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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MBR (Management and Business Review) International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Primanomics : Jurnal Ekonomi & Bisnis Benchmarking: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Jurnal Ilmiah Wahana Pendidikan Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian The South East Asian Journal of Management Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal of Business, Social and Technology Journal Community Service Consortium Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship (RMBE) International Research Journal of Business Studies Dinasti Information and Technology International Journal of Economic Integration and Regional Competitiveness
Damelina B. Tambunan
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Melalui Emosi Positif Dengan Jenis Kelamin Sebagai Moderator Pada Pengguna Tiktok Shop Laura Angela Hartanto; Damelina Basauli Tambunan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9804

Abstract

Studi ini menganalisis dampak motivasi belanja hedonik terhadap perilaku pembelian impulsif dengan mediasi emosi positif, jenis kelamin sebagai faktor moderasi di kalangan pengguna TikTok Shop di Surabaya. Sampel penelitian mencakup 233 pengguna TikTok Shop di Surabaya, yang sebagian besar berusia antara 20 hingga 22 tahun, dan diambil dengan teknik non-probabilitas melalui metode purposive sampling. Peneliti menggunakan perangkat lunak SmartPLS versi 4.1 dalam penganalisaan data. Temuan penelitian mengindikasikan bahwa motivasi berbelanja hedonik memiliki dampak positif dan signifikan terhadap emosi positif maupun pembelian impulsif, di mana emosi positif berfungsi sebagai mediator dalam hubungan ini. Namun, jenis kelamin tidak terbukti memoderasi hubungan ini secara signifikan, sehingga pola perilaku antara pengguna laki-laki dan perempuan cenderung sama. Temuan ini menegaskan pentingnya dimensi emosional dan pengalaman dalam mendorong perilaku pembelian impulsif di platform perdagangan sosial, sehingga pemasar sebaiknya memprioritaskan peningkatan faktor-faktor tersebut tanpa memandang perbedaan jenis kelamin.
THE EFFECT OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND TRUST ON CONSUMER PURCHASE INTEREST IN GOOD SUPPLY Primadiansyah Ridha Novrizal; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18658

Abstract

This study aims to determine the effect of digital marketing, brand image, and brand trust on consumer purchase intention with Good Supply as the object of study. The variables used in this study are digital marketing, brand image, and brand trust as independent variables, and purchase intention as the dependent variable. The method used is quantitative with multiple linear regression analysis approach. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 150 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that digital marketing influences the purchase intention of Good Supply consumers. Brand Image influences the purchase intention of Good Supply consumers. Brand Trust influences the purchase intention of Good Supply consumers.
NALYSIS OF THE ROLE OF ENTREPRENEURIAL SELF-EFFICACY AS MEDIATION AND BUSINESS COLLABORATION AS MODERATION IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND BUSINESS PERFORMANCE Deylan Jevon Gunawan; Damelina Basauli Tambunan
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 2 (2025): BENCHMARKING (Author Geographical Coverage: Pakistan, Timor Leste and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i2.25674

Abstract

The entrepreneurship rate in Indonesia stands at 3.35% of the total workforce, highlighting the need for strategic efforts to foster more entrepreneurs. Higher education institutions also bear responsibility for this initiative. To address this, the present study focuses on analyzing business performance at a specific university, aiming to examine the relationship between entrepreneurship education and business performance through the mediating role of entrepreneurial self-efficacy and the moderating effect of business collaboration. The study involved 94 respondents selected via purposive sampling, with criteria including students from a private university in Surabaya, Class of 2022, who were registered in a family business guild. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal the following Entrepreneurship education has a significant positive effect on entrepreneurial self-efficacy (H1). Entrepreneurial self-efficacy significantly influences business performance (H2). Entrepreneurship education also directly impacts business performance (H3). Entrepreneurial self-efficacy partially mediates the relationship between entrepreneurship education and business performance (H4). Business collaboration does not moderate the relationship between entrepreneurship education and business performance (H5).
THE INFLUENCE OF PRODUCT INNOVATION AND SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS IN THE KOREAN FOOD INDUSTRY (A STUDY ON DAEBAG.E PRODUCTS) Prisca Anjalini Dumatubun; Damelina Basauli Tambunan
International Journal of Economic Integration and Regional Competitiveness Vol. 2 No. 1 (2025): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v2i1.312

