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PENGARUH HARGA REFERENSI, FREE GIFT, KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Apriyani Simarmata, Lenny; Nanda Lestari, Rizky; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.305

Abstract

This research aims to analyze the influence of reference prices, free gifts, product packaging on purchasing decisions and their implications for product quality. The method used is a quantitative method with Smart PLS 4.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using a questionnaire and literature study for 83 respondents who had purchased and used Baba Parfum at the LAS Baba Parfum Shop. The data analysis method in this research uses multiple linear regression analysis and determinant coefficients with the research results namely that price influences purchasing decisions. The free gift has no influence on purchasing decision. Product packaging has no influence on purchasing decisions. Product quality influences purchasing decisions. Reference prices affect the quality products. The free gift has no effect on the quality of the LAS Baba Parfum shop products. Product packaging has no influence on purchasing decisions at the LAS Baba Parfum shop. Reference prices have no effect on purchasing decisions with product quality as an intervening variable. Free gifts have no effect on purchasing decisions with product quality as an intervening variable. Product packaging has no effect on purchasing decisions with product quality as an intervening variable.
PENGARUH KETERSEDIAAN BARANG DAN DISPLAY PRODUK TERHADAP STORE ATMOSPHERE SERTA IMPLIKASI PADA IMPULSE BUYING Rahayu, Fifi; Annisa Fitri, Intan; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.385

Abstract

This research aims to find out whether the availability of goods and product displays have an effect on impulse buying, the availability of goods and product displays have an effect on store atmosphere, and the availability of goods and product displays have an effect on store atmosphere on impulse buying. The research method used uses quantitative methods with Smart PLS 3.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using questionnaires and literature studies from 90 respondents who had purchased and used goods at Panglong UD Sinar Maju. The data analysis method in this research uses instrument test analysis (validity test and reliability test), goodness of fit (GoF) test, multiple linear regression analysis, determinant coefficient analysis, and hypothesis testing. The results of the research are: 1. The influence of the availability of goods is rejected on impulse buying. 2. Availability of goods is stated as acceptable to the store atmosphere. 3. Product displays are declared objectionable to the store atmosphere. 4. Product displays are declared acceptable for impulse buying. 5. Store atmosphere is stated to be resistant to impulse buying. 6. Availability of goods for impulse buying through the store atmosphere is declared rejected. 7. Product displays for impulse buying through store atmosphere are declared rejected.
Pengaruh Komunikasi dan Kerjasama Tim Terhadap Kinerja Karyawan di PERUMDA Tirta Bulian Tebing Tinggi Zulhamdi, Mhd; Rayhan, Mohammad Hafidz; Sinurat, Mangasi; Cen, Cia Cai
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2535

Abstract

Keberadaan dan peranan para karyawan sangat berdampak secara langsung terhadap keberlangsungan hidup suatu perusahaan/organisasi. Dampak tersebut bisa menguntungkan atau bahkan merugikan perusahaan. Tujuan dilaksanakannya penelitian ini ialah untuk mengetahui pengaruh komunikasi serta kerjasama tim terhadap kinerja karyawan pada PERUMDA Tirta Bulian Tebing Tinggi. Penelitian ini menggunakan metode deskriptif kuantitatif berdasarkan model explanatory research terhadap 60 orang karyawan sebagai sampel yang diambil melalui teknik total sampling. Data diperoleh dari mengamati (observasi) serta membagikan kuisioner pada para responden kemudian dianalisa melalui beberapa jenis uji diantaranya ialah validitas, reabilitas, normalitas, multikolinearitas, heteroskedastisitas, dan  analisa regresi regresi linear (uji parsial, simultan serta koefisien determinasi) dengan bantuan SPSS. Hasilnya mengatakan bahwa hasil thitung dari kedua variabel bebas bernilai melebihi ttabel (2,001) yakni 3,463 untuk variabel komunikasi dan  4,232 untuk kerjasama dengan signifikansi yang sama-sama berada di bawah angka 0,05 yakni 0,001 dan  0,000 serta nilai R2 sebesar 0,468 menunjukkan bahwa model menjelaskan 46,8% variasi kinerja karyawan. Artinya dapat disimpulkan bahwa secara parsial maupun bersama-sama (simultan), komunikasi serta kerjasama tim berpengaruh pada kinerja karyawan di PERUMDA Tirta Bulian Tebing Tinggi.
THE EFFECT OF WORK EXPERIENCE AND WORK FACILITIES ON THE PERFORMANCE OF EMPLOYEES OF THE AGRICULTURE AND PLANTATION SERVICE OF BATU BARA DISTRICT MEDIATED BY WORK MOTIVATION Tiara Arinda; Putri Aulia; Rusmewahni; Cia Cai Cen
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3569

Abstract

This study aims to determine the Work Experience and Work Facilities on the Performance of Employees of the Agriculture and Plantation Service of Batu Bara Regency. The research method used is a quantitative method using the assistance of Smart PLS version 3.0 which is collected from the results of distributing questionnaires to Employees of the Agriculture and Plantation Service of Batu Bara Regency. The analysis method used in this study is to use an instrument test, namely a validity and reliability test. measurement model (outer model) namely validity test, reliability test, then structural model (inner model) including: coefficient of determination / r-square (r2), goodness of fit model and hypothesis test with t-statistic test and indirect effect test (indirect effect). The results of Smart PLS 3.0 in this study are Work Experience Affects Work Motivation, Work Facilities Do Not Affect Work Motivation, Work Experience Affects Performance, Work Facilities Do Not Affect Performance, Work Motivation Affects Performance, Work Experience Affects Performance Mediated by Work Motivation, Work Facilities Do Not Affect Performance Mediated by Motivation.
PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. ELIANS SUKSES SEJAHTERA Eka Mainanda Putri; Rumiris Siahaan; Cia Cai Cen
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 04 (2025): Vol. 5 No. 04 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i04.1472

Abstract

Penelitian ini dilakukan guna dianalisisnya pengaruh stres kerja dan motivasi kerja terhadap produktivitas karyawan di PT. Elians Sukses Sejahtera. Data lembur karyawan yang tidak konsisten menjadi dasar dilakukannya studi ini. Metode kuantitatif diterapkan dengan melibatkan 90 responden dari unit rodding plant. Pengumpulan data dilakukan melalui kuesioner terstruktur yang dirancang untuk mengukur stres kerja, motivasi kerja, dan produktivitas. Pengaruh signifikan dari stres kerja terhadap produktivitas tidak ditemukan berdasarkan hasil analisis. Sebaliknya, motivasi kerja terbukti secara signifikan meningkatkan produktivitas karyawan. Meskipun tingkat signifikansinya berbeda, kedua variabel tersebut secara bersama-sama diidentifikasi memengaruhi fluktuasi produktivitas di perusahaan.
Pengaruh Beban Kerja dan Tingkat Stres Terhadap Kinerja Guru pada SMP N 1 SEI Rampah Beny Arianata Sidabutar; Sastro Gunadi Sianturi; Rusmewahni Mahwiarja; Cia Cai Cen
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i2.852

Abstract

This research was conducted with the aim of determining the effect of workload and stress levels on teacher performance at SMP N 1 Sei Rampah. The number of respondents in this study was 34 people. In this research, the sampling technique used was Total Sampling. The type of research employed is quantitative research, which is based on positivist philosophy and used to study a specific population or sample. Data collection utilized research instruments, and data analysis was quantitative/statistical, aiming to test the established hypotheses. The data analysis tool used in this study was SPSS (Statistical Package for the Social Sciences). The results of the study indicate that: workload does not affect teacher performance at SMP N 1 Sei Rampah. Work stress does not affect teacher performance at SMP N 1 Sei Rampah. Workload and work stress do not have an effect. Jointly (simultaneously) against the Teacher Performance at SMP N 1 Sei Rampah.
Analisis Pengaruh Digitalisasi Terhadap Kepuasan Kerja dan Implikasinya pada Kinerja Pegawai di Dinas Komunikasi dan Informatika Kabupaten Serdang Bedagai M Dian Andika; Andy Wijaya Hasibuan; Cia Cai Cen; Sarwoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9541

Abstract

This study aims to analyze the influence of digitalization on job satisfaction and its implications for employee performance at the Communication and Informatics Office of Serdang Bedagai Regency. The sample in this study was 40 employees. The data analysis method used was the Structural Equation Model (SEM) based on Partial Least Squares (PLS). The analysis was conducted in three stages: the measurement model (outer model), the structural model (inner model), and hypothesis testing. The outer model was used to test the validity and reliability of indicators against latent variables. The inner model was used to examine the relationships between latent variables through the R² values. Hypothesis testing was conducted using a t-test to determine the significance of direct and indirect influences between variables. The results showed that digitalization significantly influenced job satisfaction and employee performance, but job satisfaction did not influence employee performance and was unable to mediate the relationship between digitalization and employee performance.
THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI Rani Puspita; Irham Lubis; Ferdinand Simanjuntak; Cia Cai Cen; Aisyah Siregar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2195

Abstract

This research aims to determine the influence of brand image and lifestyle on purchasing decisions for Bonia bags at the Lili Bonia shop, Tebing Tinggi City. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to Bonia Bag consumers at the Lili Bonia Shop, Tebing Tinggi City . The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis tests, namely T test and F test. The results of SPSS in this research are that brand image influences purchasing decisions, lifestyle has no effect on purchasing decisions, brand image and lifestyle simultaneously influence purchasing decisions.
THE INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY (K3), WORKLOAD AND PHYSICAL WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV PABATU Mutiara Shauma; Novi Punggahani; Rumiris Siahaan; Cia Cai Cen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.767

Abstract

This study aims to analyze the influence of Occupational Health and Safety (OHS), Workload, and Physical Work Environment on Employee Performance at PT Perkebunan Nusantara IV Pabatu. The research employed a quantitative approach with a population of 282 employees in the harvesting division and a sample of 74 respondents, determined using the Taro Yamane formula. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results indicate that, partially, OHS and Workload do not have a significant effect on Employee Performance, with significance values ​​of 0.356 and 0.389, respectively. However, the Physical Work Environment variable has a significant effect on Employee Performance, with a significance value of 0.012. Simultaneously, the three variables (OHS, Workload, and Physical Work Environment) have a significant influence on Employee Performance, with an F-value of 3.403 and a significance level of 0.022. The adjusted R² value of 0.090 indicates that 9% of the variation in Employee Performance can be explained by these three variables. These findings highlight the importance of managing the physical work environment effectively to improve performance, although attention to OHS and workload remains essential as part of a comprehensive human resource management strategy.
Work Life Balance and Organizational Commitment on Lecturer Productivity: The Mediating Role of Job Satisfaction at STIE Bina Karya Sari , Dian Purnama; Lestari, Sri Inda; Cen, Cia Cai; Nursaimatussaddiya , Nursaimatussaddiya
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2593

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap kepuasan kerja, produktivitas, dan komitmen organisasi pada kalangan dosen. Melalui pendekatan kuantitatif dan pengolahan data statistik, diperoleh hasil bahwa work-life balance berpengaruh positif dan signifikan terhadap ketiga variabel tersebut. Nilai koefisien regresi masing-masing menunjukkan kekuatan hubungan yang konsisten, dengan P value < 0,05 dan T-statistik yang melampaui nilai kritis T-tabel. Temuan ini menunjukkan bahwa semakin tinggi tingkat keseimbangan antara pekerjaan dan kehidupan pribadi yang dirasakan oleh dosen, maka semakin tinggi pula tingkat kepuasan kerja, produktivitas, dan komitmen mereka terhadap institusi. Hasil ini memberikan implikasi penting bagi lembaga pendidikan tinggi untuk mengembangkan kebijakan dan lingkungan kerja yang mendukung work-life balance sebagai bagian dari strategi peningkatan kinerja akademik secara berkelanjutan.
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Arisandi, Septian Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Cahyadi, Willy Candrasa, Limega Chen, Christinna Dian Purnamasari Dio Wiranda Eka Mainanda Putri Erwin Nuryana Faisal Fachry Abda El Rahman Fadila, Sa'i Febri Andriyani Ferdinand Simanjuntak Fitrianingsih Fitrianingsih Gangsar Mayang Sari Gultom, Richad Habibie, Muhammad Hasibuan, Andy Wijaya Hidayat Hidayat Hutauruk, Rapat Piter Sony Imelda Mardayanti Irham Lubis Jayanti, Suci Etry Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika M Dian Andika Mangasi Sinurat Mangasi Sinurat Manurung , Carnelius Ricardo Musparina Mutiara Shauma Nalvin, Mahiya Anjani Nanda Lestari, Rizky Natasha, Nabilla Nirwana , Dilla Novi Punggahani Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya, Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rapat Piter Sony Hutauruk Rayhan, Mohammad Hafidz Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sabilla, Ella Sari , Dian Purnama Sari, Gansar Mayang Sari, Rani Puspita Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Siahaan, Rumiris Sibuea, Nurhalimah Sihaloho, Japenton Silalahi, Alistraja Dison Sinaga, Eka Mayastika Sinaga, M. Arian L. Sinurat, Mangasi Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suginam , Suginam Suwadi Suwadi Syafrizal, Rodi Syahputra, Andry Tampubolon, Manner Tiara Arinda Yomeini Margareth S Zalukhu, Rika Surianto Zulhamdi, Mhd