga, M. Arian L.; Sarwoto, Sarwoto; Cen, Cia Cai
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Arisandi, Septian Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Candrasa, Limega Chen, Christinna Dian Purnamasari Dio Wiranda Dirhamsyah Eka Mainanda Putri Erwin Nuryana Faisal Fachry Abda El Rahman Fadila, Sa'i Febri Andriyani Ferdinand Simanjuntak Fery Tanjung, Ahmad Fitrianingsih Fitrianingsih Gangsar Mayang Sari Gultom, Richad Hafiz Nurdiansyah Hasibuan, Andy Wijaya Hidayat Hidayat Hutauruk, Rapat Piter Sony Imelda Mardayanti Irham Lubis Jayanti, Suci Etry Khairunissa, Liandra Khairunnisa, Liandra Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika M Dian Andika Mangasi Sinurat Mangasi Sinurat Manurung , Carnelius Ricardo Musparina Mutiara Shauma Nalvin, Mahiya Anjani Nanda Lestari, Rizky Natasha, Nabilla Nirwana , Dilla Novi Punggahani Nurhayati Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya, Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rapat Piter Sony Hutauruk Rayhan, Mohammad Hafidz Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sabilla, Ella Sari , Dian Purnama Sari, Gansar Mayang Sari, Rani Puspita Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Siahaan, Rumiris Sianturi, Ronald Hasudungan Sibuea, Nurhalimah Sihaloho, Japenton Silalahi, Alistraja Dison Sinaga, Eka Mayastika Sinaga, M. Arian L. Sinurat, Mangasi Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suginam , Suginam Sukamto, Ika Sumiyarsi Suwadi Suwadi Syafrizal, Rodi Syahputra, Andry Tampubolon, Manner Tiara Arinda Willy Cahyadi Yomeini Margareth S Zalukhu, Rika Surianto Zulhamdi, Mhd