Abstract

Objective: This study aims to examine the influence of Product Innovation and Social Media Marketing on Customer Satisfaction through Purchase Decisions in the Korean food industry, specifically focusing on Daebag.e. Method: A quantitative research method was employed, utilizing a survey with a purposive sampling technique involving 47 respondents who have made repeat purchases of Daebag.e products in Surabaya and Sidoarjo. Data were collected using a structured questionnaire measured with a Likert Scale, and analyzed using the Partial Least Square Method with SmartPLS 4.0. Results: The findings indicate that Product Innovation significantly impacts Customer Satisfaction and Purchase Decisions. Similarly, Social Media Marketing positively influences Customer Satisfaction and Purchase Decisions. Furthermore, Purchase Decisions mediate the relationship between Product Innovation, Social Media Marketing, and Customer Satisfaction. Novelty: This study provides a comprehensive understanding of how Purchase Decisions act as a mediating variable, enhancing the impact of Product Innovation and Social Media Marketing on Customer Satisfaction within the Korean food industry context, particularly for the Daebag.e brand, which has been less explored in existing literature.
Internal Service Quality of the Purchasing Department: Its Relationship with Internal Customer Satisfaction, Performance, and the Moderating Role of Organizational Culture Putri Handayani Sirait; Tommy C. Efrata; Damelina Basauli Tambunan
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.686

Abstract

Background: In the context of the animal feed manufacturing industry in Indonesia, the purchasing function plays a strategic role in providing operational raw materials; however, its performance evaluation often overlooks internal service aspects. Objective: This study aims to analyze the influence of the purchasing department’s internal service quality on internal customer satisfaction and performance, with organizational culture serving as a moderating variable. Methods: A quantitative survey-based approach was employed, involving 175 internal customers from the Production, Quality Control, Finance, Marketing, and Warehouse departments of an Indonesian animal feed manufacturing company. Respondents were selected using purposive sampling. Data were collected through a structured questionnaire based on SERVQUAL dimensions and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to examine direct, mediating, and moderating relationships. Results: The results demonstrate that the purchasing department’s internal service quality has a positive and significant effect on internal customer satisfaction (β = 0.903, p < 0.001) and internal customer performance (β = 0.252, p = 0.017). Internal customer satisfaction significantly mediates the relationship between the purchasing department’s internal service quality and internal customer performance (β = 0.517, p < 0.001). However, organizational culture does not moderate the relationships between internal service quality and satisfaction (β = −0.036, p = 0.174) or performance (β = −0.027, p = 0.182). Conclusion: This study extends SERVQUAL to the internal purchasing function in Indonesian manufacturing and shows that internal customer satisfaction fully mediates the relationship between service quality and performance. Managers should monitor internal service quality and strengthen purchasing staff's interpersonal skills to improve cross-functional performance.
Pengaruh Autentisitas dan Transparansi Influencer terhadap Kepercayaan dan Keputusan Pembelian Konsumen Produk Parfum SAFF & Co Santi Tan; Hastuti Naibaho; Damelina Basauli Tambunan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 8 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i8.6241

Abstract

Pertumbuhan industri parfum lokal Indonesia mendorong penggunaan influencer marketing secara intensif, tetapi meningkatnya skeptisisme konsumen terhadap konten bersponsor menimbulkan pertanyaan mengenai efektivitas influencer dalam membangun kepercayaan dan mendorong keputusan pembelian. Penelitian ini bertujuan menganalisis pengaruh autentisitas dan transparansi influencer terhadap kepercayaan konsumen dan keputusan pembelian, termasuk peran mediasi kepercayaan konsumen dan moderasi kategori influencer. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 224 responden berusia 18–35 tahun yang pernah membeli parfum SAFF & Co. dan terpapar konten influencer di media sosial. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan 5.000 bootstrap subsamples. Hasil menunjukkan bahwa autentisitas influencer berpengaruh positif dan signifikan terhadap kepercayaan konsumen (? = 0,654; p < 0,001), sedangkan kepercayaan konsumen berpengaruh signifikan terhadap keputusan pembelian (? = 0,705; p < 0,001). Kepercayaan konsumen secara signifikan memediasi hubungan autentisitas dengan keputusan pembelian (? = 0,461; p < 0,001). Sebaliknya, transparansi influencer tidak berpengaruh signifikan terhadap kepercayaan, sementara kategori influencer tidak menunjukkan efek moderasi yang signifikan. Penelitian menyimpulkan bahwa autentisitas yang dipersepsikan konsumen, terutama kecocokan gaya hidup dan ketulusan influencer, lebih menentukan pembentukan kepercayaan dan keputusan pembelian dibandingkan pengungkapan komersial formal maupun kategori influencer berdasarkan jumlah pengikut.
The Influence of Product Variety, Product Price, and Service Quality on Customer Satisfaction through Purchase Decisions Margiota Fiona Ivone; Damelina Basauli Tambunan
Jurnal Impresi Indonesia Vol. 5 No. 9 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i9.8140

Abstract

Customer satisfaction has become an important factor in sustaining business performance, particularly in the building-material retail sector, where businesses must continuously understand consumer needs amid increasing competition. Toko Bangunan Sentral in Sekura, West Kalimantan, faces challenges in maintaining customer loyalty by optimizing product variety, pricing strategies, and service quality. This study aimed to examine the effects of product variety, product price, and service quality on customer satisfaction, with purchase decisions as a mediating variable. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires distributed to 172 customers of Toko Bangunan Sentral and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicated that product variety, product price, and service quality had positive and significant effects on purchase decisions. Furthermore, these three variables and purchase decisions significantly influenced customer satisfaction. The mediation analysis revealed that purchase decisions significantly mediated the relationships between product variety, product price, service quality, and customer satisfaction, demonstrating a partial mediation effect. Among the examined factors, service quality showed the strongest contribution to customer satisfaction. This study concludes that improving product assortment, maintaining competitive pricing, and strengthening service quality standards are essential strategies for enhancing customer satisfaction and supporting business sustainability at Toko Bangunan Sentral.
Measuring Emotional Resonance Experience: An Exploratory Analysis Among F&B Cashew Consumers In Indonesia Lianto, Timothy Jason; Bernardus, Denny; Tambunan, Damelina Basauli
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14178

Abstract

In this era, consumers face with increasingly abundant product choices, making businesses’ ability to build meaningful emotional connections a crucial differentiating factor. Therefore, the concept of Emotional Resonance Experience (ERE) becomes important, as it not only triggers temporary emotional responses but also creates deep and sustainable personal resonance that strengthens psychological bonds and long-term loyalty. However, there is still a gap in identifying the specific factors that effectively shape this emotional resonance. This study aimed to identify and validate the fundamental factors forming ERE among consumers. A quantitative method was employed by distributing questionnaires through Google Forms to 121 Renjana Cashew consumers. The collected data were analyzed using Exploratory Factor Analysis (EFA) with SPSS to determine the underlying dimensions of ERE. The results reveal five factors that form ERE: emotional engagement, memorable experience, personal meaningfulness, personal relevance, and reliability. These five factors collectively explain 93.168% of the total variance. The findings indicate that ERE is a multidimensional phenomenon shaped not only by emotional attachment but also by cognitive relevance and product reliability, which contribute to consumers’ sense of stability and trust. The novelty of this research lies in the empirical validation of five structured dimensions that effectively explain the mechanism of creating deep and sustainable emotional bonds, providing a tested ERE model that enriches the literature on consumer behavior and experiential marketing.
THE NATIONAL STRATEGIC PLANNING FOR PRODUCING AN ALTERNATIVE ENERGY Bambang Sugiyono Agus Purwono; Damelina Basauli Tambunan; Tommy Christian Efrata; Grace Citra Dewi; Jeskhael Este Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6974

