Article Per Year (5 Year)
p-Index From 2020 - 2025
6.754
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Vokasi Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Information System, Applied, Management, Accounting and Research Syntax Idea Bisman (Bisnis dan Manajemen): The Journal of Business and Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis JUDICIOUS: Journal of Management International Journal of Business, Management and Economics International Journal of Community Service & Engagement ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Manajemen, Akuntansi, Ekonomi Journal of Business and Management Inaba INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Palupi Permata Rahmi
Universitas Indoonesia Membangun
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
The Influence of Brand Image, Product Quality, and Price on Purchasing Decisions of Y.O.U Sunscreen Apriyanti, Apriyanti; Rahmi, Palupi Permata
International Journal of Community Service & Engagement Vol. 6 No. 1 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i1.2658

Abstract

This study aims to analyze the influence of brand image, product quality, and price on purchasing decisions of Y.O.U sunscreen. The research method used is a quantitative approach with probability sampling techniques through simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that brand image and product quality have a positive and significant influence on purchasing decisions, while price has a negative influence on purchasing decisions.    
Pengaruh Komunikasi Interpersonal, Motivasi Kerja, dan Pengembangan Karir terhadap Kinerja Pegawai Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Bandung Salfa, Ghaitsa Zahira; Muttaqin, Ridlwan; Rahmi, Palupi Permata
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3553

Abstract

This study aims to determine the effect of interpersonal communication, work motivation, and career development on employee performance at the Bandung Regency Civil Service and Human Resources Development Agency (BKPSDM). This study was conducted using a quantitative method with a descriptive and verification approach. The questionnaire was distributed to 60 respondents who were samples from a total population of 60 people. The sample in this study was selected using a saturated sampling method. The collected data were analyzed using various statistical methods, including: descriptive analysis, verification, coefficient of determination, and partial and simultaneous hypothesis testing using SPSS software version 26. This study shows that interpersonal communication has a positive and significant impact on employee performance, work motivation has a positive and significant impact on employee performance, while career development does not affect employee performance. However, overall interpersonal communication, work motivation, and career development have a positive and significant effect on employee performance.
Industri kreatif unggul melalui strategi inovasi dan pentahelix collaboration: langkah pemulihan bisnis di covid19 Asti Nur Aryanti; Palupi Permata Rahmi; Suryana; Heny Hendrayati; Agus Rahayu
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 1 (2023): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.2469

Abstract

Artikel ini bertujuan untuk membuat kerangka pemetaan strategi inovasi dan pemetaan peranan stakeholder dalam pentahelix collaboration. Metode penelitian yang digunakan adalah metode kualitatif dengan analisis deskriptif. Pengambilan data dilakukan melalui in depth interview kepada pelaku bisnis di industri kreatif unggulan dan melalui studi pustaka. Hasil penelitian menunjukan bahwa dalam hal strategi pemasaran inovasi dalam pemahaman teknik promosi melalui media online masih lemah sehingga sangat bergantung kepada pemasaran secara offline di toko/gerai. Selain itu, pelaku usaha tidak melakukan riset awal sebelum melakukan inovasi produk sehingga produk yang dipasarkan belum tentu diterima konsumen. Strategi inovasi organisasi di industri ini juga belum optimal dimana para pelaku usaha tidak memperhatikan dengan baik tujuan bisnis yang dijalankanya sehingga pengelolaan organisasi seperti struktur organisasi dan pembagian tugas tidak sesuai. Dalam prosesnya, para aktor yang terlibat dalam kolaborasi pentahelix akademisi (A), bisnis (B),Community (C), Goverment (G) dan media (M)) memiliki kapasitas dalam penentuan strategi inovasi yang berkaitan dengan inovasi produk, proses, pemasaran, inovasi organisasi dan dapat mengembangkan strategi dengan menjalin kerjasama bersama aktor lainnya. Akademisi memiliki peran sebagai konseptor. Bisnis bertindak sebagai enabler. Community sebagai akselerator. Government beperan sebagai regulator. Media sebagai fasilitator yang menjembatani industry dengan khalayak masayarakat
Digital innovation strategy for creative industries: responding to competition challenges in the digital age Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Rahmi, Palupi Permata; Wijaya, Fanji; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2955

Abstract

The creative industries should be able to keep up with competitors' strategies to survive in the contemporary business environment. The depth of the digital touch in every company operation encourages business people to adapt it while developing new products. The purpose of this study was to present an overview of the digital-based innovation strategies employed by the leading creative industries in Bandung. Using a descriptive analysis strategy, the research method employed was qualitative. Techniques for data collection included literature reviews, field investigations, questionnaires, and in-depth interviews. The study's findings demonstrated that strategies for digital-based innovation were not conducted to their full potential. In this particular industry, there was insufficient growth of digitally based products and services, limited responsiveness to digital solutions provided by competitors, a lack of differentiation from competitors, relatively few platforms for digitally based products that were different from competitors, and poor product development. There were no newly developed digital products on the market. In addition, only the process innovation strategy received a positive response regarding the dimensions of a digital-based innovation strategy, even though most were still far from the digitalization process. However, digital implementation was absent from the organization's marketing and product innovation strategies, making them appear inefficient
Business performance of MSMES in terms of entrepreneurial competencies and entrepreneurial orientation Rahmi, Palupi Permata; Suryana, Suryana; Hendrayati, Heny; Aryanti, Asti Nur; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2973

Abstract

This study aims to analyse the effect of entrepreneurial competencies and entrepreneurial orientation on business performance in the MSMEs Sub-Sector of Creative Industry in Bandung City. By distributing questionnaires to all respondents, the data sample is collected from 50 MSMEs. Quantities research method with SPSS analytical tool was used in this study. The results of this study indicate that entrepreneurial competencies partially affect business performance. Meanwhile, the entrepreneurial orientation variable partially influences business performance. Simultaneously, entrepreneurial competencies and entrepreneurial orientation affect business performance. The results of this research can be expected to contribute to the study of strategies and policies for the development of competencies and entrepreneurial orientation of MSMEs
The Influence of Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on Share Prices at PT Indofarma Tbk Budi, Andri Setia; Rahmi, Palupi Permata; Karamang, Ezra
International Journal of Business, Management and Economics Vol. 5 No. 1 (2024): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v5i1.1676

Abstract

This research aims to analyze the influence of the Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on the Share Prices of PT Indofarma Tbk for the 2012-2022 period. The independent variables used are Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA), while the dependent variable is Share Prices. These data were then analyzed using the multiple linear regression method involving the t statistical test (partial), the f statistical test (simultaneous), and the coefficient of determination test. The research results show that the Current Ratio (CR) and Return on Assets (ROA) partially have a positive and significant effect on Share Prices. Debt to Equity Ratio (DER) partially has a negative and significant impact on Share Prices. Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) simultaneously have a positive and significant effect on Share Prices. The contribution of the independent variables (Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) to Share Prices reached 68.6%.
Pengaruh Price Bundling dan Variasi Menu Terhadap Minat Beli Ulang Mixue di Kota Bandung Zena, Muhammad; Rahmi, Palupi Permata
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1412

Abstract

Persaingan ketat dalam industri minuman kekinian menuntut strategi pemasaran yang efektif untuk mempertahankan loyalitas konsumen. Meskipun banyak penelitian tentang faktor-faktor yang mempengaruhi minat beli ulang, studi yang secara spesifik menganalisis pengaruh price bundling dan variasi menu dalam konteks brand minuman kekinian di Indonesia masih terbatas. Penelitian ini mengkaji pengaruh price bundling dan variasi menu terhadap minat beli ulang konsumen Mixue di Kota Bandung. Penelitian dilakukan terhadap 100 responden yang ditentukan melalui rumus Slovin dengan teknik purposive sampling. Analisis data menggunakan regresi berganda dengan bantuan SPSS, mencakup uji validitas, reliabilitas, asumsi klasik, dan uji hipotesis. Hasil penelitian menunjukkan bahwa kedua variabel independen berpengaruh signifikan, baik parsial maupun simultan, terhadap minat beli ulang dengan koefisien determinasi sebesar 65,4%. Temuan ini menegaskan pentingnya strategi pemasaran adaptif dalam meningkatkan loyalitas pelanggan di sektor minuman kekinian, dimana kombinasi strategi harga dan diversifikasi produk memiliki peranan yang sangat penting
Enhancing digital competence and entrepreneurial orientation in vocational education: Innovations for SMEs in West Java's fashion industry Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul; Mulyadi, Hari; Christianingrum, Christianingrum; Rahmi, Palupi Permata; Permata, Shintia; Saputra, Jumadil
Jurnal Pendidikan Vokasi Vol. 14 No. 3 (2024): November
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v14i3.72376

Abstract

The creative economy is vital for Indonesia's economic growth, especially during a global slowdown. It boosts employment and export values, with culinary, crafts, and fashion leading the way. In 2022, fashion, culinary, and crafts had the highest export values. West  Java is a standout province in this industry. The UMKM Juara program aims to expand markets and digitalize MSMEs. Technology and digital tools are reshaping the business landscape, and the creative industry must embrace these advancements to succeed financially. The purpose of this study was to investigate the effect of digital innovation on business success as a mediator between digital entrepreneurship competence and digital entrepreneurship orientation. The methodology employed was descriptive verification with a quantitative approach. Data were collected using questionnaires. The sampling technique employed was non-probability sampling with purposive sampling, yielding a sample of 306 West Java UMKM Juara in the Fashion Subsector. SEM-AMOS was used to analyze the data in this research. The research findings revealed that digital entrepreneurship competence had a direct and positive effect on business success. Likewise, digital entrepreneurship orientation had a positive effect on business success. Digital innovation mediated digital entrepreneurship competence towards business success. However, digital innovation did not mediate digital entrepreneurship orientation on Business Success.  This findings can be used to improve vocational education curricula or strengthen training programs related to developing digital competencies among learners.
Model Peningkatan Kinerja UMKM melalui Inovasi Digital Marketing pada UMKM Kuliner di Kota Bandung Provinsi Jawa Barat Rahmi, Palupi Permata; Hendar, Hendar
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.50117

Abstract

Penelitian ini mengungkap kontribusi utama berupa peran mediasi inovasi digital marketing dalam memperkuat pengaruh orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM kuliner di Kota Bandung. Dengan menggunakan explanatory research dan PLS-SEM pada 100 pelaku UMKM Kuliner. Hasil temuan menunjukkan bahwa orientasi pelanggan dan orientasi pesaing memiliki pengaruh positif dan signifikan terhadap kinerja UMKM kuliner di Kota Bandung. Inovasi digital marketing berpengaruh positif dan signifikan terhadap peningkatan kinerja UMKM. Orientasi pelanggan dan orientasi pesaing berpengaruh positif dan signifikan terhadap inovasi digital marketing. Inovasi digital marketing berperan sebagai mediasi yang memperkuat pengaruh antara orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM. Secara praktis, hasil ini mendorong pelaku UMKM untuk secara sistematis meningkatkan pemahaman kebutuhan pelanggan dan pemantauan pesaing, serta mempercepat adopsi solusi digital dalam promosi dan layanan. Bagi pemerintah daerah dan lembaga pendamping, penelitian ini merekomendasikan penyelenggaraan pelatihan digital marketing yang terintegrasi dengan market intelligence untuk memperkuat daya saing dan pertumbuhan UMKM kuliner.
Pengaruh Brand Image dan Harga terhadap Minat Beli Konsumen poduk Bata di Sosial Media Instagram Razi, Fahmi Fakhrur; Rahmi, Palupi Permata; Utami, Widyastuti Nurmalia; Aryanti, Asti Nur
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51636

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap minat beli konsumen pada produk Bata di media sosial Instagram. Metode yang digunakan adalah pendekatan kuantitatif melalui kuesioner kepada pengguna Instagram yang mengenal merek Bata. Hasil menunjukkan bahwa brand image memiliki pengaruh signifikan terhadap minat beli, sedangkan harga berpengaruh moderat. Dengan hasil penelitian dan analisis data mengenai Brand Image dan Harga terhadap minat beli dapat ditarik kesimpulan yaitu, Secara Parsial Variabel Brand Image (X1) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Parsial Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Simulta Variabek Brand Image (X1) dan Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.
Co-Authors Abdul Aziz, Dadan Agriawan, Azmi Agus Rahayu Anjarsari, Dyah Apriyanti Apriyanti Asti Aldila Dewiyani Asti Nur Aryanti Ayu Rahayu Berkam, Denis Budi S Purnomo Budi, Andri Setia Chairul Furqon, Chairul Christianingrum Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Diah Febriyanti E Landitha Karunia Antika Eka Septiarini Eneng Riskayani Erna Herlinawati Fanji Wijaya Febriyanti, Diah Firgiawati Sandra, Herlia Gurawan Dayona Ismail Hari Mulyadi, Hari Hendar Hendar, Hendar Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Imas Purnamasari Inanda Pranesty Karamang, Ezra Karunia Antika, E Landitha Listi Herlina Listri Herlina Masripah, Resti Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Muttaqin, Ridlwan Nabila, Reza Afra Novitasary, Shanty Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Oktavia Lestari, Tania Permata, Shintia Rama Chandra Jaya Ratna Winandi Ratna Winandi Razi, Fahmi Fakhrur Rico Waskito Nugraha Rini Oktapiani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Rizki Prasetia, Eza Rofi Rofaida Salfa, Ghaitsa Zahira Santi Susila Nengsih Saputra, Jumadil Setiawan, Rizky Kurnia Setyawan, Putri Jasmine Aprilia Siti Sarah Surachman Surjaatmadja Surachman Surjaatmadja Suryana Suryana Suryana Suryana Suryana Suryana Suryana Susila Nengsih, Santi Syamsul Hadi Senen, Syamsul Hadi Utami, Widyastuti Nurmalia Waskito Nugraha, Rico Yoyo Sudaryo Zena, Muhammad