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Analisis return on assets (ROA) dan economic value added (EVA) dalam menilai kinerja keuangan Palupi Permata Rahmi; Asti Nur Aryanti; Budi S Purnomo; Imas Purnamasari
JURNAL MANAJEMEN Vol 14, No 4 (2022): Desember
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i4.12270

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja keuangan pada PT Bank Rakyat Indonesia Tbk selama 5 tahun sejak tahun 2016 sampai dengan 2021 dengan menggunakan metode EVA dan ROA. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survey/descriptive research, yaitu penelitian yang hanya mengembangkan konsep dan menghimpun fakta tetapi tidak menguji hipotesis, Penelitian deskriptif dengan analisa kuantitatif yang menggunakan variabel berupa Return On Asset (ROA) dan Economic Value Added (EVA). Prosedur pengumpulan data melalui metode dokumentasi terhadap laporan keuangan PT Bank Rakyat Indonesia Tbk dan studi pustaka. Berdasarkan hasil analisis ROA periode tahun 2016-2021 menunjukkan PT Bank Rakyat Indonesia Tbk memiliki kinerja keuangan baik dan sehat, hal ini ditandai dengan hasil ROA 1,5 yang berarti perusahaan efisien dalam menggunakan sumber daya yang ada di perusahaan. Hasil Analisis EVA menunjukkan kinerja keuangan yang berfluktuasi, Hal ini ditandai dengan hasil EVA positif pada tahun 2018, 2020 dan 2021 yang berarti manajemen perusahaan telah mampu menciptakan nilai tambah ekonomis perusahaan. Sedangkan pada tahun 2016, 2017, dan 2019 PT Bank Rakyat Indonesia Tbk memiliki nilai EVA negative (EVA 0) hal ini menandakan PT Bank Rakyat Indonesia Tbk belum mampu menciptakan nilai tambah ekonomis perusahaan.
Industri kreatif unggul melalui strategi inovasi dan pentahelix collaboration: langkah pemulihan bisnis di covid19 Asti Nur Aryanti; Palupi Permata Rahmi; Suryana Suryana; Heny Hendrayati; Agus Rahayu
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 1 (2023): Februari
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.12513

Abstract

Artikel ini bertujuan untuk membuat kerangka pemetaan strategi inovasi dan pemetaan peranan stakeholder dalam pentahelix collaboration. Metode penelitian yang digunakan adalah metode kualitatif dengan analisis deskriptif. Pengambilan data dilakukan melalui in depth interview kepada pelaku bisnis di industri kreatif unggulan dan melalui studi pustaka. Hasil penelitian menunjukan bahwa dalam hal strategi pemasaran inovasi dalam pemahaman teknik promosi melalui media online masih lemah sehingga sangat bergantung kepada pemasaran secara offline di toko/gerai. Selain itu, pelaku usaha tidak melakukan riset awal sebelum melakukan inovasi produk sehingga produk yang dipasarkan belum tentu diterima konsumen. Strategi inovasi organisasi di industri ini juga belum optimal dimana para pelaku usaha tidak memperhatikan dengan baik tujuan bisnis yang dijalankanya sehingga pengelolaan organisasi seperti struktur organisasi dan pembagian tugas tidak sesuai. Dalam prosesnya, para aktor yang terlibat dalam kolaborasi pentahelix akademisi (A), bisnis (B),Community (C), Goverment (G) dan media (M)) memiliki kapasitas dalam penentuan strategi inovasi yang berkaitan dengan inovasi produk, proses, pemasaran, inovasi organisasi dan dapat mengembangkan strategi dengan menjalin kerjasama bersama aktor lainnya. Akademisi memiliki peran sebagai konseptor. Bisnis bertindak sebagai enabler. Community sebagai akselerator. Government beperan sebagai regulator. Media sebagai fasilitator yang menjembatani industry dengan khalayak masayarakat.
Digital innovation strategy for creative industries: responding to competition challenges in the digital age Asti Nur Aryanti; Suryana Suryana; Heny Hendrayati; Palupi Permata Rahmi; Fanji Wijaya; Listri Herlina
INOVASI Vol 19, No 2 (2023): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.13604

Abstract

The creative industries should be able to keep up with competitors' strategies to survive in the contemporary business environment. The depth of the digital touch in every company operation encourages business people to adapt it while developing new products. The purpose of this study was to present an overview of the digital-based innovation strategies employed by the leading creative industries in Bandung. Using a descriptive analysis strategy, the research method employed was qualitative. Techniques for data collection included literature reviews, field investigations, questionnaires, and in-depth interviews. The study's findings demonstrated that strategies for digital-based innovation were not conducted to their full potential. In this particular industry, there was insufficient growth of digitally based products and services, limited responsiveness to digital solutions provided by competitors, a lack of differentiation from competitors, relatively few platforms for digitally based products that were different from competitors, and poor product development. There were no newly developed digital products on the market. In addition, only the process innovation strategy received a positive response regarding the dimensions of a digital-based innovation strategy, even though most were still far from the digitalization process. However, digital implementation was absent from the organization's marketing and product innovation strategies, making them appear inefficient.
Business performance of MSMES in terms of entrepreneurial competencies and entrepreneurial orientation Palupi Permata Rahmi; Suryana Suryana; Heny Hendrayati; Asti Nur Aryanti; Listri Herlina
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 3 (2023): Agustus
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.13607

Abstract

This study aims to analyse the effect of entrepreneurial competencies and entrepreneurial orientation on business performance in the MSMEs Sub-Sector of Creative Industry in Bandung City. By distributing questionnaires to all respondents, the data sample is collected from 50 MSMEs. Quantities research method with SPSS analytical tool was used in this study. The results of this study indicate that entrepreneurial competencies partially affect business performance. Meanwhile, the entrepreneurial orientation variable partially influences business performance. Simultaneously, entrepreneurial competencies and entrepreneurial orientation affect business performance. The results of this research can be expected to contribute to the study of strategies and policies for the development of competencies and entrepreneurial orientation of MSMEs.
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Produk Yamaha N-Max (Studi : Yamaha Istana Motor Kuningan) Mohamad Ilham Nurul Kamalin; Palupi Permata Rahmi, S.P., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1262

Abstract

In the past, motorcycles were included in secondary goods, but in the present era, motorcycles are included in primary goods. This is because motorbikes are a necessity that must be met and must be owned by every individual. Primary needs are the basic needs needed by humans. While the secondary needs are the needs to complement the primary needs themselves. Tertiary needs in general are needs that are fulfilled to express the social status of the individual. This study aims to determine the effect of price and product quality on buying interest in Yamaha N-Max products at Yamaha Istana Motor Kuningan. The population in this study is infinite and 96 respondents as a sample using Non-Probability Sampling with Purposive Sampling technique. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. The results of the descriptive analysis show that the purchase intention is not good, the price is not good, and the quality of the product is considered not good. Based on the results of partial hypothesis testing (t test) shows that price has an effect on buying interest, product quality also has a partial effect on buying interest. The contribution of the variable Price and Product Quality is 39.3% and 17.3% and the remaining 43.4% is influenced by other factors. Simultaneously Price and Product Quality influence Purchasing Decisions, have a strong relationship and contribute 77.8%.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang pada Kerupuk Rambak NSR Bandung Muhamad Sidik Ramdhan; Palupi Permataa Rahmi SP., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1264

Abstract

Competition in the business world has recently experienced very rapid development in line with developments in the globalization era. This can be seen from the increasing level of competition in the business world in marketing its products and services to consumers. Business people compete in marketing their products to be known and in demand by their consumers. This study aims to determine the effect of product quality and price on the intention to repurchase Crackers Rambak NSR Bandung. The research method used is descriptive and verification methods with a quantitative approach. The sampling technique used in this research uses probability sampling with simple random sampling technique with the study population consisting of 100 respondents determined using the slovin formula. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Repurchase intention is descriptively considered not good, descriptive quality is considered not good and price is considered not good. The results of the verification analysis of Product Quality on Repurchase Intention have a strong correlation, a determination value of 21.3% and Price has an effect on Repurchase Intention. Product Quality on Repurchase Interest has a very strong correlation value. The determination value is 51.7% and product quality affects purchase intention. Simultaneously Product Quality and Price affect Repurchase Intention, have a strong relationship and contribute 70.0%.
Pengaruh Beban Kerja, Kompensasi, dan Motivasi terhadap Kinerja Karyawan PT Fastrata Buana Divisi Penjualan Cabang Bandung Inanda Pranesty; Palupi Permata Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2123

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi pengaruh beban kerja, kompensasi, dan motivasi terhadap kinerja karyawan di PT Fastrata Buana Divisi Penjualan Cabang Bandung. Metode kuantitatif dengan pendekatan deskriptif dan verifikatif digunakan dalam penelitian ini. Pengumpulan data dilakukan melalui dua sumber, yaitu kuesioner untuk data primer dan data sekunder dari perusahaan itu sendiri. Sebanyak 45 karyawan dijadikan sampel dengan metode sampel jenuh. Penganalisisan data mencakup beragam metode statistik, seperti analisis yang bersifat deskriptif, verifikatif, koefisien determinasi, dan pengujian hipotesis, baik secara individu (parsial) maupun bersamaan (simultan). Proses ini dilakukan dengan memanfaatkan perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa beban kerja, kompensasi, dan motivasi masing-masing memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, secara bersama-sama, beban kerja, kompensasi, dan motivasi juga memberikan pengaruh positif dan signifikan terhadap kinerja karyawan.
PEMASARAN KEWIRAUSAHAAN DAN KINERJA PEMASARAN UKM MAKANAN DAN MINUMAN DI JAWA BARAT Dadan Abdul Aziz Mubarok; Palupi Permata Rahmi; Siti Sarah
ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i1.2530

Abstract

This study aims to determine and analyse the effect of entrepreneurial marketing on the marketing performance of small and medium enterprises (SMEs) in the food and beverage sector in West Java Province. The background of the research is that marketing activities as a core of SME activity have not yet optimally contributed to the achievement of marketing performance. The research method by means of explorative research. Entrepreneurial marketing is measured by customer focus, value creation through the network, and closeness to market. Marketing performance is measured by profitability, sales growth and market share. Research variables were measured using a scale of 1- 7. The study population was small and medium enterprises food and beverage sector located in West Java. The research sample of 102 SMEs. Research instruments using a questionnaire. Data analysis using PLS SEM. The results showed that the food and beverage sector SMEs have not been able to apply entrepreneurial marketing so that marketing performance as a benchmark for the success of the marketing strategies and programs implemented has not been able to be achieved by the food and beverage sector SMEs. Data analysis with PLS SEM shows that entrepreneurial marketing influences the achievement of marketing performance in SMEs. The implication of the results of the study explains that entrepreneurial marketing is expected to be a guideline for SMEs marketing strategies and programs to be more focused and value creation through network able to support marketing activities that are carried out closer to the target market and its customers.
PENGARUH STRUKTUR MODAL, PROFITABILITAS DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PT ASTRA INTERNATIONAL Tbk PERIODE TAHUN 2010-2020 Palupi Permata Rahmi; Rini Oktapiani
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 4, No 1 (2021): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v4i1.1245

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Struktur Modal, Profitabilitas dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Pada PT Astra International Tbk Periode 2010-2020. Metode yang digunakan adalah metode deskriptif dan verifikatif. Metode penentuan sampel dengan metode purposive sampling, dengan beberapa kriteria yang telah ditentukan maka jumlah sampel adalah sebanyak 1 perusahaan manufaktur yaitu PT Astra International Tbk. Data penelitian merupakan data sekunder diperoleh dari www.idx.co.id tahun 2010 sampai dengan tahun 2020. Teknik analisis data yang digunakan untuk menjawab masalah Struktur Modal, Pertumbuhan Perusahaan, profitabilitas dan Nilai perusahaan menggunakan analisis deskriptif dan verifikatif dengan menggunakan analisis regresi berganda. Hasil penelitian ini menyatakan bahwa (1) Secara parsial, Struktur Modal (DER) berpengaruh terhadap Nilai Perusahaan. (2) Secara parsial, Profitabilitas (ROE) berpengaruh terhadap Nilai Perusahaan. (3) Secara parsial, Pertumbuhan Perusahaan (Growth) berpengaruh terhadap Nilai Perusahaan. (4) Secara simultan, Struktur Modal (DER), Profitabilitas (ROE) dan Pertumbuhan Perusahaan (Growth) secara bersama-sama berpengaruh signifikan terhadap Nilai Perusahaan. 
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan di PT. Indoneptune Net Manufacturing Kabupaten Bandung Rico Waskito Nugraha; Palupi Permata Rahmi
Syntax Idea 3024-303
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i7.3870

Abstract

Beban kerja dan stres kerja seringkali terjadi di lingkungan kerja dan berpotensi mempengaruhi kinerja karyawan. PT. Indoneptune Net Manufacturing adalah perusahaan pertama di Indonesia yang bergerak dalam bidang pembuatan jala atau jaring ikan. Namun, dalam beberapa tahun terakhir target produksi tidak tercapai. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan stress kerja terhadap kinerja karyawan di PT. Indoneptune Net Manufacturing Kabupaten Bandung baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data primer dikumpulkan menggunakan kuesioner sedangkan data sekunder didapat melalui dokumentasi dan studi pustaka. Sampel dalam penelitian ini berjumlah 99 orang karyawan bagian produksi ringrope di PT. Indoneptune Net Manufacturing. Analisis data dilakukan secara deskriptif dan verifikatif. Hasil penelitian menunjukkan target pekerjaan dan standar pekerjaan menjadi penyebab utama beban kerja dengan kategori “Buruk”. Sementara itu, stres kerja dipengaruhi oleh beban kerja yang besar dan sikap pemimpin dengan kategori “Cukup Baik”. Hasil uji verifikatif menunjukkan tidak terdapat pengaruh signifikan dari beban kerja terhadap kinerja. Sementara itu, stres kerja memiliki pengaruh signifikan terhadap kinerja karyawan. Secara simultan, terdapat pengaruh beban kerja dan stress kerja terhadap kinerja karyawan di PT. Indoneptune Net Manufacturing