Abstract

The background of this research are 1) The average velocity (in some bigger cities) of the public transportation and private cars in toll road that is slow, 2) The ratio between number of private cars and total length of the road is high. 3) Everybody can drive and go anywhere and many places easily. 4) Just go out site and have no target or destination because the fuel price is cheaper. The research objectives are to design the strategy planning for producing the alternative energy, to describe, and to explain the strategy planning for producing the alternative energy. This research method is a qualitative approach. The research results reveals, there are: 1) The vision is empowering the communities (the people in the villages) to sustain and to produce the bio-fuels and to concern the environment. 2) The mission is everyone participate in planting the Singkong (Manihot Esculenta) and Jatropha Curcas also producing the bio-fuels.
EMPIRICAL RESEARCH: THE IMPACT OF FOOD SECURITY ON ECONOMIC GROWTH (CASE STUDY IN INDONESIA) Wendra Hartono; David Sukardi Kodrat; Damelina Basauli Tambunan; Isadora Elgina Pramana; Juan Richard Alexander
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11547

Abstract

Abstract: The world is perceived to be experiencing an acute food crisis which will continue until 2023. The Ministry of Finance of the Republic of Indonesia estimated that the upcoming global economic growth will weaken. Drops in the economy can be influenced by the uncertain global financial markets, inflationary pressures, increasing stagflation rate, and geopolitical situations. The problem research is: Does food security have an impact on Indonesia's economic growth? This study adopts real GDP (Y) as a proxy for economic growth; labor force (Lf) as a proxy for labor; Gross Capital formation (CI) as a proxy for capital; food production index (FS) as a proxy for food security; and trade openness (TO) is proxied by the sum of total export and total import divided by real GDP. This study examines and compares the impact of food security on economic growth in Indonesia using VECM method using 30 years of data, ranging from 1991 to 2020. The estimated results signified that food security in Indonesia plays a pivotal role in stimulating economic growth although the level of influence varies.
Co-Authors Abidin, Achmad Achmad Abidin Adi Kurniawan Yusup Andy Sanjoko Antonius Tanan Bambang Sugiyono Agus Purwono Burhan Bungin Calvin Arandy Gunardi Christian Herdinata Christina Bardien Christina Whidya Utami Cittadhi Astridewi Nirmala Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Deylan Jevon Gunawan Eric Harianto Fajar, Leonard Putra Fiska Mekar Kustiani Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hastuti Naibaho Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto Jeskhael Este Sutanto Juan Richard Alexander Junaedy, Agoes Kusuma Wardhani, Mustika Eka Lala Setiany Wee Laura Angela Hartanto Lianto, Timothy Jason Liliana Dewi Margiota Fiona Ivone Martinus Calvin Saputra Maulidia Nur Rohma Metta Padmalia Muh Syulhasbiullah Murpin Josua Sembiring Mustika Eka Kusuma Wardhani Napitupulu, Alfons Manuel P.M. Nasihatul Fadhilah Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Okky Aditya Pratama Padmali, Metta Prasetio, Fiona Primadiansyah Ridha Novrizal Prisca Anjalini Dumatubun Putri Handayani Sirait Rismawati br Sitepu Rudy Hartono Prayogo Santi Tan Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sukono Sungkono Sutanto, J. E. Sutrisno, Timotius FCW Teofilus Teofilus Teofilus Thomas Stefanus Kaihatu Thyrza Farizah Yosina Tommy C. Efrata Tony Justinus Hoetama Trivina Trivina Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata