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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MBR (Management and Business Review) International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Benchmarking: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan The South East Asian Journal of Management Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) International Research Journal of Business Studies Dinasti Information and Technology
Damelina B. Tambunan
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Melalui Emosi Positif Dengan Jenis Kelamin Sebagai Moderator Pada Pengguna Tiktok Shop Laura Angela Hartanto; Damelina Basauli Tambunan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9804

Abstract

Studi ini menganalisis dampak motivasi belanja hedonik terhadap perilaku pembelian impulsif dengan mediasi emosi positif, jenis kelamin sebagai faktor moderasi di kalangan pengguna TikTok Shop di Surabaya. Sampel penelitian mencakup 233 pengguna TikTok Shop di Surabaya, yang sebagian besar berusia antara 20 hingga 22 tahun, dan diambil dengan teknik non-probabilitas melalui metode purposive sampling. Peneliti menggunakan perangkat lunak SmartPLS versi 4.1 dalam penganalisaan data. Temuan penelitian mengindikasikan bahwa motivasi berbelanja hedonik memiliki dampak positif dan signifikan terhadap emosi positif maupun pembelian impulsif, di mana emosi positif berfungsi sebagai mediator dalam hubungan ini. Namun, jenis kelamin tidak terbukti memoderasi hubungan ini secara signifikan, sehingga pola perilaku antara pengguna laki-laki dan perempuan cenderung sama. Temuan ini menegaskan pentingnya dimensi emosional dan pengalaman dalam mendorong perilaku pembelian impulsif di platform perdagangan sosial, sehingga pemasar sebaiknya memprioritaskan peningkatan faktor-faktor tersebut tanpa memandang perbedaan jenis kelamin.
THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND TRUST ON CONSUMER PURCHASE INTEREST IN GOOD SUPPLY Primadiansyah Ridha Novrizal; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18658

Abstract

This study aims to determine the effect of digital marketing, brand image, and brand trust on consumer purchase intention with Good Supply as the object of study. The variables used in this study are digital marketing, brand image, and brand trust as independent variables, and purchase intention as the dependent variable. The method used is quantitative with multiple linear regression analysis approach. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 150 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that digital marketing influences the purchase intention of Good Supply consumers. Brand Image influences the purchase intention of Good Supply consumers. Brand Trust influences the purchase intention of Good Supply consumers.
NALYSIS OF THE ROLE OF ENTREPRENEURIAL SELF-EFFICACY AS MEDIATION AND BUSINESS COLLABORATION AS MODERATION IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND BUSINESS PERFORMANCE Deylan Jevon Gunawan; Damelina Basauli Tambunan
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 2 (2025): BENCHMARKING (Author Geographical Coverage: Pakistan, Timor Leste and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i2.25674

Abstract

The entrepreneurship rate in Indonesia stands at 3.35% of the total workforce, highlighting the need for strategic efforts to foster more entrepreneurs. Higher education institutions also bear responsibility for this initiative. To address this, the present study focuses on analyzing business performance at a specific university, aiming to examine the relationship between entrepreneurship education and business performance through the mediating role of entrepreneurial self-efficacy and the moderating effect of business collaboration. The study involved 94 respondents selected via purposive sampling, with criteria including students from a private university in Surabaya, Class of 2022, who were registered in a family business guild. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal the following Entrepreneurship education has a significant positive effect on entrepreneurial self-efficacy (H1). Entrepreneurial self-efficacy significantly influences business performance (H2). Entrepreneurship education also directly impacts business performance (H3). Entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and business performance (H4). Business collaboration does not moderate the relationship between entrepreneurship education and business performance (H5).
Co-Authors Abidin, Achmad Achmad Abidin Adi Kurniawan Yusup Alexander, Juan Richard Andy Sanjoko Antonius Tanan Christina Bardien Christina Whidya Utami Cittadhi Astridewi Nirmala Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Deylan Jevon Gunawan Eric Harianto Fajar, Leonard Putra Febry, Timotius Fiska Mekar Kustiani Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto Juan Richard Alexander Junaedy, Agoes Kusuma Wardhani, Mustika Eka Lala Setiany Wee Laura Angela Hartanto Liliana Dewi Maulidia Nur Rohma Metta Padmalia Muh Syulhasbiullah Murpin Josua Sembiring Napitupulu, Alfons Manuel P.M. Nasihatul Fadhilah Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Padmali, Metta Pramana, Isadora Elgina Prasetio, Fiona Pratama, Okky Aditya Primadiansyah Ridha Novrizal Pujirahayu Sumaji, Yoseva Maria Rismawati br Sitepu Rudy Hartono Prayogo Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sutanto, J. E. Teofilus Teofilus Teofilus Thomas Stefanus Kaihatu Thyrza Farizah Yosina Tommy Christian Efrata Tony Justinus Hoetama Trivina Trivina Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Wijono, Monica Widyati Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata