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Damelina B. Tambunan
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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INFORMATION TRANSPARENCY AND REGULATORY FOCUS TO INCREASE BUYING INTEREST IN THE INTEGRATED FOOTWEAR MARKETPLACE (IFM) David Sukardi Kodrat; Denpharanto Agung Krisprimandoyo; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11549

Abstract

This research aims to examine information transparency and regulatory focus to increase buying interest at the Integrated Footwear Marketplace. The informants used in this research came from consumers, suppliers, producers, funding institutions and logistics services. The research method used is descriptive qualitative. The results of this research show that the Integrated Footwear Marketplace uses two main concepts, namely co-design and economic sharing. The concept of co designing is seen in the consumer engagement menu where consumers can enter design ideas and designs and other consumers can provide responses and comments on these design ideas and designs. Transparency by showing data related to individual profiles, company profiles and various product descriptions. Information quality is related to information that is trustworthy, reliable, available on time, relevant and easy to understand. The concept of self-regulation creates natural motivation to achieve desired results. The concept of self-regulation can be grouped into approach and avoidance. This avoidance concept can be seen from the product description which explains it completely and in detail so that it can be taken into consideration regarding things that have the potential to become risks.
DEVELOPMENT OF BUSINESS STRATEGIES TO INCREASE SALES TURNOVER OF AGRICULTURAL MECHANIZATION EQUIPMENT WITH THE QSPM METHOD AT PT GOLDEN PRATAMA GEMILANG Okky Aditya Pratama; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18277

Abstract

This study aims to formulate marketing strategies for PT Golden Pratama Gemilang (GPG) to increase the sales turnover of agricultural mechanization tools by employing the SWOT approach and the Quantitative Strategic Planning Matrix (QSPM) method. The research utilizes a qualitative method by collecting data through in-depth interviews, document analysis, and direct observations. The SWOT analysis revealed that PT GPG’s strengths include a strong company reputation, high-quality products meeting international standards, effective after-sales services, robust relationships with key clients, and efficient product demonstrations. However, the company faces weaknesses such as relatively high product prices, limited promotional capacity, and challenges in workforce regeneration. External opportunities identified include agricultural modernization policies, growing demand for mechanization, strategic partnerships with state-owned enterprises (BUMN) and private sectors, and advancements in mechanization technologies. Conversely, major threats include price competition from local competitors, macroeconomic challenges, insufficient market education, and negative perceptions of consumable parts. Through QSPM analysis, strategies with the highest Total Attractiveness Scores (TAS) were prioritized for implementation. The top-priority strategy identified is collaborating with local Original Equipment Manufacturers (OEMs) to reducethe cost of consumable parts, which achieved the highest TAS value. Other prioritized strategies include offering flexible payment options to small and medium-scale farmers, developing products tailored to specific land needs, and collaborating with the Ministry of Agriculture to promote agricultural modernization. The findings of this study emphasize the importance of a systematic approach in formulating marketing strategies. The proposed strategies are expected to assist PT GPG in enhancing competitiveness,expanding market share, and achieving sustainable sales growth in the agricultural mechanization industry.
Co-Authors Abidin, Achmad Achmad Abidin Adi Kurniawan Yusup Andy Sanjoko Antonius Tanan Bambang Sugiyono Agus Purwono Burhan Bungin Calvin Arandy Gunardi Christian Herdinata Christina Bardien Christina Whidya Utami Cittadhi Astridewi Nirmala Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Deylan Jevon Gunawan Eric Harianto Fajar, Leonard Putra Fiska Mekar Kustiani Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hastuti Naibaho Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto Jeskhael Este Sutanto Juan Richard Alexander Junaedy, Agoes Kusuma Wardhani, Mustika Eka Lala Setiany Wee Laura Angela Hartanto Lianto, Timothy Jason Liliana Dewi Margiota Fiona Ivone Martinus Calvin Saputra Maulidia Nur Rohma Metta Padmalia Muh Syulhasbiullah Murpin Josua Sembiring Mustika Eka Kusuma Wardhani Napitupulu, Alfons Manuel P.M. Nasihatul Fadhilah Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Okky Aditya Pratama Padmali, Metta Prasetio, Fiona Primadiansyah Ridha Novrizal Prisca Anjalini Dumatubun Putri Handayani Sirait Rismawati br Sitepu Rudy Hartono Prayogo Santi Tan Setiowati, Maria Henny Setiyawan, Raymond Soetedja, Venny Sukono Sungkono Sutanto, J. E. Sutrisno, Timotius FCW Teofilus Teofilus Teofilus Thomas Stefanus Kaihatu Thyrza Farizah Yosina Tommy C. Efrata Tony Justinus Hoetama Trivina Trivina Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuli Kartika Dewi Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata