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All Journal Journal on Education Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jurnal Pasar Modal dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Riset Ilmu Ekonomi Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA45 MES Management Journal International Journal of Economics (IJEC) Journal Liaison Academia and Society International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies Management and Business Progress Economic Development Progress Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Fundamental and Applied Management Journal
Cai Cen, Cia
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch Sarwoto Sarwoto; Cia Cai Cen; Rika Surianto Zalukhu; Sri Murni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243881

Abstract

The number of MSMEs in Indonesia is very large, but the portion of credit financing to MSMEs is still very small when compared to the percentage of the number of MSMEs. Therefore, this study aims to analyze the effect of MSME customer motivation on credit decisions at PT Bank Syariah Indonesia through brand awareness as a moderating variable. This research is a quantitative descriptive study conducted on 250 MSME customers of PT Bank Syariah Indonesia, who have credit with current status and are willing to be respondents. Sampling method with accidental sampling. This study uses primary data collected by questionnaires distributed to respondents. Respondents' perceptions were measured using a Likert scale.  Research with SEM model, data processing with PLS 3.0 smart software. The results showed that motivation and brand awareness has a significant effect on MSME customer credit decisions at PT Bank Syariah Indonesia Tebing Tinggi branch. Brand awareness can be a moderating variable in the influence of motivation on credit decisions of MSME customers of PT Bank Syariah Indonesia Tebing Tinggi Branch.  The implication of this research is targeting the policy of increasing Islamic bank credit financing that is oriented towards brand awareness.
THE EFFECT OF FACILITIES AND RELIABILITY ON LOYALTY WITH PUBLIC TRUST AS PARTNERS BREEDING PT. CIOMAS ADISATWA SIANTAR AS AN INTERVENING VARIABLE Dian Purnama Sari; Gangsar Mayang Sari; Musparina; Rumiris Siahaan; Cia Cai Cen
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2181

Abstract

This research aims to determine the effect of facilities and reliability on loyalty and community trust as chicken rearing partners of Pt. Ciomas Animals Siantar as an Intervening Variable. The research method used is a quantitative method using the help of Smart PLS version 3.0 which was collected from the results of distributing questionnaires to 96 consumers of Café BO & Resto Tebing Tinggi. The analytical method used in this research is using instrument tests, namely validity and reliability tests. measurement model (outer model), namely validity test, reliability test, then the structural model (inner model) includes: coefficient of determination/r-square (r2), goodness of fit model and hypothesis testing with the t-statistic test and indirect effect test (indirect influence). The results of SPSS in this research are that the variable Facilities influences Trust, Reliability influences Trust, meaning that Facilities influences community loyalty, Reliability does not influence community loyalty, Trust influences community loyalty, trust can mediate the relationship between facilities and community loyalty, trust cannot mediate the relationship between reliability and community loyalty.
Analisis Pengaruh Digitalisasi Terhadap Kepuasan Kerja dan Implikasinya pada Kinerja Pegawai di Dinas Komunikasi dan Informatika Kabupaten Serdang Bedagai M Dian Andika; Andy Wijaya Hasibuan; Cia Cai Cen; Sarwoto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9541

Abstract

This study aims to analyze the influence of digitalization on job satisfaction and its implications for employee performance at the Communication and Informatics Office of Serdang Bedagai Regency. The sample in this study was 40 employees. The data analysis method used was the Structural Equation Model (SEM) based on Partial Least Squares (PLS). The analysis was conducted in three stages: the measurement model (outer model), the structural model (inner model), and hypothesis testing. The outer model was used to test the validity and reliability of indicators against latent variables. The inner model was used to examine the relationships between latent variables through the R² values. Hypothesis testing was conducted using a t-test to determine the significance of direct and indirect influences between variables. The results showed that digitalization significantly influenced job satisfaction and employee performance, but job satisfaction did not influence employee performance and was unable to mediate the relationship between digitalization and employee performance.
Digital Transformation of Human Resources and Employee Performance: The The Role of HR Analytics and Digital Leadership Siregar, Aisyah; Cahyadi, Willy; Cen, Cia Cai; Candrasa, Limega
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.242

Abstract

This study aims to examine the effect of Digital Human Resource Transformation on Employee Performance by incorporating HR Analytics as a mediating variable and Digital Leadership as a moderating variable within an integrated framework. A quantitative explanatory design was employed using a cross-sectional survey of 236 employees from organizations in North Sumatra, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct, indirect, and interaction effects. The results reveal that Digital HR Transformation significantly enhances HR Analytics, which in turn improves Employee Performance. Digital Leadership has a direct positive effect on performance and strengthens the relationship between HR Analytics and Employee Performance. Furthermore, HR Analytics partially mediates the relationship between Digital HR Transformation and Employee Performance, and this indirect effect becomes stronger under high levels of Digital Leadership. The findings highlight the importance of aligning digital HR systems, analytical capability, and leadership support to achieve sustainable employee performance. Organizations should complement digital HR investments with HR analytics development and digital leadership capability. This study is limited by its cross-sectional design and reliance on self-reported data from a single regional context, which may affect causal inference and generalizability.
Digital HR Practices and HR Innovation Driving Human Resource Management Transformation Siahaan, Rumiris; Cahyadi, Willy; Candrasa, Limega; Cen, Cia Cai
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.243

Abstract

Human Resource Management (HRM) transformation has become a strategic priority in regions facing digital disruption and economic restructuring. In North Sumatra, organizations encounter uneven digital readiness and workforce capability challenges, necessitating integrated HR approaches to enhance both organizational and regional performance. This study aims to examine the effects of digital HR practices and talent development on HRM transformation, to test the mediating role of HR innovation, and to assess the impact of HRM transformation on regional economic performance. A quantitative explanatory design was employed using a cross-sectional survey of 187 organizations across public, private, and MSME sectors in North Sumatra. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping (5,000 resamples).  The results indicate that digital HR practices (β = 0.312, p < 0.001) and talent development (β = 0.284, p < 0.001) significantly influence HRM transformation. HR innovation emerged as the strongest predictor (β = 0.337, p < 0.001) and partially mediated these relationships. Furthermore, HRM transformation has a strong positive effect on regional economic performance (β = 0.686, p < 0.001), with the model explaining substantial variance (R² = 0.61 for HRM transformation; R² = 0.47 for regional performance). The study concludes that HRM transformation in developing regions is driven by the integration of digital HR practices, talent development, and HR innovation. It extends digital HRM literature by demonstrating that HR transformation contributes not only to organizational effectiveness but also to regional economic competitiveness.
STRATEGI MANAJEMEN KEUANGAN UNTUK PENGEMBANGAN USAHA TERNAK LELE DI DESA KUTA BARU KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Gansar Mayang Sari; Carnelius Ricardo Manurung; Andy Wijaya Hasibuan; Japenton Sihaloho; Sa'i Fadila; Christinna Chen; Andry Syahputra; Suwadi Suwadi; Rumiris Siahaan; Rapat Piter Sony Hutauruk; Cia Cai Cen; Suci Etry Jayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40415

Abstract

Manajemen keuangan yang baik adalah elemen penting untuk keberhasilan dan kelangsungan suatu usaha. Manajemen keuangan yang tepat dapat membantu: Mengelola anggaran bisnis dengan baik, Memastikan perusahaan beroperasi dengan cara yang paling menguntungkan, Mengurangi biaya dan meningkatkan efisiensi, Meminimalkan risiko kebangkrutan, Menghindari masalah likuiditas dan utang yang tidak terkelola. Budidaya ikan lele telah menjadi salah satu usaha utama masyarakat Desa Kuta Baru. Namun, masih banyak peternak yang mengalami kendala dalam manajemen keuangan usaha mereka. Dengan memperkuat keterampilan manajemen keuangan, para peternak dapat lebih efisien dalam mengelola usaha, mengurangi risiko kerugian, dan meningkatkan keuntungan. Program ini bertujuan untuk memberikan pengetahuan dasar mengenai manajemen keuangan, termasuk pencatatan keuangan, pengelolaan arus kas, dan perencanaan keuangan yang lebih baik.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Rani Puspita Sari; Richad Gultom; Nabilla Natasha; Khofifah Khofifah; Septian Arisandi; Hidayat Hidayat; Mangasi Sinurat; Cia Cai Cen; Eka Mayastika Sinaga; Nursaimatussadiya Nursaimatussadiya; Bobby Hartanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andry Syahputra Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Cahyadi, Willy Candrasa, Limega Carnelius Ricardo Manurung Christinna Chen Dian Purnama Sari Dio Wiranda Dirhamsyah Eka Mainanda Putri Eka Mayastika Sinaga Erwin Nuryana Faisal Fachry Abda El Rahman Febri Andriyani Ferdinand Simanjuntak Fery Tanjung, Ahmad Fitrianingsih, Fitrianingsih Gangsar Mayang Sari Gansar Mayang Sari Hafiz Nurdiansyah Hidayat Hidayat Imelda Mardayanti Irham Lubis Japenton Sihaloho Khairunissa, Liandra Khairunnisa, Liandra Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika Mangasi Sinurat Mangasi Sinurat Mangasi Sinurat Musparina Mutiara Shauma Nabilla Natasha Nalvin, Mahiya Anjani Nanda Lestari, Rizky Nirwana , Dilla Novi Punggahani Nurhayati Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rani Puspita Sari Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Richad Gultom Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sa'i Fadila Sabilla, Ella Sari , Dian Purnama Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Septian Arisandi Siahaan, Rumiris Sianturi, Ronald Hasudungan Sibuea, Nurhalimah Silalahi, Alistraja Dison Sinaga, M. Arian L. Siregar, Aisyah Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suci Etry Jayanti Suginam , Suginam Sukamto, Ika Sumiyarsi Suwadi Suwadi Syafrizal, Rodi Tampubolon, Manner Tiara Arinda Willy Cahyadi Yomeini Margareth S Zalukhu, Rika Surianto