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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PRODUK MS GLOW DI KOTA PEKANBARU Putri Yuliana Lusi; Aida Nursanti Aida Nursanti; Taufiqurrahman Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of product quality and price onpurchasing decisions through interest in buying MS Glow products in the city ofPelabaru. The population in this study was the entire Pekanbaru community whoknew, had used or were currently using Ms Glow products, both men and women,totaling 140 people.Primary data was collected by using a questionnaire as aninstrument to prove the results of the study, to test the hypothesis in this studyusing path analysis (path analysis) with the help of the SPSS program. Thesampling technique that has been selected is the Non-Probality Samplingtechnique where sampling is carried out on the basis of certain objectives orconsiderations.The results of this study indicate that: 1) there is a positive andsignificant effect of product quality on interest in buying MS Glow products in thecity of Pekenbaru, 2) there is a positive and significant effect on price on interestin buying MS Glow products in the city of Pekanbaru, 3) there is a positiveinfluence and significant product quality on purchasing decisions for MS Glowproducts in the city of Pekanbaru, 4) there is a positive and significant influenceon price on purchasing decisions for MS Glow products in Pekanbaru City, 5)there is a positive and significant influence on buying interest on purchasingdecisions for MS Glow products in Pekanbaru City, 6 ) there is a positive andsignificant effect of product quality on purchasing decisions through buyinginterest as an intervening variable for MS Glow products in the city of Pekanbaru,7) there is a positive and significant influence on price on purchasing decisionsthrough buying interest as an intervening variable for MS Glow products in thecity of Pekanbaru. Keywords: Product Quality, Price, Purchase Interest, and Purchase Decision.
ANALISIS TINGKAT KEPUASAN PELANGGAN SHOPEE TERHADAP E-SERVICE QUALITY DI KOTA PEKANBARU Sartika Dewi; Taufiqurrahman Taufiqurrahman; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to analyze the level of customer satisfaction with the e-ServiceQuality provided by Shopee and to find out which Shopee service attributes needto be prioritized to improve and meet customer satisfaction. The variables used inthis study are the dimensions of e-Service Quality, which consist of; efficiency,system availability, fulfillment, privacy, responsiveness, compensation, andcontacts. The method chosen in this research is the Customer Satisfaction Index(CSI) method, the e-Service Quality method, and the Importance PerformanceAnalysis (IPA) method. This research was conducted on Shopee users who live inPekanbaru City, with a total sample of 120 respondents using a purposivesampling method. Testing and data processing was carried out with the help ofSPSS 21 and Ms. Excel. The results showed that the overall Shopee customersatisfaction index in Pekanbaru City based on the CSI calculation was "satisfied"with a value of 72.97%. Based on the overall e-Servqual calculation -0.32, whichmeans that the service quality from Shopee as a whole is not maximized. Based onthe results of the IPA calculation, 3 attributes need to be prioritized forimprovement or improvement (quadrant I). 10 attributes that need to bemaintained (quadrant II), 10 attributes that have low priority by the user(quadrant III), and 1 attribute that can be removed (quadrant IV). Keywords: Customer Satisfaction, e-Service Quality, Customer Satisfaction Index(CSI), Importance Performance Analysis (IPA)
OPERASI PENINDAKAN OBAT TRADISIONAL TANPA IZIN EDAR OLEH BADAN PENGAWAS OBAT DAN MAKANAN DALAM PERSPEKTIF HUKUM PERLINDUNGAN KONSUMEN Taufiqurrahman Taufiqurrahman; Busyra Azheri; Rembrandt Rembrandt
UNES Law Review Vol. 5 No. 4 (2023): UNES LAW REVIEW (Juni 2023)
Publisher : LPPM Universitas Ekasakti Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/unesrev.v5i4.670

Abstract

Rapid economic development has created various goods and/or services that can be used and consumed. With the increasing variety of goods and/or services in circulation, and supported by advances in information technology, the distribution is increasingly expanding across national boundaries. So this is also a new demand for the government to oversee the distribution of products that are widely circulated in the market, especially in the health sector. One of the important human needs and cannot be left behind in daily activities is medicine. People's fear of the negative stigma of using modern medicine increases people's desire to seek alternatives to traditional medicine. However, there are many distributions of traditional medicines without a Distribution Permit (TIE) from the Center for Drug and Food Control (BBPOM) in Pekanbaru. Based on this, the researcher examines 1) What is BPOM's responsibility for the circulation of medicinal products without distribution permits in the community. 2) What is the legal protection for consumers who use medicinal products without a Distribution Permit from BPOM. Writing this thesis using the approach empirical juridical. From the results of the study, it was found that the most cases were found at Licensed Drug Stores (TOB) facilities. There are 2 (two) responsibilities of BPOM in conducting supervision, namely: pre-market andpost-market, both are supported by the Drug and Food Control System (SisPOM). The form of legal protection by BPOM is preventive and repressive efforts. Establishing a distribution permit is a preventive action taken by BPOM in carrying out aspects of security, comfort and safety for consumers. Repressive protection, namely by carrying out enforcement operations or spot checks on various drug distribution facilities. Furthermore, if a dispute occurs, it will be resolved through the courts and out of court.
Perkembangan Teknologi E-Business Terhadap Globalisasi Modern Pada Saat Ini Embun Febryanti Panggabean; Hesty Ananta Yunas; Taufiqurrahman Taufiqurrahman; Nurbaiti Nurbaiti
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.284

Abstract

Current technological advances reflect significant changes from the previous technological era to the present. Especially, internet development has become a trend among local and international communities. For example, e-business is in the spotlight because it makes things easier and gives business entities a lighter burden, especially for those who have the ambition to achieve success. E-business not only increases marketing networks, but also increases employee productivity within the company. Information technology provides the ability to initiate business creativity and innovation quickly and efficiently. It is important for businesses to see new opportunities amidst continued development, with the key to success returning to motivation and innovation, thereby creating technology that is always up to date.
Implementasi Supervisi Akademik Dengan Teknik Coaching Dalam Meningkatkan Mutu Pembelajaran Sisean Baga; Taufiqurrahman Taufiqurrahman; Fuat Alfauzi; Winda A. Cahyaningrum
Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika Vol. 1 No. 3 (2024): September : Katalis Pendidikan : Jurnal Ilmu Pendidikan dan Matematika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/katalis.v1i3.605

Abstract

This research aims to increase teachers' performance which impacts learning quality through the implementation of academic supervision with the coaching technique. The research method used is the School Action Research through the descriptive quantitative approach. The data-gathering technique was done via interviews, observation, and checklists from learning equipment documents. The result of the research shows that academic supervision on cycle 1 (85,7) is in the good category, and cycle 2 (90,9) is in the very good category. This shows there is an improvement of score on the type of administrative supervision and class supervision compared to pre-cycle (79,4) with the good category. This result was able to be reached due to a change in academic supervision, which was the inclusion of pre-observation, observation, and post-observation as well as a dialogue process with the coaching technique, which increased the quality of teachers in the learning process. The strengthening of coaching and the addition of follow-ups on cycle II caused the academic supervision score of teachers to increase more. The academic supervision stage and coaching technique allows teachers to dig for potentials further and causes them to be more prepared when an observation by the headmaster is done. Academic supervision with the coaching technique must always be familiarized for the improvement of teacher’s quality in school. The need for continuous monitoring and consistent implementation of academic supervision becomes a unique challenge to increase the teachers' performance, which impacts learning quality in class.
Living Hadis Larangan Tidur Setelah Sholat Ashar Pada Santri Pondok Pesantren Madinatul Munawwarah Bukittinggi Husna Husna; Riri Fitria; Taufiqurrahman Taufiqurrahman
Jurnal Budi Pekerti Agama Islam Vol. 2 No. 2 (2024): April : Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v2i2.102

Abstract

The discussion in this research is, what is the quality of the hadith and students' understanding of the hadith regarding the prohibition of sleeping after Asr prayer that applies to students at the Madinatul Munawwarah Islamic Boarding School, Bukittinggi. The author limited the research informants to students who had ranks one to ten at the Tsanawiyah and Aliyah levels. The aim of writing this research is to determine the quality of the sleep prohibition hadith that applies to students at the Madinatul Munawwarah Islamic Boarding School, as well as the students' implementation of the sleep prohibition hadith after the Asr prayer. This research uses a qualitative type of research using a sociology of knowledge approach. This research is field research. This was taken with the aim of finding out the hadith on the prohibition of sleeping after the Asr prayer that applies at the Madinatul Munawwarah Islamic Boarding School and knowing the quality of the hadith on the prohibition of sleeping after the Asr prayer. Based on the data obtained, there are three hadiths regarding the prohibition of sleeping after Ashar prayers that apply at the Madinatul Munawwarah Islamic Boarding School. The first hadith is narrated by the As-Shuyuti Book which is of dhaif quality and has many lines of narration so that the hadith is at the hasan lighairihi level, the second hadith narrated by Ath-Thabrani is included in the group of gharib ahad hadiths, and the third hadith explains the virtues of using time in the afternoon, and this hadith is found in the book of Imam Muslim and is of authentic quality. The hadith regarding the prohibition of sleeping after the Asr prayer is of dhaif quality but can be practiced by santriwan and female students by participating in various activities such as extracurriculars and other useful activities, and the hadith can be practiced in matters of fadhailul charity, in terms of motivating.
Permainan Berburu Harta Karun dalam Meningkatkan Kemampuan Sosial Emosional Anak Ayu Nabila; Taufiqurrahman Taufiqurrahman; Ulfah Amini
Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak Vol 4 No 2 (2023): Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak
Publisher : Program Studi Pendidikan Islam Anak Usia Dini Fakultas Tarbiyah UI BBC

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Abstract

The objective of this study was to enhance the social-emotional abilities of Group A children at RA Annidhomiyah in Cirebon Regency through the activity of a treasure hunt game. The research method used was classroom action research, with data collection through observation and documentation during the research process. Data analysis was conducted qualitatively through data triangulation and observation persistence, while quantitative data analysis utilized class averages and percentages. The results of the study showed that prior to the intervention, the social-emotional abilities of Group A children at RA Annidhomiyah in Cirebon Regency had not reached the expected developmental level. However, after implementing the treasure hunt game activity, there was a significant improvement in the social-emotional abilities of these children. The improvement in social-emotional abilities was evident from the obtained results. In the pre-cycle stage, only about 28% achieved the expected lower limit. However, this increased to 55% in the first cycle. After improvements were made in the second cycle, there was an 83% increase in social-emotional abilities, surpassing the minimum achievement level set in this study, which was ? 80%. Therefore, the intervention was stopped in the second cycle as it was considered successful. In conclusion, it can be inferred that through the activity of a treasure hunt game, there was an enhancement in the social-emotional abilities of Group A children at RA Annidhomiyah in Cirebon Regency.
Stimulasi Perkembangan Motorik Kasar Anak Melalui Ragam Main Melompat Di RA Assalafiyah Cirebon An’imatun Musa’adah; Ulfah Amini; Taufiqurrahman Taufiqurrahman
Hadlonah: Jurnal Pendidikan dan Pengasuhan Anak Vol 4 No 2 (2023): Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak
Publisher : Program Studi Pendidikan Islam Anak Usia Dini Fakultas Tarbiyah UI BBC

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Abstract

Gross motor development is a development related to the ability to use large muscles. This can be seen in the development of children's gross motor skills which are still lacking in the activities they do, one of which is jumping with variations of spinning, jumping with variations of running and jumping with variations of jumping, this game maintains body balance when playing the game of jumping and carrying flowers. The aim to be achieved in this research is to find out whether jumping with flowers can improve the gross motor skills of young children in group A at RA Assalafiyah Jatirenggang, Cirebon Regency. The research approach used is classroom action research with a qualitative research type. This research uses a research design based on the Kemmis and McTaggart model which is composed of four stages. This research is classroom action research using a model consisting of 2 cycles focused on children's gross motor development activities with a total of 15 students. The results of the research show that the game of jumping and carrying flowers with variations of spinning, jumping and running can improve children's gross motor skills. Students who were able to jump in the Pre-Cycle were 29%, 53% in Cycle 1 and 84% in Cycle II.
Kajian Teknik Pemeliharaan Terhadap Peningkatan Produksi Kopi Arabika Gayo Oleh Petani di Desa Belang Gele Eliyin Eliyin; Septina Maulia Putri; Taufiqurrahman Taufiqurrahman
Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian Vol. 1 No. 3 (2024): December : Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/mikroba.v1i3.275

Abstract

This study aims to analyze the influence of maintenance technique analysis on the increase of Gayo Arabica coffee production by farmers in Belang Gele, Bebesen District, Central Aceh Regency. Central Aceh Regency, especially the Belang Gele area, is known as one of the best producers of Arabica coffee in Indonesia, but farmers in this area face various challenges in increasing production, such as climate change, lack of maintenance technology, and pest and disease problems. Good maintenance techniques, including pruning, application of appropriate fertilizers, weed control, pest control, and plant shading, are expected to increase the production of high-quality coffee. This study uses a descriptive approach with data collection through field observations, interviews with coffee farmers, and analysis of the maintenance techniques applied. The results of the study show that the application of agroforestry-based maintenance techniques, the use of organic fertilizers, and efficient water management can increase the production yield of Gayo Arabica coffee. In addition, uncertain weather factors are also a major challenge that affects the quality and quantity of production output. Therefore, the results of this study are expected to provide practical solutions for farmers in increasing coffee production in a sustainable and competitive manner in the global market.
Brand Adaptation Strategy in Global Marketing : A Study Qualitative in Multinational Companies Taufiqurrahman Taufiqurrahman; Nuri Aslami
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.275

Abstract

This study aims to analyze brand adaptation strategies employed by multinational companies in addressing global marketing challenges, particularly in the context of cultural differences, consumer preferences, and regulatory variations across countries. Using a qualitative approach with a case study method, data were collected through in-depth interviews with marketing managers and document analysis related to corporate branding strategies. The findings reveal that multinational companies adopt a flexible brand adaptation approach by adjusting product elements, marketing communications, and brand values to align with local market characteristics while maintaining their global identity. These findings highlight that balancing global brand consistency with local market adaptation is a key factor in the success of global marketing strategies.