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Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada CV. Istana Mobil Sabilla, Ella; Siahaan, Rumiris; Cen, Cia Cai
Economic Development Progress Vol. 2 No. 2 (2023): Economic Development Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i2.95

Abstract

This study aims to determine the effect of service quality and store atmosphere on customer loyalty with satisfaction as an intervening variable at CV. Istana Mobil. The research method used is a quantitative method using the help of SPSS version 25.00. which is collected from the results of distributing questionnaires to CV customers. CV. Istana Mobil Tebing Tinggi City as many as 96 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) analysis, hypothesis testing, namely T test and path analysis. The results of SPSS in this study are the Service Quality variable (X1) has an effect on the Customer Satisfaction variable (Z), the Store Atmosphere variable (X2) has no effect on the Customer Satisfaction variable (Z), the Service Quality variable (X1) has no effect on Customer Loyalty variable (Y), the Store Atmosphere variable (X2) has no effect on Customer Loyalty variable (Y), the Customer Satisfaction variable (Z) has an effect on Customer Loyalty variable (Y) and path analysis shows that Customer Satisfaction variable (Z) can mediate the relationship between Service Quality variable (X1) and Customer Loyalty variable (Y), and Customer Satisfaction variable (Z) can mediate the relationship of Store Atmosphere variable (X2) to Customer Loyalty variable (Y).
The Effect of Loyalty on Employee Performance at SAMSAT Corner Sun Plaza Medan Cia Cai Cen
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.323

Abstract

Basically the employees of Samsat Corner Sun Plaza Medan already have loyalty to the leadership, existing systems and regulations, but it is undeniable that in reality not all employees have the same level of loyalty, because sometimes there are still employees who do things that reflect employee disloyalty. The formulation of the problem in this study is whether there is and how much influence loyalty has on the performance of Samsat Corner Sun Plaza Medan employees. This study used a questionnaire instrument in the form of a questionnaire given to 20 respondents. Technical analysis of the data used is based on product moment correlation coefficient, hypothesis testing and determination test. After processing the data and testing the data, from the calculation of the product moment correlation coefficient, a positive value is obtained, this means that the relationship between the two variables studied is positive with a correlation value of 0.65. There is a positive and significant influence between the influence of loyalty on performance at Samsat Corner Sun Plaza Medan as evidenced from the results of the calculation of the hypothesis test obtained t count = 4.68975 while the t table in n-2 (20-2) which is 2.101 at a significant level of 0.05 (α = 5%) it can be seen that the t count > t table that is 4.68975 > 2.101. So there is an influence between loyalty to performance at Samsat Corner Sun Plaza Medan and the hypothesis is accepted. The percentage of the influence of loyalty on performance at Samsat Corner Sun Plaza Medan is From the calculation of the determination test, it can be seen that the X variable affects the Y variable by 42.25 %, while 57.75 % is influenced by factors not examined in this study.
The Effect of the Performance of Medan City Cleaning Department Officer on the Satisfaction of Medan Simpang Limon Market Traders Cia Cai Cen
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.324

Abstract

This study aims to determine whether there is an effect of work quantity and work quality on the satisfaction of Sukaramai traditional market traders at the Medan City Cleaning Service and how big the effect is. The method used in this study is a quantitative method with several tests, namely reliability analysis , classical assumption deviation test and linear regression . Based on the results of the primary data regression which was processed using SPSS 18, the following multiple linear regression equation was obtained: Y = 2.352 + 0.205 X 1 + 0.001 X 2 + 0.598 X 3 . Variables of quantity of work (X1 ) , quality of work (X2 ) and timeliness (X3 ) were able to contribute influence on the variable of merchant satisfaction by 33.3% while the remaining 66.7% was influenced by other variables not examined in the study. These are variables such as service quality and work discipline. From the conclusions above, the authors suggest that the agency should provide more training so that the quantity and quality of employee work increases. Timeliness in cleaning up garbage on the protocol road in the Simpang Limun Medan market area is accelerated so that traders are more flexible and comfortable in selling their products. Employees should work sincerely and provide the best work results in accordance with the targets given by the agency.
THE EFFECT OF ORGANIZATIONAL COMMITMENT, MOTIVATION AND JOB SATISFACTION ON THE PERFORMANCE OF CERTIFIED LECTURERS Nursaimatussaddiya, Nursaimatussaddiya; Cai Cen, Cia; Purnama Sari, Dian; Habibie, Muhammad; Astrid Anindya, Desy
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 4 (2022): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i4.362

Abstract

The research aims to analyze the effect of organizational commitment on the performance of certified lecturers at the Bina Karya High School of Economics, to analyze the effect of work motivation on performance, to analyze the effect of job satisfaction on performance, to analyze what factors are more dominant in influencing performance. The location or place of research is the Bina Karya College of Economics located on Jalan Diponegoro Tebing Tinggi Sumatra Partially the organizational commitment variable has a positive and significant effect on the performance variable of the lecturer at the Bina Karya College of Economics. Partially, the motivation variable has no significant effect on the performance of the Bina Karya College of Economics lecturers, Partially, the job satisfaction variable has a positive and significant effect on the performance of the Bina Karya College of Economics lecturers' performance. Simultaneously, organizational commitment, motivation, and job satisfaction have a positive and positive effect. significantly to the performance of the lecturers of the Bina Karya College of Economics. The R2 value obtained is 0.681 or 68.1% which shows the variables of Organizational Commitment, Motivation and Job Satisfaction in explaining the variations that occur in the performance of the lecturers of the Bina Karya High School of Economics 68.1 %, while the remaining 31.9% is explained by other variables not included in the model such as compensation, facilities, organizational culture, and others.
THE EFFECT OF FACILITIES AND RELIABILITY ON LOYALTY WITH PUBLIC TRUST AS PARTNERS BREEDING PT. CIOMAS ADISATWA SIANTAR AS AN INTERVENING VARIABLE Dian Purnama Sari; Gangsar Mayang Sari; Musparina; Rumiris Siahaan; Cia Cai Cen
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2181

Abstract

This research aims to determine the effect of facilities and reliability on loyalty and community trust as chicken rearing partners of Pt. Ciomas Animals Siantar as an Intervening Variable. The research method used is a quantitative method using the help of Smart PLS version 3.0 which was collected from the results of distributing questionnaires to 96 consumers of Café BO & Resto Tebing Tinggi. The analytical method used in this research is using instrument tests, namely validity and reliability tests. measurement model (outer model), namely validity test, reliability test, then the structural model (inner model) includes: coefficient of determination/r-square (r2), goodness of fit model and hypothesis testing with the t-statistic test and indirect effect test (indirect influence). The results of SPSS in this research are that the variable Facilities influences Trust, Reliability influences Trust, meaning that Facilities influences community loyalty, Reliability does not influence community loyalty, Trust influences community loyalty, trust can mediate the relationship between facilities and community loyalty, trust cannot mediate the relationship between reliability and community loyalty.
Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Purba, Rido; Sinaga, M. Arian L.; Sarwoto, Sarwoto; Cen, Cia Cai
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch Sarwoto, Sarwoto; Cen, Cia Cai; Zalukhu, Rika Surianto; Murni, Sri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243881

Abstract

The number of MSMEs in Indonesia is very large, but the portion of credit financing to MSMEs is still very small when compared to the percentage of the number of MSMEs. Therefore, this study aims to analyze the effect of MSME customer motivation on credit decisions at PT Bank Syariah Indonesia through brand awareness as a moderating variable. This research is a quantitative descriptive study conducted on 250 MSME customers of PT Bank Syariah Indonesia, who have credit with current status and are willing to be respondents. Sampling method with accidental sampling. This study uses primary data collected by questionnaires distributed to respondents. Respondents' perceptions were measured using a Likert scale.  Research with SEM model, data processing with PLS 3.0 smart software. The results showed that motivation and brand awareness has a significant effect on MSME customer credit decisions at PT Bank Syariah Indonesia Tebing Tinggi branch. Brand awareness can be a moderating variable in the influence of motivation on credit decisions of MSME customers of PT Bank Syariah Indonesia Tebing Tinggi Branch.  The implication of this research is targeting the policy of increasing Islamic bank credit financing that is oriented towards brand awareness.
Pengaruh Brand Image dan Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Intervening pada Pelanggan Roti Kacang Mpok Atik Dio Wiranda; Raka Gymnastiar Sasmita; Mangasi Sinurat; Cia Cai Cen
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4367

Abstract

This study aims to determine the Influence of Brand Image and Product Quality on Customer Loyalty with Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 97 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Brand Image has an effect on Customer Satisfaction of Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Satisfaction of Mpok Atik Peanut Bread Customers, Brand Image has an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Customer Satisfaction does not have an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Brand Image does not have an effect on Customer Loyalty with Customer Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Loyalty with Customer Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers.
STRATEGI MANAJEMEN KEUANGAN UNTUK PENGEMBANGAN USAHA TERNAK LELE DI DESA KUTA BARU KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Sari, Gansar Mayang; Manurung , Carnelius Ricardo; Hasibuan, Andy Wijaya; Sihaloho, Japenton; Fadila, Sa'i; Chen, Christinna; Syahputra, Andry; Suwadi, Suwadi; Siahaan, Rumiris; Hutauruk, Rapat Piter Sony; Cen, Cia Cai; Jayanti, Suci Etry
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40415

Abstract

Manajemen keuangan yang baik adalah elemen penting untuk keberhasilan dan kelangsungan suatu usaha. Manajemen keuangan yang tepat dapat membantu: Mengelola anggaran bisnis dengan baik, Memastikan perusahaan beroperasi dengan cara yang paling menguntungkan, Mengurangi biaya dan meningkatkan efisiensi, Meminimalkan risiko kebangkrutan, Menghindari masalah likuiditas dan utang yang tidak terkelola. Budidaya ikan lele telah menjadi salah satu usaha utama masyarakat Desa Kuta Baru. Namun, masih banyak peternak yang mengalami kendala dalam manajemen keuangan usaha mereka. Dengan memperkuat keterampilan manajemen keuangan, para peternak dapat lebih efisien dalam mengelola usaha, mengurangi risiko kerugian, dan meningkatkan keuntungan. Program ini bertujuan untuk memberikan pengetahuan dasar mengenai manajemen keuangan, termasuk pencatatan keuangan, pengelolaan arus kas, dan perencanaan keuangan yang lebih baik.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Sari, Rani Puspita; Gultom, Richad; Natasha, Nabilla; Khofifah, Khofifah; Arisandi, Septian; Hidayat, Hidayat; Sinurat, Mangasi; Cen, Cia Cai; Sinaga, Eka Mayastika; Nursaimatussadiya, Nursaimatussadiya; Hartanto, Bobby
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Arisandi, Septian Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Cahyadi, Willy Candrasa, Limega Chen, Christinna Dian Purnamasari Dio Wiranda Eka Mainanda Putri Erwin Nuryana Faisal Fachry Abda El Rahman Fadila, Sa'i Febri Andriyani Ferdinand Simanjuntak Fitrianingsih Fitrianingsih Gangsar Mayang Sari Gultom, Richad Habibie, Muhammad Hasibuan, Andy Wijaya Hidayat Hidayat Hutauruk, Rapat Piter Sony Imelda Mardayanti Irham Lubis Jayanti, Suci Etry Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika M Dian Andika Mangasi Sinurat Mangasi Sinurat Manurung , Carnelius Ricardo Musparina Mutiara Shauma Nalvin, Mahiya Anjani Nanda Lestari, Rizky Natasha, Nabilla Nirwana , Dilla Novi Punggahani Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya, Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rapat Piter Sony Hutauruk Rayhan, Mohammad Hafidz Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sabilla, Ella Sari , Dian Purnama Sari, Gansar Mayang Sari, Rani Puspita Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Siahaan, Rumiris Sibuea, Nurhalimah Sihaloho, Japenton Silalahi, Alistraja Dison Sinaga, Eka Mayastika Sinaga, M. Arian L. Sinurat, Mangasi Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suginam , Suginam Suwadi Suwadi Syafrizal, Rodi Syahputra, Andry Tampubolon, Manner Tiara Arinda Yomeini Margareth S Zalukhu, Rika Surianto Zulhamdi, Mhd